Real estate video marketing is a must-have skill for a real estate agent in Kenya. In recent years, people have fallen in love with video content more than written content. And that's one reason you start creating real estate video marketing as soon as possible.
Potential clients typically seek out quality video footage of a property before visiting in person to ensure their time is well spent.
However, you should not make any videos. That's why you should know the 5 types of real estate video ideas you should make.
Starting to make real estate videos can be a bit daunting, as it can be challenging to determine the appropriate type of video to create and the process of creating them.
This blog will show you the best real estate video ideas that every agent should be making. These types of videos will help you gain popularity and sell more. Remember that as a real estate agent, you should prove to your audience that you can deliver the best services to homebuyers and sellers.
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Real Estate Videos You Should Start Making Today
1. An introduction video
An introduction video is very important to show your viewers what you do. This video shows the main mission of being a real estate agent. It will assist your clients in understanding the complex buying process and selling process. Therefore, it's important to make the video as trustworthy as possible.
An introduction video can be short, and you can always include a clip at the beginning of your other types of real estate videos. Let it be a one-minute video. At this point, people learn about your business and how they can benefit from being your followers.
Ensure that it's not totally about yourself but mostly about how your clients will benefit from your agency services. In addition, include some unique services that will transform the audience into potential buyers. You can also include your location and the type of real estate you promote.
Real estate video marketing is important as it helps generate leads for your business and attract more offers for listed properties. It helps build trust and credibility with potential buyers and increases the chances of making a sale.
2. Informational videos
Information is power. And it will be an excellent idea to draw more audiences to your YouTube channel. Your target audience is anyone interested in buying or selling properties in Kenya. Therefore, you should draw their attention by showing them informative videos about real estate.
For instance, you should create a real estate marketing video showing them the best areas to buy in and what to consider. In addition, show them how to do things like online title deed searches for Kenyan property. Also create educational video as it helps build long-term relationship with your clients.
If your target audience likes your informational videos, they will trust you and later close real estate deals with you. Approximately 73% of potential customers are more likely to choose agents who use video. Include a strong call-to-action at the end of your video, including your name and contact information such as your phone number, email address, and website. These aspects are essential for a comprehensive real estate video marketing strategy as they offer valuable information to potential homebuyers.
3. Property Tours
As a real estate agent, you will earn money by getting commissions from a successful sale of a property. Therefore, it's your duty to market your property listings on your YouTube channel.
Once you get a client who needs to sell their house, ensure you market it precisely. And to do that, you can create excellent real estate video tours that showcase the key features of the property.
Real estate video marketing is important as it helps generate leads and attract more offers for listed properties. High-quality videos or images will go a long way toward potential leads.
Ensure you use excellent real estate videography tools to make excellent videos. However, if you cannot take videos, ensure you hire a real estate professional videographers to do a professional job.
Furthermore, ensure that the videos are clear and edit them to include short property descriptions. When creating property listing videos, it is important to remember that you are not only promoting a property but also a lifestyle.
4. Client testimonials
Positive testimonials from happy clients can highly boost your real estate agency business. However, never force any client to give you a testimonial since some prefer to keep it confidential when buying or selling property.
However, if you get a willing client ready to say how grateful they are for your help, ensure you ask them about their positive experiences and how they feel about your services.
Positive client testimonials can make other people trust your business. Posting video testimonials can draw more clients your way. Make sure you include a call to action at the end of every video.
A testimonial video is an effective method to showcase a positive track record to potential clients. A study revealed that two out of three people are driven to make a purchase after watching a testimonial video.
Real estate can be a challenging experience for first-time buyers. By including testimonials from satisfied customers, you can establish trust and credibility with potential buyers, thereby enhancing the likelihood of a successful sale.
5. Market updates
In the real estate marketing industry, videos can be an effective tool for generating high-quality leads and enhancing your online presence.
Every realtor likes to know what's happening in the real estate industry. That's why it's important to make real estate videos showing your target audience the current trends.
For instance, create videos highlighting some changes in searching for title deeds online. They can either search in Ardhisasa or eCitizen portal. Real estate video marketing is important as it helps generate leads for your business and attract more offers for listed properties.
You can also educate your followers, who are landlords, about their rights according to the Landlord tenant bill 2021.
Furthermore, inform your clients about market price fluctuations and possible property prices in the coming years. For instance, you can alert your audience about sellers' and buyers' markets to help them make quick decisions.
The Bottom Line
Being a real estate agent in Kenya means showing your target audience why they should work with you and not anyone else. You can differentiate yourself from the crowd by sharing helpful video content with your viewers.
That will build a reliable relationship that will later help you close more real estate deals. You only have to ensure that you create video content that helps your target audience.
In this competitive real estate market, by creating different types of real estate videos, you can appeal to a wider audience and increase your chances of making a sale.
Would you mind commenting below about other real estate videos you share with your audience?
Frequently Asked Questions
What is the most common way to sell real estate?
Most property owners sell their property by using real estate agents. Real estate agents have a good network of buyers and sellers. In addition, real estate agents can market the property on their social media accounts, websites, and YouTube channels. Videos have become key tools for real estate agents to share their listings and introduce themselves to prospective clients. Therefore, it's easier to sell property using them than doing it yourself.
Social media posts that use video have more views, meaning that if attracting attention is the goal, video should be used.
Can I create real estate videos for social media?
Yes. you can create real estate videos and post them on your social media channels. Social media is one of the fastest ways to grow your real estate business because people spend time on these platforms. However, you should post short videos on platforms like TikTok and Instagram. Real estate video marketing is important as it assists in generating leads for your business and increasing chance of getting prospective buyer.
What are the most important skills for a real estate agent?
A real estate agent should have excellent marketing skills to help grow their business. Furthermore, they should also have good negotiation skills to help them close deals with potential clients.
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