Let’s be honest — a lot of real estate agents in Kenya are stuck earning KES 20K–30K per month, sometimes even less.
And it’s not because they’re lazy. Most are working hard — doing site visits, posting listings, chasing leads — but still not growing.
So what’s going wrong?
In this blog, we break down the most common (and costly) mistakes that keep agents stuck at low income levels — and how to fix them.
Mistake #1: No Clear Niche
Trying to sell land in Nanyuki, rent bedsitters in Rongai, and manage Airbnbs in Westlands — all at once?
🚫 That’s a recipe for confusion and burnout.
🧠 Why it keeps you stuck: Clients can’t remember what you’re good at. You’re always starting from scratch. No clear identity = no referrals.
✅ What to do instead: Pick one niche — like land sales in a specific area, apartments under KES 5M, or furnished rentals — and go deep.
Mistake #2: Inconsistent Visibility
You post listings today, go silent for 3 weeks, then come back to post 5 random houses on your status.
🚫 That’s not marketing — that’s gambling.
🧠 Why it keeps you stuck: Inconsistent presence means people forget you. Clients work with agents they remember.
✅ What to do instead: Show up every day — even if it’s just a WhatsApp status, market update, or video tour.
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Mistake #3: Relying Only on WhatsApp or One Channel
WhatsApp is powerful, but if it’s the only place you’re posting, you’re limiting your reach.
🚫 No Facebook page, no TikTok, no property platforms = low visibility.
🧠 Why it keeps you stuck: You’re missing out on hundreds (even thousands) of potential buyers or tenants who aren’t on your contact list.
✅ What to do instead: Use 2–3 platforms consistently. WhatsApp + Facebook + TikTok is a strong combo for beginners.
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Mistake #4: No Follow-Up System
You get 15 leads from a listing, but only call 3 of them back.
🚫 You’re leaving money on the table — daily.
🧠 Why it keeps you stuck: Most clients don’t buy on the first contact. They need reminders, updates, and trust-building over time.
✅ What to do instead: Create a simple follow-up routine:
- Call within 24 hours
- Send property updates weekly
- Check in monthly with past leads
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Mistake #5: Poor Photos & Descriptions
Blurry photos. No video. Captions that say “3-bedroom for rent. Call me.”
🚫 That’s not marketing — that’s repelling clients.
🧠 Why it keeps you stuck: Clients scroll past boring, low-quality listings. They don’t trust agents who don’t put effort into their presentation.
✅ What to do instead: Use clean photos, clear videos, and compelling descriptions. Apps like Canva, Snapseed, and CapCut can help.
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Mistake #6: Working Alone with No Mentorship or Community
You’re doing everything by yourself — no training, no mentors, no feedback.
🚫 That’s a lonely road.
🧠 Why it keeps you stuck: You repeat the same mistakes. You don’t learn what’s working for others. And when you’re stuck, there’s no one to guide you.
✅ What to do instead: Join real estate communities, attend training events, or get a mentor. Success in real estate grows faster with connection.
Mistake #7: Not Treating Real Estate Like a Business
You wake up and hope something comes up — instead of planning your day.
🚫 No targets. No systems. Just vibes.
🧠 Why it keeps you stuck: Real estate is commission-based. If you don’t control your time and activities, you’ll always be at the mercy of chance.
✅ What to do instead:
- Set monthly income goals
- Track your leads and conversions
- Block time for calls, content, visits, and follow-ups
Final Thoughts:
If you’ve been stuck earning KES 20K–30K/month for more than 3 months, it’s time to change your strategy — not just work harder.
Here’s a checklist to break the cycle:
✅ Pick a niche
✅ Be visible every day
✅ Use more than one platform
✅ Follow up like a pro
✅ Upgrade your content
✅ Find mentorship or a team
✅ Set goals and build systems
Want Help?
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