seller-guides

Best Holiday Themed Marketing Ideas for Real Estate

By: Simon agent
December 12, 2023

It is very much the season for the holidays!

In real estate, holidays present a season where you can creatively engage those you already know and even leverage opportunities to attract new customers.

You might do this to stay top of mind in real estate, whether that's with past customers or just the people you know in general.

On the other hand, you can create holiday content to attract more home buyers and sellers.

Today, I'm sharing six-holiday marketing ideas for real estate. The first three are just for engagement, so you can build your agent brand through entertaining content. The next three content ideas are designed to help you grow your business.

And the best part? You can take any of these ideas and use them in a variety of ways.

So here are three areas to focus on this holiday season:

1. Double-Down On Your Social Media Strategy

Now is not the time to post generic "Happy Holidays" posts that everyone else is sharing. Everyone (in & out of real estate) is sharing content like this, and it doesn't do anything to make you stand out and truly engage your sphere and potential customers. Instead, I want you to be focused on sharing a variety of content that engages, brands you locally, and is geared towards your ideal customer. Posts that highlight the season at home are wonderful for continuing to stay top of mind.

However, we're also in a real estate market where people have questions and concerns. Don't shy away from being a trusted source of info when it comes to real estate. Because if somebody has a real estate need and they see you authentically sharing content that helps, they'll be more inclined to reach out to you! And it doesn't have to be stuffy or boring - keep it interesting by leveraging short-form videos like Instagram Reels.

If you want a complete social media plan for the holidays and beyond, give me a call or email me! I will provide you with daily posts, ready-to-share Instagram Reels, and a strategy for success.

2. Strengthen Relationships with Email Marketing

As much as I find value in social media marketing, I don't want you to forget about email marketing. Email is a direct connection to the people who you want to engage. Whether it's past customers, friends and family, or even new leads, email sparks conversations while keeping you top of mind.

However, a basic email blast that says "Happy Holidays" isn't going to do much for your marketing. It's going to look like you didn't put a lot of time or thought into it, and it will end up in the delete folder among the rest of their junk email. We want people to feel special and that you care about them. And to do this, you need to include the right type of content in your email.

Email can be a personal form of marketing that works to strengthen relationships. My number one email metric to determine success is if people simply respond! That's how you begin conversations that can lead to future opportunities.

Now, if you want a shortcut to email marketing that works, you can reach out to me. Or better still, subscribe to our email newsletter by entering your email in the right-hand subscribe section.

3. Make your website festive for the holidays

If you are still using your listing sites like Property254 or buyrentkenya, it is time to create one of your own. Its surprisingly easy to build your own real estate website focused on your niche and geographic region. When you have control over your own site, you can easily update the hero banner on the homepage with one that is perfect for the holiday season.

If you already have your site, now is the time to make sure it is mobile-optimized so your potential clients can view it on their smartphones while on the go this season.

This is one of our websites which we have managed to make it load fast and got an A grade.

And we can do that for you as well. Email us on [email protected] or call us on 0726982982.

Do not have a website yet? Get started by clicking here.

4. Make charity gifts an incentive

Good news: Research on email marketing shows that less is more. For the best click-through rates, real estate professionals should have around 35 lines of text in their emails. For the holidays, use this space to provide an incentive for people to work with you.

Consider offering a percentage of your commission to a charity of your choice for all closings during the month of December. Your clients will feel good knowing that working with you will help the community they are choosing to live in, and will be able to use the donations as a tax write-off for this year.

5. Publish holiday-themed blogs

If you have not started sharing your expertise through a blog on your website, this holiday season is the time to start. Real estate content marketing is a powerful tool that real estate agents can use to expand their reach to those who are looking for help buying or selling homes.

You can use your blog to offer tips ranging from guides on how to best prepare a home for sale to checklists for closings. And during the holidays, you can share useful information about local and seasonal events or simply provide an open forum for clients to ask questions.

In case you do not have time to create blogs, don't worry. We can create blogs for you just like this one. Email us on [email protected] or call us on 0726982982.

6. Send Holiday Cards

We normally send out holiday cards to your close family and friends, so why not? Consider writing a small, handwritten note on the card, too. When you provide a personal touch to your prospects, you make people feel important and closer to you.

You are also getting free publicity because people generally display the holiday cards they receive, so your name and photo will be constantly visible in their home. When you send out a holiday card, you can also include a promotion to give potential buyers or sellers a great, time-sensitive reason to call you!