Category: Marketing

Have you heard about the Airbnb real estate business? Well, it’s a new thriving business in the real estate sector that does well in countries that get tourists. Most people call them vacation rental houses because they are seasonal. Some people rent for days and others for a few months.

An excellent Airbnb business plan can help you get high monthly returns once you implement the plan. 

This guide will show you how you can succeed in the best Airbnb markets in Kenya. By the end, you will learn the following:

• Meaning of Airbnb real estate
• Factors to consider before investing in Airbnb in Kenya
• The best Airbnb markets in Kenya
• How to make money with Airbnb rental business in Kenya

Keep reading to get to the root of this new and booming real estate investment. If you want to succeed in this business, follow this guide carefully.

What is an Airbnb Real Estate Business?

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, who were roommates and classmates, thought of starting online house bookings in 2008. They opened a website that, till today, allows travellers to book houses when travelling to any part of the world, including Kenya.

An Airbnb is a business that involves renting homes or rooms to travellers or digital nomads. Airbnb has made lives easier for travellers since they will feel at home. They can cook, clean, and do anything, just like they would do in their homes.

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Airbnb is a business you can start if you have a vacant house or a room you don’t use at home. If you are near tourist destinations, there is high potential growth. This new rental strategy can potentially generate higher returns than average rental properties. 

However, you can build or buy rental properties and do an Airbnb business.

A report by the CBK showed that Airbnb business led to a reduction of hotel occupancy by 83.3% in the second quarter of 2020.

Factors to Consider Before Investing in an Airbnb Business in Kenya 

Your money is at stake, so you have to make the right moves before investing in Airbnb.

1. Location 

For any business, location is always a crucial factor to consider. In this case, you cannot put up an Airbnb business in rural towns and expect returns.

That’s why you should look for locations in tourist attraction areas like along the coast, National parks, and also the Nairobi CBD for those going for business trips.

Your houses should be ideal for couples on honeymoon, families with children, groups of friends, or digital nomads on vacation.

2. Who are your target clients?

Different Airbnb hosts different types of clients. For instance, you can have single houses for one person or homes accommodating a whole family.

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3. How’s your social influence?

You can only run an Airbnb through its website. As a result, clients should get a link to your property details, like what’s inside and the cost per night. 

Therefore, you should be ready to market your Airbnb on social media or have the best social media influencers to do it. The more your property is visible to many people, the more likely you’ll get customers.

4. Do you have enough capital?

This factor is always a concern for any type of real estate investment. But it’s more intense with Airbnbs since you should furnish the house with all household items.

If your clients feel more at home away from home, they will refer your Airbnb to their friends.

5. Is it a side hustle?

One thing you should know about Airbnbs and real estate is you won’t start making profits the following month. It takes a lot of time and dedication to pocket your first rental income.

Therefore, starting an Airbnb as a side hustle is a good idea. When you put in the right effort, you can even retire early.

Read:Top 7 Best Airbnb locations in Kenya.

The Best Airbnb Markets in Kenya 

1. Nairobi 

Being Kenya’s capital city, Nairobi has thousands of global visitors seeking to close business deals. That fact makes it suitable for Airbnbs for busy business guys. 

Since these people are not coming for some kind of vacation, the furnishing of the houses is simple. Most people don’t even require a television; a power supply and other essential things are just enough.

2. Mombasa 

Mombasa is the most thriving town in Kenya’s coastal region. This town attracts thousands of local and international tourists annually with free and paid beaches. 

International tourists visit Mombasa when it’s winter in their home regions. In contrast, local tourists visit Mombasa during summer and festive, and Easter holidays. 

That means you can rent throughout the year if your Airbnb has the best and most comfortable household items.

3. Nakuru 

Nakuru town mainly attracts tourists who like to see flamingos in Lake Nakuru. It also attracts investors since it’s a thriving business community with open-minded individuals.

Always ensure you set up your Airbnb near transport means like road or rail, which will be convenient for your clients.

4. Kisumu 

Kisumu is also among the best Airbnb markets in Kenya. Kisumu city is known for fresh tilapia fish and a breathtaking view of Lake Victoria. 

This town also attracts business investors from across the country and other countries. Setting up Airbnb near Kisumu Airport will be an excellent opportunity to land new clients arriving in the city.

How to Make Money With an Airbnb in Kenya 

• You should first create an engaging listing of available houses to let. You should include as many details about the houses as possible. Details like location, number of bathrooms, and bedrooms are critical.
• Create a hosting account on the Airbnb website and fill in your house’s details and price. Most people charge Ksh. 3000 and above per night.
• Create a reliable calendar to ensure you get clients at the required seasons. In addition, ensure that you always have space during high tourist seasons.
• Share a link to your Airbnb houses with your friends and family. Also, ensure you factor in serious advertisement means like using influencers or paid Google Ads.
• After you get clients, Airbnb will pay you 24 hours after the client’s check-in. You can get paid through direct deposit, Western Union, or Paypal.

To Sum Up, 

It’s an excellent idea to start an Airbnb business, especially if you already own a home near tourist destination areas. It will be good to earn money from your unoccupied rooms or property.

Frequently Asked Questions 

1. Is the Airbnb business profitable in Kenya?

If you plan your business module correctly, you will surely profit. Locations with numerous annual tourists, like the coast, will bring more profits. For instance, let’s say you charge Ksh.3000 per night. If the client stays for one month, that will be Ksh.90,000. Isn’t that enough money to pay your mortgage?

2. How do I find the best Airbnb markets in Kenya?

Basically, tourist destinations are the best markets to set up an Airbnb business. The returns in these towns are insanely high.

3. What do I need to start an Airbnb in Kenya?

You need to pay a one-off application and annual license fee, register and get inspected by the Kenya Tourism Regulatory Authority(KTRA).

Unlock the secrets of the Kenyan real estate market. join our upcoming webinar and gain valuable insights from industry experts.

What is a Thin Content? Most businesses are aware that content is one of the best ways of driving interest, appealing to shoppers, and even boosting search engine performances.  When we talk of thin content, we mean content that has little or no value to the clients. This means that the content is automatically generated, unhelpful affiliate content, or content that has been stolen from other websites. Below are ways how to identify pages with thin content. But besides having thin content it is also allowed for some pages to be light on content know the difference.

1.     Use web Crawlers to help you identify thin content

2.     Your sites use content from another website

3.     Your website has affiliate pages

4.     Having a lot of short pages on your site

5.     Tools for identifying fake Content

6.     Poor Spelling and grammar

 

1.     Use web Crawlers to help you identify content

Instead of manually going through every page and checking word count, you are in a good position of using a web crawler to quickly identify which pages need to have more content. One can use screaming frog, this is a software popular within the SEO community.

While using the scramble frog, you copy and paste your domain name into the crawler then click start for you to run a crawl and when you click the export button this will export an excel file of the data. You will see a lot of columns that you won’t need, with this, one needs to be free to delete what is not important. Just focus on these columns:

·         Content

·         Status code

·         Address

·         Indexability

·         Word count

For ease of use, you need to filter the pages and remain with the relevant ones. Sort by word count in ascending order to easily view which pages contain thin content. All these will help you identify thin content.

2.     Your site uses content from another website

If you are always scraping content from other websites or copying and pasting directly as it is then your site won’t have a chance of being ranked well in search engines. The best thing with the search engines is that they can tell you which pages come first if there are pages that may be talking about the same thing. This is referred to as thin content.

To avoid the story of thin content always use your own content and make sure they don’t appear in any other sports online. Because it’s a very simple and effective way to offer quality information.

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3.     Your websites have affiliate pages

Affiliate links and pages on their own are not bad, but one needs to be more careful because they can disappoint your site if they don’t contain useful content to your target audience. You need to be careful of the links because some affiliate pages have copied content with links from a low-quality website and this can destroy your search engines results pages.

4.     Having a lot of short pages on your site

 With this, I mean using enough words in your writings. Websites made of fewer words indicate a website with thin content because most content will not be displayed on the pages or rather there will not be enough information for your readers.

It is ok for some pages to contain long content and some short but ensure you hit the target of words in each and every page considering our business or the industry that you major in.

5.     Tools for Identifying fake content

Making good use of the crawler scan as a good tool to identify duplicate content on your website is more important because it will make you identify lots of things like identifying pages with repeated text and as well as highlighting the fake text with good color cording making you to easily visualize the content issues.

6.      Poor Spelling and Grammar

 Not everyone was born to be so good and fluent in grammar writing, but you can work with professional editors to help us improve in grammar to avoid coming up with thin content.  Or one can always opt for a comprehensive grammar tool like Grammarly.

One needs to know that a page full of misspelled words and any other grammatical mistakes is a bad signal to one reading your content and with this, anyone can judge you for not being careful while writing and with all these not many people will stick to your site to check. Once google comes across you have a high bounce rate, little time on the page, and few people on your site they will degrade you and move you down in the search ranks.

Summary

The above descriptions describe to us some of the ways to identify thin content and if you work with them, you will be in a good position to identify how to make your content great. More so people who use many numbers of pages will be in a good position to fix their problems. Make good use of the tips you have to sort the issues of thin content.

I would like to start by mentioning holistic SEO. One is not supposed to major in the content or the technical aspect of your site but you need to work on your user experience. One needs to know that to successfully optimize your website; you need to major on a good foundation of relevant research. SEO is comprised of little changes that will add up to substantial benefits and you need to be very smart and thoughtful while doing this.

 Below we are going to discuss the basic SEO mistakes, how to avoid them, and tips to solve them.    

1.                  Forgetting that faster is better

2.                  Failing to invite people to visit your website

3.                  Tying to rank for the wrong keywords

4.                  Neglecting to write a good content

1.     Forgetting that faster is better

The number one SEO mistake that I would like to talk about is site speed.  It is said that the faster your website is the quicker google will favor it, especially when you’ve understood the page experience ranking factor. It is very important to work on your website speed  because this ensures that your page is kept on the search results. Remember google has very useful tools that they use to check your site speed. If interested to know more about google speed you can check Google page Speed insights. You will learn more about the speed as it gives you an overview of what aspects you can improve on to boost the speed on your pages.

Another sector that one needs to work on is how to optimize your images. You will come across lots of websites having large images, dull, or images that do not appear clearly and all these just make your websites slower. Resizing your images may help in speeding up your images. If you have a WordPress site then you are in a good position to install a plugin that works for you. What you need to know is that the fewer plugins that are activated, the faster your WordPress instalment can be downloaded.

2.     Failing to invite people to your website

Metadata is what appears on search engine result pages SERPs. There are websites that come up for certain questions which include the title of your page and this is a meta description. You need to know that the page title is also very important to google so you have to ensure it is optimized correctly for each page. It is important for you to work on the keywords, add them to the page tittles to make sure that your tittles are not too long. Avoid long page tittles for it will make potential visitors to see only half of your tittles in the search results.

One needs to know that the meta description is not a ranking factor but it has an important role in your Click Through Rate. This gives good direction to potential visitors on how to click on your site SERPs. And it is only if you optimize your meta description with a quality clear message on what people can find on your site. This makes their search easier if the information they are looking for is on that page. The more likely people think your site will gain answers for their questions, the more traffic a page will gain and this is a big positive impact on the business.

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3.     Trying to rank for the wrong Keywords

If you are working towards getting ranked in by Google then you have to make sure you are using the right keywords on each and every page. Always try to come up with something more specific. Add areas where your company is located to the keyword and besides that, look for different ways you can advance in the use of quality keywords. The longer the more specific your keywords are the higher your chances are to be ranked by google hence a good development of your company.

4.     Neglecting to write a good content

It is of big importance for one to always work on producing good quality content because each and every single page has to contain better content that will call for alarm in your website. You need to work with good wording and work on answering the questions that people are looking for. Always focus on writing quality content to attract your audience and not just for google for this is the way to make it happen.

Always work to achieve the best in writing good and original content that shows your expertise and it has to be easy to read for your target audience.

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In Short

We all know that SEO entails a lot and we cannot remember all the different parts but it is very important to apply all. Failure to apply any has a consequence to our website that the majority would not like. So, make sure to focus on speed, make good quality content, ensure you take some time on your website, and make people visit your site. When you consider all these, your website will be optimized.

What is Link Building?

This is the process of acquiring hyperlinks from other websites to your own. Link building is also a form of marketing strategies to different websites. The below description will explain wide enough on Link building as we now know the meaning and how it helps in different businesses.

Why is it Important to have backlinks?

These are links from one website to a page on another website. They are always valuable for search Engine Optimization which in short are known as (SEO). They help in signal in search engines that other websites confirm your content.

What we need to know is that not all links are created equal hence factors that make some backlinks better than the others. These factors are the linking sites domain (DA) and with this you will get to know if the link is followed or not.

What is a DA?

This is an engine ranking score development that is likely to predict how a website will rank in a search engine result page. We need to know that receiving a backlink from a high DA website is important because the website has a high standard and with that it will give your website a good qualification hence having some of the benefits of linking sites. We can now go as far as knowing how we can build links and add values to your business.

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How to get| build backlinks

This is where most people working on the websites as platforms of marketing their businesses need to work with different online platform to help learn more. Working with different websites will help work with you to generate leads for different clients as they transform different businesses and help push the SERPs.

How link building helps in the improvement of your business?

1.     The SEO values- SEO are very important as it adds a great value to your website. One needs to have a website and encourage blog writings that major on the businesses and in the blogs, backlinks should be well placed to help build up and your profile will make your websites more attractive to search engines.

2.     Increased Traffic- This comes after your website is now doing well on the SERPs and your SEO has built lots of backlinks in your business and at the response from people has started showing up and this tells you that it is in the first page of search.

3.     Brand Mentions- This is not the ultimate goal of link building but it adds benefits to it. Because when working with backlinks, your business will ultimately get mentioned within the article where the backlinks are.

4.     Creates revenue opportunities and more sales-

More traffic and better metrics mean more opportunities for revenue generation. This is an assurance that your site will appear higher in search results hence good numbers of customers to you. With this you will be able to sell more products and services as well as generate new revenue.

5.      Helps to stand out as an authority voice- Any person who owns a business or who dwells in any industry would like to see their businesses grow and come in the forefront of their competitors and with link building will help you do this. As a business owner, you will experience different sales and people will view you as a trusted figure. As an authority voice you will be the company that dominates conservation in your field.

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6.     Increased visibility and exposure- As well as using link building to increase search rankings, It is in a good position of supporting credible lead generation.  If in any case you may want to meet new audiences in a different geographical area, link building will help you work on this. And all these lead to good impacts on your business hence being one of the most trusted brands.

7.     Lower bounce rates  Bounce rates are the number of single page sessions or the number of people who visited one page of your website and left without looking at the rest of the pages. When you are link building don’t just think of inbound links but always work on internal links too.

 The mixture will make your backlinking look more organic and professional as you make it easier for google to navigate your website. With this, people logging into your website will have a much easier time in finding content they want and with this, you will keep people on your website for long hence reducing bounce rate.

Conclusion

With my final understanding, I have come to realize that if you want to achieve real success when it comes to link building then don’t go to different routes of buying links. This is because you won’t be sure whether the link will work or they can destroy the good impact of your website.

Even if it takes time, work extra hard to generate your own for you to get good referrals from high authority websites. Ramp up your content marketing and integrate your building strategy across all your channels.

You might start by asking yourself what a personal brand is?

A personal brand refers to how you promote yourself. It is the expertise, experience and personality that you want people to see about you more so in the social media platforms. One needs to know that creating a personal brand and getting it recognized is a key to achieving your professional goals. Information that people will be making based on you will depend on the information they discover. The information will give a negative or positive impact depending on your capability or how you make people view you and your brand.

Building your brand online allows you to have authority, good working experience and many more. It gives you a chance to connect with different and potential clients who may be in the position of working with you. It also makes people see what you are capable of and what skills you offer. Below are some tips that will help you create a successful personal brand online.

1.     Work on what you want to be known for

Before explaining much, you need to tell people what you want them to recognize you for. What skills are you passionate about? Do you have a specific theme? Then who are your target audience? After making clear all these, then you will be good to go. It will give you easy time while creating content and make your clients connect to you much easier knowing what you are working on or what you offer.

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2.     Developing a Strong Social Media Presence

Social media has become one of the places that one can not avoid nowadays. Time has grown that you will find one person in different social media platforms and majorly with one task and the same message regarding business. Start by choosing one or two platforms where you are sure your audience likes using. After that, you need to learn how to develop your account for search on the platforms to show how consistent you are.

3.     Create a professional Bio with quality Headshots

By now you need to have determined what you want your customers to know you for. It is now more important to concentrate on your profile because someone may be interested to check your social media platforms, and when they check, they should be in a position to read and understand your bio so that they can build trust in you solving their issues.

Use a professional headshot to make your profile stand out even more. You don’t need to entail a lot of looks but ensure you are more professional and your presentation aligns with your brand.

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4.     Connect with Your Audience

The same way when one is making their brands, they need to connect with different people, mostly those they can work together with but maybe they can meet physically. This is the same way you need to connect with your audience and build a genuine relationship with them by replying to their comments, messages, calls from those who call without delays.

Opening up and being real in business can bring lots of positive impacts on your business. Good developments depend on how you relate to your people and the hard work on marketing your brand.

5.     Have a common Content Across different Platforms.

Having a common content across all platforms is very important because this will prevent any confusions to your audience. Any client who is interested in working with you should know exactly what you major in. You need to have a shareable content that specifically belongs to your own brand.

6.     Create Blogs about Expertise

By creating a blog, I mean one should create a good blog majoring on what you do. With this, you build your credibility and also use it as a portfolio for your clients. With a good blog your online community will grow, you will make you advance and expand your content. You need to write all your details on your blogs and all your contacts where your audience can reach you.

7.     Build a Great relationship with people around you

In online platforms, you need to have a good relationship with people around you for the sake of business. You should engage with good leaders who will help you in boosting your brand, they will make you learn from them and share different experiences. Big people bring good things hence a large following to promote you on their channels.

Summary

One needs to know how developing a strong brand is so important for you and your career. You will get potential clients who will search for you in partnership with your business.  And when such chances come your way, you need to find ways to be able to control what they want. However busy you might be, always look for them to help you expand more.

Of course, you will need to grow your brand, if at all you are in real estate, to stay. Research shows that most people tend to trust established brands over unknown ones. That’s why you should try to establish your real estate brand identity.

This post explains how you can build your real estate brand identity to establish a long-lasting relationship with your clients.

Most established real estate brands in Kenya have followed the tips discussed to build their identity.

So, keep reading to know everything to do.

What is a Real Estate Brand Identity

A brand identity is the face of a company that is presented to the public. It is the collection of names, logos, slogans, images, and other elements that create the overall look and feel of the brand. It is important for a company to have a strong brand identity that is easily recognizable and that creates a positive impression.

You should build a strong real estate brand identity such that when people see a name, logo slogan, or a particular image, they already know it’s your company. Most established real estate brands sell through their popularity. If people trust your services, whether you are an investor who buys to let, sells houses, or an agent, they will most likely want to buy from you.

How to Build a Real Estate Brand Identity in Kenya

1. Develop your branding strategy

A brand identity is the face of your business that customers will see and interact with. It’s how customers will remember you and what they’ll think when they see or hear your business name, logo, or slogan. That’s why it’s important to have a strong brand identity that accurately represents your business. 

There are a few key elements to developing a strong brand identity. First, you need to define your brand. What are your core values? What makes you unique? Once you have a clear idea of your brand, you should create a visual identity that reflects that brand. This includes your logo, website design, and social media presence. And finally, you need to communicate your brand to your target audience consistently. 

Developing a strong brand identity is an important part of any business, but it’s especially important in the competitive world of real estate.

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With so many agents and businesses to choose from, customers need a way to remember you and your business. By developing a strong brand identity, you’ll be able to set yourself apart from the competition and build a successful business.

2. Create a visual identity for your brand. 

A strong visual identity is essential for any brand but is especially important for a real estate company. After all, your brand sets you apart from the competition and helps you attract and retain clients.

There are a few key elements to creating a successful real estate brand identity. First, you need to have a clear understanding of your target audience.

What are their needs and desires? What kind of properties are they interested in? What is your company’s unique selling proposition? Once you understand your target audience, you can begin to craft a visual identity that appeals to them.

Next, you should choose the right colors, fonts, and imagery for your brand. These should be consistent across your marketing materials, from your website and business cards to your email signature and social media profiles. If you’re unsure where to start, plenty of resources online can help you choose the right branding elements for your business.

Finally, make sure your visual identity is consistent across all touchpoints. Your clients should be able to easily recognize your brand, no matter where they encounter it.

This includes ensuring your website, social media, and email marketing are all on the same log and colours. That will ensure that clients will not confuse your brand with anything else. 

3. Implement your branding across all channels.

When it comes to promoting your real estate business, it’s important to have a consistent brand identity across all channels. This means using the same logo, colours, and messaging on your website, social media, marketing materials, and more. Having a consistent brand identity will help potential clients recognize your business and build trust in your brand.

Start by creating a brand guidelines document that outlines your logo, colours, font choices, and other elements of your brand identity.

Then, ensure to use these guidelines when creating or updating marketing materials. If you have a team of people working on marketing for your business, make sure everyone has access to the brand guidelines and that they understand how to use them. 

Finally, don’t forget to promote your brand identity on your website and social media channels. Ensure your website uses your logo and colours and that your social media profiles include your logo and links to your website. By promoting your brand identity across all channels, you’ll reach a wider audience and build a strong, recognizable brand.

4. Evaluate and adjust your brand identity over time.

Evaluating and adjusting your brand identity over time is important to ensure it’s still relevant and resonates with your target audience. Your brand identity should evolve as your business grows and evolves.

Take a step back every few years and ask yourself if your current branding still accurately represents your company. If not, it may be time for a rebrand. A rebranding can be a big undertaking, but it can be well worth it if your brand identity is more in line with your current business.

However, be careful if you decide a rebrand your real estate business. If you do it the wrong way, you may lose a bunch of clients who liked your previous brand.

The Bottom Line

Investing in commercial real estate or any other property type is not a walk in the park. Therefore, Make an effort to build your real estate brand identity because it can help you get loyal clients. Your brand identity will be a free marketing tool once you grow it.

Therefore, the earlier you grow it, the better.

Frequently Asked Questions

How do you build a strong real estate brand identity?

Before building a real estate brand identity, you should study your audience and what they like to see, read, or hear. That way, you will structure a nice logo and slogan that your audience will love. If you tailor your brand identity toward what your clients love, you’ll definitely get your desired audience.

How do you brand a property?

A property brand consists of a name, logo, slogan, and images. 

The name of your property should be unique and understandable. In addition, choose a logo and slogan that solves property investors’ needs at a glance. That way, you’ll build a reputable real estate brand.

How can a beginner create a real estate brand identity?

One thing is that you should be very creative when choosing a real estate name, slogan, and colours in logos. In addition, be consistent in what you are doing. That is, ensure that the name and logo of your property frequently appear in front of people’s eyes.

Finally, ensure that you are connected to your audience by offering free tips in a blog section and engaging them in your conversations. That way, you will have built your real estate brand, even when you are new.

Being a first-time real estate investor in Kenya can be challenging. However, you can succeed as a realtor in Kenya with the right strategies. The best and most actionable real estate marketing strategies model successful property investors.

There are many factors to consider when marketing real estate in Kenya, but some strategies are more effective than others. For new investors, these are the top real estate marketing strategies to get started with.

If you follow these ideas to market your real estate business, you’ll find it easy to succeed than you would have thought.                                                     

Real Estate Marketing Strategies in Kenya

1. Use Multiple Listing Services (MLS)

The MLS is a powerful marketing tool that allows you to list your property on a centralised database that other real estate agents can access it. This ensures that your property is seen by a wider audience, and it also makes it easier for agents to show your property to potential buyers.

You can contact us to list your real estate property on our website, among other listings. Once you do, you will reach your desired clients, whether tenants o buyers, at the most convenient time. 

2. Advertise Online

An increasing number of people are using the internet to search for properties, so it’s important to ensure your property is visible online. There are several ways to do this, including listing your property on online property portals and using social media to promote your listing.

You can also sign up for Google Ads, which will show your property to people searching for it on Youtube or search engines. Using Google Ads is a cheaper and more effective way to reach more potential buyers or tenants. 

3. Use Traditional Marketing Methods

While online marketing is important, you shouldn’t forget about traditional marketing methods such as print advertising, signage, and open houses. These methods can be particularly effective in generating interest from potential buyers who might not be actively searching for properties online.

You should embed signposts in areas near your property. In addition, ensure you give detailed information about what you want, either tenants or buyers, and don’t forget to get beautiful photos.

4. Hire a Professional Photographer

Investing in professional photography is one way that can help you capture the attention of your potential clients. Of course, people would love to see beautiful and well-lit images. Even if they are not actively searching for houses, they may still recommend your property to their friends.

Good photography has the ability to drive sales, that’s why you need a professional photographer to make things easier for you. 

The Benefits of Investing in Real Estate in Kenya

The benefits of investing in real estate in Kenya are many and varied.

Kenya is a relatively stable country in terms of politics and economics. This makes it a relatively safe place to invest compared to other countries in the region.

Additionally, the Kenyan economy is growing rapidly, which is providing increased opportunities for real estate investors.

Another benefit of investing in real estate in Kenya is the potential for high returns. Property values in Kenya have been rising steadily in recent years and are expected to continue to do so in the future. This provides investors with the potential to make significant profits on their investments.

Finally, Kenya is a relatively undeveloped country, which allows investors to be involved in the development process. This can be a very rewarding experience, both financially and personally.

Overall, there are many reasons to consider investing in real estate in Kenya. The country offers a stable political and economic environment, strong potential for growth, and the opportunity to be involved in the development process. These factors make Kenya an attractive destination for real estate investors, even those in the diaspora.

 The Risks of Investing in Real Estate in Kenya

The relatively unstable Kenyan economy can impact the property’s value.

The Kenyan government has been known to change its policies regarding the real estate sector, which can harm real estate investments.

There is a lack of transparency in the Kenyan real estate market, making it difficult to identify good investment opportunities.

There is a risk of political violence in Kenya, which can impact property safety and people.

The infrastructure in Kenya is not well developed, which can impact the property’s value and make it difficult to develop or sell property in the future.

 The Best Time to Invest in Real Estate in Kenya

There is no one-size-fits-all answer to this question. The best time to invest in Kenyan real estate depends on several factors, including investment goals, risk tolerance, and financial situation. However, a few general principles can help you make the best decision for your situation.

First, it’s important to remember that real estate is a long-term investment. This means that you shouldn’t expect to see immediate returns on your investment, and you should be prepared to hold onto your property for several years.

Second, it’s often best to wait for the buyer’s market before buying a property. This way, you can get a good deal on a property, and you won’t have to worry about it losing value in the short term.

Third, you should consider your financial situation before making any decisions. Investing in Kenya real estate may not be the best idea if you have a lot of debt or are not in a strong financial position. You should first build your credit score because you may need a mortgage loan to invest in Kenyan real estate.

Fourth, you should consult with a professional before making any decisions. A good real estate agent or financial advisor can help you understand the risks and potential rewards of investing in Kenya real estate.

The Worst Time to Invest in Real Estate in Kenya

There are times when it is generally not a good idea to invest in real estate in Kenya. One of the worst times to invest is during an economic recession. Property prices are likely to be depressed, and it may be difficult to find tenants.

Another bad time to invest is when there is political instability in the country. This can make buying and selling the property difficult, and there may be security concerns.

Finally, investing in real estate in an area prone to natural disasters, such as floods or earthquakes, is generally not a good idea. Although there have never been severe earthquakes or floods in Kenya, staying put is a good idea because of the unpredictable climate change.

Summary

Real estate investment in Kenya could be the next big thing you should try. However, you should try the real estate marketing strategies in this post, and you will be good to go. 

Remember, if you are a beginner, start with mixed-use investments where you can get returns from both residential and commercial. This will be a good stepping stone to help you learn the ins and outs of real estate investment in Kenya. 

Frequently Asked Questions

How do I market my property in Kenya?

A great way to market your property is by doing proper branding. This idea will help you gain more popularity once you consistently market your property through social media, listings, and traditional methods.

How can I get real estate clients faster?

You need a proper brand identity and consistent marketing to get potential clients faster. Ensure you combine multiple advertisement ways.

What are examples of marketing strategies in Kenya?
Using social media

Listing your property on popular websites

Building a property blog

Traditional ways like signposts

Networking with other real estate investors

It is always of importance and many benefits for a business to have a website. In a business people always have different goals that they want to archive such as getting as many people as possible to know, see and even support what you are doing.  The more people are visiting your site, the higher chance you have of them being your customers and this is done by search engine optimization which will as well improve your Google ranking among others.

It is always good when your organic traffic increases or even when it remains constant instead of decreasing. In business, you will find many businesses’ organic traffic decreasing without knowing a good reason as to why it happens and this will make your website lose its revenue. Here are some things to check when you see a drop in your organic traffic.

1.      Always check if you lost some quality links that you had

2.     Check If your website has been penalized for something

3.     Check if the quality of content you offered has diminished

4.    Are there some changes in the Algorithm?

5.     Check if your competitors are taking your Thunder

Check if you lost some quality links that you had in your website

With links, we all know how important backlinks are. With backlinks visitors visiting your site will get to learn and discover your site. Consider getting backlinks from huge sites or a high authority web page that can greatly increase your organic traffic. So, if you notice a drop in your organic traffic work on your backlinks.

Using the online tools, you will be able to see that you have lost some quality links and even know where they were and you will be able to reach the site that may have removed your link. It is always a good idea of starting up your link-building efforts and work on replacing them.

7 Expert Tips for Choosing the Perfect Real Estate Name in Kenya

Check if your website has been penalized for anything

On this part, we need to know that Google may penalize your site considering maybe the human review or even the algorithm and this may be because the site is deceptive. Keywords or even breaking some of the guidelines in one way or another. Unnatural links can also lead to the penalization of your site.

It is always good to work on what made your website be penalized and ensure it doesn’t happen again. Always remember that your account being hacked can also lead to website penalization. Once your website is clean, it is of importance for it to start growing as long as you avoid the mistakes you made.  Google always alerts you whenever your website is hacked so, ensure you choose your web hosting wisely.

Check if the quality of content you offered diminished

This is to make you know that any content that is posted on your website should be of high and good quality one. Because many websites always come to relax on content after they have seen there is good traffic not knowing it will lead to penalization of low-quality content. As you know that Google is about boosting pages that provide value and not for pages that are lazy or which do not provide quality content.

Consider using the anchor text, aim at writing content with good value and make good use of images as it really helps.

Are there changes in the algorithms?

The Google algorithms are responsible for very many reasons considering the SEO and digital marketing agencies. But there are always some changes that take place but either way, there might be some reasons as to why your organic traffic is dropping. Nowadays there are fake experts in marketing who just take your money and go without giving good results.

As they say that change is inevitable in the same way we can say that a change should be what influences ranking or anything that can have an impact on your traffic. It is important to remain privy to these updates and stay to date on the various developments in the world of SEO. You need to be ready to identify what changed or if anything new is being penalized and how to ensure you abide by the rules or the algorithm.

Check if your competitors are taking your thunder

The Internet has been the best home for very many websites so there is no way one can be the only site in a given niche. And as usual in business competition is a must so maybe your drop in organic traffic might be due to your competitors who might be ranked higher than you are.

In business, one has to work as hard as one can to deal with your competitors, work together, ask questions and that will help you in improving your content and many other things like SEO among others.

Bottom Line

The above-discussed points are some of the things that if you consider then you will be in a good position to work on your organic traffic hence a good result.

An online reputation of a business is one of the most important and valuable personal assets. This comes whether you are leading a company or you maybe you are a consultant of other companies or maybe you are a beginner in the industry you will need to have a good online reputation for it is so critical to your personal and your professional success.

What you need to know is that having a good online reputation does not just come easily or automatically but is surpassed to be built. Work on your social media platforms and ensure all goes well.

Once your online reputation is well built then you have to work on how best you can manage it because it is not that easy. The website contains different people who are so smart and some few who are antagonistic. These types of people are not interested in preserving your reputation because that is your work and it requires your time and good attention for you to manage it. Here is a step-by-step guide that will help you work through it.

Step 1: Automatic Google Alerts

It is said that the best type of monitoring systems are the automatic ones. With Google alerts, you will automatically receive emails based on specific queries that you set up for:

·         Your name

·         Your brand or company name

·         Any common misspelling of your company name or brand name

Here you can specify the exact search query with the result type, frequency, region, and even the language and where they are delivered. If you are using a common name consider setting up carefully – curated search strings to monitor personal mentions.

Always note that if you have the Googles Me on the Web allows you to search for your name, helps you set alerts and more so you can consider that as well.

Step 2: Have an automatic alert comment on your posts

The most important part of reputation management is that once you post a blog or an article on your website you need to keep up with the article and stay engaged in the discussion. For one to manage this, always respond to the first comment and then subscribe to all future comments for you not to miss any.

Tips for Creating a Personal Brand Online

The good thing is that most commenting platforms have a system for subscribing to comments threads through emails. Monitoring the discussion on your blog article is important because this is where some of the most meaningful impacts on your reputation are made. Here is where people agree to disagree, ask questions, and discuss about you. And it is very important for you to know and create room for improvements or corrections on your end.

Step 3: Daily check Google+

What I mean by this is just ensuring that your Google+ is checked on a daily basis. This will make you know that whenever you log into Google, you will be able to know if you have notifications from the bell alert. No need of clicking on every notification update but you can just click on the bar graph icon to mark all the notifications as read.

Things to Check When your website Traffic drops and get on top again

 In addition to checking your updates, you need to occasionally explore the ripples of your post by clicking the down arrow of a post and also clicking the view ripples.

Step 4: Check your Facebook account daily and other social media platforms like Twitter and LinkedIn

It is important to check your Facebook account daily to configure your notifications so that you are alerted to any interaction with your brand. Besides that, you can also set up Facebook alerts to be sent to your emails as well this will make it easy for you to respond to any important message and ignore everything else.

Just to note something about the checking’s done daily in different platforms, you can do them on your mobile devices for it is so easy to access at any particular point that you are in. Another thing is that the social networks have apps with robust functionality a very good customized alert setting.  You can consider using the social media management platforms which will help you customize all your alerts and view all the data that you require in one place.

Step 5: Check your Topsy on a weekly basis

This is a free service that is faster and very easy to use. Checking on topsy at least once a week will help you in viewing all the public social media and the web data on your brand. It also has a sentiment score that uses Twitter firehouse data to aggregate the overall personal sentiments.

The Bottom Line

The world has advanced so much that there are so many services that you will get to use on the control of your reputation and some of them are so helpful r=to our businesses as well as in building your business brands.

Ensure you keep up with the monitoring of your reputation as it entails more information, and information has to require action to take place. So, the key thing here is that you monitor your reputation for you to be able to manage your reputation.

In each and every business I believe that there is always either a positive or a negative comment which is important and should not be ignored. With the current situation, they have even become more essential to those people owning a local business. As usual, people are always searching for different businesses and products online, and these reviews must be there whether we like them or not.

What one should always know is that having positive reviews and ratings will help you attract traffic to your website. Here are some reasons why you should react to both positive and negative reviews online.

Why should you react to positive and negative reviews?

First, you need to know that these reviews always tell you what other people think about your business, about your products, and the services that you offer, and giving responses to these reviews will always tell your customers that you care about their opinions. And with this, your clients will be happy and feel appreciated and creates a good impact on your company out there. Just try to respond to the reviews because they help customers gain your trust as you continue working.

Note that when responding to a review you do not only respond to one person who might have commented but to everyone outside there. Online reviews should be handled with a lot of good attitude and grace because all these will determine how people will review your brand.

Which reviews should you respond to?

In responding to these reviews, you need to be very wise and smart as well. And this does not mean that every single review deserves a response. According to my research, responding to the negative reviews is of important than to the positive ones for this will show the potential clients that you have how mature you handle their problems and give them solutions towards them.

Consider responding to a positive review when it is hugely elaborated and has details to look at. Because responding to positive reviews is always fun, encouraging and also it gives a huge opportunity to expand your brand wider. Always be genuine and thankful in a very decent way that will fit your normal way of communicating in business.

How to respond to negative reviews

The following are some ways that will guide you in responding to negative reviews.

1.     Having a Plan

2.     Keep Calm

3.     View the problem as your own

4.     Allow someone to proofread your response

5.     Don’t engage in long discussions

6.     Take the discussion offline

1.Having a plan

These negative comments will at one point come and you have to be ready for them by having some standard and quality replies for them and try being careful enough not to repeat the same answer more than once. Get used to this situation and approach the issue based on how it is required.

2.Keep calm

I believe that negative reviews do not come easily in many cases. But it is normal to have different reactions to each and every negative comment because you also have to check on the tone

I believe that negative reviews do not come easily in many cases. But it is normal to have a different reaction to each and every negative comment because you also have to check on the tone of the reviews. Depending on your mood, you need to relax and take some moments before responding.

How to Safeguard Your Online Reputation with These Vital Monitoring Steps

3.View the problem as your own

For one to make a negative review this means that maybe they have had a bad experience or anything that did not make them happy with your business.  But in most cases, I would recommend you to start with apologizing to the customer whether the mistake is yours or from your college.

Always learn to admit your mistake or your companies mistake, apologize then try fixing the problem. As you know that no one is perfect anyone can always make mistakes but the problem comes in admitting and how to deal with the situation for that will walk you out.

4.Allow someone to proofread your response

Maybe you would give a response to someone but the response is so harsh or of disrespect to another which you might not notice so allow someone also to comment on your response before reaching it out to the customer.

5.Avoid getting in long discussions

Lengthy or long discussions always lead to disagreements at a point or may end up complicating issues so just try to avoid them. Reply once, or twice if there is a need but not more because it won’t portray a good picture for your brand.

6.Take the discussion offline

For a client who might have had a bad experience on your business online and you are in a good position to solve it always try to contact them outside the review channel. You can request them to get in touch with your support department and let the situation be solved among yourselves not online presence.

Summary

As an entrepreneur, you need to be very wise in giving out responses to both the positive and negative responses because this will give a great impact on your business.