Real estate investment is a lucrative business in Kenya, and in today’s digital age, having a strong online presence is crucial for success. One of the essential components of establishing an online presence is choosing the right domain name for your real estate website. A well-chosen domain name can make a significant impact on your brand identity, online visibility, and ultimately, your business success.
In this article, we will explore some key considerations for Kenyan real estate investors when choosing the right domain name for their business.
1. Avoid using your name.
Your domain name is a powerful asset that you must protect and use to your advantage. Using your full name as your domain name can be problematic for many reasons. It’s not usually beneficial to have your full name in the primary URL because there could be hundreds of people with the same name. If they already own the domain, it could make it hard to differentiate yourself.
A better solution would be to buy a domain name with your full name as well as certain key words related to the services you provide. These are real estate, realtor or the region you serve. When someone searches for those terms, having your fullname alongside them, will help distinguish you from others who may share your name by allowing potential customers to associate you with a specific service and location. Most names cost around $10 or less per year; owning domains pertinent to your names and services can only stand to increase your online visibility while protecting you from others who may try to capitalize on having the same last name.
Here are tips on How to Choose the Best Real Estate Names in Kenya
Your real estate business name might be unique, but it is not the perfect domain name for your business. Consider using a business name that is relevant to the services you offer or the location of your business. There are so many online business name ideas to check. For instance, if you operate in Mombasa, you can choose a name like “MombasaHomes” or “MombasaRealEstate.”
Try out our business name generator to find the perfect name for your business.
When selecting a real estate company name, consider using relevant keywords for your target market or brand. Including targeted keywords in a domain name can improve search rankings.
2. Keep it short and simple.
A shorter domain name is easier to remember and type than a longer one. Try to keep your domain name between 8 and 15 characters. This will make it easy for potential customers to remember and type into their browsers. Read: Real estate Domain name ideas
The shorter the domain name, the better off your business will be. Not only will it be easier for people to type in the right address, but once word has spread of your service through networking efforts such as referrals and recommendations. Having a concise domain name will make it immediately apparent who you are, even without further information added along with the address. This helps boost brand recognition among prospective clients. It can lead to large gains over time when businesses communicate their value clearly and effortlessly.
3. Make it easy to spell and pronounce.
Choose a domain name that is easy to spell and pronounce. Avoid using complicated words or phrases that may be difficult for people to remember or type into their browsers. Ensure that your domain name is easy to pronounce and spell over the phone.
Having a memorable domain name for your real estate business is essential for establishing an online presence. Choose a shorter domain name that is easy to remember. It not only helps potential clients find you online but also stands out more in the digital world.
Your domain name shouldn’t exceed 6-14 characters. A longer word or phrase can become confusing or difficult to spell and pronounce . Also, try to make it as unique as possible. Avoid generic words that are used in other names to give your address a one-of-a-kind feel. Try processing complex phrases and sentences into simple words or phrases. This makes potential customers are able to find and remember your web address in the future.
4. Focus on your location.
Real estate is a local business, and you should consider incorporating the name of your city or area into your domain name. This is also good for search engine optimization (SEO). With a name related to the content of your site, you’ll fare better with search engines and potential customers. Additionally, consider adding descriptive words such as “properties,” “homes,” or “real estate” to your domain name.
5. Choose the .com/ .co.ke extension
When it comes to choosing a domain name extension, the .com extension is the most widely recognized and popular extension globally. It is the first extension that most people will think of when searching for a domain name. This means that using a .com extension can make it easier for potential customers to find your website. It can also make your business appear more professional and established.
On the other hand, using other extensions such as .net, .org, or .biz may cause confusion and may result in your potential customers visiting a different website. This is because these extensions are not as commonly used as .com and may not be as memorable or recognizable to people.
In the case of Kenya, using a country-code top-level domain (ccTLD) like .co.ke can be a good option for businesses that operate within Kenya or have a local customer base. This is because a ccTLD can help establish a local presence and increase credibility in the eyes of Kenyan consumers.
Domain name generators can be used to search for specific keywords in order to generate a wide range of creative domain name ideas.
6. Avoid hyphens
While hyphens may help with SEO, they are hard to remember and type. Choose a domain name without hyphens, and if possible, register the hyphenated version as well.
7. Be descriptive
Your domain name should be descriptive of your business. It should give potential customers an idea of the services you offer. For example, a domain name like “MombasaLuxuryHomes” is more descriptive than “MombasaHomes.”
A great domain provides brand protection, enhances professionalism, boosts search engine ranking, and increases website traffic. Do you need help getting your domain name? Property254 will help you get a domain name, website design, search engine optimization, content marketing, and social media marketing services for real estate professionals. Contact us 0726982982
Conclusion.
By following the tips outlined in this article, Kenyan real estate investors can select a domain name that is memorable, easy to spell and pronounce, and relevant to their business. We hope this guide has been helpful in your domain name selection process. For more informative articles on real estate in Kenya, be sure to subscribe to our email list to receive regular updates and insights on the Kenyan real estate market. Thank you for reading, and we look forward to keeping you informed.