Real estate investment is a lucrative business in Kenya, and in today's
digital age, having a strong online presence is crucial for success. One of the
essential components of establishing an online presence is choosing the right
domain name for your real estate website. A well-chosen domain name can make a
significant impact on your brand identity, online visibility, and ultimately,
your business success.
In this article, we will
explore some key considerations for Kenyan real estate investors when choosing
the right domain name for their business.
1. Avoid using your name.
Your domain name is a
powerful asset that you must protect and use to your advantage. Using your full
name as your domain name can be problematic for many reasons. It's not usually
beneficial to have your full name in the primary URL because there could be
hundreds of people with the same name. If they already own the domain, it could
make it hard to differentiate yourself.
A better solution would
be to buy a domain name with your full name as well as certain key words
related to the services you provide. These are real estate, realtor or the
region you serve. When someone searches for those terms, having your fullname
alongside them, will help distinguish you from others who may share your name
by allowing potential customers to associate you with a specific service and
location. Most names cost around $10 or less per year; owning domains pertinent
to your names and services can only stand to increase your online visibility
while protecting you from others who may try to capitalize on having the same
last name.
Here are tips on How to Choose the Best Real Estate Names in
Kenya
Your real estate business
name might be unique, but it is not the perfect domain name for your business.
Consider using a business name that is relevant to the services you offer or
the location of your business. There are so many online
business name ideas to check. For instance, if you operate in Mombasa, you can
choose a name like "MombasaHomes" or "MombasaRealEstate."
Try out our business name
generator to find the perfect name for your business.
When selecting a real
estate company name, consider using relevant keywords for your target market or
brand. Including targeted keywords in a domain name can improve search
rankings.
2. Keep it short and simple.
A
shorter domain name is easier to remember and type than a longer one. Try
to keep your domain name between 8 and 15 characters. This will make it easy
for potential customers to remember and type into their browsers. Read: Real estate Domain name ideas
The shorter the domain
name, the better off your business will be. Not only will it be easier for
people to type in the right address, but once word has spread of your service
through networking efforts such as referrals and recommendations. Having a concise
domain name will make it immediately apparent who you are, even without further
information added along with the address. This helps boost brand recognition
among prospective clients. It can lead to large gains over time when businesses
communicate their value clearly and effortlessly.
3. Make it easy to spell and pronounce.
Choose a domain name that
is easy to spell and pronounce. Avoid using complicated words or phrases that
may be difficult for people to remember or type into their browsers. Ensure
that your domain name is easy to pronounce and spell over the phone.
Having a memorable domain
name for your real estate business is essential for establishing an online
presence. Choose a shorter domain name that is easy to remember. It not only
helps potential clients find you online but also stands out more in the digital
world.
Your domain name
shouldn’t exceed 6-14 characters. A longer word or phrase can become confusing
or difficult to spell and pronounce . Also, try to make it as unique as
possible. Avoid generic words that are used in other names to give your address
a one-of-a-kind feel. Try processing complex phrases and sentences into simple
words or phrases. This makes potential customers are able to find and remember
your web address in the future.
4. Focus on your location.
Real estate is a local
business, and you should consider incorporating the name of your city or area
into your domain name. This is also good for search engine optimization (SEO). With a name related to
the content of your site, you'll fare better with search engines and potential
customers. Additionally, consider adding descriptive words such as
"properties," "homes," or "real estate" to your
domain name.
5. Choose the .com/ .co.ke
extension
When it comes to choosing
a domain name extension, the .com extension is the most widely recognized and
popular extension globally. It is the first extension that most people will
think of when searching for a domain name. This means that using a .com extension
can make it easier for potential customers to find your website. It can also
make your business appear more professional and established.
On the other hand, using
other extensions such as .net, .org, or .biz may cause confusion and may result
in your potential customers visiting a different website. This is because these
extensions are not as commonly used as .com and may not be as memorable or
recognizable to people.
In the case of Kenya,
using a country-code top-level domain (ccTLD) like .co.ke can be a good option for businesses that operate
within Kenya or have a local customer base. This is because a ccTLD can help establish a local presence and increase credibility in the
eyes of Kenyan consumers.
Domain name generators can be used to search for specific
keywords in order to generate a wide range of creative domain name ideas.
6. Avoid hyphens
While hyphens may help
with SEO, they are hard to remember and type. Choose a domain name without
hyphens, and if possible, register the hyphenated version as well.
7. Be descriptive
Your domain name should
be descriptive of your business. It should give potential customers an idea of
the services you offer. For example, a domain name like
"MombasaLuxuryHomes" is more descriptive than
"MombasaHomes."
A great domain provides
brand protection, enhances professionalism, boosts search engine ranking, and
increases website traffic. Do you need help getting your domain name?
Property254 will help you get a domain name, website design, search engine
optimization, content marketing, and social media marketing services for real
estate professionals. Contact us 0726982982
Conclusion.
By following the tips
outlined in this article, Kenyan real estate investors can select a domain name that
is memorable, easy to spell and pronounce, and relevant to their business. We
hope this guide has been helpful in your domain name selection process. For
more informative articles on real estate in Kenya, be sure to subscribe to our
email list to receive regular updates and insights on the Kenyan real estate
market. Thank you for reading, and we look forward to keeping you informed.
