Your
company's name can make or break future performances because it can really help
you stand out in a crowded market. A good name can help you to resonate with
your audiences, stand out, and show people what's different about your
business. Your brand name will be the first impression you give off to
would-be buyers and sellers.
So
whether you're starting from scratch or you have already been operating
and need to rebrand yourself, here are some steps you can take to find the
best real estate company names.
1. Use Keywords.
You may start by selecting a keyword that is either real estate related, one
that evokes good feelings. You then add the words together to create a name.
for instance:
Sunshine
Real Estate.
Trusted
Realtors
Hazina
Real Estate
2. Use
your names
we
have cases of successful real estate companies that uses people names. These
include Pam Golding, Lloyd Masika and Knight Frank. So, you go ahead and use
your name.
Ouma
Real Estate Agent
3. Local
area name
If you want to concentrate in one local area, you can include that
area or city in your company name. However, if you run business
across the whole country, the area name will restrict you. With time it may
become an obstacle for expanding your real estate business.
Kitengela
Real Estate
Ngong
Road Property Masters
4. Use Acronyms
for Longer Names
Using
an acronym as a stand-in for your name can be surprisingly useful. KFC
sounds better than Kentucky Fried Chicken. Just make sure the acronym does
not make the name vague or uncertain.
Now
that you have a good name, it's good to do additional checks
I. Ensure
its easy to spell and pronounce.
II. Keep
it short
III. Make
it memorable and easy to recall.
IV. Numeric
characters are not allowed for registration unless it’s the current
year e.g. (2022)
Legally,
you also need to ensure that the name you have selected:
· Does
not include 'co-operative', 'society' or 'trade union' or any variant or synonym
of those words like Mashamba Cooperative Society.
· Does
not suggest an association with, or the patronage of, the national or county
government. E.g, do not try to register Kenya Real Estate Ltd or Nyeri County
Land Transfer Ltd.
· the
name is not offensive to any community or ethnic or racial group.
Decide
on the Business form.
Now
that you are ready to get registered, decide on the legal status of your
business. Consider your future business goals so that you choose a business
structure that can accommodate your real estate businesss growth and
expansion.
Sole
proprietorship this is the most basic business entity. A sole
proprietorship means that one person is solely responsible for a business profits and debts.
Partnership a partnership is a shared responsibility between two or more people who hold personal
liability for a business.
Limited
Liability Company (LLC) a structure that permits owners, partners, or
shareholders to limit personal liability but still includes tax and flexibility
benefits associated with a partnership.
Corporation this is an entity legally considered separate from its owners. That means
that corporations are permitted to own property, be held liable, pay taxes, and
enter contracts.
Armed
with a name, it's now time to ensure that such a company is not already
registered in Kenya. You do this by performing a company name search
Using eCitizen. The process
on how to conduct a business name search in Kenya is simple and
straightforward.
Establish
A Web Presence
Create
a real estate website and start building your brand all over the
internet. The website should also include a professional email
address. It will look much more professional to communicate with real
estate prospects and clients using an email address like
[email protected] than your personal Gmail account. Additionally
set
up social media accounts on popular social media platforms like
Facebook.
Hire
an assistant and get your Taxes right
Find
someone to help you stay organized, run errands and sort your taxes
on time. An assistant can help you to record and organize your day-to-day
business and real estate transactions, keep your bank accounts balanced,
produce simple reports, and assist with keeping your financial records in
order. In case you do not have ability to hire, read about Real
Estate Taxes in Kenya, taxation
of rental income and capital
gains taxes in real estate.
In
case you want these services but do not want to hire a full-time staff, we have
a solution for you! We shall provide you with a trained real estate assistant
to help you pay your bills, maintain filing, run your errands to the lands
office, take clients for site viewing, pay your bills while
freeing you up for more important tasks. Just give us a call on 0726982982
Secure
Office Space
An
office is not necessarily required but is good to have so
that you are accessible to clients. If your capital is limited, you can get a
virtual/shared office then later move to your own office.
Conclusion
Choosing
a creative business name for real estate company is one of the most
integral components of your real estate business as its difficult to
change later. But then getting the name right is just one part of it. You
need to set up systems as well to succeed.
And
remember, these are not strict rules but rather recommendations. Don't let them
restrict you!
