Author: Peris Gachago

Real estate investment is broad, and so are the potential mistakes. When building a real estate portfolio, you should be aware of the mistakes you should avoid to be successful. This article will discuss the biggest mistakes investors make when building a real estate portfolio and how to avoid them. We write informative and helpful content to help new and existing realtors start and manage their real estate businesses. Be among the first to receive our updates by subscribing to our mailing list for free. What is a Real Estate Portfolio? A real estate portfolio presents your experience in the…

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Once you decide to be a real estate investor, you should actively search for leads for new properties and buyers. A marketing funnel aims to attract target clients/properties and push them through the funnel using strategies that make them close a deal. This blog explains the marketing funnel to find real estate leads as an investor. You will learn the different steps in the marketing funnel and what you should do at each stage. Remember, you must work with others in the real estate industry. You need professionals around you to help you make the right decisions at the right…

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Outsourcing is a crucial aspect for real estate investors who aim to achieve their goals and generate substantial profits. Whether you’re a seasoned real estate professional or new to the industry, understanding the basics of real estate outsourcing and what it entails is essential. In this article, we will cover all you need to know about real estate outsourcing, including its benefits, the tasks that can be outsourced, the right time to acquire outsourcing services, and how to choose the right outsourcing provider. By reading on, you will have a clear understanding of how real estate outsourcing can support your investment goals…

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When it comes to buying a home in Kenya and in any other part of the world, location is king. The location of a property can have a lasting impact on its value, rental yield, and overall appeal. While the physical features of a home can be improved with renovations, the location cannot be changed. That’s why, when looking for a new home, it is essential to carefully consider the location and all the factors that come with it. The location you choose will play a crucial role in determining your quality of life and the long-term success of your investment. 1. Possibility of Future…

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As a Kenyan real estate investor, you want to ensure that your investments remain profitable and yield the maximum possible returns. However, the challenges of property management can often prove to be overwhelming and difficult to navigate. From the responsibilities and time-consuming tasks to the need for broad knowledge of the industry, property management is not for the faint of heart. But fear not, for in this article, we will have a look at the top challenges of property management and provide actionable insights on how to overcome them. 1. Controlling Operating Costs. Operating costs refer to the expenses incurred in the day-to-day…

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Investing in real estate can be a lucrative and rewarding endeavor, but managing the day-to-day operations of your properties can also be time-consuming and stressful. This is where the services of a property manager can prove invaluable. This article will explore the reasons why you should consider hiring a property manager for your real estate business in Kenya. 1. Time-saving. A property manager can handle many of the day-to-day tasks involved in managing a property, such as rent collection, repairs, and tenant relations. This can free up a significant amount of your time to focus on other aspects of your business. 2. Expertise. Property managers…

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In the competitive world of real estate, a powerful and well-crafted bio can be the key to unlocking success. Your bio is a critical part of your professional branding and marketing strategy, and it can make all the difference in whether a potential lead chooses to work with you or moves on to the next agent. It’s your chance to showcase who you are, your unique value proposition, and why you’re the best agent for the job. This article explores how to create an effective real estate agent bio, including tips to maximize its impact and the process of creating or updating it. Additionally,…

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Indeed, you start a real estate business to generate leads for your property listings and rental properties. That’s why you should constantly seek lead-generation techniques to help you scale your real estate business. It’s important to learn the methods which will help you close more real estate deals. Therefore, this blog explains rare lead-generation techniques that actually breed tangible results. We always provide free tips to help real estate investors and agents realise their dream goals for their properties. We also help investors find real estate agents who can help them buy or sell property in the desired location. Find…

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In real estate, you can generate leads through content marketing. Most realtors who blog implement content marketing ideas that help drive sales for their property listings. Content marketing can help you build your brand at little cost compared to TV and Radio advertisements. It’s easy to succeed in real estate when you learn to search for clients where they hang out. This blog shows you 5 strategic real estate content marketing ideas that will help you drive leads to your business. We have also written various marketing ideas that will help you improve your listing’s performance. Feel free to read…

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There are many real estate websites across the internet. But just a few of those websites appear in search results and other forums.How do you ensure that your real estate website turns out to be a success in the end? Well, this blog explains how to make your real estate website succeed amidst the challenges involved.We can help you build a successful real estate website whether you are an agent or an investor. Register to get multiple tips on building a successful real estate website and how to market your business. Tips to Succeed in Real Estate Website It feels…

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