Author: Peris Gachago

Real estate blogs are one of the most powerful tools available to investors for lead generation and brand building. However, creating high-quality content consistently can be a challenging task, which is why many investors turn to freelance writers. Yet, hiring the right real estate blog writer can be a daunting process. In this article, we will share 7 tips to help you successfully hire a real estate blog writer who can effectively capture your vision and provide content that resonates with your audience. 1. Look for someone who has experience writing about the real estate industry. Real estate is a complex industry with a lot…

In Kenya, real estate investment has become a popular venture due to the high demand for housing and commercial properties. However, whether you’re a solo investor looking to build a rental property portfolio or an entrepreneur with a business plan to flip homes online, there are critical factors that can make all the difference in your success. In this article, we’ll explore the 11 key pillars of a successful real estate startup and discuss how you can apply them to your business in the Kenyan real estate market. Let’s dive in. Have a unique value proposition. Kenyan investors should identify a unique value proposition…

In Kenya, the rental market can be highly competitive, and finding quality tenants is essential for the success of any landlord. To secure better tenants and ensure a profitable investment, landlords must take steps to attract and retain tenants who are reliable, responsible, and respectful of their rental properties. There are several strategies that landlords can use to improve the quality of their tenant pool and achieve long-term success in the rental market and all are discussed in this article. Characteristics of a good tenant Before we look at the strategies landlords can use to secure better tenants, it’s important we first have…

Who doesn’t like to earn money, even when they do get to work? That is exactly what it means to earn money passively. However, you need to make more initial efforts to invest in a passive income stream that will help you earn money in the future. One of the best passive incomes is through rental properties in Kenya. Once you build rental properties, you require a lot of funds and plan execution at the beginning, but after you set everything up, you’ll start earning money throughout. This blog will show you how to earn passive income through rental properties…

As a Kenyan real estate investor, you understand the importance of effective marketing strategies in promoting your properties and building your brand. With the real estate market becoming increasingly competitive, it is essential to stay ahead by implementing innovative and clever marketing ideas. In this article, we will explore 13 clever real estate marketing ideas that can help you attract more prospective buyers and close more deals Real estate brand marketing ideas 1. Build a personal brand. In today’s digital age, building a personal brand is becoming increasingly important for real estate investors. Your personal brand is how you present yourself to the world, and it reflects your values,…

Real estate investment requires careful consideration and planning due to the significant financial investment involved. Whether you’re buying or selling property in Kenya, it’s essential to understand the various factors that can impact the real estate market. It is also important to know when the best time is to buy or sell a property. In this article, we are going to explore the different factors to consider when deciding when to buy or sell your property in Kenya. We are also going to discuss the best time to buy or sell real estate. Factors affecting when to buy or sell real…

As a real estate investor in Kenya, the ability to negotiate effectively is crucial for success. Whether you’re buying or selling a property, having a well-defined and proven negotiating process can significantly increase your chances of success. It also enables you to replicate successful transactions and achieve better deals consistently. In this article, we’ll explore a step-by-step real estate negotiating process that you can use to secure the best deals on properties in Kenya. This guide will provide you with practical tips and strategies to help you negotiate like a pro. 1.    Understand The Seller’s Needs Before beginning negotiations with a seller, it…

The real estate industry is competitive, and generating referrals is crucial to building a successful and sustainable business. In Kenya, where the real estate market is growing, it is essential to implement effective strategies to increase real estate referrals. Referrals can come from satisfied clients, industry colleagues, and even social media platforms. In this article, we will explore various strategies to increase real estate referrals in Kenya. We will also discuss on how to implement them to grow your business. 1. Provide exceptional customer service In the real estate industry, providing exceptional customer service is essential to success. An outstanding service experience is…

Real estate investment is a lucrative business in Kenya, and in today’s digital age, having a strong online presence is crucial for success. One of the essential components of establishing an online presence is choosing the right domain name for your real estate website. A well-chosen domain name can make a significant impact on your brand identity, online visibility, and ultimately, your business success. In this article, we will explore some key considerations for Kenyan real estate investors when choosing the right domain name for their business. 1. Avoid using your name. Your domain name is a powerful asset that you must protect…

First impressions are crucial in many aspects of life, and when it comes to selling a house, they can make all the difference. The way a home looks, smells, and feels can leave a lasting impression on potential buyers, influencing their decision to make an offer or walk away. Therefore, making a good first impression is essential for a successful sale. In this blog post, we’ll explore different ways to make a positive and lasting impact on potential buyers from the moment they first come across your property. When it comes to making a good first impression when selling a house,…