Real
estate is a rewarding career but many real estate agents don't survive the
first year. Part of this could be attributed to lack of sales that makes a
real estate agent lose faith. Learning how to network as an agent
helps as you can generate more leads for the properties you are selling or
obtain properties available for sale. When you network, you get a chance
to introduce your business to your peers, new prospects, and maintain relationships.
Use
social media effectively: Social media platforms have become an
incredible way to connect with your clients. It creates a great opportunity to
share your knowledge as a real estate agent and expertise with your
clients easily. Whether you are using Facebook, Instagram or any other social
media platform, ensure you answer all the emails, reply to all the
texts and messages across all the channels smoothly.
Attend
Professional Networking Events: Networking events are planned so that
people can meet each other and make business connections, ideas and share
whatever they can regarding business. So, it is good to plan with some
professionals to guide you in those areas. You will be much more memorable if
you meet people and discuss ideas physically. Consider registering with
the Estate
Agents Registration Board ( the regulatory body for estate agency
practice in Kenya) for a chance to attend its networking forums.
Avoid
working alone and instead focus and get to know people who are striving to make
good connections with the experts in the industry. If you are shy, try to
look for a place that will suit you and make conversations. It is very easy
tying to catch up with people that you already know so make effort to break
ways and meet new people. There are friendly events where everybody is the to
network so don't be afraid to approach people and make an introduction. In
case you need to set up a networking event yourself, contact us and we can
assist in planning.
Join
Local Online Groups: Online
connections are important to your business just as the connections you
make in person. When you join a local group, you will become a member of the
group and you can discuss what you have. Members of the group post all the
things about the community, ask recommendations and ask each other's questions,
share your challenges because that is an opportunity for you to
find solutions to some of your business problems. If you are not a
member of any online group, we can give you recommendations.
Try
to answer all real estate questions with a link to your page and instead focus
on providing relevant and consistent answers. Register as an agent with us
and you can then share a powerful profile. These are always good forums
for making connections and building names, recognitions but should not be
considered free advertising. If you don't want to post about your business,
make note of the ground rules first since soliciting for business may end up
getting you banned.
Network
with one person at a Time: Invite
other agents for lunch or coffee. By taking your time to
make a one-on-one meeting and conversations, you bring that person to
your sphere of influence in a very meaningful way. It is also good to
meet someone who is out of your circle. Real estate is a full-time
commitment so make sure you reach out to people you want to know.
You
don't have to wait for an event for you to network. If you want to reach out to
someone, make sure you try hard and reach out to them. Talk to them and tell
them to share their ways of becoming successful in the real estate industry.
Create
a professional website and Blog: In today's business world you need an
online presence. That means having a real estate website of your own.
That is important as a marketing tool and an online office. If you would
like a website like ours, we will be more than happy to help you build one.
Please contact us and we shall get you online in weeks, not months.
Learn
to treat your real estate business as if it were a digital media business. Work
with a good team that will help you create good blogs and post them on your
online platform to help to promote your business. Make use of local
imagery don't rely on stock buildings and property photos.
In
many ways, you are just selling a house, you need to know that you are selling
a whole geographical culture. Showcase the best that your area has to offer by
publishing high-rest photos of local town landmarks and familiar sites.
Support
Local Business: Take tour time and visit local businesses and try
knowing people behind the counter. Do this everywhere you go. With time
you will come familiar with those businesses and you will have created a good
connection to the homeowners you visit. Just be sure that you mention that you
sell real estate for you to be in a position of getting referrals and good
clients too. Even if referrals never come. It is so good to support the
businesses in your community.
Bottom
Line
The
real estate business entails more than just meeting people and exchanging
business cards. It is about making meaningful connections with people and
connections business-wise. When you network, you expand your base of potential
clients and create a strong relationship that will open doors for future
business.
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