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Property254 by Tulia Real Estate

Author: Peris Gachago

  • How to Identify and Avoid Real Estate Scams in Kenya

    How to Identify and Avoid Real Estate Scams in Kenya

    Investing in Kenya’s real estate market can be a lucrative venture, but it is important to be aware of the potential scams that could derail your plans. From fraudulent property listings to forged documents, there are a number of scams that you should avoid when investing in Kenyan real estate.

    In this article, we will look at some common scams and how to protect yourself from them. By being informed and aware of the risks involved in investing in Kenyan real estate, you can ensure that your investments are safe and secure.

    How to identify and avoid Real estate scams in Kenya

    In the recent past, several real estate scam companies have collapsed.  There are common scams that a lot of Kenyans keep falling for due to a lack of knowledge or just bad assumptions on their side.

    Some real estate dealings where success was questioned are:

    1.   Suraya Properties

    Suraya Properties had Kenyans lose millions in the housing scheme. Some Suraya housing projects collapsed.  Clients flocked to Suraya offices seeking redress. Duped Kenyans reported the matter to DCI.

    2.   The Ekeza /Gakuyo Sacco Housing

    A Bishop named Mr. David Ngari introduced an attractive and affordable housing scheme, which drew in thousands of Kenyan participants, including over 5,000 members living abroad. However, after several months of saving, these individuals were left disappointed when they had to spend time at the DCI Headquarters filing complaints. This outcome was a double tragedy, as it is estimated that members had collectively saved over Sh3 billion by April 2017, only for it to go to waste.

    3.   The Simple Homes

    In October 2015, a new opportunity presented itself in the form of Simple Homes, offering hope to many middle-class Kenyans who desired to own a respectable home.

    The firm was crafty. They used a rent-to-own model allowing individuals to purchase a home at the cost of their monthly rent.

    4.   Banda Homes.

    At the height of this project, messages did rounds on social media accusing Banda Homes Limited of short-changing their buyers. The developer faced allegations of failing to deliver homes to buyers despite having received deposits amounting to Ksh1.5 billion.

    What Are the Common Scams to Look Out For When Investing in Kenyan Real Estate?

    The following is a summary of the strategies frequently employed by fraudulent real estate agents in Kenya and how potential buyers can protect themselves from falling victim to these scams.

    1.   Title Fraud

    This is a common scam that is often successful in deceiving first-time property buyers. You only realize you share the same title with other people when it is too late. This may result when companies sell the same plot and issue certificates to several people.

    Scammers will steal the identities of property owners and use them to create fake title deeds, which they then use to sell the land without the consent of the actual property owners. Once the transaction is completed, the fraudulent seller will disappear, leaving the unsuspecting buyer to confront the true property owner when the scam is eventually exposed.

    2.   Hurried sales

    Unscrupulous developers and project marketers may attempt to rush potential buyers into making decisions by creating false excitement and the illusion of scarce availability. The fear of missing out can lead buyers to make hasty decisions without conducting proper research. In these scenarios, buyers are not given the chance to investigate the property and their questions go unanswered. It is only after the transaction is completed that the buyer realizes they have been duped into a poor deal.

    Read Also: Rental scams and how to avoid them as a renter

    3.   False promises

    In an effort to gain an edge in a highly competitive market, some property developers in Kenya have been making false claims to attract potential buyers. They advertise false features and amenities such as swimming pools and sports areas but fail to deliver on these promises, citing technicalities and lack of approval. Additionally, it is common for builders to deviate from the original plans. Buyers who are dissatisfied with these changes often find themselves unable to take legal action as many contracts include clauses stating that “layouts and images are for visual representation only and are subject to change.”

    4. Deliberate delays

    Fraudulent real estate agents in Kenya have become adept at causing project delays. They often launch and promote large projects without sufficient funding for construction, waiting until they have a certain number of buyers in the early stages of the project to secure financing. This delay often causes inconvenience to buyers who have taken out bank loans and were expecting to move out of rented properties within a specific timeframe. In some cases, the developers will shut down their company and disappear with the money collected from investors, leaving them with only purchase agreements and large loans to repay.

    There are several ways through which you can avoid being scammed. These are; –

    1. Take your time

    It is important to have a clear idea of what you are looking for and your budget from the beginning. Real estate agents will hype their property for all kinds of reasons, using the most convincing methods.

    2. Be Careful with Impersonators

    A common scam reported is when fraudsters impersonate the true owner, agent or developer of a property. They may present fake contracts, offer payment options such as Paybill numbers and bank accounts, and provide other false documents.

    3. Don’t fall for exaggerated prices.

    The desire for cheaper things is common to us all and not only Kenyans. Scammers are aware of this and may lower prices and use fake photos to lure potential victims. To protect yourself, it is important to conduct your own market research, familiarize yourself with the prices in the area, and seek additional information before making a decision.

    Read also: rental scams and how to avoid them as a landlord

    4. Early booking deposit? Think Twice

    Do not let high-quality images of a property convince you to make a deposit before seeing it in person and meeting the owner or manager. Do not make any payments until after a contract has been signed and you have personally viewed the property.

    5. Site visit

    It is crucial to always visit a property in person before making a decision, regardless of whether it is a piece of land, a house under construction, a completed house, or an off-plan apartment. It’s also advisable to visit the site without the seller’s presence and speak with the neighbors, as this may reveal issues the seller is not willing to disclose. It’s important to note that you should never pay to visit the site, any request for payment should be considered a red flag.

    6. Due diligence

    It is important to have all relevant documents reviewed by experts. It is recommended to hire a lawyer to conduct a search to ensure the property does not have any legal encumbrances. This step may require an investment of money but will safeguard your interests in the long run. Before proceeding with the transaction, it’s important to verify that the property is not located on a road reserve or stolen land and that the developer has obtained all necessary government approvals. Additionally, you should confirm that the owner has paid all applicable land levies.

    7. Check the developer’s background

    It is important to conduct a thorough investigation into the developer’s trustworthiness. Do not solely rely on their claims, instead, check out social media and other digital platforms for any testimonials or complaints about the developer. Inspecting their previous or ongoing projects can also provide useful insight. Additionally, it’s important to review the financial model of the project. If the developer is using funds collected from buyers to finance the construction, it is likely the project may stall at some point.

    8. Get a valuer

    If you are uncertain about the pricing of a property, consider obtaining a professional valuation. A valuer from a bank can also assist in verifying the property’s value if you are planning to take a mortgage.

    9. Read the fine print

    Before finalizing the transaction, establish a written agreement with the seller on the payment terms. Have your lawyer review the documentation and provide guidance on the next steps.

    10. Delay clauses

    It is important to include a clause addressing delays and a detailed construction timeline in the contract to protect yourself from any intentional delays by the developer. Once the transaction is completed, be sure to retain all documents generated during the process, such as legal documents, sale agreements, mortgage agreements, lease agreements, and so on.

    Conclusion

    By following the tips mentioned above, you can protect yourself from real estate scams and enjoy the benefits of investing in the industry. Don’t let yourself become a victim of real estate scams in Kenya.

    Share your experiences and help others avoid falling prey to these fraudulent schemes. We would love to hear about any scams you have encountered in the market, as well as your thoughts on this topic. Leave a comment below and let’s work together to protect others and ourselves from these unscrupulous individuals/ companies

  • Why you Should use URL Shorteners for Your Real Estate Campaign

    Why you Should use URL Shorteners for Your Real Estate Campaign

    Real estate campaigns need to be well-planned and executed in order to be successful. One of the key components of any successful campaign is the use of URL shorteners. There are several reasons why you should use URL shorteners for your real estate campaign.

    1.     They are more manageable and easier to share

    Long and complex URLs can be difficult for people to remember, making them less likely to be clicked on. URL shorteners can help make these long URLs more user-friendly by reducing their length and complexity. This can make them more likely to be clicked on, which can ultimately drive more traffic to your website. They can also be more visually appealing, making them more likely to be shared on social media or messaging apps. This can help expand the reach of your campaign and increase the chances of potential buyers clicking on the link.

    2.     Tracking and analytics

    Many URL shortening services offer tracking and analytics tools that allow you to see how many clicks your links are receiving, where the clicks are coming from, and other valuable data. This can help you understand the effectiveness of your campaigns and make informed decisions about how to optimize them. For example, you can see which links are performing well, and which are not. You could also see which social media platforms or marketing channels are driving the most traffic to your website, and adjust your strategy accordingly. Additionally, you could use the data to track the performance of specific campaigns or promotions over time, which can help you measure their effectiveness and make adjustments as needed.

    Benefits of Using a URL Shortener

    3.     Professionalism

    When you’re sharing links in any form of communication, it’s important to present a professional image. Long and complex URLs can appear unprofessional and make it less likely for potential buyers to click on them. Shortened URLs, on the other hand, can be more visually appealing and memorable, making them more likely to be clicked on. Shortened URLs can also be customized with your own brand name or a custom domain, which can help to increase brand recognition and make it easier for customers to remember your company.

    4.      They are less likely to break when shared on social media

    Long and complex URLs are often broken when they are shared on social media or messaging apps, making them difficult or impossible to click on. This can be a major problem for real estate campaigns, as it can limit the reach of your promotions and decrease the chances of potential buyers clicking on your links.

    URL shorteners can help to avoid this problem by reducing the length and complexity of URLs. This can help to ensure that links are properly formatted when shared on social media or messaging apps, making them more likely to be clicked on. Many URL shortening services also provide a preview feature which allows you to see how the link will appear when shared, this can help you to catch any formatting issues before you share the link and make the necessary adjustments.

    Read: The Beginners Guide to URL Shorteners

    5.     Increase click-through rate

    Shortened URLs are often more easily shared and more easily read, which can increase the chances that potential buyers will share them with friends and family, and ultimately drive more traffic to your website. With the help of tracking and analytics features provided by most link shorteners, you can also track the performance of your links and understand which listings are getting the most attention, allowing you to focus your marketing efforts on those listings to drive more clicks and ultimately more sales.

    They can also help to increase click-through rate by making it easy for potential buyers to save and access listings on their mobile devices. As many people use their mobile devices to browse the web and look for properties, a shortened URL is more mobile-friendly than a long, complex URL, making it more likely that potential buyers will click on it.

    6.     Branding

    Many URL shortening services allow you to customize your links with your own brand name or a custom domain. This can help increase brand recognition and make it easier for customers to remember your company. Having your brand in the shortened link can increase trust and make it more likely for potential buyers to click on the link.

    Customized links can also be used to match the theme of your campaign or to make the link stand out. For example, if your campaign is focused on a certain property or location, you could create a shortened link with the property address or location name, making it more relevant to your target audience and providing a more seamless user experience.

    7.    Cost-effective

    Many URL shortening services are free or have a low cost, making them an affordable option for real estate campaigns of any size. This can be especially helpful for small and medium-sized businesses who may have limited resources to invest in marketing campaigns.

    The cost-effectiveness of URL shorteners can help you to maximize your return on investment. With the tracking and analytics capabilities of the URL shortener, you can see which links are performing well and which are not, and adjust your strategy accordingly. This can help to optimize your campaigns and increase your click-through rate, ultimately driving more traffic to your website and increasing conversions.

    Summary

    URL shorteners can be a cost-effective tool for real estate campaigns, providing a range of benefits such as improved branding, tracking and analytics, and increased click-through rates, all while keeping costs low.

    Don’t let long and confusing URLs ruin your real estate campaign. Use our URL shorteners service to make your links more manageable and increase click-through rates. Shorten your links now and see the difference it makes in your marketing campaigns.

  • Importance of a URL Shortener for Effective Social Media Marketing

    Importance of a URL Shortener for Effective Social Media Marketing

    Social media has become a powerful tool for businesses to reach and engage with their target audience. And one of the key elements of a successful social media marketing strategy is the use of URL shorteners. URL shorteners are a crucial aspect of social media marketing as they help to improve the appearance and click-through rate of links on social media platforms, making it easier to share and track the performance of your content. In this article we will discuss the importance of a URL Shortener in Social Media Marketing.

    1.     Increases click-through rates

     A shortened URL is more visually appealing and takes up less space, making it more likely to be clicked by users. This is especially important on platforms with character limits, such as Twitter, where every character counts. By using a shorter URL, marketers can ensure that their message is not cut and that the full link is visible to users. Additionally, short URLs are more likely to be shared and clicked on mobile devices, where screen space is limited.

    2.     Improves analytics

    Shortened URLs allow marketers to track clicks and measure the effectiveness of their campaigns. This is done by using tracking parameters, such as UTM codes, which can be added to the shortened URL. These codes allow marketers to see where their traffic is coming from, which pages are getting the most clicks, and other important metrics. With this data, marketers can optimize their campaigns and make more informed decisions about their social media marketing strategy. They also provide additional analytics such as the location of the clicks, the device used, and referral sources. This information can help to provide insights into the behaviour and demographics of the target audience.

    3.     Enhances brand recognition

    Customized short URLs can help create a consistent and recognizable brand image. By using a unique or branded domain for your shortened links, you can make it easy for customers to identify your content and links. Additionally, by using a consistent format for your short URLs, you can make it easy for customers to recognize and remember your brand. This can be especially useful for companies that rely heavily on social media marketing as it can help to increase brand awareness and customer loyalty.

    4.     Facilitates sharing

    Short URLs are easier to share on social media platforms, in text messages, and in other forms of communication. They take up less space, making them more suitable for platforms that have character limits, such as Twitter, WhatsApp, and SMS. Additionally, shortened links are more easily shared on mobile devices, where typing and copying long links can be tedious. By using a shortened link, users can quickly and easily share content with friends and followers. This can increase the reach and visibility of a marketing campaign, as well as the chances of the link being clicked on.

    How to track social media engagement using URL shortener

    5.     Increases mobile-friendliness

    Short URLs are more mobile-friendly and can be easily clicked on small screens. As more and more people access the internet through their mobile devices, it is important that links are optimized for small screens. Shortened links take up less space on mobile screens, making them less likely to be cut or to require scrolling to see the full link. For some shorteners, the links will be automatically redirected to mobile-optimized pages, which will improve the user experience. marketing campaign.

    6.     Enhances security

    Shorteners offers features like link expiry or password-protect links. This can be useful for sharing sensitive information such as login credentials, personal information, or confidential documents. By setting an expiry date for the link, you can ensure that it will no longer work after a certain period of time. By password-protecting a link, you can ensure that only authorized users will be able to access the information. This can help to prevent unauthorized access and ensure that sensitive information is only shared with the intended audience. Additionally, some shorteners also offer options to track clicks, so that you can identify who has access to the link, this can increase the control over the access to the information.

    7.     Increases Social media Platform compliance

    Short URLs are often required by some social media platforms for certain types of advertising. For example, some platforms like Twitter and Instagram have character limits for the links shared in the posts, and by using short URLs, the character limit can be used for the message. Some platforms like Facebook, LinkedIn, and TikTok have specific requirements for the format of the links for advertising, and using a shortener may help to conform to these requirements. By using a URL shortener, you can ensure that your links are compliant with the guidelines of the platforms, which can help to increase the chances of your advertising being approved and reaching your target audience. It’s good to ensure that your links are compliant with the guidelines of the social media platforms, to help increase the chances of your advertising being approved and reaching your target audience.

    Conclusion

    By using URL shorteners, you can streamline your social media marketing efforts and gain valuable insights into the effectiveness of your campaigns. It’s important to remember that a well-executed social media strategy is crucial for any business looking to connect with its target audience and a URL shortener is one of the key elements to achieving that.

    Don’t miss out on the benefits of using a URL shortener in your social media marketing efforts. Take control of your links and make them more visually appealing, trackable and memorable for your audience. Boost your social media campaigns performance and drive more traffic to your website by using a URL shortener today. Sign up for a reliable URL shortener service.

  • What Buyers Look for in a Property

    What Buyers Look for in a Property

    As a seller, you should know what buyers look for in a property. It will help you stage your property in the best possible means to appeal to the buyer. 

    This blog explains what real estate buyers consider before making a purchase decision. Indeed, you don’t want to miss a potential buyer due to a slight investment mistake.

    We give investors like you free tips on starting and managing a real estate business. In addition, you can create an account with us for free to list your property on our site. 

    Keep reading to know the secrets of selling a property. 

    6 Things that Buyers Look For in a Property 

    1. Location

    When buyers are looking for a property, one of the most important factors they consider is the location. The location of a property can make or break a deal, and it is one of the most important factors to consider when buying a property. 

    One of the most important things buyers look for in a location is safety. If the area has security issues, buyers will not consider buying the property. They want to feel safe in their new home and know their family will also be safe. 

    Buyers also consider the available schools in the area. If the schools are not good performers, buyers will not want to move their family into the area. They want their children to get a good education and ensure they attend a school that will challenge them and helps them grow. 

    Buyers also consider the commute distance to their places of work. If the commute is too long, buyers will not like the area. They also consider the distance to the main highway where they can access quick transport. They want to get to work quickly and easily.


    2. Size 

    Everyone buys a home according to their family size and what they want to do. Therefore, they can only accept a home that fulfils their needs. Furthermore, no one would like a house with small spaces.

    As a result, you should build a spacious house to accommodate a wide variety of buyers. The size of the property also affects its price. The bigger the house, the more you’ll sell it. If a buyer is looking for a specific size, they may be willing to pay more for it. 

    When marketing your properties, ensure you quote the sizes of the homes alongside the price. For instance, say whether it has one, two, or three bedrooms.


    3. Age

    Everyone loves new properties, but old ones can also be a good choice if you furnish them with up-to-date features. Most buyers consider buying a house that is less than three years old. At Least they will be sure to encounter zero to few hidden problems on the property. 

    However, that doesn’t mean that it will be challenging if you like to resell your house. You should furnish and make it sellable. Ensure you repaint and repair the broken floors, boards, and ceilings. That will make the home more appealing and get a potential buyer soon enough. 


    4. Condition

    Buyers look at the property’s condition before buying it. The property’s condition is necessary because buyers want to ensure they will not deal with major problems later. Therefore, it’s a good idea to renovate your property and ensure it’s in good condition before listing it for sale.

    Furthermore, a home in lousy condition jeopardises the cost of the property. No buyer will be willing to buy a home in bad condition at a higher price. They will burgain with the property’s condition as the main point. However, if you cannot furnish the houses, you can reduce some amount from the selling price, which the buyer can use to renovate the home.


    5. Amenities

    When considering a property, buyers often look for specific amenities that will make their life more comfortable. Therefore, when investing in real estate in Kenya, consider choosing a location that will satisfy your client’s needs.

    For instance, choose a good location with a low crime rate and high response from security officers in case of anything. You can consider areas near police stations as they have lower crime rates.

    In addition, a place with plenty of water and electricity is the dream of everyone. So, don’t leave that on your list when choosing a good investment location. A place with good schools is also a good investment area as it’s one thing a buyer looks for in a property.


    6. Price

    As much as the property’s condition, size, and location determine its prices, buyers will be willing to pay what helps them. Every buyer wants to settle in a perfect house but will not pay more than the quality deserves.

    For instance, you cannot sell a one-bedroom house as a two or three-bedroom home. Buyers will look for the price quote, then assess if the price fits the house’s quality. If it’s too expensive, you will lose a potential buyer.

    Therefore, you should learn how to pierce your property accurately, so you don’t oversell or undercut.

    Conclusion

    If you invest intending to help your client first, you will always get leads for your other properties. The buyer’s checklist mentioned above should guide you when investing in income property. They will help you get clients as quickly as possible, thriving in your property business.

    Comment below on how you feel about the insights in this blog. We will be glad to hear your views and still improve to make your experience better. We usually reply to comments and follow-ups.

    Happy investing!

    Frequently Asked Questions

    What attracts buyers to a house?

    A buyer’s first impression of a property starts from the price tag. The price you quote gives the buyer curiosity to know more. Then after clicking, they will also like a house with big and spacious rooms.


    What makes it easy to sell a house?

    A house in good condition and in a favourable location will be easier to sell. No matter the price tag, most people who understand properties will be willing to buy the house.


    What increases the value of a house fastest?

    The quality of a house and the developments in the area determines the value increment of a home. If you renovate your house with trending features, you’ll increase its value.

  • How To Get Started In Real Estate Investing

    How To Get Started In Real Estate Investing

    Real estate investing is a great way to make money and build generational wealth. However, it’s important to understand the basics before you get started.

    This guide will give you a crash course in real estate investing, from understanding property investment basics to more advanced concepts like investment strategies and financial analysis. By the end of this guide, you should understand how to get started in real estate investing.

    We also offer a series of free guides for investing, marketing, and managing your real estate business. Subscribe to get more of our free tips.

    Property Investment Basics

    Saving for a Down Payment

    Assuming you have found a property you want to purchase, saving for a down payment is often the next step. The down payment size will vary based on the type of mortgage you get, but it will typically be around 20% of the purchase price.

    Saving for a down payment can take some time, so starting as soon as possible is important. You can improve your income streams to manage to save for your down payment.

    One way to speed up the process is to set up a separate savings account and automatically transfer a fixed amount each month. This idea will help you to stay on track and not dip into the fund for other purposes.

    Finding the Right Property 

    Finding a suitable property should be your first goal when investing in the real estate business. Try to find an area you’re familiar with and think has growth potential. You should also consider a location with all the necessary amenities to enable you to get tenants or buyers in the future.

    You should also take time to assess the condition of the property. You don’t want to overpay for a fixer-upper, but you also don’t want to buy a property that needs a lot of work. Look for something in the middle that you can afford to fix up, but that won’t take too much time or money.

    Furthermore, you should also think about the potential return on investment. You want to ensure that you’re buying a property that will increase in value over time. Look at recent trends in the area and talk to a real estate agent to get an idea of what the property is worth. 

    Financing Your Investment Property

    You can use cash to buy property, which requires a lot of financial discipline to save rough money to purchase a home. Alternatively, you can get a loan from a bank.

    If you have cash, paying for your investment property outright is the best option. You won’t have to worry about making monthly payments and own the property free and clear. 

    Getting a loan from a bank is a good option if you don’t have all the cash you need. You can choose a low-interest rate lender, though it depends on your credit score.  


    Managing Your Investment Property

    You don’t stop at closing a deal. You will have a lot to do after successfully buying property to make your dreams come true. You should learn how to manage your property well.

    You should market your property to get clients or tenants to profit from your investment. You should always be available to answer buyers’ or tenants’ questions.

    You also must maintain your property at all times. Remember that buyers or tenants will love to dwell in clean environments.

    You should have a good system in place for tracking payments and following up with late payments. You should also be aware of the laws and regulations regarding rental properties in your area so that you can comply with them. Consider learning more about the Landlord-tenant bill in Kenya.

    Real Estate Investment Strategies 

    When investing in real estate, you should find a good strategy that is likely to give you more yields. Research the best strategies to help you earn money.

    We have curated a list of investment strategies to help you gain returns.


    Rental Properties 

    Once you choose this investment strategy, you will have a long-term monthly income. This method involves finding a property in an area with high growth potential. Furthermore, you’ll also need to market your rentals to get good and reliable tenants.

    With rental property, you can choose to rent out commercial or residential properties. In other instances, it’s a good idea to consider mixed-use developments.

    Investing in industrial property is also a good idea since you’ll deal with big companies which might buy your premises later.


    Land for sale 

    It’s good to invest in land. As you might know, land appreciates with time, unlike buildings which can depreciate if not well maintained. 

    Investing in land has fewer risks, you only need to buy land in a more populated area and give it a few years to appreciate. Remember, the idea is selling the land at a higher cost and gaining profits.

    Before buying any land, research its history and search its title deed to ensure it’s legit. 


    Property for sale 

    You can also invest in buying and selling properties. You can increase their value by renovating and furnishing them. 

    All you should do is get properties in an area with high growth potential.in addition, factor in the best marketing strategies to help you resell your property. 


    REITs 

    Real estate investment trusts are a good way to gain returns from investment companies. REITs are a group of investment companies that pool your funds to invest in larger rental properties.

    The only risk in this strategy is when the companies go bankrupt. Otherwise, you’ll be receiving dividends every year, some quarterly or semi-yearly.

    Real Estate Financial Analysis 

    You should learn how to analyze your real estate financing status. Note that financial management should be your top priority when investing in real estate. Your success depends on how good you are at cutting unnecessary expenses.

    For instance, when marketing your property, ensure you focus on channels that have high conversions. Do not spend on campaigns that have little to no returns.

    If you have invested in rental properties, ensure that your tenants know the strictness of rent payments. 

    You should also keep clear financial records for repairs and maintenance, mortgage repayments, rental income, and all other expenses. 

    You can calculate your cash flow by using the 50% rule. The rule states that 50% of your rental income belongs to expenses. On the remaining half, you pay the mortgage, and the remaining percentage is your cash flow. You should have a positive cash flow for your property business to thrive. 

    You should also know that your rental income should be at least 2% of your property buying price. Therefore, if you are not getting that, you should work on your rent pricing and marketing if you have vacant houses.

    Conclusion 

    Each investment strategy has its own set of pros and cons, so it’s important to do your research and choose the option that’s right for you. Remember that you can retire early if you invest in real estate with the right mindset. 

    Feel free to comment below about your views. We are ready to help you kickstart your property business.

    Frequently Asked Questions 

    Is the real estate business profitable?

    Yes, property business is profitable as long as you follow the right guideline while investing. To be successful, your main point when investing should be a growing/ grown location.


    Can I start real estate without money?

    No, you need at least a small percentage of the property’s buying price to apply for a mortgage loan. If you don’t like loans, you may have to save millions of money before getting started.


    How long should I expect profits from a real estate investment?

    Once your property is set off for sale, you will have to market it aggressively to get the right buyers. It may take 1 to 5 months to close a deal on your house. If you have rental properties, it will take several years to break even.

  • Essential Elements of an Effective Online Marketing Strategy for Real Estate Professional

    Essential Elements of an Effective Online Marketing Strategy for Real Estate Professional

    The Internet creates a virtual world where people meet for discussions, catch-ups, and business deals. That’s why you should think of online marketing for your real estate business.

    Big real estate businesses are closing deals online. And that calls for more comprehensive marketing strategies to reach a wider audience. 

    This blog explains the real estate online marketing strategies that can help you improve your income properties performance. We also create a series of other blogs about marketing and lead generation strategies. The good thing is that we can help you taste one of the most effective online marketing strategies for FREE. Register to list your property on our site for free.

    Most Effective Online Marketing Strategies For Real Estate

    1. A Real Estate Website

    A website is an excellent online marketing strategy for your real estate business. It should include all the information that potential clients need about your company, including your contact information, services offered, and listings of properties you have for sale. 

    You can also create a blog section to update your readers with quality tips and advice regarding real estate investors. These blogs can also help you get potential leads for your properties. 

    Your website should also have social media icons where readers can share your tips with their friends on social media. As a result, you can also get clients from the shares. Therefore these sites can be a great way to connect with potential clients. You can quickly build up a following of interested individuals by posting regular updates and information about your business.

    We can help you create a perfect website for your real estate business. Get in touch, and we will talk more about your preferences.


    2. Social Media Marketing

    In the 20th century, who could have known that one day, the world would connect via different channels within seconds? Well, it’s happening, and it’s getting bigger over time. Social media has become a place to close huge business deals with overseas clients.

    Once you showcase your business on social media, you give people opportunities to explore your business. You can even get a foreign investor who would want to invest in Kenya.

    Different social media sites have lots of daily traffic, with Facebook leading with over 1.9 billion daily users. That tells you that, with the right strategy, you can leverage social media and get potential leads from the platforms.


    3. Email Marketing

    Businesses are closing deals through targeted email campaigns. You can collect emails from your website visitors. Once you do, focus on sending them frequent tips in their inboxes. You can send them offers for your property listings, and you will get potential leads. 

    There are several email marketing companies that offer free and paid plans to make your online marketing smooth. 

    You can create different email lists for your target audience. For instance, the buyer’s journey has three stages: awareness, consideration, and decision. You can create three lists to send your subscribers a message suitable for the buyer stage.


    4. Cold Pitching

    Cold pitching is sending out emails to strangers. This strategy works well if you are a real estate agent.

    As an agent, you can search for investors through their websites. You can focus on investors where you are willing to work and live. Find their contact information, especially an email. 

    Afterward, structure a good email and address them, showing how you can help their business reach more clients. Ensure it’s about them and not you. That way, you’ll draw their attention and get a potential lead.

    As a real estate investor, you can send cold emails to potential buyers and renters. All you need is to search for email addresses for the people around the location of your property. 


    5. Paid Ads 

    You can still use paid Ads to advertise your real estate business. There are so many Ads platforms like Google Ads, Ezoic, etc.

    You can also use paid Ads on social media platforms like Facebook, Instagram, Twitter, etc.

    To get substantial results from paid Ads, you should structure excellent Ads that appealingly showcase your properties. Keep your Ads short, straight to the point, and easy to understand. 

    The Benefits of Online Marketing Strategy

    You can reach a larger audience. With an online marketing strategy, you can reach customers worldwide with just a few clicks.

    It’s more cost effective than traditional marketing. With an online marketing strategy, you can save money on print and television advertising with an online marketing strategy.

    You can track results more easily. With an online marketing strategy, you can use tools like Google Analytics to track your campaigns’ performance.

    You can adjust your strategy on the fly. With an online marketing strategy, you can quickly change your tactics with an online marketing strategy if you’re not getting the desired results.

    You can target specific groups of people. With an email marketing strategy, you can use demographic information to target your campaigns to specific groups of people.

    The Risks of Online Marketing Strategy

    An online marketing strategy can be a great way to reach a large audience with relatively little investment. However, some risks associated with this type of marketing should be considered before diving in.

    Reputation

    One of the most significant risks is that of reputation. Because online marketing can be so easily accessed and anyone can leave a review or comment, it is essential to know what is being said about your company online. A negative review or comment can quickly spread and damage your reputation.

    Big exposure to scams

    Another risk is that of scams. Because anyone on the internet can access online marketing, there are many scammers looking to take advantage of unsuspecting businesses. Be sure to do your research and only work with reputable companies when embarking on an online marketing strategy.

    Few or no results

    While online marketing can be very effective, it is important to know there are no guaranteed results. Many factors contribute to the success of an online marketing campaign, and if the campaign is not executed properly, you may not see the results you are hoping for.

    The Cost of Online Marketing Strategy

    An online marketing strategy can be a great way to reach a larger audience for your real estate business. However, it is important to consider the cost of an online marketing strategy before you begin. 

    When determining the cost of an online marketing strategy, you should consider the type of platform you use, the size of your audience, and the amount of content you need to create.

    In addition, you will also need to factor in the cost of any paid advertising you plan to use as part of your online marketing strategy.

    By taking the time to consider all of these factors, you can develop an online marketing strategy that fits your budget and your needs.

    Real Estate Video Marketing: How to Shoot a Real Estate Video

    What To Expect in Online Marketing Strategy 

    The time frame of an online marketing strategy depends on the marketing campaign’s goals.

    For example, if the goal is to increase brand awareness, the time frame would be longer than if the goal is to generate leads. Other factors affecting the time frame include the budget, the available resources, and the competition.

    Feel free to leave a comment with your views about online marketing strategies. Let us know what else we should include, maybe you could help someone else close a deal. 

    Frequently Asked Questions

    What is the best online marketing strategy to implement in Kenya?

    The best online marketing strategy in the real estate business is social media. Remember that Kenyans spend most of their time on social platforms such as Facebook, TikTok, Instagram, etc.; you can advertise your properties through your accounts or paid Ads.


    What are the 4 Ps of marketing in the real estate sector?

    The 4 P’s include People, Place, Price, and Property. Those are the main considerations when investing in the real estate business.

    How do I create a real estate marketing plan?

    You can create a real estate marketing plan by first understanding your audience or potential clients and what they like most. Next, you should renovate your properties to ensure they will be more appealing to your target audience. Afterward, research where you can find most of your target audience, whether it’s social media, through a website, or email marketing. Finally, write enticing adverts with details about your services and follow up with your advertisements.

  • Real Estate Myths You Should Know Today

    Real Estate Myths You Should Know Today

    People like talking too much and introducing claims which end up unreal. As a real estate investor, you should be aware of real estate myths and avoid them as early as possible.
    In this blog, we will dispel some of those myths and help you understand what it really takes to succeed in real estate marketing.

    We usually share a lot of blogs in real estate investing, from starting to managing property business. Ensure you get the latest news in the real estate sector by subscribing to our mailing list for timely updates. Keep reading.

    What are Myths?

    A myth is a false statement or an action people believe to be true. Myths usually originate from traditions.

    However, in our case, real estate myths originate from established investors. The fact is, what worked for them 10 years ago might not work for you today. 

    Real Estate Myths You Should Know

    1. You need a big marketing budget

    One of the most common myths is that you need a large budget to be successful in real estate marketing. This simply isn’t true. There are many low-cost or even no-cost marketing strategies that can be just as effective as traditional advertising.

    For instance, you can create a strong online presence for your real estate business. As a result, you’ll get potential leads from your followers.

    You can also create a real estate website and focus on creating SEO-friendly blogs. You will get free traffic from search engines. Once you have the traffic, converting them into potential leads is easy.


    2. You should be on every social media platform

    With so many social media platforms available, trying to be on them can be tempting. But the truth is, you don’t need to be on every single platform. Focusing your efforts on a few that are most relevant to your target audience is more important.

    For instance, your real estate marketing efforts can do good on Facebook, Instagram, and Tiktok, but that’s not the case with Twitter. As you might know, Twitter has a character countdown, which can limit how much you want to say about your business. 


    3. You should be a great writer

    Another common myth is that you need to be a great writer to be successful in real estate marketing. While it is certainly helpful to be a good writer, it is not a requirement. 

    With technology improvement, it’s easy to get a top-notch writer via so many platforms like LinkedIn, Facebook, Upwork, etc. 

    The good thing is you have the freedom to hire a writer with great experience, you can test them before hiring them. That way, you’ll get the best content for your blogs and social media posts. 


    4. Direct mail is now irrelevant 

    Do you know how it feels heading to post offices to collect a letter? Well, it means that it could be someone special trying to communicate or a deal coming your way. 

    If someone can pay for annual renewals of the post box, it’s more likely that they will be keen on all letters they receive.

    The good thing is that there is a way to link their accounts to mobile phones. Therefore, they get a notification whenever a letter arrives in their box. So it’s rare to miss a letter. 

    With the growth of the internet, some people believe that direct mail is now irrelevant. However, this is not the case. Direct mail can still be an effective marketing tool, especially for businesses in the real estate industry.

    Additionally, direct mail can be used to target potential buyers who may not be actively searching for a new home.


    5. You need to spend a lot of money to invest in real estate

    This myth is only valid if you want to buy your property in cash. Alternatively, you can get a mortgage loan from banks to finance your property. Some banks even give you enough to buy raw land and develop it however you wish. 

    The good thing about a mortgage is that you will pay monthly installments between 15 to 30 years. You can make your loan term shorter if you wish. 


    6. Professional photographer is not necessary 

    You need a professional photographer to get clear images of your properties. The good thing about today’s photographers is they are also excellent designers. They will twist your photos and edit them accordingly. As a result, you can get a good photo that can help you sell your house faster.

    In fact, with today’s technology, anyone can take good-quality photos with their smartphone. However, you won’t go a step ahead to make the photos professional enough. 

    Therefore, never disregard professional photographers because they can turn your business around. 

    7. You must have a website

    With all the talk about how important it is to have a real estate website, you might think that you need one to succeed in real estate marketing. However, that simply isn’t the case. We have plenty of successful real estate investors without a website. 

    One of the biggest advantages of not having a website is that you can save a lot of money. Websites can be expensive to create and maintain; if you’re not careful, you can easily spend more money than you make.

    Without a website, you can put that money into other marketing channels, such as print or online advertising, that will be more effective in reaching your target audience.

    Alternative to owning a website, we can take all the pitfalls on ourselves. You can list your property on our site without worrying about a hacker somewhere. 


    8. I can Make it Alone

    One of the myths in real estate is you can make it alone. The fact is, no one can succeed in this business without a team of people to support them. From your broker to your loan officer to your real estate attorney, you need a team of professionals to help you close deals and protect your interests.

    The most successful real estate agents are the ones who have built a team of experts to help them succeed. If you’re considering going into business for yourself, ensure you have a solid team before you take the move.


    9.I can rest after getting some leads

    It’s a common misconception that once you get a few leads, you can sit back and relax. The reality is that lead generation is an ongoing process that requires constant effort. Even if you have a few good leads, you should keep working to generate more. Otherwise, your pipeline will eventually run dry.

    Finally 

    Always try as much as possible to avoid the real estate myths which can misguide you while investing in property. Always take your time and research everything you should know before investing.

    The good thing is that you can get all the information about real estate in our blog section. SMS or call us at +254726982982, and we will help you achieve your investment goals. 

    Frequently Asked Questions

    What is the unavoidable fact about real estate?

    Location is indeed the main factor of success or failure in the real estate business. Investors can only succeed in areas with high housing demand, such as big towns and near big schools.


    What is one myth about real estate marketing?

    Most people believe that using all marketing strategies can bring good results. The fact is it all depends on your target audience. You should consider your target audience when choosing your marketing channel and message. 


    What is the best personality in real estate investment?

    To succeed in real estate, you should have a growth mindset and be a problem solver. If you see positivity in what you do, you’ll likely succeed.

  • How to track social media engagement using URL shortener

    How to track social media engagement using URL shortener

    Social media engagement is an important metric to track for businesses and individuals alike. It helps you understand how your content is being received and allows you to make improvements to better connect with your audience. One effective way to track social media engagement is by using a URL shortener.

    A URL shortener is a tool that condenses a long URL into a shorter, more manageable one. Not only do these shortened URLs look neater and take up less space, they also have the added benefit of being able to track clicks. This can be extremely useful for understanding the reach and effectiveness of your social media content.

    To get started with using a URL shortener to track social media engagement, follow these steps:

    ·         Choose a URL shortener: There are many URL shorteners to choose from, such as link.property254, Bitly,and TinyURL, Choose one that best fits your needs and budget. Some URL shorteners offer additional features, such as the ability to customize the shortened URL or see detailed analytics.

    ·         Create an account: Sign up for an account with your chosen URL shortener. This will allow you to access your analytics and track your clicks.

    ·         Shorten your URLs: Copy and paste the long URL that you want to share into the URL shortener, and it will generate a shorter version for you to use.

    What is Link.property254?

    ·         Share your shortened URL: Use the shortened URL in your social media posts, emails, or other forms of communication.

    ·         Track your clicks: Check your analytics to see how many clicks your shortened URL has received. This will give you an idea of how well your content is being received and shared.

    There are a few things to keep in mind when using a URL shortener to track social media engagement:

    Some URL shorteners have a limit on the number of clicks that can be tracked. If you expect your content to receive a lot of traffic, choose a URL shortener with a higher click limit.

    Keep in mind that not all clicks will be from genuine engagement. Some clicks may be from bots or users who are trying to access your content without actually engaging with it.

    URL shorteners can sometimes be blocked by spam filters or content blockers. This can affect the accuracy of your click tracking.

    Conclusion

    Using a URL shortener is an easy and effective way to track social media engagement. It can help you understand how your content is being received and give you valuable insights into your audience’s behavior. By regularly checking your analytics and making adjustments based on the data you see, you can improve the reach and impact of your social media content.

    Do you want to track your social media engagement and see how your content is performing? Try using a URL shortener! With a URL shortener, you can track clicks, shares, and other engagement metrics on your social media posts. Create a FREE account here.

  • What is Link.property254?

    What is Link.property254?

    Link.property254 is a platform for managing links that helps you take full advantage of your links by shortening, sharing, managing and analyzing them to your content. Links are created everyday by thousands of people and companies.

    Link.property254 offers different subscription options from Free to enterprise. It also allows you to customize links and analyze clicks on those links at their most basic level, but it also allows you to manage bulk links through our API  and automate connections, among many other things.

    Additionally, it offers features such as link scheduling, link expiration, and password protection for added security.

    Unlike most URL shortening services, link.property254 offers additional features such as

    ÷         Brand and customize links.

    ÷         Track real-time click data.

    ÷         Learn your top referrers and locations, for each link and for all links, in aggregate.

    With link.property254, you can easily track clicks on the links you create, allowing you to identify important interactions and better meet the needs of both your customers and your business.

    How do I sign up for a link. property254.co.ke account?

    1. Go to https://link.property254.co.ke/
    2. Click Get started in the top-right corner.
      1. You can sign up with a username, email address, and password.
      1. We’ll send you an email to verify your account. Click on the link in the email and you’re ready to go

    How do I create links with link.property254?

    Here is how to shorten a link in link.property254.

    Log in to link. property254.

    2. On Dashboard top bottom paste your copied link.
        1.  
          1. Enter the link you would  like to shorten and click done.
        2. To edit the link, click the three dots on the right, click edit, customize your link and click update link.
        4. If you just need share your link, click copy. Your link will be created and copied to your clipboard, ready for you to share!
        1. How does a shortened link work?
        1. With link.property254, you can take a long link like this one:https://property254.co.ke/the-beginners-guide-to-url-shorteners-332And shorten it to a link like this one:https://link.property254.co.ke/ARtRvOr, with a paid plan, add your own custom domain and a custom back-half to get a really unique and branded link, like this one:https://link.property254.co.ke/url-shortenersWhen you create a link with link.property254, clicks on it are redirected from link.property254 to the destination URL you started with. 
          Everyone Needs a Free link.property254 AccountLink.property254 is a useful tool for those who have a social media presence because it allow users to take a long, complex link and shorten it into a more manageable and visually pleasing form. This can be particularly useful for social media platforms with character limits, such as Twitter, as it allows you to share a link without taking up too much space in your post. Additionally, it can also be used to track clicks on the link, providing valuable insights into the performance of your social media campaigns.Don’t waste precious space on social media and messaging apps with long, clunky links. Shorten them with  link.property254 and make the most of your online presence. Not only do they save space, but they also allow you to track clicks and gather valuable data on your audience. Sign up  for FREE. If you need any assistance contact us at [email protected] or +254 726 982 982.
  • The Must Have Approvals When Building in Kenya

    The Must Have Approvals When Building in Kenya

    Before beginning any construction project in Kenya, it is crucial for developers to familiarize themselves with the various requirements and regulations that must be met. This includes conducting thorough research and due diligence on potential challenges and obstacles that may arise throughout the entire building process, from the initial architectural design phase to the final commissioning of the completed structure.

    Obtaining building approvals is a crucial aspect of developing a construction project in Kenya. To ensure that the approvals process runs smoothly, developers must fulfill a range of requirements, which include obtaining the necessary documentation, needed to file for approvals requests.

    The three most crucial approvals are those from; the county government, National Environmental Management Authority (NEMA) and National Construction Authority (NCA).

    Other approvals, which may vary depending on the location of the project, are also required in order to proceed with a construction project. These approvals and their requirements are discussed in detail in this article.

    1.   County government approvals

    County government approvals may vary depending on the location of the project and the specific regulations set by the county government. Some examples of approvals that may be required from the county government include:

    a)   Building Plan Approval.

    This is required to ensure that the proposed building adheres to the building codes and regulations set by the county government.

    b)   Land Use and Development Permit.

    This is required to ensure that the proposed building is being constructed on land that is zoned for that particular use. Therefore when buying land you should know what it is zoned for.

    c)   Water and Sewer Connection Approval.

    The county government will review the proposed water and sewer connections and ensure that they meet the necessary standards and regulations.

    d)   Road Access Approval.

    Some county governments might require approval for access to the proposed building through the public road.

    e)   Fire Safety Approval.

    This is required to ensure that the proposed building meets the fire safety regulations set by the county government.

    To obtain building plan approval, developers are required to submit a set of documents and make the necessary payments as prescribed by the planning office. These documents include

    ·      Architectural and structural drawings,

    ·      Land ownership documents such as the title deed,

    ·      A land rates clearance certificate,

    ·      A land search document that is less than three months old,

    ·      A survey map obtained from the Survey of Kenya.

    Once the submission is complete, the architect will be notified. If the architectural drawings are approved without the need for any changes, the structural drawings will be submitted for review.

    2.   NEMA approvals

    The National Environmental Management Authority (NEMA

     is the government agency responsible for the protection and management of the environment in Kenya. It is mandatory for any project that may have an impact on the environment to have an Environmental Impact Assessment (EIA) approval from NEMA.

    An Environmental Impact Assessment (EIA) is a process that involves evaluating the potential environmental impacts of a proposed project and identifying measures to mitigate those impacts. The EIA report includes the following:

    a)   Description of the proposed project

    b)   The potential environmental impacts of the project

    c)   Identification of potential mitigation measures

    d)   Conclusion and recommendations

    Once the EIA report is prepared, it is then submitted to NEMA for review. NEMA will review the report and assess the potential environmental impacts of the project and will either approve or disapprove the project based on the environmental assessment.

    In addition to EIA approval, NEMA may also be involved in other aspects of the project such as monitoring and enforcement of environmental regulations. They may also issue other specific approvals such as waste management plans, air, and noise pollution control plan, and so on.

    3.   NCA approvals

    The NCA is responsible for regulating and controlling the construction industry in Kenya. NCA approval may be required for construction projects, such as the registration of contractors and the issuance of construction licenses.

    For example, if a construction project involves the use of a contractor, NCA would need to review the proposed contractor and ensure that they are registered with the NCA and that they have the necessary qualifications and experience to carry out the work. They would also need to ensure that the contractor has the necessary insurance and that they comply with the safety and labor laws.

    When planning to construct a house or any commercial building, it is mandatory to obtain permission from the relevant authority by registering the project with them. This is a legal requirement for all construction projects.

    Other approvals that are necessary depending on the location of your project include: –

    4.   KCAA approvals

    Kenya Civil Aviation Authority (KCAA) is responsible for regulating and controlling the aviation industry in Kenya. KCAA approval may be required for construction projects that may interfere with the navigation and communication systems of aircraft, such as the construction of tall buildings or towers near airports.

    5.   WRMA approvals

    Water Resources Management Authority (WRMA) is responsible for the management and protection of water resources in Kenya.

    WRMA approvals may be required for projects that may have an impact on water resources, such as:

    a)   Construction of dams, irrigation schemes, and water treatment plants

    b)   Dredging or excavation in waterways

    c)   Development of wetlands or other sensitive aquatic habitats

    d)   Discharge of pollutants into waterways

    Failure to obtain WRMA approval if your project is in such an area may result in fines, penalties, or even legal action against the developer.

    6.   KENHA Approvals

    The Kenya National Highways Authority (KENHA) is responsible for the construction, maintenance, and management of national highways and roads in Kenya. KENHA approval may be required for construction projects that may impact national roads and highways, such as road realignments, access points, and other changes that may affect the road infrastructure.

    7.   Kenya Wildlife Service approvals

    Kenya Wildlife Service (KWS) is responsible for the conservation and management of wildlife and protected areas in Kenya. KWS approval may be required for construction projects that may impact wildlife habitats or protected areas, such as buildings within or near national parks or wildlife reserves.

    8.   Kenya Forest service approvals

    Kenya Forest Service (KFS) is responsible for the conservation and management of forests and tree cover in Kenya. KFS approval may be required for construction projects that may impact forested areas, such as logging or clearing trees for building sites.

    It is important to note that this list of approvals is not exhaustive and may vary depending on the specific project and location.

    Additional special building permits/ approvals may be required for certain construction projects such as

    a)   Those within or near Kenya’s gazette-protected areas.

    b)   Those that violate the area’s zoning and land-use laws.

    c)   Public-Private Partnership (PPP) projects.

    d)   Those that involve the engagement of foreign contractors.

    It’s essential for developers to be aware of all the necessary approvals and permits required for their specific project to ensure compliance with the laws and regulations in Kenya.

    Conclusion

    Building approvals in Kenya are a necessary process to ensure that construction projects are carried out in compliance with the laws and regulations set by the government.

    These approvals are required to ensure that the proposed building adheres to the building codes and regulations and that it does not have a negative impact on the environment, water resources, airspace, and the public at large.

    It’s essential that developers work closely with all the relevant government agencies to ensure that they comply with all the necessary approvals, in order to avoid any legal issues that may arise from non-compliance.

    In addition to the standard approvals, other government agencies may also be involved in the building process, depending on the location and nature of the project. Therefore, it is crucial for developers to conduct thorough research and due diligence at the outset of the project to determine which other agencies need to be involved before beginning any major construction work.

    We hope this article has provided you with a comprehensive understanding of the building approvals required in Kenya. We would love to hear from you about your experiences with obtaining building approvals in Kenya. If you have any suggestions or tips for other developers, please share them in the comments below. Additionally, if you have any questions or are unsure about any aspect of the building approvals process, please don’t hesitate to ask and we will be happy to assist you.

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