The Kenyan real estate sector has been experiencing fast-paced growth in recent years, with various new technologies being adopted to keep up with the demand. As a real estate investor, you should pay attention to technology in your business.
Some of the most popular trends in the industry include drones for surveying land and 3D printing for construction purposes. Additionally, many developers are now using virtual reality (VR) to give potential buyers a realistic view of the properties. These trends will continue in the coming years as the Kenyan real estate sector looks to stay ahead of the curve.
This blog explains the technology trends in the real estate market in Kenya. Keep reading to learn what you should add to your property business.
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Major Real Estate Technology Trends in Kenya
1. Use of drones for video shooting
Using drones for surveying and mapping is becoming increasingly popular in Kenya. Drones can quickly cover much ground and take high-quality photos and videos, creating more accurate maps. This technology is helping to make the surveying and mapping process more efficient and precise.
In addition, if you need to take high-quality videos and photos for marketing, using drones can help you greatly. Video marketing is on the rise, and it's high time you incorporate it into your real estate business.
2. 3D for construction
3D printing for construction is also becoming more popular in Kenya. 3D printing can create prototypes of buildings, homes, and other structures. This technology helps speed up the construction process and helps to create unique and custom designs.
You should search for a contractor who uses 3D printing tools in their processes. Never ignore technology because it makes work easier and more accurate with the help of robots.
3. Online Marketing Tools
People are now popular on online sites like social media, Websites, and Emails. That's why you should focus on taking your products and services to where buyers are. Consider virtual reality in doing house tours for your audience to see the property’s interior and exterior.
These are the most popular technology marketing tools for the real estate business.
Real Estate Video Marketing: How to Shoot a Real Estate Video
Virtual tours
The use of virtual reality for marketing is also increasing in popularity. You can use virtual reality to create realistic simulations of properties that potential buyers can explore. This technology can help to give buyers a better idea of what a property looks like and can help to increase interest in a property.
Social Media
Social media has become an important part of our lives, and the real estate industry is no exception. In Kenya, social media significantly influences how people buy and sell their properties.
Kenya's most popular social media platforms are Facebook, Twitter, and Instagram. Sellers and buyers use these platforms for advertising/buying properties, finding potential buyers or sellers, and negotiating deals.
Many real estate agents in Kenya are now using social media to market properties and reach potential buyers. Some agents are using social media to conduct viewings and open houses.
The use of social media in the real estate industry is still in its early stages, but it is clear that it is here to stay. Social media is making it easier for buyers and sellers to connect and making buying and selling a property more efficient.
Websites
The Internet has become an essential tool in real estate, with more and more people using it to search for properties and contact agents. A well-designed real estate website can help you attract and convert leads, a vital part of your marketing strategy.
Ensure your website is responsive, meaning it should look good and be easy to use on any device. In addition, your website should be a reflection of your brand. Use your branding elements, such as your logo, colours, and fonts, to create a consistent look in all your marketing tools.
Email Marketing
In your website and social media accounts, remember to include sign-up forms for your visitors. There are many free and paid email marketing tools you can use. Once you build a list, ensure you send your list informational content and updates on new properties available for sale.
However, don’t always appear to market your products and services. You should often send your audience helpful, trending content that affects the real estate sector.
Challenges for Real Estate Technology Adoption in Kenya
The Kenyan real estate sector has slowly adopted new technology trends in recent years. The challenges for technology adoption include the following.
The high cost of new technology
Lack of awareness of new technology trends
The reluctance of developers to change traditional business methods
Conclusion
The real estate industry is also changing as the world becomes increasingly digitised. We are trending towards more online and mobile services and sustainable green buildings in Kenya. This aligns with global trends, and we expect to see even more change in the coming years.
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Frequently Asked Questions
1. How is technology affecting the real estate sector?
The introduction of online marketing tools is shaping the marketing for real estate businesses. Most real estate agents close deals via online platforms like social media and websites.
2. What new technology trend is affecting the real estate market?
The introduction of Artificial Intelligence (AI) is helping investors to track real-time analytics of their marketing messages on websites and social media.
3. How has technology helped the real estate industry?
It's now cheap to advertise a property on social media at a low cost compared to TVs and Radio advertisements. In addition, buyers can get full details of a property before they can decide to purchase.
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