Author: Peris Gachago

Real estate video marketing has been on the rise over recent years. Research shows that 58% of buyers prefer seeing a video of the property they are buying. Furthermore, 91% of businesses use video marketing to generate leads for their products and services in 2023.These statistics show the need to introduce video marketing for your property business in 2023. This blog will show you the reasons why you should not think twice about doing real estate video marketing in 2023. Furthermore, you’ll also learn the top real estate video marketing trends in 2023.Our main aim is to see you succeed as a real estate investor in Kenya. That’s why we also give you a chance to list your property with us for free. Register today to start listing your properties on our website. 

7 Benefits of Real Estate Video Marketing in 2023

Increased engagement and reach

The Wyzowl study shows that 89% of consumers said that videos convinced them to make a purchase. This also applies to real estate, however, you should make excellent property videos to capture the viewer’s attention.

The more your video reaches potential buyers, the more you will generate sales leads. Therefore, real estate video marketing strategies are good for your business.

Improved search engine optimization

People understand video content more than written content, and that’s one reason why the search engines will rank bogs that have to include a video.

One of the factors that affect rankings is the bounce rate and the dwell time on a blog. Once you include a relevant video in your log, the user will stay longer on your content, which contributes to higher rankings.

Therefore it’s important to include a relevant video in your real estate website blogs. 

Enhanced brand awareness and reputation

It’s easy to express your brand to potential clients using video. Once you use video to reach your target audience, you will develop a personal relationship with them.

Furthermore, people trust videos more than other methods of marketing because they can see the owner.

Your target audience will understand better a good video explaining your brand. As a result, it will be hard for the audience to forget the name, and colors you’ve used on your brand and your products.

Greater ability to showcase properties

The Wyzowls study shows that 91% of buyers would like to see more videos from brands. Therefore it’s a good idea to showcase your properties with a video.

In addition, it’s easy to do virtual property tours with videos, which saves you and the clients time. Furthermore, virtual property tours are important in identifying potential leads because anyone who is interested in the property books for a physical property tour.

Personalised connection with potential clients

Videos create a personal relationship with potential clients. You can collect their questions through the comment section and answer them using videos, which makes the clients feel more special.

Furthermore, it’s easy to gain subscribers when posting helpful videos on YouTube. As a result, you will gain followers for your real estate videos because most people know about your helpful content.

Nowadays, people prefer video over written content

Most people like watching video content more than reading. It is easier to understand videos since they have illustrations than written content, which most people are too lazy to read.

However, you should give people a good reason to watch your real estate videos. Therefore, ensure you post high-quality content and include subheadings where applicable. 

Videos are the most shareable content on the internet

Wyzowl’s research still shows that 51% of users share the videos they watch with their family and friends. That shows you will get increased visibility and engagement too.

However, you should ensure that your videos are more educational, and if you are posting properties, ensure that the video is of high quality.

Real Estate Video Marketing Trends for 2023

When doing real estate video marketing in Kenya, you should be aware of the trends in the industry.

Shorter, more concise videos

As much as people love to watch videos, they don’t like any video but short and precise videos. People have a lot of things to do and that’s why they would love to see shorter videos that answer their queries.

Increased use of virtual and augmented reality

There is an increased use of virtual tours where property owners upload videos for their target audience. Virtual reality happens when you share real-life situations like a property tour. On the other hand, augmented reality involves computer-generated objects like graphics.

You can use virtual reality when creating a property listing. And you can use augmented reality when presenting informational videos where you use explainer graphics. 

The rise of live video

Everyone would trust a live video because it represents real-time events and objects. Therefore, if you choose to take your audience through a live property tour, they will likely decide to buy. 

In addition, when hosting a live feed, you can read the viewer’s comments and answer them with the video. As a result, the audience is more satisfied since they get an instant answer.

Incorporating drone footage

The use of drones when taking real estate videos is one thing that can improve your marketing strategies. Drones capture videos and images that you cannot do physically. Therefore, the property will appear more appealing since the buyer can see every part of the house and the surroundings.

When doing real estate video marketing in 2023, ensure you have a team that works with drone photography to make your videos great.

Utilising video testimonials from satisfied clients

People like to buy what other people have bought already. That’s why it’s important to post testimonial videos from clients you’ve served. You can ask your clients for a small interview and upload it to your audience.

If you get positive video reviews from your past clients, you will likely get new leads for your property business.

The Bottom Line

As you’ve seen, real estate video marketing is essential in 2023. Therefore, ensure you incorporate the trends to market your property business. However, ensure you prioritise high-quality services if you are a real estate agent.

Don’t forget to subscribe to receive marketing tips to help you grow your real estate agency business in Kenya.

Frequently Asked Questions

How important is digital marketing in real estate?

Digital marketing is very important in the current era because you can find all your clients via digital platforms such as websites and social media.  Furthermore, you can easily build your real estate brand using digital platforms because they are cheaper than traditional marketing.

What is video marketing in real estate?

In real estate, video marketing refers to showcasing your property listings using videos. In addition, you can also share informative videos about real estate that help in building your brand.

Why use a video marketing strategy in real estate?

Research shows that people would love to watch videos that trigger them to make a purchase. Therefore, you will be doing great if you start using videos to do virtual property tours and present them to your potential clients.

It will be a good strategy that ensures that you don’t waste time doing physical tours with uninterested clients. When a client like the property in the video, they can request a physical tour before closing the deal.

In today’s competitive real estate market, standing out from the crowd is essential for sellers looking to attract potential buyers. One effective way to do this is through professional real estate photography. High-quality real estate photos can make a property more appealing, increase buyer interest, and ultimately lead to a quick sale. Professional photography is widely used by real estate agents, property managers, and homeowners.

In this blog post, we will explore several tips on how professional real estate photography can help a real estate listing stand out and attract more potential buyers.

1. By capturing the exterior of the property.

The exterior of a property is the first thing potential buyers will see, and it is critical to make a great first impression. Professional real estate photographers will take the time to capture the property’s exterior from different angles and in different lighting conditions to showcase its features.

When taking exterior shots of your house or other buildings, it is best to ensure there are no shadows by shooting at noon, when the sun is highest in the sky. To allow a good level of light to enter, be sure to open any window and door curtains before taking photos. For interior shots, you can still shoot at noon; but, for high-quality images, an hour or two after sunrise or before sunset can yield much better results. By following these simple steps, you will be able to capture professional property photos that truly showcase all that your property has to offer potential customers.

2. By showcasing the property’s unique features.

Every property has unique features that can be highlighted through photography. A professional photographer will use different angles, lighting, and composition techniques to showcase the property’s unique features, such as a custom pool, outdoor living area, or luxurious interior finishes.

Professional images can enhance a property’s visibility, attractiveness, and credibility, potentially resulting in quicker sales.

3. Using proper lighting techniques.

Lighting is critical in real estate photography. Professional photographers use a combination of natural and artificial lighting to capture the property’s best features. They may also use techniques such as bracketing and exposure blending to ensure that every area of the property is properly exposed.

Natural light is one of the most important aspects when it comes to taking pictures of your property. It is not possible to get the same vibrancy of colors and details that are available in natural light using artificial lighting. Therefore, you should take the opportunity to utilize natural light when taking real estate photos of your property.

Real estate photographers are expertise in using lighting, composition, and angles to create appealing images that enhance the attractiveness of your listing.

4. Creating a sense of space.

One of the biggest challenges in real estate photography is capturing the sense of space in a property. Professional photographers will use wide-angle lenses and composition techniques to create a sense of spaciousness in each room. This can help potential buyers visualize themselves living in the space.

5. Editing the photos.

Editing is an important part of real estate photography. Professional photographers will edit the photos to enhance their colors, contrast, and sharpness. They may also remove any distractions or imperfections in the photos to create a clean and polished look. Potential homebuyers are attracted by photos they see and may click through to the listing agent’s website. Stunning images  attract potential clients resulting to a faster sale.

Read: 5 Mistakes to avoid When Selling Your Property to Cash Buyers

6. By using a drone for aerial shots.

Aerial shots can provide a unique perspective of a property’s location and surroundings. Professional photographers use drones to capture stunning aerial shots. They showcase the property’s surroundings, nearby amenities, and landscape.

Drone photography is well-suited for properties that have large space, pools, and are close to local amenities. Aerial photography provides a comprehensive view of the property and its surrounding neighborhood.

7. Pay attention to staging.

Staging is an essential part of real estate photography. Professional photographers work with the seller or staging team to ensure that each room is well-staged and clutter-free. Staging helps potential buyers visualize themselves living in the space. It can increase their interest in the property.

8. Consider virtual staging.

Virtual staging is an alternative to traditional staging that uses digital furniture and decor to stage an empty room. Professional photographers can digitally stage a room to show potential buyers what it would look like with furniture and decor. This can save sellers time and money on traditional staging while still showcasing the property’s potential.

9. Highlight the property’s location.

A property’s location is a critical factor for many prospective buyers. Professional photographers will capture the surrounding area, such as nearby parks, shopping areas, and restaurants. They also highlight the property’s location to attract potential buyers. High-quality images have the ability to enhance the value of a property. It also establish a prominent online presence, and streamline efficiency and costs.

10. Use video tours.

Video tours can provide a comprehensive view of a property and showcase its unique features. Professional photographers can create virtual tours that capture the property’s exterior, interior, and surrounding areas. Video tours can also include narration to provide additional details about the property.

In real estate industry, real estate photography has become a powerful tool for real estate marketing. Many real estate agents use videos for social media posts, listing on websites. High quality videos get more online views  meaning more successful sales.

Conclusion.

In a competitive market, it is important for home sellers to differentiate themselves from the competition.  real estate photography can make a significant impact on the success of a property listing. By utilizing the techniques mentioned above, sellers can increase their chances of attracting potential buyers and selling their property faster.

At www.property254.co.ke, we have a team of experienced real estate photographers. They provide high-quality photos that showcase your property’s unique features and attract potential buyers. So why go through the hassle of trying to do it yourself when you can trust the experts? Enhance the visibility of your property on real estate websites by using high-quality photos. Contact us on 0726 982 982 today to schedule your real estate photography session and take the first step in selling your property faster.

First impressions matter in real estate, and one of the most effective ways to make a property stand out is through high-quality photography. Whether you’re selling a cozy apartment or a luxurious mansion, impressive real estate photography can help attract potential buyers and showcase the unique features of the property.

In this digital age, where most home buyers start their search online, it’s crucial to have visually appealing photos that capture the essence of the property and create a lasting impression, and below are tips on how you can achieve that.

1.    Use a tripod.

A tripod is an essential tool for real estate photography. It helps keep the camera stable and allows you to take sharp, clear photos. Make sure to adjust the height of the tripod to capture the space from different angles. You can also use a remote shutter release to avoid camera shake.

2.    Use natural light.

Natural light is the most flattering and pleasing to the eye. Try to schedule your photo shoot during the day when there’s plenty of natural light streaming in through the windows. Avoid shooting on cloudy or overcast days as this can make the photos look dull.

3.    Declutter and clean up.

It’s important to make sure the space is clean and free of clutter before taking any photos. This will make the photos look more professional and appealing. Remove any personal items, such as family photos or toys, that can be distracting. Also, make sure to clean any mirrors or windows in the room to avoid any unwanted reflections.

4.    Use wide-angle lenses.

Wide-angle lenses are ideal for real estate photography as they allow you to capture more of the space in one shot. However, be careful not to overuse them as this can make the space look distorted. Use a lens that’s appropriate for the size of the room.

5.    Highlight unique features.

When taking photos of a property, try to highlight its unique features. This could be an interesting architectural detail, a beautiful view, or a well-designed living space. These features can make the property stand out and be more attractive to potential buyers.

6.    Stage the space.

Staging the space can make it more appealing and help potential buyers envision themselves living there. Use furniture and decor to create an inviting atmosphere. However, be careful not to over-stage the space as this can make it look cluttered.

7.    Edit the photos.

Photo editing can help enhance the visual appeal of your photos. Adjust the brightness, contrast, and color balance to make the photos look more polished. However, be careful not to over-edit as this can make the photos look artificial. Also, make sure to crop the photos properly to focus on the most important elements of the space.

8.    Use a low ISO.

Using a low ISO setting can help reduce noise in the photos, resulting in clearer and sharper images. Try to use an ISO of 100-400 for the best results.

9.    Shoot in RAW.

Shooting in RAW format allows you to capture more details and information in the photos. This makes it easier to edit the photos later without losing quality.

10.                  Take multiple shots.

Take multiple shots of the same space from different angles and with different settings to give yourself more options when selecting the final photos. This also ensures that you have backup photos in case some of them don’t turn out as expected.

11.                  Use a polarizing filter.

A polarizing filter can help reduce glare and reflections in the photos, resulting in clearer and more vibrant images. This is especially useful when shooting photos of windows or water.

12.                  Use HDR imaging.

HDR imaging allows you to capture more details in both the highlights and shadows of a photo. This technique involves taking multiple shots at different exposures and then combining them into one image. This can result in more dynamic and visually appealing photos.

13.                  Shoot from eye level.

Try to shoot the photos from eye level to give potential buyers a more realistic perspective of the space. This can help them better visualize themselves living in the space.

14.                  Show the flow of the space.

When taking photos of a property, try to show the flow of the space from room to room. This can give potential buyers a better understanding of how the space is laid out

Conclusion

Real estate photography can make a huge difference in attracting potential buyers and showcasing the unique features of a property. By following the tips and techniques mentioned above, you can create impressive and visually appealing photos that make your property stand out in a crowded market.

If you’re looking for professional real estate photography services in Kenya, we’re here to help. Our experienced photographers use state-of-the-art equipment and techniques to capture the essence of your property and create stunning photos that will impress potential buyers. Contact us today on 0726 982 982 to schedule a session and take the first step towards selling your property with confidence.

In today’s highly competitive real estate market, standing out from the crowd is essential for sellers looking to attract potential buyers. One effective way to do this is through professional real estate photography. High-quality photos can make a property more appealing, increase buyer interest, and ultimately lead to a faster sale.

In this article, we will explore several tips on how professional real estate photography can help a listing stand out and attract more potential buyers.

1.    By capturing the exterior of the property.

The exterior of a property is the first thing potential buyers will see, and it is critical to make a great first impression. Professional real estate photographers will take the time to capture the property’s exterior from different angles and in different lighting conditions to showcase its features.

2.    By showcasing the property’s unique features.

Every property has unique features that can be highlighted through photography. A professional photographer will use different angles, lighting, and composition techniques to showcase the property’s unique features, such as a custom pool, outdoor living area, or luxurious interior finishes.

3.    Using proper lighting techniques.

Lighting is critical in real estate photography. Professional photographers use a combination of natural and artificial lighting to capture the property’s best features. They may also use techniques such as bracketing and exposure blending to ensure that every area of the property is properly exposed.

4.    Creating a sense of space.

One of the biggest challenges in real estate photography is capturing the sense of space in a property. Professional photographers will use wide-angle lenses and composition techniques to create a sense of spaciousness in each room. This can help potential buyers visualize themselves living in the space.

5.    Editing the photos.

Editing is an important part of real estate photography. Professional photographers will edit the photos to enhance their colors, contrast, and sharpness. They may also remove any distractions or imperfections in the photos to create a clean and polished look.

6.    By using a drone for aerial shots.

Aerial shots can provide a unique perspective of a property’s location and surroundings. Professional photographers use drones to capture stunning aerial shots that showcase the property’s surroundings, nearby amenities, and landscape.

7.    Pay attention to staging.

Staging is an essential part of real estate photography. Professional photographers work with the seller or staging team to ensure that each room is well-staged and clutter-free. Staging helps potential buyers visualize themselves living in the space, which can increase their interest in the property.

8.    Consider virtual staging.

Virtual staging is an alternative to traditional staging that uses digital furniture and decor to stage an empty room. Professional photographers can digitally stage a room to show potential buyers what it would look like with furniture and decor. This can save sellers time and money on traditional staging while still showcasing the property’s potential.

9.    Highlight the property’s location.

A property’s location is a critical factor for many buyers. Professional photographers will capture the surrounding area, such as nearby parks, shopping areas, and restaurants, to highlight the property’s location and attract potential buyers.

10.                  Use video tours.

Video tours can provide a comprehensive view of a property and showcase its unique features. Professional photographers can create video tours that capture the property’s exterior, interior, and surrounding areas. Video tours can also include narration to provide additional details about the property.

Conclusion.

Professional real estate photography can make a significant impact on the success of a property listing. By utilizing the techniques mentioned above, sellers can increase their chances of attracting potential buyers and selling their property faster.

At https://property254.co.ke/, we have a team of experienced real estate photographers who can provide high-quality photos that showcase your property’s unique features and attract potential buyers. So why go through the hassle of trying to do it yourself when you can trust the experts? Contact us on 0726 982  982 today to schedule your real estate photography session and take the first step in selling your property faster.https://www.youtube.com/embed/FF8bIegzoqk

In today’s real estate market, buyers are more likely to start their search online. Statistics show that 41% of homebuyers use the Internet to search for homes. In addition, 10% of homebuyers searched online for information about buying their first home.

These statistics show that potential home buyers would love to see pictures of their dream homes when they search online. Therefore, it is important to ensure your house has the best photos while online.

One of the most important aspects of online home shopping is real estate photography. Good real estate images can help your home sell faster and for more money. In this ultimate guide, we will cover everything you need to know to prepare your house for real estate photography.

We offer guidance and free property listings on our website because we want as many people as possible to succeed in real estate investment. Register today to list your property for sale.

The Importance of Real Estate Photography

Before we dive into the preparation steps, let’s take a moment to talk about the importance of real estate photography. According to a study by Redfin, homes with professional photographs sell faster than those without professional real estate photography.

In addition, listings with professional photographs receive more online views than those without. These statistics show the importance of investing in professional real estate photography for your online listing.

Steps to Prepare Your House for Real Estate Photography

1. Clean and Declutter

The first step to preparing your house for real estate photography is to clean and declutter. A clean and decluttered home will look more spacious and inviting in professional photos. You can start by removing any excess clutter, such as mail, magazines, and other personal items.

Put away any unnecessary furniture, such as extra chairs or tables. Clean all surfaces, including countertops, floors, and windows.

2. Stage Your Home

Staging your home is the process of arranging furniture and decor to highlight the best features of your home. According to the National Association of Realtors(NAR), 82% of buyer agents said staging a home made it easier for buyers to visualise the property.

Consider hiring a professional to help you stage your home to create a warm and inviting atmosphere for potential buyers. If you can’t afford to hire a professional, there are plenty of online resources that can help you stage your home yourself. For instance, you can search for YouTube tutorials to help you stage your home professionally.

3. Pay Attention to Lighting

Lighting is one of the most important aspects of real estate photography. Ensure your home is well-lit by opening all curtains and blinds. Replace any burned-out light bulbs and turn on all the lights in the house, even during the day.

It is not recommended to depend on artificial lighting in a room unless the house is already dark and all the lightbulbs in the room are the same.

If you have any dark or dimly lit rooms, consider adding additional lighting to brighten up the space. However, you can always focus on daytime photography, where you can access more natural light to make your photography look more professional.

The importance of finding good-quality light should not be underestimated, as the goal is to create attractive visual images with a “wow factor” so they stand out among the competition. Balancing between natural daylight and artificial light appropriately helps capture flattering pictures that appeal to buyers while still providing complete accuracy and details of each spatial element within the residence photographed. Paying attention to such detail can help improve the overall effectiveness of real estate marketing, with its visuals standing out among other listings on listing sites online and offline supermarkets alike.

5. Make Repairs

Before the professional photographer arrives, make any necessary repairs to your home. Remember that no one would like to buy a home that is in bad condition, even without photography.

Testing appliances, such as wiring, is also integral to making sure everything is functioning before photography begins. Taking an extra effort to ensure there are no issues with the plumbing and drainage systems will ensure that no one has a negative experience during their time photographing the house. Making these necessary repairs before photography can also save money, as some photographers charge for each hour spent on site as well as any added work required due to unseen damages caused by wear and tear. It’s worth it to make sure everything works correctly before hand, so all your hard work pays off when potential buyers come around for showings.

Before you can call your real estate photographer, ensure that everything is functioning as it should be. For instance, test to see whether the wiring is intact; check the sinks and the drainage system to ensure it’s functioning well.

5. Curb Appeal

When putting your home on the real estate market, curb appeal is an important aspect of selling a home. Curb appeal describes how visually attractive the exterior of your property appears to potential buyers, and it can create lasting impressions of the homeowner. An untidy and cluttered yard often turns off buyers at first sight. Try to make a good first impression with potential buyers by making sure your backyard is clean and well-maintained. If you have an existing lawn, be sure to mow it regularly, as well as trim bushes and hedges that are overgrown. Remove any unnecessary pieces or debris, such as children’s toys, garden tools, and anything else that won’t enhance the visual appeal of the front yard.

6. Be Prepared

On the day of the photoshoot, be prepared for the photographer’s arrival. Ensure all the rooms in your home are clean and tidy. Remove any personal items, such as family photos or toiletries, from view. Turn off all TVs and electronics, and open all curtains and blinds. Finally, make sure all pets are safely secured in a separate room or outside.

If you have pets in your home, make sure they are safely secured in a separate room or outside before the photographer arrives. This will help the photographer avoid any unnecessary distractions during your session. If there is a need for a pet to be present in the photo shoot session, make sure they’re well-behaved or have been trained for picture-taking first. By being prepared ahead of time, you can relax and enjoy your photoshoot experience without worrying about anything else.

Conclusion

Preparing your home for real estate photography is an important step in selling your home. By following these six steps, you can ensure your home looks its best when you present the photos to potential clients. A well-prepared home will attract more potential buyers and increase the likelihood of a successful sale.

Do you want to sell your property? Well, don’t hesitate to register on our site today to list your property for free.

Frequently Asked Questions

What is the best way to ensure a property sells faster?

The best way to increase the chances of a successful sale is to ensure the property is in good condition. In addition, it’s an added advantage if you share high-quality photos and videos with your target audience.

What is the best way to capture a photo of the interior part of the house?

The best way to take an interior photo is while the camera is in one corner. That allows you to capture the three walls and everything else in the room.

How do real estate agents take photos?

Most real estate agents use drones to capture excellent photos of their properties for listings. Drones can take photos from any angle at any point. That saves time moving around with a camera and tripod, which is tedious. As a result, it is easy to capture several real estate photos in a short while.

Real estate drone photography has increased over recent years, with the use of drones revolutionizing the equity of videos and photos. Most realtors use drones because they can capture unique and dynamic images from aerial perspectives.

In this blog post, we will discuss the five main benefits of using drones for real estate photography. The benefits include better marketing, cost-effectiveness, efficiency, safety, and a competitive edge.

Once you know the benefits of using drones for real estate photography, you will make informed decisions about how to best showcase your properties. In addition, you increase the chances of a successful sale.

Our main goal is to mentor real estate agents and property owners to start and manage their property businesses. Apart from the tips we share on this website, we have numerous real estate videos we share on our YouTube channel. Check them out, and don’t forget to subscribe and share.

Benefits of Drones in Real Estate Photography

1.    Better Property Marketing

The real estate industry is quickly recognizing the power of drone technology and its unique visual content. Implementing the use of drones in the form of aerial photography, mapping, 3D models, and much more has revolutionized how properties are marketed. Realtors now have powerful tools at their disposal to help improve their listings and attract potential customers.

Drones provide a bird’s-eye view of a property that ground-based photography cannot match. It’s easy to showcase properties entirely, including nearby landmarks or scenic views. As a result, potential buyers can see the complete property and make quicker decisions.

Drones are utilized for various real estate listings, encompassing residential homes, apartments, resorts, vacant land, commercial properties, and other types.

Research shows that properties with an aerial shot sell faster than those with ground photography. That’s why you should not ignore real estate photography using drones. You can hire real estate drone photographer to help you capture excellent videos and pictures of your property.

Drones and the internet are considered significant technological advancements in real estate marketing.

2.    Cost-Effective

Drones are a cost-effective way to capture high-quality aerial photography and videography. Using a drone is significantly cheaper than hiring a helicopter or aircraft to capture aerial photos.

Real estate drone videos allow for the showcasing of both the property itself and its surrounding area.

Drone footage is an excellent way to showcase some of a property’s features. It shoots wide-angle images in various modes, highlighting the best property features.

Furthermore, by comparing the results of aerial photography with those of ground photography, you will gain more sales using drones. Therefore, it’s easy to gain more profits since you will not spend a lot of time advertising your property listing.

The cost of a drone is quickly restored in the amount of time and resources saved during each photo shoot.

3.    Increased Efficiency

The use of drones for aerial video footage and unique shots of listings is a recent trend in the real estate market. Drones can quickly and easily capture high-quality images and videos of large properties. This reduces the amount of time and resources required for a photo shoot, which can result in faster turnaround times for real estate agents and homeowners.

Most homebuyers rate photos as the most important feature on a listing. However, the photos should be of high quality to impress potential buyers. By using a drone, real estate agents can ensure they are providing high-quality images to potential buyers. Many real estate professionals choose to hire their own drone photographers to do the job on their behalf. You can buy your own drone yourself or hire a professional photographer to capture the shots.

4.    Competitive Edge

The development and use of drones in the commercial real estate sector have been game-changers. These powerful devices offer tremendous potential for photography, virtual tours, data gathering, and even 3D modeling all critical components of any investment in real estate. With drone technology, companies involved in this exercise can now survey an area ten times faster than before, as well as detect changes or issues with precision accuracy on properties.

By using drones for real estate photography, real estate agents can gain a competitive edge in the market by showcasing properties in a visually compelling way. As a real estate agent, you will have many offers from property owners to sell their property if you use drones for real estate photography.

If you market properties using high-quality aerial photography and videos, you will likely attract potential buyers and sell more. According to a study by NAR, 44% of homebuyers start their search online, and properties with high-quality photography are more likely to receive inquiries.

Drone technology has had a significant impact on various industries, including commercial real estate. The use of drones has led to increased business and improved performance in this sector. The opportunities in creative aerial drone photography, virtual tours, high-quality images, 3D models, mapping, UAV data processing, and other drone features have helped real estate companies gain a competitive edge.

5.    Improved Safety

Real estate aerial photography has become more and more popular in recent years. Drones can access areas that are difficult or dangerous for humans to reach, such as rooftops, high-rise buildings, or properties with rugged terrain. As a result, drones reduce the risk of injury or damage to property.

A study shows that falls are the leading cause of death in the construction industry, and using drones to survey a property can help reduce the risk of falls and injuries.

The Bottom Line

As you’ve seen, drones offer numerous benefits for real estate agents and property owners. By utilizing drones in photography, real estate agents can showcase their properties in a visually compelling way and attract more prospective buyers.

What are your views on the use of drones in real estate photography in Kenya? Let us hear your views in the comment section.

We offer real estate drone videography services. Get in touch with one of our real estate photographer and get  a quote 0726982982

Frequently Asked Questions

How are drones used for real estate photography?

As a real estate agent or property owner, you can use drones to capture the entire property. The use of drones increases the quality of photography for your real estate business. Drones give high-resolution real estate photos.

What are the main uses of drones?

Drones are mainly used for photography and videography at events and on properties. In addition, drones can be used for traffic surveillance, weather monitoring, investigation purposes, and providing high resolution images.

What are the main disadvantages of drones?

If the drone gets damaged, it can cause harm to nearby people and animals. Furthermore, qualified personnel should be the ones to handle the operation of drones. Therefore, this is an added cost to real estate agents.

Real estate video marketing is a must-have skill for a real estate agent in Kenya. In recent years, people have fallen in love with video content more than written content. And that’s one reason you start creating real estate video marketing as soon as possible.

Potential clients typically seek out quality video footage of a property before visiting in person to ensure their time is well spent.

However, you should not make any videos. That’s why you should know the 5 types of real estate video ideas you should make.

Starting to make real estate videos can be a bit daunting, as it can be challenging to determine the appropriate type of video to create and the process of creating them.
This blog will show you the best real estate video ideas that every agent should be making. These types of videos will help you gain popularity and sell more. Remember that as a real estate agent, you should prove to your audience that you can deliver the best services to homebuyers and sellers.
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Real Estate Videos You Should Start Making Today

1. An introduction video

An introduction video is very important to show your viewers what you do. This video shows the main mission of being a real estate agent.  It will assist your clients in understanding the complex buying process and selling process. Therefore, it’s important to make the video as trustworthy as possible.

An introduction video can be short, and you can always include a clip at the beginning of your other types of real estate videos. Let it be a one-minute video. At this point, people learn about your business and how they can benefit from being your followers.

Ensure that it’s not totally about yourself but mostly about how your clients will benefit from your agency services. In addition, include some unique services that will transform the audience into potential buyers. You can also include your location and the type of real estate you promote.

Real estate video marketing is important as it helps generate leads for your business and attract more offers for listed properties. It helps build trust and credibility with potential buyers and increases the chances of making a sale.

2. Informational videos

Information is power. And it will be an excellent idea to draw more audiences to your YouTube channel. Your target audience is anyone interested in buying or selling properties in Kenya. Therefore, you should draw their attention by showing them informative videos about real estate.

For instance, you should create a real estate marketing video showing them the best areas to buy in and what to consider. In addition, show them how to do things like online title deed searches for Kenyan property. Also create educational video as it helps build long-term relationship with your clients.

If your target audience likes your informational videos, they will trust you and later close real estate deals with you. Approximately 73% of potential customers are more likely to choose agents who use video. Include a strong call-to-action at the end of your video, including your name and contact information such as your phone number, email address, and website. These aspects are essential for a comprehensive real estate video marketing strategy as they offer valuable information to potential homebuyers.

3. Property Tours

As a real estate agent, you will earn money by getting commissions from a successful sale of a property. Therefore, it’s your duty to market your property listings on your YouTube channel.

Once you get a client who needs to sell their house, ensure you market it precisely. And to do that, you can create excellent real estate video tours that showcase the key features of the property.

Real estate video marketing is important as it helps generate leads and attract more offers for listed properties. High-quality videos or images will go a long way toward potential leads.

Ensure you use excellent real estate videography tools to make excellent videos. However, if you cannot take videos, ensure you hire a real estate professional videographers to do a professional job.

Furthermore, ensure that the videos are clear and edit them to include short property descriptions. When creating property listing videos, it is important to remember that you are not only promoting a property but also a lifestyle.

4. Client testimonials

Positive testimonials from happy clients can highly boost your real estate agency business. However, never force any client to give you a testimonial since some prefer to keep it confidential when buying or selling property.

However, if you get a willing client ready to say how grateful they are for your help, ensure you ask them about their positive experiences and how they feel about your services.

Positive client testimonials can make other people trust your business. Posting video testimonials can draw more clients your way. Make sure you include a call to action at the end of every video.

A testimonial video is an effective method to showcase a positive track record to potential clients. A study revealed that two out of three people are driven to make a purchase after watching a testimonial video.

Real estate can be a challenging experience for first-time buyers. By including testimonials from satisfied customers, you can establish trust and credibility with potential buyers, thereby enhancing the likelihood of a successful sale.

5. Market updates

In the real estate marketing industry, videos can be an effective tool for generating high-quality leads and enhancing your online presence.

Every realtor likes to know what’s happening in the real estate industry. That’s why it’s important to make real estate videos showing your target audience the current trends.

For instance, create videos highlighting some changes in searching for title deeds online. They can either search in Ardhisasa or eCitizen portal. Real estate video marketing is important as it helps generate leads for your business and attract more offers for listed properties.

You can also educate your followers, who are landlords, about their rights according to the Landlord tenant bill 2021.

Furthermore, inform your clients about market price fluctuations and possible property prices in the coming years. For instance, you can alert your audience about sellers’ and buyers’ markets to help them make quick decisions.

The Bottom Line

Being a real estate agent in Kenya means showing your target audience why they should work with you and not anyone else. You can differentiate yourself from the crowd by sharing helpful video content with your viewers.

That will build a reliable relationship that will later help you close more real estate deals. You only have to ensure that you create video content that helps your target audience.

In this competitive real estate market, by creating different types of real estate videos, you can appeal to a wider audience and increase your chances of making a sale.

Would you mind commenting below about other real estate videos you share with your audience?

Frequently Asked Questions

What is the most common way to sell real estate?

Most property owners sell their property by using real estate agents. Real estate agents have a good network of buyers and sellers. In addition, real estate agents can market the property on their social media accounts, websites, and YouTube channels. Videos have become key tools for real estate agents to share their listings and introduce themselves to prospective clients. Therefore, it’s easier to sell property using them than doing it yourself.

Social media posts that use video have more views, meaning that if attracting attention is the goal, video should be used.

Can I create real estate videos for social media?

Yes. you can create real estate videos and post them on your social media channels. Social media is one of the fastest ways to grow your real estate business because people spend time on these platforms. However, you should post short videos on platforms like TikTok and Instagram. Real estate video marketing is important as it assists in generating leads for your business and increasing chance of getting prospective buyer.

What are the most important skills for a real estate agent?

A real estate agent should have excellent marketing skills to help grow their business. Furthermore, they should also have good negotiation skills to help them close deals with potential clients.

In today’s fast-paced real estate market, standing out from the competition is crucial. One effective way to capture potential buyers’ attention and elevate your listings is through real estate drone photography.

As a real estate agent, you should always take advantage of any technology that can help you boost your sales. Hire a real estate photographer who offer high-quality photos or videos. With Real estate drone photography, you can showcase properties from breathtaking aerial perspectives, creating stunning visuals that entice buyers.

Let’s dive into the world of real estate drone photography and explore five ways it can significantly boost your sales. Read through our blog section and ensure you don’t miss our helpful tips.

The Rise of Drone Photography

Drone technology has revolutionised the whole process of real estate marketing. The ability to capture awe-inspiring aerial shots has become increasingly popular in recent years.

The first ever aerial photo was taken in 1858 through a hot air balloon.

Over the years, aerial photography has evolved, and it’s currently a good shot for real estate agents to showcase their properties for listings. Statistics show that drone photography properties sell faster than ground photos. These statistics show the need to incorporate real estate drone photography to boost sales.

When flying drones for real estate listings, it is necessary to obtain a remote pilot certificate as it is considered a commercial activity.

5 Tips To Boost Property Sales With Drone Photography

1. Showcase the Surrounding Area

Use drone photography to capture stunning aerial shots of the property’s surroundings, such as nearby parks, waterfront views, or scenic landscapes. Highlighting the beauty of the neighbourhood can help potential buyers visualise the lifestyle and amenities available to them.

Showcasing the surroundings creates a strong emotional connection and generates interest in the property. Potential buyers can get interested in the property if the surroundings are appealing.

Drone photos and videos can create a significant impact in real estate marketing. A well-done real estate video tour provides a detailed view of residential or commercial properties.

Utilize high-quality images or videos of aerial shots to display your expertise and attract potential clients.

2. Emphasize Unique Property Features

Incorporating drone technology into real estate marketing efforts opens up an exceptional avenue for showcasing the distinctive features of a property that may be challenging or unsafe to capture from ground level.

Whether it’s a rooftop terrace, an expansive backyard, or architectural details, aerial shots can highlight these selling points in a visually captivating way.

Focusing on these standout features differentiates the property from others on the market and attracts potential buyers seeking something extraordinary.

Property listings with aerial shots have a higher chance of selling.

Real Estate Marketing Strategies in Kenya

3.  Create Engaging Virtual Tours

Aerial photographs taken by drones can play a pivotal role in creating captivating property virtual tours, significantly enhancing the appeal of real estate listings and attracting a broader client base. You should use drone videography to create immersive virtual tours of the property. Leveraging drone videography for this purpose enables the development of immersive virtual tours that provide potential buyers with a unique and comprehensive viewing experience.

Drones can seamlessly move from one room to another while providing a comprehensive view of the house layout. As a result, potential buyers can experience a virtual property tour as if they were physically present.

Virtual tours offer convenience and allow viewers to explore properties at their own pace, increasing engagement and the likelihood of generating leads.

In today’s fast-paced real estate market, standing out from the competition is crucial. One effective way to capture potential buyers’ attention and elevate your listings is through real estate drone photography.

As a real estate agent, you should always take advantage of any technology that can help you boost your sales. With Real estate drone photography, you can showcase properties from breathtaking aerial perspectives, creating stunning visuals that entice buyers.

Let’s dive into the world of real estate drone photography and explore five ways it can significantly boost your sales. Read through our blog section and ensure you don’t miss our helpful tips.

4. Utilize 360-Degree Panoramas

Real estate drone photography can capture breathtaking 360-degree photos of a property and its surroundings. These interactive visuals allow prospective buyers to navigate and explore the property from different angles, giving them a sense of being physically present.

In addition, 360-degree photos provide a unique and immersive experience, leaving a lasting impression on viewers and setting your listing apart from others.

5. Highlight Property Size and Boundaries

Drones are excellent tools for accurately capturing a property’s size and boundaries. High-quality aerial images showcasing the entire property help potential buyers to get a clear understanding of the land’s extent, layout, and potential for expansion or additional development. The ability to showcase the entire property through drone videos adds an extra layer of detail and engagement.

Showing the exact size of the property helps buyers to make informed decisions about the land and whatever they want to do with the property.

Benefits of Drone Photography

Captivating Aerial Perspectives

One of the most significant advantages of drone photography is the ability to showcase properties from unique vantage points. Aerial shots give potential buyers a comprehensive view of the property, surrounding landscape, and neighbourhood.

Enhanced Property Features

Drones can capture stunning images and videos highlighting property’s key features, such as swimming pools, expansive gardens, or large outdoor spaces. This visual storytelling technique allows potential buyers to better understand the property’s layout and amenities, creating a strong emotional connection that can drive sales.

Increased Listing Engagement

 Social media platforms can be a valuable tool for promoting real estate drone photography services.

We are in a digital age where online platforms dominate the real estate market, and captivating photos and videos are essential. Drone photography not only captures attention but also keeps potential buyers engaged for longer periods.

High-quality aerial images and videos create a lasting impression, increasing the likelihood of viewers contacting the agent for more information or scheduling a showing.

In real estate industry, with drone images and video marketing ideas, you are likely to impress potential customers and draw them towards your services.

Competitive Edge

As drone photography gains popularity, it becomes a powerful tool for staying ahead of the competition. With breathtaking aerial shots, you can differentiate their listings and make a lasting impact on potential buyers. Great aerial images position you as a go-to professional in your market.

Building trust with clients is essential for long-term success in the real estate drone photography industry.

By utilizing aerial footage in your marketing materials, you can enhance the visual appeal and captivate the attention of your target audience.

Broader Marketing Reach

Drone photography allows real estate agents to tap into the vast potential of social media platforms, where visually appealing content thrives. Sharing stunning aerial images and videos on various online channels attracts a larger audience and generates more leads. Social media platforms like Instagram and Facebook provide excellent opportunities to engage with potential buyers and promote your listings.

Furthermore, utilizing social media platforms and establishing a robust online presence can assist in reaching a broader audience and establishing credibility.

The Growth of Real Estate Drone Photography

The growth of real estate drone photography is significant as many agents are using drones to capture excellent photos and videos. In 2020, the drone photography industry was worth $2.25 billion. Predictions show that the market will hit $8.51 billion by 2030.

These statistics show the need to incorporate drone photography as early as possible to yield maximum results for your listings.

Hiring professional photographers or professional drone photographer can benefit your business by enhancing your brand and improving the quality and scope of your visuals.

Conclusion

Real estate drone photography has emerged as a game-changer in the industry, offering immense benefits to agents and sellers. As the demand for visually compelling content continues to grow, embracing drone photography is no longer an option but a necessity for any real estate professional.

Be part of us to receive excellent tips on how to start and run a real estate business in Kenya. If you don’t have a real estate website, we can help you to list your properties with us for free. Register to upload your stunning properties on our website.

If you don’t have enough time, skill, to conduct real estate aerial photography on your own, you can consider hiring a professional drone photographer or real estate drone services that have experience in real estate photography. Contact us on 0726982982.

Frequently Asked Questions

What is the best time of the day to take photos using drones?

The most preferred time for real estate drone photography or real estate drone videos is at noon, when there are no shadows. When taking real estate photos and videos, it’s advisable to consider moments with the best light.

Can I sell faster when I use real estate drone photography?

Yes. Research shows that agents who use drones to showcase their property reach a wider audience. As a result, they sell faster because the images showcase the property in an exceptional manner. Hire real estate drone photographers for better results.

Could drone photography influence marketing?

Yes. Drones can affect the Click Through Rate(CTR) of your adverts on online platforms such as social media and websites. People will most likely click an advert that has an ariel image than a ground image.