...

Author: Peris Gachago

  • Essential Steps for Building Your Dream Home in Kenya

    Essential Steps for Building Your Dream Home in Kenya

    Building your dream home in Kenya is a great way to get the most out of your money and have a beautiful, comfortable place to call your home. Kenya is a lovely country with a lot to offer, and if you are looking for a place to build your dream home, it is worth considering. There are a few things to remember when you are planning on building your dream home in Kenya, but if you take your time and research, you will find the perfect spot to build your dream house.

    Factors to Consider When Building Your Dream Home in Kenya

    • You should have a clear idea of the preferred features of your dream home.
    • What is your preferred location?
    • Do you have enough money to buy land and build your dream home?
    • Can you access a good architect or builder?

    After considering those factors, it’s time to turn your dream home into a reality. Let’s get to the process of building your dream home in Kenya. 

    9 Steps to Make Your Dream Home in Kenya a Reality

    1. Define your budget

    The first step to building your dream home is to define your budget. How much can you realistically afford to spend on your home? Drafting a budget can be tricky, as there are so many factors to consider. You should consider the cost of land, materials, labor, and permits. 

    One way to keep your costs down is to buy land in an affordable area. You should also source materials from local manufacturers, which can be much cheaper than importing them elsewhere. In addition, get multiple quotes from different contractors before you commit to any work. 


    2. Find a lender to fund your dream home building in Kenya

    The lender should be familiar with the Kenyan market and understand the construction process well. You can talk to a local bank to get enough funds to build your house.

    You can ask the lender whether they can provide the necessary financing after the construction is complete. More financing is vital to make your dream home a reality.


    3. Be flexible & manage expectations

    One of the most critical aspects of this process is being flexible and managing expectations. Many factors can affect the building process, and it is crucial to get ready for them.

    Murphy’s law states that anything that can go wrong will go wrong. The law is actionable when building a house. There will be delays, mistakes, and changes along the way. Therefore it is essential to be flexible to accommodate these changes.

    It is also essential to manage expectations. The reality is that your dream home may turn out differently than you imagined it. There may be budget constraints, or you may need to compromise to get the home you want. It is essential to be realistic about what you can achieve and open to changing your plans.


    4. Choose the right location

    The location of your home is as important as the home itself. When choosing a site, consider factors such as the climate, the surrounding community, and the amenities that are important to you.

    When buying a plot, it is vital to find the right one that suits your needs. Research and ask around before making a purchase decision. You can talk to real estate agents, friends, and family to get their opinion on the best plot for you.

    You should do a title deed search to ensure you buy legitimate land without a thread of court sessions in the future.


    5. Assemble a construction team

    You should assemble a construction team that will bring your vision to life. The first step is finding a reputable, experienced contractor to oversee the project. Once you have found a contractor, they can help you select the rest of the team, including an architect, engineers, and other construction professionals.

    It is essential to take your time selecting your team members, as they will ensure that your home meets your specifications. Ensure to interview each team member and get a sense of their experience and expertise.

    Once you have assembled your team, it is vital to establish clear lines of communication and expectations. A good construction team can help you get good designs for your dream home.


    6. Decide on architectural design

    When building your dream home, one of the first things you need to do is decide on an architectural design. Designs can be daunting, especially if you’re unsure where to start.

    There are a few things you need to consider in a design, such as the climate, location, and plot size. For example, if you’re building in a hot climate, consider a design that includes a pool.

    Once you’ve considered all of these factors, you can start looking at different designs. There are a lot of great resources available online, or you can hire an architect to help you out.

    Once you’ve found a design you like, think about the materials you’ll use, the layout of the rooms, and the finishes. This stage is where it can help to have an architect or designer on your team, as they’ll be able to help you make all the right choices.


    7. Be involved in the construction process

    Building your dream home in Kenya is exciting but can also be a bit overwhelming. You should make a lot of decisions, and ensure that everything is right.

    This doesn’t mean that you need to be on-site every day or that you need to be an expert in construction. But it does mean keeping tabs on the progress of the build, attending site meetings, and being available to answer any questions that the contractor may have.

    Being involved in the construction process allows you to make the changes you wish along the way. It will be easier to make changes early than make them later.


    8. Choose a moving & storage solution

    You should decide if you want a full-service mover, a self-storage facility, or a combination of the two. You also need to consider your budget and your time frame.

    Full-service movers will pack, load, and transport your belongings to your new home. They will also unpack and set up your furniture. Full service is the most convenient option but also the most expensive.

    Self-storage facilities will store your belongings until you are ready to move them to your new home. You will need to pack and load your belongings yourself, but you will not have to worry about transport. This is a good option if you are on a budget or are unsure when you will be ready to move. 


    9. Move into your dream home in Kenya

    A home is not just a physical structure; it is a reflection of your personality and your lifestyle. Your home should be where you can relax, entertain, and enjoy your life. If your current home is not meeting your needs, it may be time to move into your dream home.

    With movers in place, you won’t tire when moving, especially the full services movers.

    The Bottom Line

    As you have read above, building a home needs a proper plan execution and full-time presence. However, if you are abroad, you can hire agents to finalise the homebuying or building on your behalf. 

    Frequently Asked Questions

    How long does it take to build a home in Kenya?

    The answer to this question is more determinant of your preparedness. If you have the land and enough funds for construction, you can build a home within two months. However, the process can delay due to improper estimations of construction materials.

    What is the most important aspect of building a dream home?

    It’s true things can go wrong. However, you can have proper plans starting with enough funds for construction. In addition, you need to get a good construction team who will not fail you.

    Should I buy or build a home in Kenya? Which is cheaper?

    If you already have land for construction, it will be cheaper to build than to buy an already-built house. However, you may consider buying a home if you don’t have land. That saves you from the stress associated with construction.

  • Services Under Land Registration Section on Ardhisasa Platform

    Services Under Land Registration Section on Ardhisasa Platform

    Ardhisasa is an online platform that allows Citizens, other stakeholders and interested parties to interact with land information held and processes undertaken by Government.

    Ardhisasa is an online platform that allows Citizens, other stakeholders and interested parties to interact with land information held and processes undertaken by Government. At the click of a button, users will now be able to search and carry out various land transactions, drastically reducing human interactions, delays and other inconveniences previously experienced at manual land registries.

    Land registration is the official recording of legally recognized interests in land and is usually part of a cadastral system. Legally, this is different from deeds registration, where the documents filed in the registry are the evidence of title, and registration of title, in which the register itself serves as the primary evidence.

    Cadastral is a map showing the extent, value, and ownership of land, especially for taxation. Speaking about the conversation of land and the important of cadastral map for the process, the cabinet secretary for land and physical planning, Farida Karoney stated that the process starts with preparation of cadastral maps and the conversion list indicating new and old numbers for parcels within a registration unit, and their corresponding acreage. Cadastral maps are very detailed, indicating size, ownership and ownership changes, providing a continuous record.

    To access any land services in Kenya from the Ministry of Lands, Ardhisasa is the right platform. Unlike the old days when things were done manually, you can access the services anywhere and instantly. Simply register an account, then log in to the platform to request the service you need. Therefore, when you get into Ardhisasa platform, there are six services tabs which you can easily access depending on the services one may want. Below is the summary for those services.

    Under land registration: Registration of a certificate of either titles or leases, replacement of titles, a search of the property and various charges and transfer of property.

    Land Administration. Subdivision of land, extension or renewal of the lease, change of user, lease preparation, and subdivision of property.

    Physical planning. Approval of part development plans, plan preparation and certificate of compliance.

    Survey and mapping. Search for sectional property, application of new grants, amalgamation (merging) of property and also an application for re-survey.

    Valuation: asset valuation, government leasing, government purchase, estate administration and arbitration.

    Adjudication and settlement. Users can access formal judgment on a disputed case as well as settlement agreements.

    National Land Commission. Users can access land allocation services.

    For this particular articles we are going to look at land registration and services related to land registration that you will likely want when interacting with Ardhisasa. These services are greatly being informed by the Land Registration Act which gives provision on Certificate of title and Certificate of lease, production of certificates, procedure for claiming indemnity, transitional provisions on rights, liabilities and remedies of parties over land among others.

    Under land registration tab:

    Like most government service-oriented digital platforms, the NLMS system commonly known as Ardhisasa is self-service. This is to eliminate the presence of third parties, thus reducing the risk of fraud, reduce the risk of missing files which has been a problem in the land sector for ages. Therefore, as in other tabs, below are the services which you can easily get under land registration tab

    1)     Application for issuance of cautions and restrictions and registration of executors

    A Caution is a notice in the form of a register to the effect that no action of a specified nature in relation to the land in respect of which the notice has been entered may be taken without first informing the person who gave the notice. A Caution is registered in order to protect the interests of a party claiming to have a proprietary interest in a property.

    Documents to apply caution

    v  Caution application form (3 original)

    v  Letter from area chief (copy)

    v  PIN certificate (copy)

    v  Identity card

    v  Passport (original)

    2)     Leases short term and long term

    A lease is a contract outlining the terms under which one party agrees to rent an asset—in this case, property—owned by another party. It guarantees the lessee, also known as the tenant, use of the property and guarantees the lessor—the property owner or landlord—regular payments for a specified period in exchange. A short-term lease generally refers to a lease that is either month-to-month, for three months or anything up to six months, while a long-term lease is anything longer than six months.

    Registration of title deeds and leases

    The process of transferring a title deed is as follows:

    v  the purchaser obtains a land rent clearance certificate

    v  The seller then needs to apply, pay and obtain a rates clearance certificate from the county office in which the land is located. The certificate cost around Ksh 10,000.

    v  Apply for a search on the title deed which takes not more than 3 working days at a cost of Kshs 500.

    v  The seller then needs to apply for and obtain the consent to transfer from the National land commission. The document costs about Kshs 1,000 and takes not more than 2 weeks.

    v  Valuation of the land by government valuer to ascertain the amount to be paid as stamp duty.

    v  Paying the stamp duty, the amount indicated on the valuation report is then to be paid to the commissioner for Domestic taxes (KRA) and the payment receipt presented as proof.

    v  The final step of the transfer is to lodge stamped transfer documents for registration at the local land office. This process takes no more than 2 weeks. and title deed is a document that proves ownership and legal right over a piece of land.

    3)     Replacement of title deeds

    Following the closure of the old registers, the Registrar is obliged to give announcement to Kenyans on the replacement of the titles. The Order provides a specific form (Form LRA 97) to be used by land owners applying for the replacement of their old title documents. The completed application form will need to be accompanied by the person’s original title document, KRA pin, applicant photograph, a certified copy of their national identity card or passport, or similar details of directors, in the case of companies.

    1)     Report and obtain a police abstract from the nearest police station.

    2)     Apply for a search of the lost title deed

    3)     Place a caveat protecting your property from illegal transactions

    4)     Filing of a statutory declaration

    5)     Publishing of your name in the Kenya Gazette

    6)     Confirmation of whether the title deed replacement procedure was dully followed

    7)     Green Card and White Card entries. A green card is issued when the land is freehold. A white card issued when the land is leasehold.

     
    4)     Land searches and transfer of title

    Land search is an application made to find out the ownership details of a property, and other interests that have been registered on that property.

    Process of doing land search on Ardhisasa.

    v  Log into your account using your ID number and your password.

    v  On the left hand side click on services.

    v  Under land registration option, click search.

    v  Click on new application.

    v  Under search details enter the parcel number and click add parcel. Ensure to use the correct title number or parcel number.

    v  Enter the purpose for search.

    v  Select scope of search which is either particulars of the subsisting entries in the register or particulars noted on the property section / proprietorship section / power of attorney register / registered documents register. Click next to proceed.

    v  Confirm details and submit.

    The cost.

    Kenya online search is a paid feature, which costs Ksh 500 per search. The money is payable through M-PESA, ATM card, or credit card. The payment platform is fully integrated into the Ardhisasa platform, with all the instructions on how to pay provided.

    Conclusion.

    While in the past, land registration has been more hectic and confusing leaving holes where the cartels are taking money from the citizens, the ministry of land is in the process of moving land sector into digital system with an aim of making work easy for its service provision. The process will now be easier since you will be able to do most of the steps online.  This means that there will be a new process that will be fast and easy. We premier will still bring you the latest development in the land sector. We will be able to assist you for any services you may require.

  • Expert Social Media Marketing Strategies for Real Estate Companies

    Expert Social Media Marketing Strategies for Real Estate Companies

    Social media marketing in the real estate industry has been growing exponentially over the past decade.

    As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy

    It’s one of the easiest ways of engaging and connecting with existing customers and reaching out to new ones with an aim of building brand, increasing sales and to drive web traffic.

    According to a study from  National Association of REALTORS:

    ·         77% of realtors actively use social media for real estate in some way, shape or form

    ·         47% of real estate businesses note that social media results in the highest quality leads versus other sources

    ·         99% of millennial (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

    The most popular social media platforms for real estate marketing

    i.                    Facebook

    Facebook is one of the most effective platforms for real estate advertisement. It is a force of our daily lives, the big daddy of social media and the best place to run social media content. It has the widest reach. It fits perfectly into the average buyers and sellers.

    Its quick to post on Facebook and an easy way to engage with potential buyers.

    ii.                  Instagram

    You can get real estate leads on Instagram. Its visual nature platform and this makes it beautiful and fun. This is what draws the attention of the users. So you must showcase attractive and high quality images and short videos and by this it’s easy to get leads.

    iii.                LinkedIn

    Linked in is designed for business but it has been ignored in favor of other social media platforms like Facebook, Instagram and twitter. It is the best place to showcase your expertise and attract the type of client you serve, whether it’s real estate investors, mom and pop landlords or property developers.  It is also an important way to stay connected to important business leaders in the community, who may refer you leads.  Since the real estate industry is built on connections, being active on LinkedIn and joining groups will pay you back by widening your network.

    iv.                 Twitter

    Twitter is the best social media platform or sharing all types of content including images and videos. It’s ideal for short posts. It has a unique chat feature that plays a very big role in networking, engaging with the users and it is through this that real estate agents drive new business leads and keep apprised of industry trends. 

    These are social media tips for real estate companies

    1.       Have great title

    The title is the first, and sometimes only, part of your article that potential readers will see. It summarizes the main idea of your study. You must therefore select tittle that will grip readers attention and lure them to read your content. The title should accurately describe your content to make people want to read further.

             i.            If you have a weak tittle, no matter how good your content is, it won’t show it to anybody.

           ii.            This is how to make a good tittle

          iii.            Keep it short

         iv.            Use alliteration when necessary

           v.            Use numbers whenever possible

         vi.            Should predict the content

        vii.            Use keywords

    2.       Aim to capture your audience attention

    To capture your audience attention means to keep them constantly looking, constantly scrolling, keeping them engaged and looking forward to what is to come. This is how you capture your audience attention

    With the millions of new social media posts each day, you have to focus on particularly attractive visuals in order to grab the attention of potential leads as they scroll through their news feed. Beautiful photos are the bread and butter of social media marketing, and you are in luck as an agent who’s buying and selling properties.  Professional photos of the gorgeous homes that you’re selling, so social media is the right place to publicize them. Make sure that each of your posts is accompanied by one or more real estate photos.

    Also have fascinating videos and virtual tours of both interior and exterior your homes. According to Properties Online Tech Trends Report, 73% of homeowners say they’re more likely to list with a realtor offering to do a listing video.  Across all industries viewers simply prefer video and it’s quickly emerging as the go to way that people are consuming content. Cisco projects that more than 80% of all internet traffic will be video by 2021.

    3.       Keep the audience engaged

    The greatest measure of social media success is an engaged audience. It is not enough to just post on social media platform, you have to go the extra mile and interact with your audience. Keep response time speedy. Include post content that stimulates interaction and engagements likes, comments, shares, click through, mentions, surveys and contest for this is how audience engagement is measured. As your followers questions and be respond to their answers.

    4.       Have quality  and effective content

    One way of creating connection between your audience and your brand and making them feel passionate to your brand is by ensuring that you have quality content. Quality content and that comes in digestible amount keeps the audience engaged.  A content that is meaningless is frustrating and it pushes the audience away. High-quality content is effective and with this your audience will grow exponentially.

    5.       Post consistently

    If you want to strengthen your brand the post consistently. You will also build loyalty with your customers and they will be able to talk about your brand the more. For you to be a consistent poster  be careful to set realistic goals. For instance, if posting ten tweets everyday is hard for you look for a more realistic number let’s say two tweets every day. you can also post  videos about home maintenance tips twice a day, every day can cause an imbalance with your other posts, like house sales or information about your business that goes out only once a week.

    The secret of consistency is finding a good balance in what you need to post and having a good schedule.

    6.       Use the right hash tag

    Another crucial tip in social media marketing is using the best hash tags for your industry. Hash tag is a label used on social media sites that makes it easier to find information with a theme or specific content. The  benefit of using hash tag is that it  helps categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa).

     Real estate industry offers dozens of relevant hash tags to focus on home buyers, home sellers, and on any market which comes to mind. While hash tags are important on all platforms, they are an absolute must on Twitter and Instagram. They will help your tweets or posts reach out to the target audience to generate new leads. If you want to win the social media game, then you should include hash tagging as a regular practice, in your social media marketing strategy.

     7.       Humanize your brand

    Engagement needs to be natural, not robotic .Humanizing your brand is a requirement, not an option if you want to survive in business today. Will told us that engagement is one of the most important steps for a company in their infancy, and even beyond, if they want to stay competitive on social media channels. Engage, engage, engage. People are going to respond more favorably to a brand they deem more human. Don’t be afraid to show some humor at appropriate times or take a stance on some relevant issues.

    Marketing efforts in the past were typically focused on hitting consumers with clever messages, repetitive slogans, and brand recognition. In today’s world, a company should operate a little differently.

    Conclusion

    It’s not enough to simply dangle on your website. You need to go beyond the borders of your domain in order for you to reach to more people. Social media is a tool that costs virtually nothing so long as you can provide your followers with consistent and engaging content they can subscribe to. It also allows you to freely promote your website.

    We will assist you in:

    1.       Channeling the best social media services

    2.       Account/profile creation and branding

    3.       Content creation and publishing

    4.       Manage the account your account

  • How Ardhisasa affects conveyancing of land in Nairobi

    How Ardhisasa affects conveyancing of land in Nairobi

    Conveyancing is the legal transfer of a property from one owner to another. The process involves a conveyancing solicitor or licensed conveyancer who acts on behalf of the buyer to ensure their client receives the title deeds to the property and the land it sits on. The scope of this is that it covers various procedures for certain land transaction. Ardhisasa is a national land information management system. The platform which is set by ministry of land to enable Kenyans to access credible, reliable and efficient land-based services

    The process of reforms in land sector through National land information system commonly known as Ardhisasa covers wide areas. This ranges from mode of transaction, mode of payment and the period of services. It was anticipated that these changes would touch the law aspect. This will obviously be a process because the changes will greatly help to minimize the hustle of looking for documents at the registry. For instance, unlike other titles with green card (a document that holds the original records of all transactions relating to a piece of land), GLA title is very hard to get due to missing documents.

    Explained: How Ardhisasa will curb fraud on land transactions

    Initial land statutes

    Originally there were various statutes to which you would have titles registered, they include the R. TA, G.L.A, LTA, Sectional Properties, Registration of Documents Act and Land (Group Representative) Act. However, to bring efficiency and transparency Government proposed the land reforms in an attempt of unifying these statutes under one law or act.

     On 31st December 2020, the Lands and Physical Planning Ministry (Ministry) announced that all title deeds issued under the Indian Transfer of Property Act, the Registered Land Act (RLA), the Registration of Titles Act (RTA), the Land Titles Act (LTA), and the Government Lands Act (GLA) shall be cancelled and replaced with new ones under the Land Registration Act, 2012 (Act). It is in this continuity where the Ardhisasa platform will generate new titles under land registration act.

    Differences in titles deeds under different laws

    Title deeds bear the title of the law that they are issued under, just below the coat of arms. Title deeds issued before 2012 bore the title of the now-repealed Registered Land Act, but titles issued after 2012 bear the titles of both the repealed and the new law.

    Rational for digitization.

    Land registration has over years been governed by different legal provisions, a situation that made the process susceptible to fraud. In the conversion, the ministry said the ownership, size, and any interests registered against an old title will not be affected. The land registration process will be centralized under one regime in line with the Constitution. Registry Index Maps (RIMs) will replace deed plans as registration instruments said Land Cs, Farida Karoney.

    Must Read: How the process of digitization works though ardhisasa at Ardhi House

    Change of parcel numbers

    Land Registration Act 2012 needs georeferencing of land parcels to produce cadastral plans and maps to eliminate overlap of the land parcels. Migrating of titles will see the parcel of land given new parcel numbers. For instance, in the Nairobi the area where this digitization has been done, the parcel of land identified as L.R. No. 209/7229 is now Parcel Number 1 in Nairobi/Block1 while L.R. No. 4393/12 in Nairobi/Block2 is now Parcel Number 1 in Nairobi/Block2.

    While many Kenyans has raised concerns on the trust and confidence in applying for new titles, the Ardhisasa system is a platform that will restore public confidence. That is why digitization is a priority. The best way to assure the landowners is to put in place a system that is not only accessible to them but is also kept away from fraudsters said Farida Karoney when she was asked about the new titles.

    Process involves in changing of titles

    According to the ministry of land Cs, the process of replacing old titles starts with preparation of cadastral maps and the conversion list indicating new and old numbers for parcels within a registration unit, and their corresponding acreage. Cadastral maps are very detailed, indicating size, ownership and ownership changes, providing a continuous record.

    •        After the maps are drawn, they will be published with a conversion list.
    •          After this stage, landowners will have a chance to lodge complaints for consideration of the ministry.
    •          Old registers will then be closed and all transactions will be under the new register.
    •         Kenyans would then get a chance to apply for replacement of title documents from the old registers free of charge.

    Conveyancing of properties held by the institution

    A key challenge involves the process entailed in conveyancing and conversion of titles held by banks as collateral or in court pending determination of cases. The ministry has however given a guideline by informing the landowners whose titles are held by banks as collateral will have to talk to their banks so the financial institutions can facilitate their application for the title replacement. Some of the titles are held by hospitals and courts and shall only be replaced on the application by a proprietor, who will have to liaise with the third party to facilitate the replacement process.

    You may have missed: How Ardhisasa affects conveyancing of land in Nairobi

    What happens to existing title deeds?

    Under the old land law, title deeds were issued under any one of the following statutes, which have now been repealed:

    The Registered Land Act (RLA);

    The Registration of Titles Act (RTA);

    The Land Titles Act (LTA); and

    The Government Lands Act (GLA)

    Title deeds issued under the RLA and RTA continue to be valid notwithstanding the new laws. These are the most common title deeds in Kenya. In due course, the registrar will issue new title deeds in the new prescribed form.

    Titles to be examined and registered afresh: with this digitization process, title deeds issued under the GLA and LTA will have to be examined and registered afresh under the new laws. There are no specific timelines prescribed for the examination and fresh registration, save that this has to be done ‘as soon as conveniently possible’ – as provided in the new laws. This does not mean that GLA and LTA title deeds invalid. However, they will only be recognized under the new laws after their examination and fresh registration.

    Don’t Miss: Online Land Search in Kenya through Ardhisasa

    Conclusion

    The task of enacting new land laws is Kenya in alignment with the land reforms which has seen land sector go digital. This process cannot be easy not least because land has always been an emotive subject in Kenya, eliciting views from persons across the economic divide. Our law makers have spent a lot of time trying to balance the views of Kenyans but even with this, there are many areas to be polished as we continue with this long journey towards true land reforms.

    Illiteracy is proving to be difficult as most dealers in land are completely confused on how to use the system. Therefore, here at premier we shall be giving you step by step guidelines in regards to these changes which are crucial in our normal operations but are disregarded by many.

  • Main Reasons Why Real Estate Companies need a good website

    Main Reasons Why Real Estate Companies need a good website

    Having your own website is very important in real estate business. If you are not having a real estate website for your company, you are missing a large pool of potential customers active on the internet. Below are the reasons why website is important for your real estate business and why you need it for

    1.       Builds credibility

    With the affluence of online scams, online customers have become weary about who they buy from. They will need to be persuaded before they feel comfortable enough to take a chance on your business. A website is a statement of legitimacy and a way of instilling confidence in your business. Without a website you’ll limit your ability to reach new clients and persuade them to do business with you. Your website’s credibility can directly impact your rankings, too. Google wants to deliver trustworthy websites to its users. See ways your website should build credibility for Your real estate investing business

    2.       It’s a marketing tool

    Your website is the best marketing tool. . It serves as a virtual equivalent of a physical business for the 3 billion internet users. A good website declares to the world that an organization exists, what value it offers, and how to do business. When someone is looking for the properties you sell or a business they consult Google, Bing, Yahoo, or whichever search engine it might be. In the results, your web pages are returned but this depends with how closer you are to the top of SERPs (search engine results pages). The closer you are, the more likely it is that people will visit your website and from there make your sales. Websites helps to drive relevant traffic to the site and visitors are people who are likely to purchase your properties. Learn 10 effective ways to use website as a marketing tool and convert your visitors to new customers and build a loyal following.

    3.       It educates your clients

    Your website is a source of education for your clients. So much information is gained by users browsing a website. Before making any decisions, customers do a research. For example if a person wants to invest on commercial properties they will do a research first There are so many things going on in the commercial property investment at any one time that you can and should let the people know. You can also maintain regular updates for your clients on the many different market indicators. What users see and read shapes the perception of the company or brand in the user’s decision-making.  So, having the best content on your website is important so that your website acts as your main marketing tool. The content should also aim at bringing the customers up to speed if you want them to understand.

    4.       Helps in Creating online presence

    Your online presence is very important because it’s what allows people to find you, interact with you, and get to know, like, and trust you. Building an online presence is more than just creating a platform that consumers can visit. It’s more about creating brand awareness and gaining followers, leads, customers and educates people through content. Besides social media, one of the first places people will go to find out more about your company is your website. Every aspect of your brand’s online presence radiates out from your website. A website is the virtual address of every business and the face value of your business on the internet. Having a website for your business is the fundamental requirement of today’s corporate world. Not just a website but a great website. A great website is one that is user-friendly, aesthetically pleasing, and well-suited to driving conversions. Such website will grab the attention of the users that are funneled into it.

    5.       It helps in  brand building

    Websites helps in promoting brand. It reflects your brand identity, builds your brand reputation, increases exposure and awareness.  If you aim to reinforce your market position you need to strengthen your band image helps to showcase your business and your products

    The following are some website elements that can be used as a branding tool:

            I.            Logo -Logo design is directly related to your brand identity. It makes you stand out from competitors and creates necessary associations with your brand.

          II.            Impressive about us page- People usually browse the About Us page to get to know more about the organization. You should therefore come up with a creative about us page that stands out on its own. On this page tell who you are, what’s important for you, how you work, and show that you strive to match clients preferences and interests

        III.            Color -the use of proper color can build brand identity and evoke strong emotion. The color used for your website determines how you are perceived by consumers. If you want to build excitement or interest when people see your brand, find out which colors can do that. For instance Apple has used white to convey cleanliness, technology, and innovation and Coke’s use of red in their website to stay consistent with their existing brand.

        IV.            Web design- The overall design and layout speak to how your users interact with your website.  Good web design can get you customers, and enable you to keep them at the same time. Keep the design modern.

          V.            Web content- The write-up has to capture the users attention or imagination, otherwise, they will not stay on the website for long. Define your audience, be different, optimize and promote your content, and repeat your message.

    6.       Targets the millennial

    A well-designed website must be appealing to the new generations whom it is targeting. Millennial are definitely part of your target market. They are beginning to make up a bigger population of home buyers and this trend is bound to continue. They are the first online searchers. A well build and well customized website, one that is appealing to them , draws their attention. They take a lot of time on content consumption especially on visual content and it’s from this that they are able to make a decision to purchase your property. See 7 takeaways for driving millennial to your website.

    7.       Making a powerful impression

    Your website represents who you are and what you offer. When people first lay eyes on your website, they’ll subconsciously make a host of judgments about your company’s reliability, credibility, trustworthiness, professionalism, business practices and overall quality. A website that is visually appealing and easy to navigate. Creates a positive impression to users. This is how a good real estate should should look like

            I.            It should have all the necessary contact information and clearly state what products and services you offer.

          II.            Great content – You could work on creating a blog that will actually be a resource to homeowners, instead of aggressively selling

        III.            Easy to navigate-Make it easy for visitors to find their way from the homepage to any other page with the information they seek.

        IV.            High quality photos- Take photos that have high-resolution to captures user’s attention  ad that establish the type of properties you specialize in.

          V.            Use maps  Helps customers get a glimpse of all the available properties in a given area fast, or get a quick snapshot of what kind of area a particular property is located.

        VI.            Testimonials- To build social proof. It puts clients at ease and make you look more credible.

      VII.            Search feature- You need to incorporate search engine optimization. Learn SEO step by step by step guide that will help a website or piece of content rank higher on Google.

    Summary

    As an agent who is looking for more clients or a better marketing strategy, putting up your own website is the next step that you should do. If you want your website to be easily discoverable in search engines then you should optimize your website with effective Real Estate SEO.

  • Ways to increase the value of a home when preparing to sell

    Ways to increase the value of a home when preparing to sell

    If you own a property, chances are you are hoping it will one day be worth more than you paid for it. And while much about a property’s value relies on things like population growth, infrastructure, location and real estate market conditions, all these things are out of your control.

    1. Find the Right Real Estate Agent

    To sell your home quickly, find a reputable real estate agent. While the Kenya real estate market is not perfect, you ca easily find a real estate agent you ca trust within our platform. Such an agent would have good knowledge of the local market and has a sales record that proves they know how to sell. The real estate agent will support from helping you take good real estate photos, provide a good property description, share the property for sale with other listing agents while ensuring the property description is designed for sale. Such an agent will help you arrange viewing in case you are not around, schedule and host showings, and market your property to get it seen.

    2. Take Care of Quick Repairs

    While you may want to do large scale renovations, these may end up costing you and not be what most buyers will want. Before you list the house for sale, do quick repairs to address things that could deter potential buyers. Some areas for quick fixes include loose tiles, leaky taps, repainting and door handles.

    3. Upgrade to high end finishes.

    Depending on how much time and money you want to spend getting the home ready, you might also want to update fixtures, buy new appliances and install new hardware on the cabinets. Other upgrades could be installing stainless appliances more so in the areas around the kitchen countertops. Consider simple changes such as switching from brass doorknobs to brushed nickel materials.

    As mentioned above, you may not need to go all in on the upgrades as you are not sure of the final customers taste and preferences.

    4. Invest in energy efficient home features. 

    Most buyers today tend to emphasize on eco-friendly features of homes they intend to buy due to both greater focus on environmental issues and recognize that energy efficiency saves money on their utility bills.

    5. Spend some money to upgrade your bathroom and kitchen

    Kitchens and bathrooms are the rooms that tend to make or break the value of a home, as they’re spaces both the family and guests spend a lot of time in. So, if they’re looking tired and run down it could be worth updating them. This is particularly true if you’re living in an affluent area where expectations are high and property is expensive. So, you must work to give a good impression to the clients. They are also the fastest parts of your interior to become dated as appliances, finishes and maybe other decors fall out of style. This makes the kitchen and the bathroom upgrades excellent part of your home to spend your money for a good home value. Work on the floors make the good look of the kitchen as well.

    6. Spruce up your landscaping.

    If you have a house or bungalow for sale, the front yard is a good place to spruce up. Buyers love an attractively landscaped yard and it doesn’t take too much money to fix yours up if you have the space for it. First impressions have a very big impact on the value of your home. Affordable landscaping and other modest enhancement to the front of your exterior can help increase the number of potential buyers of your home.

    7. Add usable square footage.

    Adding more usable space to a home can make a lot of financial benefits and this is true especially in areas with limited available real estate where land and space and finite. Adding a bathroom, or any other needed room will add value to your home, in that it will help you free from competition hence a good market.

    8. Clean and Declutter.

    Deep decluttering and cleaning can add more value to your home more than the way it was, this will give you good chance in selling your house and even the buyers will feel good when buying your home leading to a good offer. Buyers appreciate a clean home being more organized and having less clutter to stress over.

    While cleaning and decluttering is not that expensive, but they require a lot of work. You start by going through the cabinet and closets. Clean out the drawings and storage areas of your home as well as ensuring you are not keeping anything you don’t want in the house.

     In a Nutshell

    Buying and selling of houses is not easy. Finding a good price for your house takes time as well as considerable effort. Although this list may seem overwhelming, if you attack one task at a time and enlist the help of professionals (if needed), you’ll soon achieve your sales goal. Always work to make your home the best more so when listing because a home with a good value will return its worth without much struggles in the field of real estate.

  • 5 Ways Technology is Changing the process of buying and selling property in Kenya

    5 Ways Technology is Changing the process of buying and selling property in Kenya

    Technology has transformed the process of buying and selling houses. It has really made things more comfortable for home sellers. Whether you are looking to buy or sell a home, technology has transformed buying and selling in big way. Nowadays, paperwork can be completed without picking up a pen, many people will see your property online before they see it in person.

    Most real estate agents also use social media, email marketing, and other technology-driven platforms to communicate with buyers and market to local communities as well. Here are a few ways in which technology has improved the state of buying and selling in real estate.

    1. Most of property purchases start online.

    According to research by the National Association of Realtors, 99% of Millennials, 89% of Older Boomers and 77% of the Silent Generation searched online websites when buying a property. On average, about 43% of buyers start their property-search online. As a buyer, search portals like Premier Agent can help you get started. This site helps you with information that helps you in decision making at the comfort of your home.

    As a real estate agent, it means that you need to have a very good online presence. Whether is creating a good Facebook page, a website or joining real estate online platforms.  Once you create a Facebook page and a client likes your page, they will begin to see your posted content on their timeline. We support you to list your experience, homes sold in the past and you even get to have past clients rate your services. This helps to showcase your experience and generates trust. As an agent, identify ways to build your expertise and position yourself as an ethical professional your clients and community can rely on.

    2. Transparency process

    The roll out of Adhisasa by the government has a potential impact in the real estate industry, from buying property to due diligence. Ardhisasa is an online platform that allows Citizens, other stakeholders and interested parties to interact with land information held and processes undertaken by Government. You can now search for land ownership, pay your land rent on Ardhisasa, at the comfort of your home or office.

    3.     Mobile apps are making buying and selling easier

    Most common listing websites like ours also have apps that you can use to make the buying or selling process an even easier one. You can sign up to get notifications sent to your smart device about properties that you have favorited, as well as about properties that may be suitable for you. These apps ask you to set the criteria for what you want in a home, including size, location and even specific features that you would like the property to have.

     4.   Data Analytics

    For real estate agents, getting and following up on leads remains as important as ever. A CRM is a must-have for every real estate business. It eliminates the cutthroat competition that causes leads to slip from your plate onto another team’s. It is the primary step in the adoption of technology in the sales and marketing process of a real estate business. CRM Africa with offices in Nairobi provides affordable software to generate leads, get insights and convert more leads to business with an easy to use software for your business. The real estate CRM helps you engage with customers across multiple channels at each stage of the lifecycle. Get the right context across different media and stay notified in real-time.

    5. Virtual Experience of Potential Homes

    Virtual reality (VR) is one technology that is becoming more popular among buyers and businesses alike. Advanced builders are already moving beyond photos, and even 360-degree videos, clients are now offered 3D virtual property tours on their devices. 

    Although virtual reality is still new in real estate, it is almost tailor-made for this market! VR allows users to navigate floor plans digitally, unlike anything on the market. These immersive 3-Dimensions tours will drastically change the pre-construction phase for new houses as potential buyers have a chance to see what the spaces look like before any construction has begun.

    In Conclusion

    Technology has had a good impact on real estate and the great benefit is that the availability of listing data and market trends will help buyers and sellers to make more informed decisions. If you need help to develop a website that showcases your company, we can help you get there. We also help you get ahead of the curve by giving you free access to the best property listing website in Kenya.

  • Understanding the Essential Role of Real Estate Agents in Kenya

    Understanding the Essential Role of Real Estate Agents in Kenya

    It may seem a bit unclear when it comes to the role and responsibilities of a real agent. It may be unclear with wide speculations on whether they sell or they buy or across a wide range of products in real estate investments in Kenya. The wide range of real estate investments has different purposes including; residential purposes, commercial purposes, industrial purposes as well as undeveloped parcels of land. Real estate agents are individuals that are licensed as well as authorized to buy, sell or lease on behalf of their clients. They transact on behalf of their clients and act as brokers in the real estate industry in Kenya. Also, they perform a wide range of duties depending on their areas of specialization one may be specialized in lands, the other one on houses and so on. Their common term in Kenya is brokers”. Some of their responsibilities and roles revolve around the following:

    Listing- this would be termed as the main role and responsibility of real estate agents in Kenya. They identify property that their owners want to sell, help the owners decide their terms and conditions on the property and list them for sale on various platforms. Identification also comes about through referrals from pervious owners. This listing includes advertising the property on sale.

    Inspection and locating property listed- once a buyer has shown their potential to buy certain property, the real estate agent in Kenya makes the necessary arrangements for the them to inspect as well as show them the location of the property. They are the ones who know the exact location, say in Nairobi that the house is located or where exactly in Kiambu is the piece of land located. They also are responsible to help you inspect the property you are purchasing and giving you advice on the same. They need to have gathered all the necessary information that pertains to that particular property as they are the mediators of the property or rather, they talk on behalf of the client.

    Market trend and analysis –real estate agents in Kenya are also responsible for analyzing the market trends. They need to have information on the market prices whether it favors the buyers that is the buyer’s market, the seller’s market or a neutral market. They advise the sellers on the suitable amount to sell their properties based on the market information collected. They advise accordingly and in terms of location as well as their recent sales. If the real estate agent represents that buyer, they help the buyers when it comes to their bargaining rights and agreements. Since they know the market trends, they help them decide the appropriate amount to place on a property deal, negotiate on behalf of the buyers ad well as help ease the terms and conditions of assigned to a certain property.

     Valuer- real estate agents in Kenya help in valuation of properties. They help determine the value of the property at its existing conditions and if anything was changed, the value addition or reduction associated.

    Negotiations- real estate agents in Kenya are responsible for facilitating negotiations between a seller and a buyer. Buying property or land is more of a process than transactions. Real estate agents should therefore help both the seller and the buyer depending on who they stand for. For buyers real estate agent, it is crucial to understand property counter offers before offering their own offers.

    Bottom Line

    Any real estate agent must create trustworthiness in every role and responsibility they have. It is required of them to make sure that they take their responsibilities carefully and mindful to their clients. If you need to connect to genuine real estate agents in Kenya and around Nairobi you can reach to us through the comment section and we will link you up.

  • Communicating with clients as a real estate agent in Kenya

    Communicating with clients as a real estate agent in Kenya

    Just like any other industry communication with clients is a basic activity. Whether they are clients that you have reached a closure with or are just prospects clients that you need to convert into potential leads, in whichever case, communication with them is essential. It doesn’t matter if it is during the start of the business or end of business. It is necessary to understand how communication can help you increase your sales as well as maintaining relationships between clients.

    Here are some tips on how to effectively communicate with your clients for efficient outcomes.

    Communicating through professional numbers.

    In Nairobi and in many other parts of the country, a professional number calling to communicate something is almost taken seriously. Personal numbers may feel like hidden agendas though still, it depends how you communicate and articulate yourself to the client. In real estate, calling a potential client or one that has recently purchased with you through a professional dashboard number may boost your potential in sale. It is mostly seen as a very official number when communicating with clients. Mostly these are the numbers that you may find when you google the same company. Matters relating to land and property are seen as sensitive as they involve huge capitals. Therefore, personal numbers maybe inappropriate communicating such matters to the clients. Also, the phone calls should be articulated in the most humblest form. Remember the saying that says the client is always right, make the client feel that comfortable.

    Emailing your clients through professional emails

    Busy clients are easy in remembering through emails. Emailing them through professional emails makes it easier to remember. For example, if one was interested in connecting with the rights agents and emailed property254 for assistance on the same, sending a professional email through the property254 email, the client later will just need to remember the company they were dealing with and search the name, this will display all the communication between the company and the client. Again, the customer will feel comfortable as the communication is between a company and the client and this gives some level of security and certainty.

    Texting clients professionally

    A simple text message can either build you up or destroy everything up. In real estate investments it is necessary to have your texts lined up in a way that is professional. If you have a company , in Kenya it is easier to link up your company in such a way that when you text the client what appears is the name of your company. When your company name pops up as a message in your client’s phone. As it is said, it is easy to remember what appears bold in your eyes.

    Be friendly

    While addressing real estate clients, you need to keep it professional and with a friendly tone. Try to check out all the needs of a client and know how to help them solve their needs by offering them a kind gesture of solutions to their needs. Make sure you ask them enough questions, in a friendly open discussion while keeping it professional. Do not feel like you are the superior one when it comes to business but rather treat these clients with kindness. Mae sure you always reach a closure with your clients and if promising to call them back, reach out to clients in the said timing. Always keep it on time and if you are to remind them something, do it at the appropriate time with respect to the client.

    Know your product

    While communicating with your real estate clients, make sure that you are familiar with the product you are selling to them be it-land or house or any other type of property. The reason attached to this is that you will be able to explain to the client details of the said product without them thinking that you are guess working about it. For example, there are many times clients have asked about the real agent attached to certain property. With such confusion, it would make clients scared of business that they would have rather taken through. When you have the knowledge on your product, great communication skills, it would convert many potential leads into sales.

    Finally, it is necessary to have effective communication skills to as to reap maximum profitability through a sale. As much as words count, the body language certainly counts too.

  • A Guide to Home Improvement Ideas When Listing Your House for Sale

    A Guide to Home Improvement Ideas When Listing Your House for Sale

    A home or a domicile is a space used as a permanent or semi permanent resident for an individual, group, or family. It is a fully or semi-sheltered space and can have both interior and exterior aspects to it. It is one of the places one can live, laugh and learn in a conducive environment.

    A home is somewhere one is loved, respected, and cared for and when looked from outside, it is just a house. Therefore, we need to be careful and have concerns about how to advance or refurnish a house before listing it for sale. So that we can make an improvement on the house and as well add value to the investment.

    A home purchase is therefore rather in a residential area, quiet, far from the turbulences of the heart of the cities. It is also most often, the acquisition of principal residence but in some cases especially in areas with a high choice of a house as real estate investment opportunity in Kenya.

    Here are some areas around the home that should be checked and well renovated to increase the price of the home before listing a house for sale.

                     1.Decluttering and cleaning.

                     2.Painting.

                     3.Upgrade the Lighting.

                      4.Bathrooms.

                       5.Kitchen.

                       6.Walls and Ceilings.

                       7. Floorings, Replace the carpets.

                       8. Make Your Ground Neat and Elegant.

       Decluttering and Cleaning.

    This is a process of tossing out tchockls from your living room or any other area in the house to remove messes and to create a space. It involves getting rid of unnecessary things such as clothes, crowdings in a closet to make a room or areas in the house tidy. when this is done, the buyers will be much convinced and impressed with the organization in the house and all over the room and this will make you make a profit when selling the house.

    Sometimes the clutter masks the underlying problems with your home. Less clutter opens up the space and opens your perspectives as well. One should use cluttering as a chance to fix any problem around the house as it might deter buyers.

      It Inspires the Buyer’s Imagination.

    One of the most important things to consider when listing your home for sale is to spur people’s imagination. And clutter can only deter them. Before selling your home you want to sell them the idea of their future home so you want it neutral enough but on a brick of greatness. clutter can hinder all that if not considered.

    Decluttering also increases your home value.

    The main goal of any home improvement is to increase the home value. This can be done by a simple act of decluttering. Homes that have plenty of clutter seem like they have not been maintained. Homes can be cleaned and look perfect in regard. On the other hand, homes without clutter seem like they have been maintained and people are willing to pay good prices for a well-maintained home.

    It also improves the smell of the home and brings good air circulation which buyers consider. Potential buyers can imagine themselves living in a home with stale air and a smell is the first thing client will notice when entering your home. it is also easier to stage your home when it is cluttered. stagging a home is one of the ways you can increase its price.

                     Painting.

    This is another attractive way of enhancing the appearance of the home for the clients. Painting is a way of showing the buyers how neat and impressive the exterior parts and interior parts of the house look. Painting of the house should be done while considering colors to be used in each section of the house. Brighter colors should be considered attractive to the eyes of the buyers hence increasing the price and quality of the house.

    Painting can yield at least a return of 2 – 1 on investment. For example, you spent $3000 on the house and that will be increased by$6000 in the sales price and that sells quicker and every time. Painting the home interiors increases the home curb appeal and this makes one return a percentage on their initial investment.

    Since you want a buyer to like and buy your home by the minute they pull on the curb, painting both the interior and exterior of your home can be a great boost to your home’s curb appeal and value. It also gives a great signal to the buyer that your home is in good repair and that they won’t have to invest money right away on upkeep. this will also help remove the dirt on walls, dust, and even mildew and also brighten up the place a couple of hundred dollars.

                             Upgrade the Lighting.

    Lighting in the whole home brings a very attractive look, it cheers the rooms and even creates a lively appearance on the rooms and that will impress the buyers. Checkup the lighting in your rooms more so on both the living and dining rooms, unscrew them and fix brilliant replacements in their place. If your other rooms have aged light bulbs, consider swapping them with new ones that have proper voltage for the kind of fixtures in the room. This is one of the best ways to make a home energy efficient which is desired by many buyers nowadays.

    You may also consider adding more lamps and fixtures such as under cabinets lighting, desk lamps, bedside lamps accent lighting, and tread lighting. Consider that showing often happens at different times of the day so that you can consider natural lightings.

    Examine your curtains and blinds to ensure they are not affecting what natural lights cold have in the room. Being a key curb appeal, exterior lightings also matters. Make it well by adding path lights to create a welcoming impression. Also note that dark furnishing, floorings and walls, and ceilings are known to interfere with room lights. To be on the safer side, you can work with an experienced interior designer who will help and consider that.

                     Bathrooms.

    Consider the bathrooms in the home for you to attract the buyers more so their safe side because some people use the slippery tiles on the bathroom that may cause sliding when showering and that won’t attract our buyers. Check the lightings around as that is to be considered too.

    Buyers also love the bathrooms that bring luxury and they will want to envision themselves enjoying this in their new home. It is also good to consider simple and perfect renovation just for a home sale. It is not a wise investment to do a full, costly renovation just for a home sale. It simply doesn’t translate into a profit.

                        Kitchen

    It is true that the kitchen is the heart of every home which is why the buyers always prioritize the look of the kitchen and the impression that it brings. it is also one of the best ways to sell your home. Refresh your cabinets by checking on their paintings, also be mindful of the color scheme around the kitchen stick with good colors to appeal to most buyers.

    Swap in new fixtures over the island and kitchen sinks checks the lightings in the kitchen area, and fix where necessary. You can invest in a good quality dishwasher if they still look good consider maintaining them to check the cost. Give the kitchen a serious deep clean, bright and shiny. There are lots of gloss surfaces in the kitchen and to see them dull, scratched, scuffed, or chipped is a turn-off to the buyers. A sparkling clean oven is also non-negotiable. If you want to drop dollars off your home you need to sell it if you have taken top-dollar care of it.

                              Walls and Ceilings.


     Buyers are always worried about what might be hidden behind our walls .so walls should be painted and you have to consider the right paint for all areas around the home. Ceilings should be worked on in case there are damages caused by rains. The Ceilings should as well considered because they bring an impact on the lighting in the rooms in our homes.

    It is a sheetrock celling the paper on the back of the sheetrock can be a food source for mold. That should be removed and replaced with new drywall. Then drywall tape should be applied and the ceiling should be skim coated with joint compound, to blend the drywall into the existing ceiling. If the ceiling is plaster the repair will be easier because plaster doesn’t have food for mold.

    Regardless of what ceiling is made off, finish the job with a fresh coat of paints across the entire ceiling.

                                Floorings and Replacement of Carpets.

    When selling a home one feature that buyers will focus their attention on, is on the floor. in fact, flooring can make a break from the sale of the home if not checked on. Furniture, floorings becomes even more important as it is the first thing you see on entering the house. Flooring brings a good impact on real estate sales.

    Any improvement should either improve the home value and help the house sell faster. Hardwood floors just add another level of quality to a home. Check the carpet for cleanliness has to observe by our buyers and one has to take note of that. A high percentage of buyers have been seen to prefer the hardwood floors so I would consider that as well more so in the main living areas.

    The hardwood floors are preferred because it is considered strong, lasting and attractive to the buyers who we want to impress. if it is well done and in good shape, the buyers will fall for it. A home value can also be downgraded quite a bit if the flooring sticks out like a sore thumb. When the carpets are dirty and smelly, pet odors and stains can be a huge turn-off and may even turn some buyers away. The new buyer will be impressed with the new look and value of the home and that will make u good dollars from your home.

                                       Summary.

       In summary real estate has been the most improved and developed business in Kenya. When one is planning to his or her home for sale u have to countercheck the whole home from the interiors to the exterior. Simple renovation should be considered in the home where necessary for the impression of our buyers. Therefore all rooms should be well checked and corrected because one outdated room can stand out to hurt a sale. Before you do any last-minute work, set a budget and make sure you finish what you started. With that, a good investment will have been made from the home.

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.