Any real estate
agent's dream is to generate quality local leads and sales. They want
to meet with eligible clients and increase their sales but how
will they go about it? In today's era majority of people who want to
purchase a real estate property go online to do so. The best thing about Real
estate SEO never rests, it ensures possible leads 24 hours a day, seven days a
week, without the need to pay ads or make phone calls.
What is Real
Real estate SEO (Search
Engine Optimization) refers to website development content and strategies
that make your content and website easily accessible online. These tactics turns your
website into a legitimate and reliable real estate
website, giving you more customer traffic and better search
Why does Real
Estate need SEO?
As more and more
real estate agents invest in SEO, online visibility is critical to the success
of their businesses as it;
traffic and revenue
strategy that includes high-quality content not only increase your traffic, but
it also attracts more relevant audiences and a higher chance of being a
customer when you publish relevant content and keywords. Using the right
conversion rate, the traffic can be converted into new revenue.
high quality SEO content establishes your company as a source of information,
which helps your viewers trust you. When someone reads your content and finds
value in it, you interact well with your product, which raises product
awareness. Improved brand awareness raises conversion rates even further.
Below are tips to
improve your real estate websites that will lead to sales
with SEO Audit
SEO audit helps
determine which pages work best and where you can improve. Although research takes
time, it serves as a tracker of your progress and gives you with the data you
need to develop a roadmap.
If you have no
organic traffic to your site or you don't generate leads or covert clients,
there must be a reason for this. Don't worry about it, SEO audit can help
to focus on are:
Layout: XML Sitemap, robots.txt, redirect.
Layout: Topics, meta descriptions, title tags, alt tags, URLs.
Structure, keywords, visual features, duplicates, redirects, and canonical
ÃÂ· Links: internal and external links
Accessibility, mobile friendliness.
With the results
of your audit, make a plan for each problem. An orderly approach is best,
to make sure you do not ignore anything.
After fixing the problem, find other ways to
improve the overall optimization.
Focus on the
and analysis of keywords
ÃÂ· SEO friendly URLs
meta titles and definitions
ÃÂ· Image setting
placement of the appropriate external and internal link
ÃÂ· Broken links
Sure Your Website Is Accessible
part of a design process that focuses on user information, making websites
accessible to as many people (using any device) as possible. It is important to
remember that not only beginners or inexperienced internet users benefit from
accessible construction, but also people with a variety of visual, navigation,
hearing, and intelligence skills. Read how
and why accessibility matters for SEO.
4. Optimize your
website for Mobile Devices
Most people use
mobile phones when they need to buy or sell a property online. Here are the key
things to look at when optimizing your real estate website for mobile devices.
automatically adapts the site to the screen of any device
that is important to use. Page speed is important
because if your visitors have to wait a long time, they can
return to search results and find your site easy to
use. Keep it as simple as possible. If the user has to
navigate through to reach the goal, they are less
likely to reach the end. The Mobile-Friendly Test
Tool helps you determine if your website is good
and provides a list of issues that need attention.
your website on google my business and relevant business directories
Business assists businesses in getting more exposure by showcasing relevant
businesses based on certain searches. Customers may easily access information
about your online business on Google, such as hours and contact information.
Register your website on google my business Update your listing with your;
of your website
information, including your phone number
real estate listings, clients, etc.
estate categories for instance, commercial, residential, for sale/rent.
This can help you
rank higher in Google local search, giving you a better chance of competing
with your competitors such as Premier Agent. Also do research
online business directories in Kenya and list your business there.
engagement through social media and blogs
Use the best
social media platforms like Facebook,
Instagram, LinkedIn and Pinterest. They will not only help in
ranking your search engine but also help in digital marketing strategy. Without
social media, real estate agents will struggle to gain presence
Leads Connect Social Posts to Opportunities
share social content, add location-based hashtags and descriptions with most
targeted keywords, also publish your useful content on your blogs.
Also read: Social
media tips for real estate agents to elevate your marketing strategy.
a structured schema markup
Markup helps search engines in comprehending and displaying the
content of your webpage in search results, which is advantageous to your real
estate SEO. Your home listing page, for example, includes information such as
price, location, and property size. The schema markup makes it easy for bots to
interpret the content on your page and present it in search
results. Adding schema markup to your real estate
website improves search visibility and increases
click-through rate (CTR).
There are still
opportunities in this competitive real estate industry. You just need to learn
them. With the help of these SEO tips, you can manage your local
search. If you are new in SEO, we are here to help you. Visit our
website https://www.premieragent.co.ke/ or
contact us 0726982982.