Author: Peris Gachago

Being a first-time real estate investor in Kenya can be challenging. However, you can succeed as a realtor in Kenya with the right strategies. The best and most actionable real estate marketing strategies model successful property investors. There are many factors to consider when marketing real estate in Kenya, but some strategies are more effective than others. For new investors, these are the top real estate marketing strategies to get started with. If you follow these ideas to market your real estate business, you’ll find it easy to succeed than you would have thought. Real Estate Marketing Strategies in Kenya…

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Have you ever considered how many hours of work one always wastes on multitasking during work time or the small task that one might engage in? All these are the reasons as to why people lose attention or focus during work hours. As we all know that after any distraction on a work schedule, it has to take you some minutes to regain focus which at the end of your work session you will come to realize how much time you have wasted. Although, to do lists have been hugely popular for years, a very big number have now replaced their list…

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There are many house types in Kenya, but some are more popular than others. When investing in real estate in Kenya, you should learn the house culture in the country. This will enable you to build a more appealing house that will get clients as soon as possible. Kenyans love their culture, and it’s not surprising that some Kenyan tribes, like the Maasai, have not forgone their culture to shift to modern houses. But that does’t make Kenya a bad place to invest in. Once you invest in the Kenyan property business, you should use the common bricks and stone…

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It is always of importance and many benefits for a business to have a website. In a business people always have different goals that they want to archive such as getting as many people as possible to know, see and even support what you are doing. The more people are visiting your site, the higher chance you have of them being your customers and this is done by search engine optimization which will as well improve your Google ranking among others. It is always good when your organic traffic increases or even when it remains constant instead of decreasing. In business, you…

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An online reputation of a business is one of the most important and valuable personal assets. This comes whether you are leading a company or you maybe you are a consultant of other companies or maybe you are a beginner in the industry you will need to have a good online reputation for it is so critical to your personal and your professional success. What you need to know is that having a good online reputation does not just come easily or automatically but is surpassed to be built. Work on your social media platforms and ensure all goes well.…

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In each and every business I believe that there is always either a positive or a negative comment which is important and should not be ignored. With the current situation, they have even become more essential to those people owning a local business. As usual, people are always searching for different businesses and products online, and these reviews must be there whether we like them or not. What one should always know is that having positive reviews and ratings will help you attract traffic to your website. Here are some reasons why you should react to both positive and negative…

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What does Return on Investment mean for SEO? This is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investment or based on the cost to push it. When estimating the SEO performance, search volume, and organic traffic is always a great indicator that at the end of it all the true measure of success will be seen. Showing the potential return on investment of the SEO is always incredibly important when you try to communicate the value of the SEO to a client internally. Or, it is even important for your…

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With Google, you know very well that you don’t need to spend a lot on AdWords for you to get a lot of pay per click advertising, but always ensure that none of your money is wasted and again you have to ensure that the right people are the ones clicking on your AdWords campaigns. So, to find a way on which you can make your business improve on the Odds of your AdWords campaigns reaching your target audience, here are tips to make you archive that. Have a Goal The most important part of any other business is having…

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What is Content Marketing? Content marketing is the process of creating and distributing content with value to builds and attract a certain audience for your brand. Content marketing is also a powerful strategy that one makes to engage an audience or future customers.  Content marketing is a rewarding career path that a good entrepreneur should follow and turn into an entertaining and educational path for the benefit of their companies. Content marketing is a very informative, timely, funny, profound, and interesting thing to do as someone in business as long as your content provides real value for your users then…

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When looking at the video statistics it shows us how important video has become nowadays. Many people create content with the use of videos and this has made many people visit different websites. Therefore, getting your videos optimized and discovered is a good strategy, to begin with. Below are some steps to guide you on optimizing your video’s SEO keywords strategy. 1. Asking 2. Know your audience 3. Testing 4. Compare the keyword difficulties 5. Choose the right format for your videos 6. Creating long-tail keywords 7. Conversion of your videos to text 8. Let keywords drive the content process Asking When you have an idea and you…

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