Real estate business is always viewed as a good profession by people.
This is because real estate business is a profitable
enterprise if run right. However, not many people are able to become
successful real estate agents in Kenya for several reasons. These range from
lack of sufficient capital, failing to establish a good network and regulatory
challenges. As a real estate agent, you need to have a lot of patience,
persistence and come up with ways to create trust with other real estate agents
and your customers.
Establish a good network
Real estate agents have to network every day. Go an extra mile in
every transaction every time so that you can build strong customer relationships. When you
network, you get a chance to introduce your business to your peers, new
prospects, and maintain relationships. It is a good idea to join as
many relevant
networks as you can. This way you can generate a steady flow of potential
clients. At Premier Agents, we know a few networks that we
can recommend.
Save
some money
Selling land and houses in Kenya takes time. The process of sale may
take anywhere from weeks to several months. As this process affects any real
estate commissions you will get from selling and buying houses, it's advisable
to have sufficient savings to enable you meet your living costs before you earn
your first commission. This will help you manage your bills while you're
getting started as a real estate agent. While you can work as a part-time real
estate agent, it's always advisable to work on this full time so that you have
more time to arrange when to show clients land or houses available for sale. It
doesn't work well if you must schedule client visits based on your own
schedule.
Be an Expert
Having
strong business intelligence and awareness means being able to
understand the real estate sector well. As you think about starting
a real estate company, consider undertaking market research. Good market
research ensures you make decisions based on current information and will help
you determine which aspect of real estate you wish to participate in- whether
its selling land and or selling houses. The market for buying and selling
houses and land have various nooks and crooks that you need to understand.
To make the right decision, you will also need to answer questions around
the capital needed to start a real estate business and what is needed to be a
successful real estate agent in Kenya.
Improve
your skillset
According to Digital marketing, you need skills to excel in whatever you
choose to do in life. Therefore, before you begin your real estate marketing
journey get trained. Universities like KEMU have good courses you can take. These
courses shall help you understand dealing with customers and real estate law.
And
after the initial training doesn't stop learning. Continue taking courses to
improve your knowledge and skill set. At the onset, you need at least a
certificate to prove your seriousness to brokers and clients. Let people know
you are trained. YouTube
is also a good resource.
Find a
mentor
Mentorship
is key in any business. Reach out to any agent you may know and check
if they are willing mentor you. If you do not know any agent, you can
conduct an online search. When you get a mentor, ask them questions about real
estate in Kenya and what is needed to be a successful real estate agent. You
will need real estate advise to understand how to run your business, find
clients, and start earning a living. There is a lot to becoming a trusted real
estate agent including understanding the process of buying and selling land in
Kenya. You will need to understand and explain to customers about how to
conduct search for titles, surveying land, the process of land transfer in
Kenya and much more.
Develop an Online presence
Research has established that 90% of home buyers use the Internet during
the home buying process. A well done real estate website will help as you start
up. This ensures you maintain visibility whenever people search for real estate
companies in Kenya or are seeking information on how to buy or rent in Kenya.
Maintaining a good social presence is vital and you can check out how we do our
Facebook page for an example. Developing a good web presence doesn't have
to be expensive and having a professional-looking website can be invaluable. A
well-done website helps you to stand out and studies show a high percentage of
shoppers (78%) visit several websites when looking for houses or land to buy
before deciding on which real estate agent to use. If you
need a website, we have an annual package for a package for Ksh. 6,000 and you
get a branded
personal website where you can list your properties.
Invest and understand Technology
Most of what we, as a society, interact with today is influenced by
technology. It's no secret the real estate business has changed dramatically
over the last 10 years. They are becoming so tech-focused as an industry.
As a broker, you
should have the technological knowledge to cope with the latest
technological trends.
Finally,
Investing
in real estate in Kenya can be a rewarding investment and a source of
livelihood. There are many examples of people who depend 100% on real estate
business for a living. To succeed, you will need to stay motivated, work hard,
build trust and create networks with other real estate agents and past
clients. By networking, you turn strangers into powerful relationships.
As a trusted real estate agent, you will be helping customers in finding
a great house of land for purchase within their preferred location or selling
their property at a great price. This process of buying and selling property in
Kenya remains complicated and buyers shall look up to you to help them navigate
through the process. As a real estate agent, you shall need to provide excellent
customer experience to everyone using your services. Whether you successfully
help to sell or buy any real estate, remember that word-of-mouth is key and
good services helps you develop and grow your network and obtain repeat
customers.
If after your research, you determine that you want to start a real
estate company in Kenya, you can go ahead and register a real estate company or
work as an individual. It's advisable to develop a real estate business
plan for your company detailing how you will support land buying and selling in
Kenya. You may also go ahead and register as an agent here and list property
for sale in Kenya with us for free.
