Author: Peris Gachago

Real estate investment is a process that involves a lot of money and commitment. As a result, real estate due diligence is important to ensure you make the right purchase decisions.This blog explains the key principles of due diligence in real estate that every investor should know. We keep you posted with current industry trends to ensure you don’t miss out on anything. Therefore, subscribe to be among the first to learn of our updates. What is Real Estate Due Diligence Real estate due diligence is the process of investigating a property before entering into a contract to purchase it.…

Generating leads for real estate investing in Kenya is relatively simple compared to other industries. Successful real estate investors in Kenya have a few tried and true tactics that anyone can employ. The secret to success lies in focusing your efforts and resources on effective and budget-friendly lead-generation methods. This article will outline the most efficient and cost-effective strategies for generating leads. 1. Social Media Marketing. Utilizing social media platforms such as Facebook, Twitter, and LinkedIn to reach out to potential clients and create brand awareness. You can post updates, photos, and videos of properties, interact with followers, and run targeted ads to reach…

Effective networking is crucial for success in real estate. Generating leads can be challenging, but having a trustworthy network can bring clients to you naturally. If you’re lacking leads, it’s possible you’re not maximizing your network. To make the most of your real estate investment, seek out and join local networking groups. This article offers tips on how to find and build a strong network for success in real estate investing in Kenya. 1. Online search. Conduct an online search for real estate networking groups in Kenya, such as LinkedIn groups or Facebook groups. Joining these groups can give you access to a large…

Real estate investing involves the purchase, ownership, management, rental, and/or sale of real estate property for profit. It can be a complex and risky endeavor, but can also provide significant returns. New investors can feel overwhelmed by the vast amount of information and niche options. Many struggle in the early years due to a lack of direction on where to focus their efforts. My advice to new investors is to start by mastering the basics of real estate investing. In this article, we are going to cover the basics you should master no matter the niche you wish to focus on.…

Homes are more accessible than ever due to their affordability. However, blindly buying the first property you come across is not a wise approach to real estate investing. It’s important to use caution and have a well-thought-out strategy in place. Before making a purchase, ensure that the property aligns with your investment goals and expectations for returns. This article will dive into the key considerations you need to keep in mind when evaluating the purchase of cheap property in today’s market. 1. Location. The location of a property can greatly impact its value and potential for appreciation. Properties in declining areas with limited economic opportunities…

There are many reasons why your marketing may not be succeeding in your real estate investing business in Kenya. You are not alone in this struggle as many investors face the same challenge. But with some insight, you can turn things around and avoid the common mistakes that could hinder your marketing efforts. Let’s examine these mistakes to help you avoid them and achieve better outcomes in your real estate marketing. 1. Relying on Outdated Marketing Tactics. Old marketing tactics may not be effective in the current real estate market in Kenya, where consumers have access to more information and are more discerning…

When starting in real estate investing, it’s common to handle marketing on your own to save money and gain hands-on experience. However, as your business grows, outsourcing and implementing systems become necessary, and you may even consider hiring a marketing agency to handle marketing efforts, allowing you to focus on your core strengths. The big problem is when hiring a marketer; many real estate investors tend to make the same mistakes. In this article, we will explore and address these common errors, providing you with the necessary information to avoid them. 1. Not understanding their expertise. When hiring a marketer for your real estate investing, it…

The Kenyan real estate sector has been experiencing fast-paced growth in recent years, with various new technologies being adopted to keep up with the demand. As a real estate investor, you should pay attention to technology in your business. Some of the most popular trends in the industry include drones for surveying land and 3D printing for construction purposes. Additionally, many developers are now using virtual reality (VR) to give potential buyers a realistic view of the properties. These trends will continue in the coming years as the Kenyan real estate sector looks to stay ahead of the curve. This…

A real estate blog can be a great way to build your brand, connect with potential clients, and generate leads. But how do you make sure your blog is successful? Blogging is more than writing articles and publishing them on your site. There are more aspects to consider, like niching down, SEO, Google Updates, and the technical side of your site. This blog gives you tips to succeed in real estate blogging. Pay attention because if you implement the tips, you can earn money from your blog. Learn more tips for a real estate website here. Benefits of Real Estate…

Times have changed, and people love video content more than written content. In addition, people tend to understand video content faster. As a result, most sellers are likely to list their property with agents who use video marketing. According to Wiyzowl’s study on video marketing, 91% of businesses use video marketing. In addition, lead generation for video content stood at 56%. This blog explains how you can perfect your real estate video marketing to maximise your returns on investment. Our main aim is to guide you to succeed in your property business. We also allow you to list your property…