Alot
of people ask how they can become the best top-selling real estate agents.
Most of them want to know how they can sell
tens or hundreds of homes and make millions.
Well, this article will show how to do that in
5 easy steps.
You can be a real estate agent working on your
own or a real estate agent employed by a company to sell their products. In
case you are interested in getting a job as a real estate agent, then just go
to the company and drop your CV/resume.
Then after several years working as a real
estate agent with a broker you could go it alone. Because you are known in the
industry. And you have saved up some working capital.
This article will concentrate on what to do in
case you want to start your real estate agency.
So, let’s dive in on the steps to take to
start off in real estate. There are no special skills or any amount of money
needed to start. Just your willingness to help other people.
Step 1: Find the best real estate agent in your area
for mentorship.
Yes, you heard me right. Work for free. I know
you have bills to pay, so you can start off on a part-time basis. A side hustle
or a side gig if you wish.
And what exactly will you be doing as you work
for free?
You will do a lot of jobs for them including
ensuring there is tea in the office, the daily newspaper is delivered, the
office is cleaned, and the boss is generally happy.
If you are lucky, you get to participate in
more serious stuff like handling customer inquiries, taking customers to site
visits and growing the list of the number of people you know.
This step helps you to gain knowledge in the
industry, get recommendations and start growing your network.
To register with the Kenyan Estate Agents
registration board, you will need a letter of recommendation and this is how
you get one.
Step 2: Network and Build your sphere of influence.
As you continue to work for free, you get to
gain a lot of knowledge in the real estate industry. From how to handle sales,
property prices, market trends and how to handle customers.
You will accompany your mentor for
meetings. Here, you get to meet other real estate agents who will become part
of your network.
Your
network is your net worth, and this is where you start growing that.
During this time, join any online groups you
find. There are numerous groups on Facebook and WhatsApp that I have personally
found quite useful.
Attend any available real estate webinars and
meetings. This helps you expand your knowledge and become a force to reckon
with.
Step 3: Get a real estate license
Depending on the country or area that you
operate in, certain restrictions apply to the real estate industry. Please do a
quick google search on registration and licensing requirements.
In Kenya, all real estate agents should
be registered
with the real estate agent’s registration board. It takes around 6 months
to get registered from the time you apply to when you get your license. This is
because EARB processes registration in batches.
In case more people apply, registration
can be quicker.
If you are wondering how much a real estate
license costs in Kenya, the amount is KSH 10,500. This covers an annual license
and a practicing certificate.
Before you get your license, you can sell
using the license of the agent you have from steps 1.
Step 4: Sell like Crazy.
Once you have your own license, you need to
start selling like crazy.
To do this, reach out to anyone within your
network who could benefit from your services. Start with yourself. Can you buy
the real estate you are selling? If yes, then go ahead. You have just sold your
first property to yourself.
Start also by reaching out to your friends and
family. This could be your best friend at work who has been coming to you for
help. Make this they payback time.
Reach out to friends from school, church and
your neighbors. If you say you will call, remember to call and follow up.
Call up your baby mamma, call your ex, call
your sponsor. And if any of these have a sponsor, call them too!
Go out into the streets, talk to people, open
social media accounts, google ads, blood sweat and tears.
List your properties with listing
websites available in your country. In Kenya, we have identified the
top five real estate listing websites for you.
Make sure everybody buys from you. Follow them
up. Constantly.
Stalk them in case you need to. Call them from
a different number. Email them. SMS then. WhatsApp them.
And don’t stop until they buy………. or die of
old age😊.
If they die, attend the burial, and get
contacts for the next of kin and sell to them. Not really, but you get my
drift.
Step 5: Maintain contact with the clients you sell to.
Once you sold a property, this becomes the
beginning process of the next real estate item you want to sell to them.
Resell to them your newest property. If they
can’t afford it, ask them to refer you to their friends. And don’t relent until
they do. And then do not let their friends go until they buy from you.
Or until their children buy from you.
Or their children buy from your children who
are now managing your business.
Remember, it is far easier to sell products
and services to existing customers than it is to sell to new
customers. This is because there is at least a 60-70% chance of repeat
customers buying from you.
Bonus tip?
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