Author: Peris Gachago

Content marketing in real estate has been on the rise since 2020. As you all know, 2020 has been a tough year due to the coronavirus global pandemic and the associated lockdowns. As a result, most people were forced to work from home, increasing internet consumption. Brands have realised the importance of content marketing. And most realtors are doing content marketing to reach their target audience at their convenient locations. You can market your real estate using video content, blog posts, and social media posts. This blog explains the rules of content marketing for real estate that will contribute to…

Every business needs customers, but the main challenge is knowing where and when to find your potential clients. That’s why you should build a real estate marketing campaign. This blog helps you learn how to build an effective real estate marketing campaign. We also have a series of real estate marketing blogs to help you generate more leads. Read the blogs, and remember to subscribe for more helpful content. How to Build a Successful Real Estate Marketing Campaign 1. Identify your target audience/market. Real estate is location-sensitive, and you cannot market your property in the wrong location. If you do,…

Creating a brand identity for real estate is an important step in establishing a successful presence in the real estate market. A brand identity helps create an image and presence that is unique and easily recognizable, essential for gaining an edge over the competition. A strong brand identity can help set a real estate business apart from competitors, increasing visibility, trust, and loyalty among potential customers. This blog will show you what you gain in creating a brand identity for real estate investment. We can help you reach more clients for your properties for sale. Simply sign up and register…

A real estate business is a good long term investment that can help you retire early. However, real estate needs a good business strategy to succeed. Real estate involves both the physical location of land, buildings, and other structures and the legal rights and obligations associated with these assets. Investing in real estate has lots of benefits, including generating income, building equity, and securing future financial freedom. This blog explains the benefits of having a good business strategy for your real estate investment. We guide beginners and experienced investors on how to start and manage a real estate business. We…

Meetings are often considered a double-edged sword in the real estate industry. While they can be incredibly valuable for real estate investors, they can also be a waste of time and resources if not utilized correctly. This is particularly true in Kenya, where the real estate market is highly competitive and constantly evolving. In this context, attending meetings with specific individuals can be the difference between success and failure in real estate investing. In this article, we will explore why meetings are valuable for real estate investing in Kenya and how they can be used effectively to maximize the chances of success. 1. Source…

If you want to build a successful real estate brand, it is important to ask yourself the right questions to ensure you are on the right track. The right questions will help you create a strong foundation for your brand and ensure it stands out from the competition. This blog shows the questions you should ask yourself when building a real estate brand. You will learn how to answer the questions and ensure you are on the right track. We update our blog section with helpful tips for growing your real estate business. To stay on track with real estate…

Real estate photography is a skill that requires knowledge and experience to produce attractive images of properties for sale. It is an important factor in helping to attract potential buyers and sell a property. Therefore, when doing real estate photography, there are dos and don’ts that you must know. Through effective real estate photography, you can highlight the property’s features, layout, and details to give prospective buyers an accurate visual representation. This guide outlines the dos and don’ts of real estate photography to help ensure that property images are of the highest quality and can help to make the property…

Buying a domain name and hosting plan is only part of building a real estate website. Actually, the real job starts after buying the domain and hosting it. You should learn how to design a real estate website to succeed in your business. This blog shows you the essentials of making your best real estate website. By the end of this blog post, you will be able to make the most out of your blogging career. You only need to implement the tips. Do you want a real estate website? It can help you generate leads for your property business.…

Real estate investment is always a good idea, especially if you want to retire early. Once you invest in the right way, you can gain financial freedom faster. However, to succeed, you should brand your real estate business appropriately. Therefore, you should be ready to follow the real estate branding rules to succeed in your branding. As a real estate investor, you should devote yourself to understanding the real estate branding rules so as to make informed decisions. This blog explains the rules you should follow when branding your real estate business. We write high-quality content guiding real estate investors…

Real estate videography is a rapidly growing trend in the real estate industry, offering a powerful marketing tool to showcase properties and attract potential buyers. With the increasing availability of affordable video equipment and editing software, real estate agents and sellers can easily create high-quality videos to highlight the unique features of a property. In this article, we will explore everything you need to know about real estate videography, including its benefits, types of real estate videos, and tips for creating and promoting high-quality videos. What is real estate videography? Real estate videography refers to the use of video marketing in the…