Airbnb has become a popular platform for people to find accommodation when traveling, and as a host, getting clients for your Airbnb in Kenya can be a challenging task. With the right strategies and tactics, however, you can increase your chances of attracting more guests to your listing thus growing your business and making more money.
In this guide, we'll explore some of the best tips to help you get clients for your Airbnb in Kenya and stand out from the competition.
1. Optimize your Airbnb listing.
Your Airbnb listing is the first point of contact with potential guests, so it's important to make a good impression. Make sure your listing is complete, accurate, and highlights the unique features of your space. Use high-quality photos to showcase your listing and make sure your pricing is competitive compared to other similar listings in the area.
2. Utilize social media.
Social media can be a powerful tool to promote your Airbnb listing. You can use platforms like Facebook, Instagram, and Twitter to share photos and information about your space. Make sure to use relevant hashtags and engage with potential guests who show interest in your listing.
3. Reach out to your network.
Don't be afraid to let your sphere of influence know about your Airbnb listing. They may be able to refer potential clients to you or even book your space themselves. Word-of-mouth can be a powerful marketing tool, so make sure to leverage your existing network.
4. Provide all essential amenities.
Providing essential amenities is a key factor in creating a comfortable and enjoyable stay for your guests. Make sure to provide all basic amenities such as clean bedding and towels, toiletries, and kitchen supplies. Additionally, consider providing additional amenities such as Wi-Fi, air conditioning, and laundry facilities to enhance the guest experience.
5. Offer incentives.
Offering incentives can be a great way to attract more guests to your listing. Consider offering discounts for guests who book for longer periods of time or refer others to your listing. You can also provide additional amenities like free breakfast, complimentary snacks, or local wine to make your guests' stay more enjoyable.
6. Use local listing websites.
In Kenya, there are several local listing websites that you can use to promote your Airbnb listing. These sites can help you reach a wider audience and increase your chances of getting more bookings.
7. Provide excellent customer service
Customer service is key to ensuring your guests have a great experience and leave positive reviews. Respond promptly to guest inquiries and concerns, and be available to address any issues that arise during their stay. Providing excellent customer service can help you build a loyal customer base and increase your chances of getting repeat bookings.
8. Use white linen.
White linen is associated with cleanliness, and purity and can create a sense of luxury and comfort for your guests. Make sure to choose high-quality white linen and keep them clean and freshly laundered. By using white linen and other high-quality amenities, you can create a luxurious and welcoming atmosphere that will make your guests feel at home and leave positive reviews of your listing.
9. Charge a fair price.
Pricing your Airbnb listing competitively is crucial in attracting more clients. Potential guests often compare prices and amenities when making booking decisions, and overcharging can lead to fewer bookings and negative reviews. Do research on similar listings in your area and price your listing accordingly in a fair and reasonable price.
10. Provide local recommendations.
Guests often appreciate recommendations for local activities and restaurants. Consider creating a guidebook or providing suggestions for things to do in the area. This can help your guests have a more enjoyable stay and leave positive reviews of your listing.
11. Be flexible with check-in and check-out times
Being flexible with your check-in and check-out times can help make your listing more appealing to potential clients. Travelers often have unpredictable schedules and may need to arrive or depart at non-standard times. By offering flexible check-in and check-out times, you can accommodate their needs and make their stay more convenient and enjoyable.
12. Have and maintain a high rating.
A high rating is an important factor in attracting more clients to your Airbnb listing. To achieve a high rating, provide excellent customer service, maintain a clean and well-maintained property, and be responsive to guest inquiries and concerns on time. Additionally, encourage guests to leave positive reviews and address any negative feedback promptly and professionally.
I hope that the above tips were helpful and provided you with valuable insights. If you found this article informative and useful, I invite you to consider subscribing to our email list to receive regular updates of informative articles on a variety of topics related to real estate in Kenya. Thank you for reading, and we look forward to sharing more helpful tips and insights with you in the future