The world of creating or of
making good and quality content is rapidly growing and there is a high
competition rate all over the country. Working to achieve your best when making
content can be difficult at times but when you realize your content is falling
flat, try to avoid the following content marketing mistakes that people make so
that you can have quality and legit content that gets the attention it
deserves.
1. Failing
to be the master of your content's destiny
There is a lot to be done
when you want to shoot the best shot pertaining to your content. The
first thing you need to know it is not all about one pitch email you need as
many as possible. You need to be much careful and consider the angles related
to your content targeting different groups of journalists. This is because the
more unique angles you consider the more chances you have. This is because many
journalists will always go for the content that is much targeted on them
depending on their writing topics.
Work hand to hand in all
the social media platforms not only one or two. Make use of the different
channels that you can use to blow up your content out there. Start posting your
content on different accounts like Quora, Reddit, and mix among
others. Always remember that journalists as well look for stories in these
channels so work extra hard for you not to miss potential opportunities.
2. Creating Forgettable content
This is another content
marketing mistake that is done by many of us. When creating content, it is up
to you as the content marketing expert to advise and persuade your clients on
the reason as to why you feel that your content is the best for them. When
creating content, think widely and see if the content you are making will be
suitable to be posted on your own social media platforms. If not then you need
to put more effort and post something that will bring a positive vibe to your
channels and to your followers.
3. Being too Corporate
Being corporate is a good
thing but you need to understand that Content marketing is not making an
advertisement. Many people always have the idea of assuming brandings to
be adverts and this makes them switch off just the same way you will have a
desire to skip an advert on YouTube when waiting to watch what you’ve searched.
So, you need to have in mind that corporate content won’t be picked by media as
they will also assume it is an advert.
4. Competing against the noise without an angle
By this, I mean working on
content that has been done reputedly by others. This indicates that you can’t
major on a topic that has been done many times and expect to be pitched by a
journalist it won't just happen. So, what you need to do to make your content
stand out is to think big and find a different and attractive way to bring it
out. Because repackaging an old idea and making it stand out makes it more
appealing than before.
5. Being Comfortable
In the content marketing
field, one should not be contented. What you need to do is to continue working
aiming at different ideas that will make your clients stick much to your
content. You need to ask yourself self-questions like when was the last time
you introduced a new content marketing campaign format? When did you pitch out
an idea that you were not sure will work? All these questions remaining
not answered tell you that comfortability is a wrong choice to make.
6. Overemphasizing Keywords
This is a common mistake
because I have realized that many companies overemphasize the use of keywords
in their content. What they need to know is that the search engines have
evolved past the use of keywords. What you needed to do is to focus on building
context, answering questions, and creating the best user experience possible.
Conclusion
We have learned much about
the common mistakes that we make in the content marketing field. What we need
to know is know what our audience want and major in providing valuable insights
that will make us gain new traffic and our older readers will keep coming back to
us. Make sure you read the above mistakes and see the best ways to solve them
for better content marketing.
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