Having your own website is very important in real estate business. If you are not having a real estate website for your company, you are missing a large pool of potential customers active on the internet. Below are the reasons why website is important for your real estate business and why you need it for
1. Builds credibility
With the affluence of online scams, online customers have become weary about who they buy from. They will need to be persuaded before they feel comfortable enough to take a chance on your business. A website is a statement of legitimacy and a way of instilling confidence in your business. Without a website you’ll limit your ability to reach new clients and persuade them to do business with you. Your website’s credibility can directly impact your rankings, too. Google wants to deliver trustworthy websites to its users. See ways your website should build credibility for Your real estate investing business
2. It’s a marketing tool
Your website is the best marketing tool. . It serves as a virtual equivalent of a physical business for the 3 billion internet users. A good website declares to the world that an organization exists, what value it offers, and how to do business. When someone is looking for the properties you sell or a business they consult Google, Bing, Yahoo, or whichever search engine it might be. In the results, your web pages are returned but this depends with how closer you are to the top of SERPs (search engine results pages). The closer you are, the more likely it is that people will visit your website and from there make your sales. Websites helps to drive relevant traffic to the site and visitors are people who are likely to purchase your properties. Learn 10 effective ways to use website as a marketing tool and convert your visitors to new customers and build a loyal following.
3. It educates your clients
Your website is a source of education for your clients. So much information is gained by users browsing a website. Before making any decisions, customers do a research. For example if a person wants to invest on commercial properties they will do a research first There are so many things going on in the commercial property investment at any one time that you can and should let the people know. You can also maintain regular updates for your clients on the many different market indicators. What users see and read shapes the perception of the company or brand in the user’s decision-making. So, having the best content on your website is important so that your website acts as your main marketing tool. The content should also aim at bringing the customers up to speed if you want them to understand.
4. Helps in Creating online presence
Your online presence is very important because it’s what allows people to find you, interact with you, and get to know, like, and trust you. Building an online presence is more than just creating a platform that consumers can visit. It’s more about creating brand awareness and gaining followers, leads, customers and educates people through content. Besides social media, one of the first places people will go to find out more about your company is your website. Every aspect of your brand’s online presence radiates out from your website. A website is the virtual address of every business and the face value of your business on the internet. Having a website for your business is the fundamental requirement of today’s corporate world. Not just a website but a great website. A great website is one that is user-friendly, aesthetically pleasing, and well-suited to driving conversions. Such website will grab the attention of the users that are funneled into it.
5. It helps in brand building
Websites helps in promoting brand. It reflects your brand identity, builds your brand reputation, increases exposure and awareness. If you aim to reinforce your market position you need to strengthen your band image helps to showcase your business and your products
The following are some website elements that can be used as a branding tool:
I. Logo -Logo design is directly related to your brand identity. It makes you stand out from competitors and creates necessary associations with your brand.
II. Impressive about us page- People usually browse the About Us page to get to know more about the organization. You should therefore come up with a creative about us page that stands out on its own. On this page tell who you are, what’s important for you, how you work, and show that you strive to match clients preferences and interests
III. Color -the use of proper color can build brand identity and evoke strong emotion. The color used for your website determines how you are perceived by consumers. If you want to build excitement or interest when people see your brand, find out which colors can do that. For instance Apple has used white to convey cleanliness, technology, and innovation and Coke’s use of red in their website to stay consistent with their existing brand.
IV. Web design- The overall design and layout speak to how your users interact with your website. Good web design can get you customers, and enable you to keep them at the same time. Keep the design modern.
V. Web content- The write-up has to capture the users attention or imagination, otherwise, they will not stay on the website for long. Define your audience, be different, optimize and promote your content, and repeat your message.
6. Targets the millennial
A well-designed website must be appealing to the new generations whom it is targeting. Millennial are definitely part of your target market. They are beginning to make up a bigger population of home buyers and this trend is bound to continue. They are the first online searchers. A well build and well customized website, one that is appealing to them , draws their attention. They take a lot of time on content consumption especially on visual content and it’s from this that they are able to make a decision to purchase your property. See 7 takeaways for driving millennial to your website.
7. Making a powerful impression
Your website represents who you are and what you offer. When people first lay eyes on your website, they’ll subconsciously make a host of judgments about your company’s reliability, credibility, trustworthiness, professionalism, business practices and overall quality. A website that is visually appealing and easy to navigate. Creates a positive impression to users. This is how a good real estate should should look like
I. It should have all the necessary contact information and clearly state what products and services you offer.
II. Great content – You could work on creating a blog that will actually be a resource to homeowners, instead of aggressively selling
III. Easy to navigate-Make it easy for visitors to find their way from the homepage to any other page with the information they seek.
IV. High quality photos- Take photos that have high-resolution to captures user’s attention ad that establish the type of properties you specialize in.
V. Use maps Helps customers get a glimpse of all the available properties in a given area fast, or get a quick snapshot of what kind of area a particular property is located.
VI. Testimonials- To build social proof. It puts clients at ease and make you look more credible.
VII. Search feature- You need to incorporate search engine optimization. Learn SEO step by step by step guide that will help a website or piece of content rank higher on Google.
Summary
As an agent who is looking for more clients or a better marketing strategy, putting up your own website is the next step that you should do. If you want your website to be easily discoverable in search engines then you should optimize your website with effective Real Estate SEO.