Author: Peris Gachago

According to (NAR) 2019 Profile of home staging report, 40% of buyer agents cited that home staging had an effect on most buyers’ view of the home. 83% of buyers agents said staging a home made it easier, for a buyer to visualize the property as a future home. Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent).There so many reasons why home staging is important. In this article we have pointed out the most important considerations when staging a house. 1. De-personalize the…

Just to be clear on the onset, we do not advocate for deceiving potential buyers. To become a trusted real estate agent, you need to be 100% honest about anything that would impact the purchase decision if the buyer knows it exists. Don’t run on a buyer beware status. In fact, we already have a great article on importance of being trustworthy. Important read: Guide to creating trust as a real estate agent. We are only discussing some details where spilling the beans may not be in your best interest. These details that you can skip are innocuous and you can…

Over years social media has become a powerful platform for product/services advertisement and for brand building. Social media marketing is highly commendable especially in the digital world we are in today .It helps you get to reach a large number of potential customers within seconds of posting an ad, helping you reduce your costs. For you to easily manage all your social media channels with ease you need to a social media content calendar. What is social media content calendar? Social media content calendar is a calendar of all of your social media posts. It helps you to plan out and…

Going for a site visit is not enough. There is a way you should treat your potential clients. If you want to turn your potential client to a client, you must develop a relationship with them. Here are some fundamentals 1. Trustworthiness Trust is earned by demonstrating your honesty and integrity. If you lose it it’s gone forever and that means you will your customer’s confidence. The very first thing in the buying process is winning trust of your potential buyers. A buyer who trusts you is more likely to close a deal with you but they must trust you at…

In content marketing quality is better than quantity. Agents will see a much higher return on investment by focusing on generating content that potential business leads will be interested in. These are 7 ways in which you can generate leads with content marketing 1. Understand your target market It’s not all about creating content, its al about creating relevant content. Do a research online and try to see how other real estate agents are solving their customers’ needs. You can also talk to customers directly to understand their fundamentals. When you understand your target market you will be able to come…

It is not the write up or the chatter about the good sized rooms that draws buyers to view your homes. It is always a combination of two things, the location and the photos. Photos are one of the most useful tools for selling your home. They allow buyers to peek inside it from anywhere .It’s like having an open house without opening your house. See main benefits of listing photos in real estate 1. creates positive first impression that lasts. When homebuyers look at a real estate listing, they spend 60% of their time looking at photos. The first…

When it comes to selling a property, many investors are not sure of what questions to ask a real estate agent. So, they’ll ask a few standard questions to see whether they have a “positive vibe” about them. While it’s important to have a positive impression of the real estate agent you’re selling with, the questions you ask and the answers you receive are far more crucial. Your real estate agent has the power to make or destroy your sales. Don’t hire the wrong real estate agent by not asking the right questions. Also, don’t skip the interview simply because you know or believe you can trust them.…

Technology has become a major part of lead generation and management in real estate in recent years Check out these 13 tried lead sources for realtors that every real estate professional should be utilizing. 1. Referrals Referrals are one of the easiest and cheapest lead generation ideas. According to the NAR, 64% of sellers found their agent through a referral from your former clients, real estate professionals, real estate referral companies a friend, neighbor, or relative or used an agent they had worked with before to buy or sell a home. It works because most people believe the word of mouth…

As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. A personal relationship is just that, personal. It’s about keeping relationship alive through phone calls, texts for birthday wishes, grabbing coffee during a weekend, emails. It is vitally important to focus on the relationship you have with each client. Here are 4 common mistakes real estate agents make with personal relationship. 1. Failure to personalize your communication Personalized communication is one of the keys to a successful business. In a world where everyone is bombarded with information and correspondence, as…

Facebook has grown to become an enormous platform for not only social interaction but also a place where users go to research and learn more before buying products they’re interested in. It is one of the most powerful marketing tools for real estate. Here are 5 powerful ways of how to generate real estate referrals through Facebook. 1. Provide value Buying or selling a house isn’t a snap decision and takes time. Get to know your audience well so that you can provide them with the information they need to make a decision. It might take a few weeks or months…