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Author: Peris Gachago

  • How Property254 helps you succeed as a real estate agent in Kenya

    How Property254 helps you succeed as a real estate agent in Kenya

    Over the past decade, the real estate sector in Kenya has become increasingly digital. Consumers are going online at a rapid pace to look for information to support their buying decisions. Nine out of ten home buyers today rely on the internet as one of their primary research sources. Additionally, 51 Percent of purchasers turn to the web as their first step in the buying process. In today’s complex, rapidly changing, and digitally driven media environment, capturing a buyer’s attention to build a real estate business is tougher than ever.

    Having a well-developed brand and strong online presence should be important to any real estate professional. This is where we come in to help you. We provide you with a unique platform to network with other real estate, gain more brand exposure and build credibility as a trusted resource in the real estate sector in Kenya. We do this by:

    1. Building Your Online presence

    In a recent study by Zillow Group, 87 percent of home buyers surveyed indicated that they used an online resource when searching for homes.  Given the overwhelming online trend, it’s more important than ever that you showcase your diverse skills so that consumers can find you quickly and easily. We give you the ability to show all products that you have for sale- both current and past listings, all in one place. 

    Recent sales demonstrate your local market expertise and experience. Customers use this criteria to choose the right agent to contact. Make sure every transaction you have done is uploaded to your agent profile. 

    By using our website, you can showcase your experience in the industry and be contacted easily. When you log in to your profile, you can then update your professional bio. Your professional bio is a great way to connect with potential clients and showcase your credibility and the value of your services. Use this section to highlight specialties, expertise, credentials, accomplishments and memberships.

    Click here to Login here to create an account

    2. Helping you gain and showcase your network

    You’ve heard it a million times and know from experience that real estate is all about relationships. You network to build your sphere of influence and connect with new people. 34 percent of all sales are done by two agents working together. By listing with us, it makes other real estate agents in Kenya to find and contact you in our agent finder platform. If you are close to 5 other agents, we provide you with the ability to multiply this. Just to remind you of the old saying- your network is your net worth.

    3. Collating your reviews in one place

    Reviews have arguably the largest impact on your profile effectiveness. Customers want to work with a professional who has received praise from other buyers and sellers.

    Take a minute and search for yourself on Google. Try entering your name, followed by the phrase real estate. What kind of results popped up? If you’re like most agents, you likely found a few links to your social media profiles or your personal real estate website.

    Now put yourself in the mindset of someone looking to buy or sell their home. Maybe they came across your name in a property listing, or perhaps they are friends with one of your past clients. Either way, would your online presence be enough to convince you to hire yourself?

    Younger buyers put a high level of value on finding an agent that’s honest and trustworthy. Similarly, older buyers are looking to work with someone with a positive reputation and extensive knowledge. If you’re not known for being an honest, reliable and knowledgeable agent, you’re at a severe disadvantage to your competition.

    4. Helping you develop personal websites

    While we work very hard to ensure that we give you the best online presence, you may find that a personal website if still necessary. This is because you may want to share more information about yourself than just what you can share on our website.

    Your personal website can be the backbone of your entire online presence. When prospective clients search for you, it’s probably going to be one of the first things they see. Your website’s sole purpose is to promote your brand and business, and as such it should be designed to generate results. You must have noticed our website is easy to use. If you need such a website, we have readymade templates that can be customized to your needs so that we can get you online quickly.

    Just give us a call on 0726982982.

    5. Social media support

    Social media has made it much easier for the average real estate professional to increase their exposure without drastically increasing their marketing budget. Although it’s next to impossible to keep track of all the social media platforms out there, the most popular sites to focus on include Facebook, Twitter and LinkedIn. We can help you develop content to keep your fans, followers and connections engaged. This allows you to concentrate on other aspects of your business.

    6. Helping you create a blog. 

    Delivered on a consistent basis, compelling and engaging blog content can attract any number of followers and increase your online presence. A blog gives you a voice and identity. It can help you connect with potential clients, letting them know who you are, what your values are, and what you’re most knowledgeable about. 

    Once you register and log in to your account, you can create articles that showcase your experience in the real estate sector in Kenya. By creating blogs, you gain credibility of your abilities and build a network of clients that depend on your knowledge. You can read blogs created by other agents in our blog page.

    Conclusion

    At the end of the day, your personal brand is going to continue to define itself whether you intentionally contribute to its development and growth. If you want to set yourself up for success, you need to take control of your personal brand and frame it so that it fits in with your professional goals and ambitions. With consumers having such widespread access to information, one of the most dangerous things to your business isn’t having a negative online reputation  it’s having no real online presence at all.

    By registering and listing your properties with us, we can work together to ensure you get a better online presence, gain more exposure which increases the possibilities of increasing your sales. 

  • Elevating Your Brand: Exploring Effective Marketing Strategies in the Real Estate Sector

    Elevating Your Brand: Exploring Effective Marketing Strategies in the Real Estate Sector

    In this article, we are going to discuss several types of brand strategies. We will also discuss why an effective brand strategy is essential for your company and what you offer to your target customers. This is much more than choosing the right color, your website setup, and also the management of your social media pages. All these involve a strategic approach that educates your target clients.

    According to my experience, I get to learn that different types of strategies work for different types of businesses in real estate. With so many branding strategies to choose from, it can be very challenging to find a good match for your brand. The best way you need to start identifying is to define your brand identity. Let’s look at the different types of brands below.

    •        Product Branding
    •        Personal Branding
    •        Service Branding
    •        Online Branding
    •        Co-Branding
    •        No- Branding

    1.      Personal Branding

    These types of branding are always connected to public figures like social media influencers. This is connected with popularity and fame. The popularity aspect is a success to many entrepreneurs. So, one has to consider having a strong social profile that generates leads and builds a fanbase to help your business gain traction.

    What one needs to know is that you don’t need to have millions of money to create a personal brand, But one can benefit from personal branding as a small start-up of a company or even as an employee. Ensure to create what you want to be known for while creating your brand and develop a strategy to promote yourself as an expert within that niche. Note that consistency and persistence pay off when building a personal brand.

    2.      Product Branding

    This is recognized in visions, images, colors, and words that set one product apart from others. A strong product brand understands its users, their desires, problem as well as competitors around them. For example, if we look at the Indian market, we find that they came up with a Cadbury, and for them to distribute the product in the whole country they had to come up with a brand.

    They ensured that the taste was good with quality flavors in it and also considered the cost to help them in the selling of their product. One of the things that made their branding successful is that they actively listened to their clients and adapted according to the local market and its needs.

    3.      Service Branding

    Providing excellent service can be enough to develop a strong bond between you and your customers. The experience that you provide to your customers whether online or offline goes beyond your products.  Service branding has become more complex because of modern technology with a very high rate of expanding the number of communication channels.

    Providing consistent quality across a dynamic set requires an omnichannel service strategy in real estate. A consistent provision of excellent service builds a strong brand on its own. It also reduces customers’ agitation, with results in good growth. This is something that many companies are struggling with within the current environment.

    The Truth About Branding for Real Estate Agents

    4.      Online Branding

    Online branding is also known as internet branding and this refers to how you market your company online. This could mean establishing social media platforms, writing blog posts, or even having a website. Always ensure that everything is done under your name for easy access to your target clients.

    The aim of all these is to market your brand and to make the process easier, ensuring the impact of marketing strategies to drive more efficient spending. In this case, headless CMS can allow you to control massaging and content to many channels through a single central dashboard.

    5.      Co-Branding

    This is a form of branding that connects companies together. Essentially co-branding is a marketing partnership between two or more businesses. With this, different companies will grow positively and it may result in spreading brand awareness and breaking into the new market.

    6.      No- Branding

    This type of branding is also known as minimalist branding. I discourage this type of branding in real estate because one needs to know that real estate is a field where branding should be encouraged for the growth of the company. No client will have interest in buying or selling with you if they have not seen or heard of your brand.

    Summary

    Different segments of home buyers have different needs, and you have to have in mind that you can’t meet all of your audiences standards. So, if you stick to one or two marketing strategies you won’t make a good achievement with your competitors. Try diversifying with three or more methods at a time because real estate has a lot of marketing strategies apart from the ones listed above.

    We know that real estate agents wear many hurts. So, work with different companies that will help you learn more about branding and dealing with different businesses in real estate.

  • Top ten challenges with the Ardhisasa System

    Top ten challenges with the Ardhisasa System

    The Ardhisasa online system developed to ease land transactions has been with us for a few months. As with any new system, its usage comes with some challenges. As anticipated, land professionals, land owners and other users who have used the system have had mixed experiences with it. This ranges from registration, upgrading of the account, missing files among others.

    Quick read:  Ultimate guide to understanding Ardhisasa

    While Ardhisasa is an excellent system which will put Kenya on a global scale in terms of land management, the challenge like the validity and completeness of data, stemming from decades of graft in the Ministry and improper storage of land records are some of the challenges that the newly launched system is facing. There are cases where some title deeds have been allocated on road reserves and other categories of public some files are missing and others have deteriorated with time making it difficult to ascertain ownership.  Therefore, with the launch of a new system, there are usually adoption challenges. In the immediate the following are the anticipated challenges.

    1.    Initial delay.

    While the digitalized land recording system aim was streamline land transactions and ownership easing the frustrations of property owners and buyers such as queueing for long hours at land offices countrywide, there is a big delay in the initial stages. Delays in processing requests for account upgrades for its members and lack of clarity in processing transactions to Nairobi properties that are offline

    2.    Illiteracy

    By registration to the system, a user is deemed to have accepted the terms and conditions and will equally be bound by the same. This includes willingness to use the system. However, the system can only benefit the people who can use the computer or phones, leaving many Kenyans exposed in the hand of the conmen.

     3.    Restricted searches:

    With limited searches on the Ardhisasa platform, the public, investors and practicing professionals and even Kenyans in general will have difficulties where they seek to conduct official searches without the proprietors’ consent. Valuers and Banks will for instance face difficulties in searching and doing due diligence for properties targeted for forced sale by lending institutions. Owners to such properties are unlikely to give permission for searches to be conducted against their properties.

    You don’t want to miss: Services Offered by Ardhisasa Digital Platform

    4.    Lack of sufficient infrastructure at the county level.

    With this system heading into the counties, key concern has been raised on the preparedness by the counties for this reforms. Many counties have insufficient infrastructure to store, process and disseminate electronic data real-time. In some places, there will be need to require extra/secure physical space and/or reliable power. There will also be concern to develop guidelines with information on issues relating to standards, formats, security and dissemination of information in the system for ease of reference or use by users or institutions planning to develop sub-systems compatible with the national system.

    Short timelines.

    The timelines shared by the government to complete the digitization in the whole country is unrealistic. Given that the uploading of records must be preceded by the conversion of title deeds, it is not in doubt that the process to attain national coverage will go far beyond the provided December 2022 deadline

    5.    Feasibility of the system

    While the efforts to digitize land transactions are highly welcome, users of the NLIMS have expressed concerns over its feasibility based on a number of challenges experienced like difficulties in registering & upgrading of professional accounts among other problems.

    6.    Confusion on the award of titles

    In full operation, the repealed land registration laws such as Government Lands Act (Cap. 280), the Registration of Titles Act (Cap. 281), the Land Titles Act (Cap. 282) and the Registered Land Act (Cap. 300). will be collapsed into one, with all titles issued under the repealed laws cancelled and replaced with titles under the Land Registration Act, 2012. This will likely leave a loophole for the fraudsters.

    When these parcels of land will be migrated to the new regime, their ownership, size and other interests will not change. What will change, however, is the introduction of Registry Index Maps (RIMs) in place of the current system that uses deed plans which is a bit confusing.

    Join the Discussion: How Ardhisasa will help Kenyan Government achieve big four agenda

    7.    Identity challenges

    There is lack of system crosscheck’s identity information from the registry of persons. For instance, if your identity details do not tally with the information at the registry of persons, you shall not be able to transact on the system. This is a challenge to those people who will not be able to go to Ardhi house to correct their details.

     8.      Verification of Foreign companies

    Where the registered proprietor to a property is a foreigner or a foreign company, it will be impossible to transact with your property until is there is created into the system a mechanism to verify Identity information.

    9.    Distressed and probate properties

    It is not possible to deal with transaction such searches and sale of distressed properties and probate matters because of the approval process required.

    10.  Professional accounts inclusion.

    Key stakeholders are left out for account upgrading. There are concerns that the list of professionals whose accounts qualify for upgrading is too short. There have been suggestions that registered private valuers, registered real estate agents and registered survey assistants, who regularly engage in land transactions on behalf of clients, ought to be included.

    Conclusion

    In conforming to the principles advanced in the Access to Information Act 2016, the ministry should have an efficient communication & feedback mechanism where users of the NLIMS can not only access information but also lodge complaints when the need arises. Going forward, there should be an introduction of a hybrid system on an interim basis to allow for a smooth transition until such a time when the NLIMS will be fully operational

    For enquiries, please visit Ardhi House or email: [email protected]. The ministry can also be reached on phone: 0743922876.

    You may make your comment below for feedback, call us on 0726982982 or on email us through [email protected] as we continuously update our guides.

  • Ultimate guide to understanding Ardhisasa

    Ultimate guide to understanding Ardhisasa

    Ardhisasa is an online platform that allows Citizens, other stakeholders and interested parties to interact with land information held and processes undertaken by Government. It has been developed jointly by the Ministry of Land and Physical Planning (MoLPP) and the National Land Commission (NLC) and key partners in Government. It allows the lodgment of applications for various services offered by the Ministry and the Commission. The applications are handled through the platform and responses presented through it.

    This National Land Information Management System (NLIMS), a digital land resource management platform aptly named Ardhisasa was lunched by the president Uhuru Kenyatta to resolve the historical problems experienced by Kenyans when undertaking transactions with the lands registry by easing access and providing a robust, stable and secure platform where transactions can take place in the click of a button. 

    You may have missed: How Ardhisasa affects conveyancing of land in Nairobi

    Additionally, Ardhisasa app is currently under development which will make Ardhisasa a one stop shop for all land related government services. In the meantime, people can carry out land transaction on this platform on phone or computer using your browser.

    So what should Kenyans know and expect from this system which actually is one of its own kind in Africa? The following are the things Kenyans should know about this system.

    1.     Only digitized land platform in Africa

    The Ardhisasa digital platform is the only digitized platform in Africa where buyers and sellers of land meet, transact land transactions and complete all statutory processes in just 48 hours. The system by April when it was being launched by the President Uhuru Kenyatta had recorded over 10,000 land transactions and has over 30,000 registered users. Lessons from elsewhere inform that it takes such high-level champions for transformative land information management systems such as this to be put in place

    2.     Ardhisasa digital platform is a system made solely in Kenya by Kenyans.

    It was developed by an elite team of Kenyan software engineering practitioners and students. Only New Zealand has a system as robust as Ardhisasa globally. The governments of Namibia, Ghana, Botswana, DRC, Nigeria and Egypt have sent teams to understudy the system and replicate the same in their countries

    Also read: Impact of digitization of land records

    3.     The Ardhisasa system will be rolled out in phases.

     It is currently being applied in Nairobi County. This is specially to files in block formats. Thereafter the digitalization of land services will be rolled out to the rest of the country in a phased and gradual manner as feedback from users shall be in cooperated into the system. This project is expected to cover the entire country by the end of 2022. This means as at today other countries are still using the manual method of transaction for various land services.

    4.     The system will be able to accept requests for routine land transactions.

    The Land Laws (Amendment) Act, 2016 (No. 28 of 2016) was assented to by the President on 31 August, 2016 and came into effect on 21 September, 2016. Areas where changes were made includes, Lessees pre-emptive rights of allocation, Land Settlement Fund Board of Trustees, Land Compensation Fund among others. Therefore, the system will be able to accept requests for routine land transactions because these land laws were recently amended to support the signing, submission, processing and even paying government fees electronically.

    5.     The system will enhance efficiency and reduce transaction time.

    At the click of a button, citizens will carry out online transactions, drastically reducing human interactions. This will make it possible for anyone who want to do transaction to do it from anywhere. Unlike old manual where one has to physically visit the ministry of land offices, this system will provide Kenyans with ease when they are doing the transaction.

    Must Read: How the process of digitization works though ardhisasa at Ardhi House

    6.     Manual processing

    As per the ministry advisory, all transactions relating to properties under the repealed RLA, except apartments, shall, going forward, be processed through the Ardhisasa system. That notwithstanding, for matters where the registration and stamping process had commenced through the manual system, the transaction shall be completed manually.

    For instance, if you have a property in Nairobi registered under the repealed RLA, that is not an apartment, you need to log onto the system, register yourself and conduct a search on your property to see if it is in the system. If your property does not appear, you can reach out to ministry of land officials and they shall assist you to investigate and ascertain if the land is classified as a disputed title or public land thereafter guide you on the way forward.

    7.     Customer care support.

    For propertied senior citizens unschooled on digital platforms who are apprehensive that their property details may be exposed to third parties as they seek help are advised not to panic. This because landowners whose properties are not in the system should not panic; the ministry has got a robust team of customer care agents who are available 24 hours a day to guide you through the process of uploading your property, and a special team that will help you verify the authenticity of your property.

    Explained: How Ardhisasa will curb fraud on land transactions 

    8.     Misplaced leasehold files from other counties

    Through Ardhisasa, the Ministry is addressing and shall continue to address the issue of missing land records. Where the records are not traced, the process to reconstruct shall follow. Ones all land shall have been digitized, there shall be no issues of missing files because all the records shall be kept in digital format.

    9.     The platform will increase revenue generation.

    Due to proper valuation, and payment of land rents as well as improve urban planning and infrastructure development. Ardhisasa has been integrated with the Kenya Revenue Authority (KRA) systems which will boost revenue collection by sealing tax loopholes that have always been exploited by unscrupulous traders. This system will be able to track all property owners who some have not been paying land rents and other taxes. It is also expected to boost the on-going national titling programme of securing rights to land through issuance of titles

    The government collects revenue when one buys land and pays stamp duty, land rent, capital gains and all the taxes associated with land transactions. With this platform, taxes henceforth be channeled directly to KRA because of the integrated platforms so that KRA is able to monitor in real time who is paying taxes, which taxes and how much is being paid.

    Don’t Miss: Online Land Search in Kenya through Ardhisasa

    10. Minimize fraud and corruption that have pervaded land offices.

    This system when fully operational will relieve innocent Kenyans from exploitation by cartels, middlemen and fraudsters. Missing files, perennial fraud, corruption and illegal land transactions. During the launch, the President said, this system will help Kenyans from missing files and from corrupt brokers at Ardhi house The system will resolve the land problem as it will provide an updated, verified database of land records that are easily available, President Kenyatta said.

    Ardhisasa was developed with strict security protocols to ensure only data that is valid and complete, and whose integrity we can vouch for, is ingested into the system. Therefore, any property that has discrepancies in its documentation is currently not available for transaction. Said former Cabinet Secretary, Farida Karoney.

    Join the Discussion: How Ardhisasa will help Kenyan Government achieve big four agenda 

    Conclusion

    Ardhisasa is a system has greatly altered the usual operation in Ardhi house and land sector in general for the entire country. However, its usage is still not clear to many Kenyans. Here at premier we have professional who can help you with all the services you may require. Always check our website for new updates.

  • Most Important Questions to Ask When Buying Land in Kenya.

    Most Important Questions to Ask When Buying Land in Kenya.

    Top 10 Most Important Questions to Ask When Buying Land in Kenya.

    Buying land in Kenya is something that most Kenyans look forward to doing, but there are some important questions you need to ask yourself before you buy any land.  Investing in land is a major step that one needs to make so you should ask before buying a piece of land in Kenya. Below are some of the most important questions you need to ask.

    1.     How will you access the Land?

    Many buyers always assume that the Land sellers have clearly set out roads to access their property but you might be wrong. What you need to do is to enquire about the site maps and have a good look at them, and pay attention to the demarcated roads and the other plots of land around you. Ensure you trace the roads leading to your property and know whether they are convenient and usable even during the rainy seasons.

    2.     Is the title deed freehold or on the Lease?

    It is of great importance to inquire whether the title is freehold or on lease. If it is on lease then the company should be in a position to issue you with the certificate of a lease. If it is freehold then a title deed should be issued.

    3.     What is the payment mode?

    Payment modes always depend on the agreement because payments can be made in cash or in installments as per the agreement signed by the buyer and the seller. Either way, the seller will demand some money. And when the initial payment will be done, the title deed and other legal documents should be in the custody of the lawyers.

    4.     What is the next step after finishing all the payments?

    After the buyer has paid the full amount, the buyer will sign the land transfer forms including the passport photos, KRA pin, a copy of the sale agreement, and old title deeds. All these documents should be presented to the land registries to change ownership.  And if you buy land from a well-established company, then the company is responsible for acquiring title deeds for their customers.

    5.     What is the size of the plot? Can it be measured?

    As a buyer, you have to ensure you have the map and the site visit should be done by the surveyors and the buyers as well. Ensure you carry a tape measure that you will use in confirming the dimensions of the land from the map drawn to scale. Ensure the boundaries of the land are defined using clear and visible beacons.

    6.     Do you have the site map?

    As a land buyer, always ensure you ask for the map of the property you are purchasing. In the right circumstances, the company you are buying from should carry out a survey and issue two maps one drawn to scale and the other one should show the neighboring farms.

    7.     How do I protect your [buyer] interests when purchasing the land?

    The company you are buying from will provide the sales agreement and the agreement should be between the vendor and the buyer. This will secure your interest when purchasing the land as well as details regarding the payments, legal matters and timelines should be included. According to the law, any land transactions should be in writing even when a lawyer is not involved, it is advisable to have one.

    8.     Who pays the stamp duty? And when is it done?

    The stamp duty is always paid by the buyer after he\ she has finished paying the full amount. The stamp fee is always 2% of the value of the land. However, many companies don’t charge the stamp duty fee as it is inclusive of the purchase price.

    9.     How long will it take to acquire the title deed?

    On timing, this will depend on the registry your title deed is being processed in. Some registries tend to prolong the period to 9 months while others may be in a good position to deliver in 1 or 2 months. The timeline will vary in the sale agreement between the purchaser and the vendor.

    10. How will I know that the title deed is genuinely under my name after I acquire it?

    To know if the name in the title deed is genuinely yours as a buyer or a purchaser, you need to do another search with the land registries to confirm that the land now reads your details.

    Conclusion

    Land transactions may look simple but they are very complex in their simplicity. There is more pertaining to buying and selling of land which you may know, but fail to know how to do. Kindly consider working with people with experience and great companies such as premieragent.co.ke.

  • Ultimate guide to creating trust as a Real estate agent in Kenya

    Ultimate guide to creating trust as a Real estate agent in Kenya

    Real estate investments usually take a bulk of people’s investment. For a customer to invest their life savings, the need to find a trusted real estate agent is more important than in other fields. As a real estate agent, this article will give you insights on how to build trust with your customers to get that all important deal.  We shall go deep into these 12 key factors that help develop trust.

    1.      Quality communication

    2.      Good online profile

    3.      Trust with other agents

    4.      Offering top notch customer service

    5.      Connect and Communicate on Social Media

    6.      Providing Clear Videos and Authentic Photos

    7.      Build Integrity and a Good Reputation

    8.      Provide Consistency and Regular Updates

    9.      Be honest

    10.  Avoid unnecessary promises

    11.   Start and Participate in Online Groups

    12.  Join Industry and Local Professional Groups

    1.      Create a good online profile

    Often, your profile is the first impression you’ll make on potential clients, so it shouldn’t be taken lightly. You can do this by creating a website for your company, or yourself. Research shows 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals). To take advantage of this, your online profile should showcase your best assets and displays past client testimonials. Recent marketing studies clearly indicate that consumers believe about 14% of what we say about ourselves but believe 78% of what other people say about us. Pinpoint your specialties and what sets you apart from your competition. Remember to share a bit about who you are as a person, so they’ll feel more connected to you and confident that you’ll take good care of them.

    Once you have created a profile with us, we give you a chance to show crucial information like your credentials, links to your social media profile, past sales and customer testimonials. You can send your profile link to your customers who can then provide ratings for you. Customer testimonials help prospects to learn about actual experiences past clients have had with you and can then easily imagine the possible experiences they could have, themselves.

    2.      Quality Communication

    Customers eagerly anticipate information from you and the longer you go without communicating, the more they become anxious.  Maintain a system for keeping communication open with your real estate partners and customers so that you you will stand miles above the competition. Once you’ve established a connection with your customers, always follow through with what you say. This will show the customer that you’re not just in it for the transaction or to make money. It shows you’re just as focused to help them get to the final goal.

    At premier agent, we have created a leads section which you can access once you are logged in and you can track and manage all contacts who have expressed interest in your properties.

    3.      Build Trust with Other Agents.

    Building trust with your fellow agents can be a long and difficult process, but it’s an incredibly important step that every successful agent will work towards. An agent that trusts you will be much more likely to refer clients to you and work with you should you need their help. In addition, an agent that you have built trust with will most likely notify you of new listings and ask that you refer some buyers towards their property. These types of relationships are what make real estate both a competitive and cooperative business, and successful agents are agents that understand the importance of networking with their fellow agents.

     
    4.      Offering top-notch customer service.

    The real estate profession is and always has been a people business. People do business with people they know, like and trust and at the heart of the business lies the skills to cultivate and build relationships. Those who do not learn how to build relationships and gain the trust of consumers will have just as much, if not more difficulty, converting leads as they did in developing leads in the first place. There are no short cuts to developing deep and lasting relationships.

    5.      Connect and Communicate on Social Media.

    Having a social media presence is one of the best things real estate agents can do to communicate effectively in order and grow their brands. Today hundreds of thousands of people are using social media to stay relevant within the industry. According to a recent study from the National Association of Realtors, 47% of real estate businesses note that social media results in the highest quality leads.

    Facebook is a no-brainer and remains a staple of marketing for real estate agents. Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers and curate reviews in a single platform. You can also use Facebook ads to grow your business.

    6.      Providing Clear Videos and Authentic Photos

    Customers expect to see videos and clear pictures of the properties listed following the rising usage of technology. We have created a complete guide on how to take real estate photos. The internet is one of the most influential and phenomenon sources of information, making use of Facebook to Twitter, to photo-sharing platforms like Instagram, there are all kinds of social platforms that you can use to connect and sell your brand to people.

    7.      Build Integrity and a Good Reputation

    One of the best way to build a relationship of trust and confidence with clients is to ensure them of your integrity. This means managing the client’s demands, meeting every deadline, and providing extra value whenever possible. Nothing will ensure returning clients and referrals as much as the agent’s integrity and quality of service.

    Ensuring you know every detail about the market and the key steps in the process of buying land in Kenya, meeting the client’s demands, and following up on what’s promised and expected will make you reliable and trusted.

    8.      Provide Consistency and Regular Updates

    Keeping customers updated both online and offline offers the perception of stability and longevity, both of which are essential aspects of trust in a company’s ability to deliver the products or services they require. As a real estate agent, ensure that you actively present updates on any new projects that you have and supply customers informative information.  Remember that everything you publish online should be accurate and also well-written. Your messages should be precise and simple, and they should reflect your expertise and competence. It will let readers connect with you on a more personal level and set you apart from your competitors.

    9.      Be Honest

    To build trust in your business, be as honest with your clients as you probably expect them to be with you. Always tell the truth; otherwise, people are likely to come to the worst conclusion about your motivation and competence. Dishonesty not only makes your customers walk out but also seriously damages your reputation.

    10.  Avoid Unnecessary Promises

    Keeping your word is a needed to build trust with clients and prospects. Avoid setting unrealistic expectations as most customers want straightforward and realistic goals in choosing a Real Estate Agent.  Real estate agent’s reputations often precede them for better or worse. Stories of your successes and failures will spread like wildfire, and the reputation you build for yourself will either help you get more deals or eliminate your chances of doing so. Besides being professional, knowledgeable and pleasant to work with, you also need to be a person of integrity by always following through on your word.

    11.  Start and Participate in Online Groups

    Consider joining professional groups in the community to make meaningful connections to and build your brand. You can start or participate in online groups for the same reasons. Look for neighbourhood and industry groups where agents can post about community news, current listings, and real estate updates. Groups on Facebook and other sites encourage sharing, connecting, and creating relationships that help generate referrals.

    Participate in community events and neighbourhood improvement projects with other local professionals. Create a network of mutual referrals to help locals find a team of helpful professionals they can trust. At Premier Agent, we support several online and offline community groups and can connect you with one.

    12.  Join Industry and Local Professional Groups

    Clients want to know an agent is competent and honest. An agent who belongs to industry and local professional groups proves his or her expertise. Your office or online profile, post licenses and group affiliations in a place where clients can see them. In Kenya, you can join the Estate Agents Registration Board which is the regulatory body for estate agency practice in Kenya.

    To register with the Estate Agents Registration Board, please read our guide on how to register with the Estate Agents Registration Board.

    The real estate industry has always been relationship-driven. If you’re focusing on creating a long-term relationship with real estate agents, you’ll begin to see improvements in volume and a wide expansion within your referral network. You can also read our  tips to Become a Trusted Real Estate Agent in Kenya which we have created to help you transform into a trusted partner in the eyes of your real estate partners. 

  • How to Register a Caution on Ardhisasa

    How to Register a Caution on Ardhisasa

    Ardhisasa is a national land information management system developed by the Ministry of Lands and Physical Planning in consultation with the National Lands Commission, County Governments and other stakeholders, for Kenyans by Kenyans. This platform enables the common mwananchi to access credible, reliable and efficient land and land-based services.

    You don’t want to miss: Other services Offered by Ardhisasa Digital Platform

    Some of these services can only be performed by a professional once they upgrade their accounts. The process of registration and navigation is, however, the same. Simple and straightforward guidelines on how to register and navigate through the system have been provided.

    Quick Guide: A Guide to Registering on Ardhisasa

    To understand how to register a caution on Ardhisasa, this video will help.

    a verified advocate initiates registration of caution services by switching from a private to an advocate account to create a new application.

    Under land registration services, click on view more where all services are listed, then select caution. then click on registration of caution.

    on the list of registration applications that come up, click on new application.

    Read the FAQ then proceed to the proprietors page where you will eter details like parcel number and proprietors information and then click next to move to the caution page.

    Add the cautioner and describe the interest claims. Cautioner must be registered in the system.

    Upload any supporting documents then confirm and verify details.

    Cautioners then are requested to sign and the advocate can submit the caution for registration.

    parties can then download a copy from the documents tab.

    Quick Guide: How To Pay Land Rent on Ardhisasa

    For enquiries, please visit Ardhi House, Off Ngong Rd: P.O. Box 30450-00100, Nairobi,Kenya or email: [email protected]. The ministry can also be reached on phone: 0743922876.

    Keep visiting our website https://property254.co.ke/ or call us on 0726982982 or on email through [email protected]  as we continuously update our guides.

  • Upgrade or change your account details on Ardhisasa

    Upgrade or change your account details on Ardhisasa

    You can now pay your land rent on Ardhisasa using the itemised easy steps.

     You can now pay your land rent on Ardhisasa, at the comfort of your home or office. Follow the following easy steps to make your payment.

    Go to ardhisasa.lands.go.ke

    Register an account to begin transacting. If you are a registered user, simply log into your account and transact.

    Quick Guide: A Guide to Registering on Ardhisasa

    Go to Services on the website

    Under Land Administration, click on Land Rent

    Then click on Pay Land Rent

    Enter Title Number on the Search section using the following formats: Registration Unit/Registration Section/Parcel Number;

    For Nairobi Blocks: Nairobi/Block12/345 or Block No/Parcel Number (for example: 12/345)

    For Mombasa Parcels: Mainland North (or South)/Roman Number/Parcel Number (for example MN/IV/123)

    For other towns and municipalities: Kiambu/MunicipalityBlock1/234

    After searching for the parcel, pending payments will be listed

    Under Actions, click on Pay

    Choose Payment method (M-Pesa or M-Pesa Express) and follow the instructions given to make the payment.

    You will received a payment Confirmation message on your phone

    Click on Confirm to complete the transaction.

    The payments will reflect on your account instantly!

    NOTE: If you have several pending land rent payments, you will be required to pay each one of them separately, since each has a unique invoice number. You will ONLY receive a Clearance Certificate once you have settled all pending payments.

    Download the Clearance Certificate or Print it directly from the site.

    You may have missed: How Ardhisasa affects conveyancing of land in Nairobi

    Must Read: How the process of digitization works though ardhisasa at Ardhi House

    For enquiries, please visit Ardhi House, Off Ngong Rd: P.O. Box 30450-00100, Nairobi,Kenya or email: [email protected]. The ministry can also be reached on phone: 0743922876.

    Keep visiting our website https://property254.co.ke/ or call us on 0726982982 or on email through [email protected]  as we continuously update our guides. 

  • How to upgrade or change your account details on Ardhisasa

    How to upgrade or change your account details on Ardhisasa

    The recently launched a National Land Information Management System (NLIMS) commonly known as Ardhisasa on 27th of April, 2021 by the president, Uhuru Kenyatta was the culmination of effort to digitize existing cadastral maps and the corresponding ownership records in the country. It has been able to clearly delineate public from private land. The system has been made online where the two has been linked making it possible for the real time inquiries on the system.

    Quick Guide: A Guide to Registering on Ardhisasa

    Not all process on Ardhisasa can be initiated by a normal public account, therefore the platform provide way for professional to upgrade their account in order to transact. For example, most land registration process will require an advocate to initiate on your behalf and for survey, they will require surveyor to submit the application. With normal public account you will be privy to applications which have been initiated on your behalf by a professional but you cannot initiate application on your own.

    User registration in the Ardhisasa.

    To access the system, one has to pre-register into the system. Click on the “Register” icon on the Ardhisasa platform to be prompted to register as an individual or a company. For the individual account, natural Kenyan citizens are required to register individual user accounts. To register an account, one should have their National Identification Card Serial Number and the ID Number, a working email address, passport-sized photo (with white background), and an active phone number. (It is important to note that at the moment, only Kenyan Citizens can register an account.)

    You need to know: How Ardhisasa is changing the process of purchase and sale of properties in Kenya

    For company user account, private limited liability companies are required to register company accounts. To register a Company account, one should have the Company’s Company registration number, official and active company mobile number (registered using a director’s ID number), company email address, and passport-sized photo(s) of the directors (with white background).

    This is the first registration which allows one to be registered into the system. However, the system allows for the account upgrading for the professionals to allow them submit their respective professional work, such as conveyance documents, development applications or survey records, for processing and/or approval.

    Professional User Account

    The individual user account provides a separate interface that enables professionals such as Advocates, Registered Physical Planners, and Registered Quantity Surveyors to upgrade their account to a professional user account. To register a professional user account, one must first have an individual user account, be a member of good standing to the relevant professional body that governs his/her profession and have copies of the requisite documentation. The upgrade to a professional account shall enable the professionals to initiate specialized services on behalf of their clients.

    This is important: How to Conduct a Land Search Using Your Ardhisasa Account

    How to upgrade account on Ardhisasa?

    Some professionals are having challenges getting their accounts upgraded. Therefore, how can one upgrade his or her account? The following are the step by step on how to upgrade an account.

    1)     Login to Ardhisasa platform.

    2)     CLICK account,

    3)     Click Upgrade account,

    4)     Select the profession,

    5)     Enter registration number,

    6)     upload registration certificate and other relevant documents such as national identification card, practicing certificate and registration certificate,

    7)     Verify and submit.

    8)     A notification will be sent to your phone or email upon approval.

    Must Read: How the process of digitization works though ardhisasa at Ardhi House

    Only four categories of professional are on the platform and they are the ones who can be their private account. These are: advocates; licensed surveyors; registered physical planners; and registered county physical planners. This list however excludes key stakeholders in the land sector such as like Valuers and real estate management agents, registered under the Valuers Registration Board, and the Estate Agents Registration Board respectively.

    It is good to note that

    ·         if your name does not march the names in your documents, you will have to upload an affidavit confirming that the names in your document and those in your ID are indeed the same person.

    ·         You must be keen with punctuation. For advocates, they must insert the full stop which is in their admission number (P.105/XXXXX/YY) and do not add space where there is none.

    ·         These admission number must be entered as per the practicing certificate.

    For example, note the difference here

    Practicing certificate: P.105/XXXXX/17 (This one is correct entry)

    Admission certificate: P. 105/XXXXX/2017 (This one is a wrong entry).

    The lawyers have been facing challenges in upgrading of their professional transaction accounts and this can only be avoided if the correct guidelines are followed. The lawyers’ land transaction business has as a result been affected because the online portal does not recognize the law firms’ registration number. This is the main reason why these finer details are very important.

    Therefore, the advocates; licensed surveyors; registered physical planners; and registered county physical planners will need the following documents to upgrade their accounts into the Ardhisasa platform.

    1)     Scanned copies of practicing certificate

    2)     Scanned copies of registration certificate; and/or

    3)     Supporting documents for example the I.D.

    Official searches, transfers and maps

    The Ardhisasa system allows any registered user to make property searches, transfer property, order for a cadastral map or a title. It allows one to request department-specific services provided by the Ministry of Lands and Physical Planning including:

    Land registration services- these include registration of cautions, charges, leases, certificates of title/ leases, replacement of titles, restrictions, searches, assessment for stamp duty, and transfers;

    Land administration services- this includes processes such as subdivision, extension of leases, change of user, consents, lease preparation, the extension of user, and renewal of leases;

    Physical planning services- this includes approval of part development plans, plan preparation, and issuance of certificates of compliance;

    Survey and mapping services such as subdivision, amalgamation, new grants, re-survey, surveying of sectional properties, extension of leases, and change of user;

    Valuation services Ã¢â‚¬â€œ asset valuation, government leasing, government purchase, estate administration, and arbitration;

    Adjudication & settlement of land

    Land allocation services by the National Land Commission

    when requesting for an official search to a property or land, the process for searching the land must be followed.  The property owner must give permission for the search to be given. This requires that the person intending to undertake a search, and the proprietor to the property targeted for a search, must pre-register in the system. Moreover, the property owner must have entered the details of the property through the My Properties” option available in the Ardhisasa system menu. The government has further clarified that only parcels Accounts for professionals:

    User feedback on account upgrading.

    As would be anticipated, different users have had mixed experiences with the system. Some have found it easy to navigate the system for various services and some, especially the four categories professional; advocates; licensed surveyors; registered physical planners; and registered county physical planners are having challenges getting their accounts upgraded.

    There are also concerns that the list of professionals whose accounts qualify for upgrading is too short. The land sector is very diverse and different professionals requires account upgrade. In this therefore, there has been a suggestion that all land sector stakeholders such as registered private Valuers, registered real estate agents and registered survey assistants, who regularly engage in land transactions on behalf of clients, ought to have been included.

    For enquiries, please visit Ardhi House, Off Ngong Rd: P.O. Box 30450-00100, Nairobi,Kenya or email: [email protected]. The ministry can also be reached on phone: 0743922876.

    Keep visiting our website https://property254.co.ke/ or call us on 0726982982 or on email through [email protected] as we continuously update our guides.

  • How Ardhisasa will curb fraud on land transactions

    How Ardhisasa will curb fraud on land transactions

    Land is a very important resource in our country.  The issues of land have been very emotive because it has not been well managed. There has been fraud, manipulation and grabbing of government land by senior people in the government. The Ardhisasa has protected the government land from looters. The old manual had loopholes which fraudsters, impersonators and middlemen capitalized on to take bribe. Speaking on how effective Ardhisasa platform will stop fraud in land sector, Land cabinet secretary, Farida Karoney said she has confidence in the system. “We have built a very safe and secure platform with highly encrypted data, making it one of the most secure systems ever developed. Ardhisasa will restrict transactional powers to professionals registered with their respective bodies, and prompt users and professionals to demonstrate fidelity to the law,” the CS said.

    Quick read:  Ultimate guide to understanding Ardhisasa

    Uploading of files into the Ardhisasa requires that all properties are georeferenced. This makes it possible for real time monitoring and consequently will help the government to recover government land which had been grabbed by unscrupulous traders.

    Because of this georeferencing and coordinate system, all fraud land will be detected by just placing the coordinates and this will pin the parcel up to the ground. For titles which are in the riparian land, road reserve, forest, airport or any other public space, will be destroyed and will not be uploaded. For instance, those who have the title registered under their name but the land belongs to the public will not see their parcels of land uploaded on the Ardhisasa. This means the parcel will go through cleaning to a certain the owner and how the land was acquired.

    Introduction of Ardhisasa is part of the reforms in the ministry of land that has been affected with corruption. It involves migrating all parcels to one regime, the Registry Index Maps (Rims).

    Rims will replace deed plans as registration instruments for land. The deed plans have been prone to manipulation.

    However, it is good to note that Ardhisasa was created in consideration of all laws of Kenya therefore there cannot be any fraud when using it.

    The conversion of the deed plans does not interfere with boundaries as Rims are generated from existing survey plans. The survey maps are available on request.

    The conversion process does not affect ownership. Your title will be replaced with a title under the Land Registration Act, 2012.

    The old title will be cancelled and placed in the safe custody by the registrar.

    You need to know: How Ardhisasa is changing the process of purchase and sale of properties in Kenya

    You don’t want to miss: Other services Offered by Ardhisasa Digital Platform

    For enquiries, please visit Ardhi House, Off Ngong Rd: P.O. Box 30450-00100, Nairobi,Kenya or email: [email protected]. The ministry can also be reached on phone: 0743922876.

    Keep visiting our website https://property254.co.ke/ or call us on 0726982982 or on email through [email protected]  as we continuously update our guides.

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