Author: Property254

Did you know you can grow your real estate business without cold calling or buying expensive leads? Many agents spend hours dialing numbers, chasing unqualified leads, or paying for platforms that deliver low-quality prospects. But what if there was a better way? In this post, I’ll break down three powerful lead generation strategies that can help you attract clients organically and predictably. Let’s dive in! #3: Building a Brand on Social Media Social media is one of the most effective ways to generate real estate leads. However, it requires time and consistency to see results. Your potential clients need to…

Many real estate agents believe that branding starts and ends with a logo. They hire a designer, get a sleek new look, and think, “Now I have a brand!” But here’s the truth: A brand is NOT a logo. A brand is a promise. It’s the trust you build, the experience you deliver, and the reputation that follows you long after a deal is closed. And here’s something most people don’t tell you—it takes at least 3 years to establish a brand and 10 years to solidify one. So, how do you build a real estate brand that stands the…

Buying a home is exciting—but it’s also one of the easiest ways to lose money if you’re not careful. Every year, countless buyers make avoidable mistakes that leave them trapped in bad investments, tangled in legal disputes, or scammed out of their hard-earned savings. I’ve seen it happen too many times. People rush into deals without doing the right checks, trusting the wrong people, or assuming that a good price means a good deal. To help you avoid these pitfalls, I’ve broken down the five critical stages of buying a home—from realizing the risks to making a smart purchase decision.…

Investing in property is a significant decision, especially in a market like Nairobi, where real estate development is booming. However, not all projects are created equal, and due diligence is crucial before committing your hard-earned money. If you’re considering buying an apartment or house from a developer, here are some essential questions to ask before making a decision. 1. Who Is the Developer, and What Is Their Track Record? A developer’s history can tell you a lot about their reliability. Ask: A reputable developer should have a solid portfolio, positive client reviews, and a history of delivering projects on time.…

Failing to research your market is one of the biggest mistakes real estate agents make. Without a solid understanding of your market, you risk making poor decisions that can cost you clients, sales, and ultimately, your success in the industry. In this post, we’ll explore the five essential steps you need to take to avoid this pitfall and stay ahead of the competition. 1. Understanding Your Market Before making any sales or marketing decisions, you must have a deep understanding of your real estate market. Here’s what you need to analyze: How to become top-selling real estate agent in Kenya.…

Effective time management is key to the success of any business, and real estate investing is no exception. With the constant demands of property management, attending networking events, and financial planning, it can be easy to get overwhelmed and lose sight of your goals. Whether you’re a beginner or a seasoned professional, real estate requires a significant amount of time and effort. The many tasks and responsibilities involved in the industry can make it challenging to manage your time effectively. It’s essential to wear multiple hats, such as property manager, marketer, and financial planner, to ensure the success of your business. With…

Real Estate investing can be daunting, a tricky process and often difficult for one to navigate. But with the right guidance success is achievable. A real estate agent acts as a vital partner in navigating through all of the complexities and challenges to bringing an investment deal into fruition. With their expertise and experience, they are able to ensure that all involved parties reach a satisfactory end result while alleviating much of the stress associated with such transactions. Seeking investment advice from a real estate agent can be beneficial, as they have greater experience than the average investor. With their…

Similar to the broader economy, commercial real estate is a cyclical market. There are four phases to the real estate cycle: The four phases move in a continuous wave pattern that looks like this: Image by Glenn R. Miller, PhD. Depicted above is a single cycle. The end of the recession phase connects to the beginning of the recovery phase to form the continuous wave pattern. As we begin, I want to give special thanks to our friend Dr. Glenn Mueller of the University of Denver for his thought leadership in this space. Any investor who wishes to do a…

When buying or selling land or property in Kenya, there are several additional costs beyond just the purchase price that you need to factor into your budget. Being aware of these extra fees and expenses is crucial for proper financial planning. Let’s go through the main costs involved. Agents’ Costs (Commissions) If you enlist a real estate agent to help you find a property or a buyer, you’ll be responsible for their commission. Agent fees are generally negotiable but typically range from 2-5% of the sale price. This “commission” fees is separate from the property transfer and legal costs. Here…

A real estate contract is a legally binding document that outlines terms agreed upon when two or more individuals negotiated a real estate transaction. It contains information such as the parties involved, price and terms, contingencies, acceptance date, expiring date, and homestead classification. A real estate contract aims to clarify the home buying process or renting while offering protection to both the buyer and seller. Types of Contracts in Real Estate 1. Purchase Agreement A purchase agreement is a contract between a buyer and seller outlining the terms and conditions of the sale of a property. The buyer, refers to an individual,…