Facebook
has grown to become an enormous platform for not only social interaction but
also a place where users go to research and learn more before buying products
they're interested in. It is one of the most powerful marketing tools for real
estate. Here are 5 powerful ways of how to generate real estate referrals
through Facebook.
1. Provide
value
Buying
or selling a house isn't a snap decision and takes time. Get to know your
audience well so that you can provide them with the information they need to
make a decision. It might take a few weeks or months to convert, but the
relationship you've established with your audience will ensure they come to you
when they're ready to move forward. Share things that are relevant to your
business and your audience, and that are informative and interesting. The
following are some things that you should share as a real estate agent
i. Great
photos of your listings
People
looking to buy a new home start with an internet search to research their
options. They aren't going to call you until they have a good idea of what type
of house they want. The first thing that attracts buyers is good photos.
Therefore the photos should be stunning enough to motivate clicks and calls .
Learn
how to take real estate photos
ii. Real
estate news
Keep
your audience updated. Let them know what's happening on real estate
industry.
iii. Good
content
One
of the primary ways to grow your audience on Facebook is by posting content
that engages them, This is likely to cover a wide range of potential content
topics and types of posts including blogs covering all aspects of life,
inforgraphics , text such as a few sentences as well as images and videos
iv. Provide
knowledge
Share
tips that give your audience context and help them more fully grasp your
expertise. People may believe you when you say you're a real estate expert, but
if you share examples of how your expertise can help them get a better house or
make more money, they'll reach out to you at the first opportunity.
v. Engaging
questions
As
questions that can inspire or intrigues your clients, on both personal and
professional topics about goals, leadership, personal growth, relationships,
and even mental and emotional health.
vi. Fun
If
you can make your intended audience laugh with your Facebook posts, they'll
naturally be more comfortable with you. Use these real estate memes to gather
ideas and inspiration.
2. Reviews
Customer
reviews are one of the most effective ways to generate leads for your business.
When potential customers see that others have had a positive experience
with your business, it can help them feel more confident in doing business with
you. By showing that other people have enjoyed doing business with you, you're
able to establish trust sooner than if potential buyers and sellers didn't have
a frame of reference. Customer reviews let you prove your worth as a company
over the competition. Positive customer reviews can drive more people to visit
your site, which is particularly helpful during peak buying season. Let people
review your business page. See how
Customer reviews help lead generation and why they're important.
3. Join
Facebook groups
Groups
are the most powerful free tool for the Facebook algorithm, and they are often
full of highly targeted groups of people, such as people who live in specific
neighborhoods or work in a certain city or region. Facebook Groups are a viable
and potentially important way to cultivate digital marketing leads over time
for your business. Facebook groups are about community.
Join
as many real estate Facebook groups for they are a great place to share listings
with a targeted audience .Even when you aren't sharing listings, you can
benefit from being a part of groups. For example, many people post asking for
recommendations for local real estate agents, creating the perfect opening to
introduce yourself. You can also ask friends and former clients to tag
you in Facebook group posts and comment threads.
4. Referral
incentive
If
you ask your customers to refer you to other potential customers without giving
them anything in return you'll find that they will hardly take action. If you
want them to take action, you need to give them a reward. Find an
industry-related gift, such as a home decor gift card, to make the contest feel
more personal or a discount from your sales. To increase your real estate leads,
incentivize referrals by setting up a rewards program through Facebook and
boosting posts on your Business page about the program. You could host a
monthly giveaway where every referral counts as an entry. Referral marketing
doesn't have to be exclusive to referrers. , if you only reserve rewards to
referrers, your leads may not sign up or purchase from you. Reward your
leads as well. Providing past clients with a valuable reward will remind them
of their positive experience with you and will prompt them to refer others.
See top
10 ways to use referral marketing to generate new leads
5. Build
trust
Trust
is, above all else, what really leads to referrals. Prospecting on Facebook is
all about building trust among your target customers. It is a key to
creating a positive brand image.
If
you're comfortable using your personal profile to connect with clients, agents,
and vendors, you can let them see your past real estate life and into your
personal life. Let them see the real you, share your photos. Make sure that
before you showcase anything you know what you are saying and doing. You must
be an expert in your niche to be able to establish authority. By this you will
build trust to your potential customers. Answer people's questions and help
them solve their problems.
Learn how to build trust on Facebook
Summary
As
a real estate agent you have to provide excellent customer service during and
after the transaction. You must earn your client's trust and work hard to keep
it. And after closing, you need to continue a steady flow of touches to stay
top of mind.
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