Everyone talks about “six-figure salaries,” but in real estate, you – you create your own income. The big question for many is: what does it really take to earn KES 100,000 per month in real estate here in Kenya?
Whether you’re a new agent, a part-time freelancer, or an aspiring property manager, this guide will break it down for you.
Why KES 100K is a Major Win in Real Estate
Hitting the KES 100,000 mark means you’ve moved beyond just hoping for sales. You’ve found your rhythm, developed effective systems, and built a solid client base.
The Building Blocks: What You Need to Get There
To earn KES 100,000 per month consistently, you need to stop treating real estate like a side gig and start running it like a proper business.
Here’s what most agents who achieve this milestone have in common:
- Consistent Experience: 1–3 years of steady work, not on-and-off efforts.
- Clear Focus: They specialize in one area: sales, letting (rentals), or property management.
- Growing Personal Brand: People know who they are and what they do.
- Essential Skills: They gain training or mentorship in sales, marketing, negotiation, or customer service.
- High Visibility: From cold calling to property tours, they are active daily.
4 Real Estate Roles That Can Earn You KES 100K+ Per Month
1. Property Sales Agent
This is the most common (and scalable) path to a six-figure income.
Here’s the math:
- Sell 2–3 plots per month priced at KES 800,000 – KES 1.5 million each.
- OR close 1 apartment unit per month worth KES 4 million – KES 6 million.
- Your Earnings: Typically 3–5% commission per deal.
- Tools to Use: TikTok, WhatsApp, YouTube, or Facebook Marketplace to attract buyers.
✅ Key Tip: Partner with reputable developers and landowners who offer good commission rates and quick processing.
2. Letting Agent (Rentals)
Rentals might seem small per transaction, but they add up quickly if you build volume.
Here’s the breakdown:
- Let out 8–10 properties per month if working on lower end of the market. or 2-3 properties on the higher end.
- Your Earnings: Typically one month’s rent as commission (KES 10,000 – KES 50,000 per unit).
- Focus On: Furnished apartments, student housing, or urban bedsitters.
- Build Networks: Connect with caretakers, landlords, and previous tenants for referrals.
✅ Key Tip: Offer extra services to landlords, like rent collection.
How to Scale Above KES 100,000 to in Monthly Real Estate Income
3. Property Manager
This role is ideal for agents who prefer stable, monthly income over commission-based hustling.
Here’s what that looks like:
- Manage several rental units.
- Your Earnings: Charge 5% to 10% commission per unit per month.
- Your Responsibilities: Oversee rent collection, repairs, service charge tracking, and property inspections.
- Opportunity to Upsell: Offer additional services like cleaning, marketing for vacant units, or coordinating major repairs.
✅ Key Tip: Start small. Even managing few well-paying units consistently can get you to your goal.
4. Real Estate Marketer / Content Creator
Yes – you can earn KES 100,000+ per month even without being a licensed agent by offering marketing support to property owners and agents.
What this looks like:
- Offer content packages to 3–5 agents or developers.
- Your Earnings: Charge KES 10,000 – KES 30,000 per month for services like video creation, listing management, or Facebook ads.
- Your Skills: Create engaging Reels, record voiceovers, manage TikTok pages, or produce property tours.
- Free Tools to Use: Canva, CapCut, Google Ads Manager, or Meta Ads Manager.
✅ Key Tip: Aim to create one viral piece of content per month – it can generate 50–100+ leads and attract more clients!
Common Mistakes That Keep Most Real Estate Agents Stuck at KES 20,000–30,000/Month in Kenya
So, What’s the Winning Formula?
KES 100,000/month in real estate = Clear Niche + Repeatable System + Daily Visibility + Consistent Follow-ups
You don’t need to own a big agency. You don’t even need to be based in Nairobi. You just need to be visible, helpful, and consistent.
The Exact Steps Top Real Estate Agents Take to Earn Above KES 100,000/Month in Kenya
Final Thought:
Real estate in Kenya can be incredibly rewarding financially – but only when you stop treating it like a side hustle.
The clients are out there. The deals are out there. The real question is: are you ready to position yourself to earn more?
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