Real
estate business is one of the most profitable ventures available. Due to this,
the real estate field has become very crowded with more people joining the
industry. To come out on top, you have to be smarter and use as many marketing
avenues as possible to get clients.
The
ability to find qualified buyers will always be important in any business.
Wondering how to sell your property? We have summarized 15 ideas that will help
you sell your property fast.
1.
Master your niche.
In
an industry filled with a high level of mistrust, start by becoming an expert
to help you stand out. You will command authority when you're an expert. This
way, you will start attracting buyers without the need to sell yourself. Learn
and understand
the process of buying and selling properties. To become an expert, learn
more about taxation in real estate.
Do
your best to understand the price movements of property within your primary
areas. Get to know of new developments coming up and alert your customers to
take advantage of the same. The above will help you stand out in a competitive
industry and customers will trust you.
2.
List your property with listing websites.
Over
90% of customers in urban areas start their property search online. If you are
not online, you are missing out. Have your properties listed on the leading
listing websites. Here is a list of 7 real estate listing websites in Kenya that includes
websites you can use at no cost.
3.
Put a classified ad in a newspaper.
This
is an old-school tactic that still works. If you have a budget, this is a
terrific way to market your real estate. this is because newspapers put you
in front of hundreds of prospective users. this way, you do not have to wait
until you build up a big profile.
Most
buyers trust newspaper adverts and may take them as evidence of a stable
company.
4.
Put a 'for sale' sign on the property.
I
am sure you have seen these signs, or you have used one yourself. Some clients
like to visit a location and use these signs to look for property. I once took
a client to see a property that I had for sale in Kamakis. As we went to the
property, I could see the client writing numbers down that were on the sign
boards. I am sure the intention was to use the numbers later.
5.
Have your own real estate website.
Websites
remain a growing area that customers look for. A good website helps you in
building trust with customers. It also gives you your platform where you can
list unlimited properties. With your website, you can showcase previous
projects as well. This may not be possible with most listing websites. Make
sure the website is fast and works on mobile devices.
If
do not have and need a website, give us a call on 0726982982. We will provide
you with a website within weeks and get you online.
6.
Use social media.
One
of the best real estate marketing strategies is becoming an expert on the use
of social media. There exists so many social media platforms, so feel free to
choose what works best for you.
Facebook
remains one of the best platforms to post your property. You can do this by
posting n your page, posting on Facebook groups or using the Facebook
Marketplace. If you can, try out a Facebook ad campaign.
Instagram
is a good platform as it helps you post stunning photos. Stylish photos help to
show your property in the best way. Instagram stories allow you to show your
properties and updates to your followers. LinkedIn allows you to network with
fellow realtors. You can post useful articles on LinkedIn to help build trust
and show your expertise.
Be
sure to join WhatsApp groups where real estate agents post their properties and
do the same as well.
7.
Distribute Flyers.
In
Nairobi, I have seen people handing these out listing their properties for
sale. This has been on busy roads during periods of heavy traffic. Remember to
pay local city council fees and get the flyers stamped. You can also partner
with other businesses and put up your flyers on their business premise.
8.
Join Real Estate forums.
There
will most likely be two real estate agents in every transaction. One
representing the buyer and one representing a seller. Join real estate forums
to expand your network which could be one of the best sources of leads.
9.
Conduct real estate video marketing.
Some
real estate agents have started using videos to showcase their listings. Videos
have become more popular as it gives buyers the chance to see inside the house.
This feeling is the same if the buyer visits the house. By posting videos, you
save time on buyers who would have visited and not liked the house.
You
can then upload these videos on Youtube. Additionally, feel free to post the
same on your social media pages.
10.
Use Social Media Influencers.
Content
creators have a wider reach on social media and can spread your message to more
people. Furthermore, people have a certain level of trust in these already
established influencers. By using the influencers, you can capitalize on this
to maximize your brand awareness.
11.
Reach Out to Local Radio and Television Stations
If
you have good connections, use them to get featured on local radio and TV
stations as an expert. You can then use this to market your properties. If you
have an advertising budget, radio and TV stations are a great way to reach a
large audience. Most listeners trust the presenters and lay a lot of trust in
any advertisements that they run.
12.
Build a Profile on Property254
Premier
Agent website is one of the leading real estate listing websites in Kenya. Also
allowing you to post your property for free, you get to receive top property
advice. Tips from this website will help you when either selling or buying real
estate. More buyers are also relying on this website due to their map-based
real estate search.
So,
go ahead and create a profile by logging in here. With a free profile, start
listing your properties. An advantage of this website is that you can list
properties you already sold and mark them as sold. This allows you to showcase
previous projects. Once you create a profile, you can ask for reviews from your
previous clients.
13.
Setup a Local Business Page on Google
It's
advisable to set
up a business page on Google for your real estate business. If you
can, target the right keywords on your business page as well. For example, you
can use Properties for sale in Nairobi or properties for sale in Ruiru to target
the people who are looking to buy properties in these two towns.
To
set up a local business page on Google, go to google.com/business . on this
website enter your business's information, starting with location. Once
completed, you can ask for reviews on Google from your past clients or friends.
14.
Order unique business cards that stand out.
Business
cards will never go out of style. There will always be meetings with buyers,
sellers, and other industry professionals. It is good to have your information
on hand to share with them. Business cards should have your name and the name
of your business. Also, include your website and contact details. Use good
color and fonts to stand out.
15.
Create a referral system
As
you try to find new clients, don't forget about getting referrals from happy
clients. 41% of sellers using a real estate agent found that
agent through a referral from friends or family. If you're not asking for
referrals, you should be.
One
of the easiest ways to get referrals is to ask. Provide your prospects with
simple and seamless services during the process of buying and selling real
estate. Once you conclude the deal, ask the client if they have any friends
they can recommend you to. Happy past clients are your best brand ambassadors.
Summary:
Getting
customers is not a walk in the park. It takes patience and hard work. While the
above ideas are sure ways to sell your property, do not try to do everything on
the list at once. Your initial goal should be to start somewhere and grow over
time. Start with a few strategies to test and see over time what brings the
best results for you.
If
you do not have enough time, consider hiring a real estate marketer.
