Nowadays Google is used by everyone more so when searching for different
information when looking for different products but why do you think there are
the results on the front page of Google? Google always reads content on a
website to determine its structure and the link profile. It also determines the
relevance that a website holds for any given search terms. This shows you that
you need to ensure that your website is optimized for priority because the
search terms can always result in higher website rankings, good traffic, and
conversions.
Here
are some ways to understand how Google Determines your Rank
1.
By knowing the difference
between PPC and organic results- it is of great
importance to know the difference between PPC and the organic results where PPC
results are paid for positions that are purchased by different companies on a
bidding platform that is given by Google Ads. It appears at the bottom of a
page and has a small ad badged at the top left of the results page.
While organic results are the most relevant and valuable to the users’
questions. They take a huge part of the search result page.
2.
Be aware of Algorithm and
Ranking- There are many web pages available for
any given questions so Google has to prioritize these websites in order to have
good relevance and value specifically for each and every question and this is
known as ranking and Google has algorithms which are dedicated to working out
which web pages should rank for which search terms.
These algorithms always consider so many factors that the search term
used, the content, and also the functionality of the website. Site authority is
always determined by a number of factors including the value of the contents
and the number of websites that link back to the website as a reputable source
of information.
3.
Get to understand Crawling
and Indexing- When you want to understand or know the
good purpose of a website, Google will send out bots which follows the
hyperlinks throughout the web and crawl each and every page that they come
across. The information that they would want to have consist of the headlines,
text content and the page tittles among others.
Google will then take the information categorize it and fill it within
the index. Hence leading to the indexing process. So, when one enters a
question to Google, you will not be actively searching through the entire world
web but you are searching Google index.
Google index database always has an entry for every word that is seen on
every webpage that they index. It is full of many pages that entail the
information and all those information needs to be well organized and in good
order so that the results can be found easily and as fast as possible.
4.
Recognize Value and The
Relevance – These are the most important factors to
consider. Google need to take into account the underlying g intent of the one
searching and the be in position give the correct return for the question. For
now, Google is aware that not each and every site fits the same purpose.
Therefore, websites with more value and relevance for a given search terms will
be ranked higher on the search
engine result page so that the Google user will always get the right
information that they require.
With the help of the bots on retrieving the information, Google
algorithms will then assess the data from the site to determine whether the
given information is the correct one or not depending on the query asked by the
searcher. Good quality content is also one of the most important factors used
to calculate the relevance of the page to the question.
5.
Consider the formats and
Convenience- Nowadays the SERPs consist of solely of
10 blue links with the 3ads which are paid at the top page but Google has
developed some other new features in the SERPs that will make it easier and
faster for a visitor to find what they are looking for.
Google synonym search means that it can match the user to the article
that might be targeting a similar keyword even if they are using slightly
different phrasing.
In
Conclusion
I have come to realize that Google’s way of ranking websites is not
clear as well as not easy but there are many techniques and strategies in the
structure of the SEO campaign to climb on, that will enable your website to
have a good ranking on the search results page. Ensure you keep your content
relevant, continue to build your linking have good keywords and phrases and all
shall be good on your site’s ranking.
.jpg)