The real estate industry in Kenya has grown in recent years, with a surge in property developments and an increase in demand for homes and commercial spaces. This growth has led to a rise in the number of real estate agents, making it more challenging to stand out in a crowded market.
It is essential for real estate agents to use various strategies to differentiate themselves and succeed in their businesses. In this article, we will explore ways to stand out as real estate agents in Kenya.
Are you a real estate agent looking to take your business to the next level. read on for some valuable insights and tips. We also provide more guidance on how you can market your real estate business making your selling process easier. Read more of our real estate marketing tips on our blog.
How to Stand Out as a Real Estate Agent in Kenya
1. Gain the right knowledge and certifications
If you want to stand out as a real estate agent in Kenya, it’s important to learn what goes on in the real estate industry in Kenya.
You can start by gaining the relevant certifications as a real estate agent. It will be easier to build your real estate career if you already have a certificate and real estate license for the same.
In Kenya, you can join the Kenya Professional Realtors Association(KPRA). This is where you can learn and get certification in real estate management.
Participating in activities such as volunteering, organizing, donating to, or sponsoring community events can help you expand your social network. It also build a positive reputation.
2. Have in-depth knowledge of the local market
To stand out as a real estate agent, you should have in-depth knowledge of the local real estate market. You should know and understand the latest trends in property prices, demand & supply dynamics, and the legal and regulatory environment.
Once you have this knowledge as a real estate agent, you can provide valuable insights to your real estate clients. You can help them make informed decisions about property investments.
Kenyan real estate grew by 6.1% by the first quarter of 2022, meaning that there was more demand for properties. Once you know the market trends as a real estate agent, it will be easier to succeed.
In addition, transparent communication creates trust between agents and their clients. When they feel educated on a topic and understand the risks involved, they will feel more confident in the decisions they are making. Prompt follow-ups after meetings can also indicate that you take their concerns seriously. Whether it’s chasing up last-minute questions on sale contracts or checking back in with them days later on upcoming settlement dates, responding quickly signals professionalism along with reliability, which is increasingly valuable in today’s digital age of customer experience standards.
3. Build your brand
Building your brand as a real estate agent is another way you can stand out as a real estate agent in Kenya. You should establish a positive reputation for excellence, integrity, and professionalism.
As a real estate agent, you should take advantage of the internet. Build your brand using social platforms, websites, and email marketing to increase your visibility and establish your authority in the industry.
For instance, Facebook has over 2.9 billion daily users and you can leverage that to build a strong reputation as a real estate agent in Kenya. You can target both the Kenyan and international markets for foreigners willing to invest in Kenya.
Furthermore, you can start a real estate website to market your brand further. Once your target audience likes your content, they will most likely buy from your agency.
You should also build your brand through a professional network. With a good network, you can get leads for your property listings from your network. You can attend industry conferences, participate in training programs, and earn professional certifications.
A good real estate network can also help you stay updated with the latest industry trends and best practices. Also, you can provide more value to clients and differentiate yourself from less-informed competitors.
In order to be successful in real estate, it is imperative to create a strong online presence. Your professional website should serve as your calling card; use it to reflect who you are and what you stand for. Well-lit professional photos and regularly updated content will display your skills and keep visitors coming back for more.
When it comes to selling a home, the photographs or real estate video used in listings are paramount. Great visuals can make your listing stand out against the competition and attract more potential buyers. Professional real estate photography is always the best way to do this. They understand lighting and angles, so they know how to highlight the features that buyers will be most interested in with a single shot. Professional photographers also have the latest camera technology and editing software that will ensure listings look their best, no matter what shooting conditions they’re faced with.
Consider building content on topics your target audience would find appealing. if you specialize in buildings, try blog content about better-known architects of that era. By leveraging these techniques, you can create an online presence that develops trust and establishes yourself as an expert in the field of real estate.
4. Move with Technology
As a real estate agent, you should stay up-to-date with the latest technology and digital marketing trends. For instance, create online property listings and property tours where potential buyers can view properties for sale.
Social media has become an invaluable asset for real estate agents. Having a presence online gives you the opportunity to showcase your listings and services. It allows your potential clients to get to know you better. Online platforms can help you stand out from other agents in your market by connecting with current and prospective customers.
One of the most effective ways to use social media as a real estate agent is through Facebook ads. Advertising an active listing or responding quickly to inquiries on social media can create a more personalized experience for potential customers that they would be unable to get through other means. Instagram is another powerful platform for real estate agents that allows you to display stunning photographs of properties and capture leads with geotagging and targeted advertising campaigns. You can also use social media to highlight successful sales, along with quotes from satisfied customers who have worked with you in the past. By using social media content, you’ll be able to expand your reach significantly while also boosting your social media presence.
Therefore, you should have a real estate professional website and active social media accounts where clients can start doing business with you. However, you should not always post real estate listings.
Instead, start by posting helpful content that your audience will find helpful for their real estate investment moves. Once more people trust the information you give them, they will eventually close a deal with you.
Furthermore, search engine optimization (SEO) strategies can help your listings appear at the top of search engine results.
5. Specialise
It will be hard to be a real estate agent for all property types in Kenya. That’s why it’s important to specialise in a specific geographic area. There are still other real estate agents in your area of specialization. Choose to do your marketing strategy differently and consistently.
Once you focus on a specific segment of the market, such as luxury properties or commercial real estate, you develop specialised knowledge and expertise. As a result, you will build your brand in that specific area, and it will be easy to stand out as a real estate agent in Kenya.
To Conclude
In conclusion, the Kenyan real estate market offers tremendous opportunities for real estate agents willing to work hard and develop specialised knowledge and skills. It’s easy to stand out as a real estate agent if you follow the right strategies.
You can stand out from the competition and achieve success in this dynamic and exciting real estate industry in Kenya. Ensure you read our other marketing tips to help you stand out as a real estate agent in Kenya.
Frequently Asked Questions
What is the most important skill for a real estate agent?
As a real estate agent, it’s important to learn and understand marketing skills. You should know how to market your agency business to potential clients. With proper marketing skills, You can become a successful agent because you’ll always have happy clients.
What is the main challenge of being a real estate agent?
The biggest challenge for real estate agencies is market changes. It’s important to note that you will not always have clients, especially when mortgage loans have high interest rates.
What is the main benefit of being a real estate agent?
When you are a real estate agent, you become part of properties without managing the risks associated with them. You are a middleman, and you only earn commissions after a successful sale.