Real estate investment clients are dependent on technology and
how well you describe the property you are about to sell. How you describe your
potential property I advertisement can help you convert your prospective sales
or leads to closing a sale. It may seem as an easy task that you could easily
pull through as a listing agent but it is not easy at all. One needs time to
create everything well in a manner that is catchy and will attract clients
faster into the purchase of the property. here are some tips on how to make a
good property description in real estate industry in Kenya.
ðŸ.ð‚ðšððœð¡ð² ð‡ðžðšðð¥ð¢ð§ðž
Headlines
are attractive at first sight. This is what clients see first before proceeding
to the rest of your description. It is usually an introductory part to your
property and first impression to clients’ matters. It needs to be specific as
well as standing out. For example, having a headline like “houses for sale in
Kitengela†would not be as catchy as “Move to what moves you-3 bedroom houses
on sale in Kitengela.†The latter is longer yet so specific and can give a
client almost all the information they may need at first sight.
ðŸ.ðð¢ðœðð¨ð«ð¢ðšð¥ ð‘ðžð©ð«ðžð¬ðžð§ððšðð¢ð¨ð§ ð¨ðŸ
ð²ð¨ð®ð« ð©ð«ð¨ð©ðžð«ðð²
Part
of your property description is the pictures of your property. You may want to
ask how this is related to your property description in real estate investments.
Let me tell you how. Property that is clearly pictured and has details in it is
more likely to attract clients than one without such details. Someone may want
to see, the type of roofing in the house or probably the side of the balcony in
the property. assuming the balcony was on the right side of the house and you
only pictured the left side because that is what was appealing to you, you may
lose a potential client because of that slight mistake. Therefore, make sure
everything is well captured and detailed while uploading your property. Videos
are excellent for this.
ðŸ‘.ð˜ð¨ð®ð« ð©ð«ð¨ð©ðžð«ðð² ð¬ðð¨ð«ð²
Potential
clients will have to look at this section maybe not once neither twice. What I
mean is that, their attention is mostly on this part. Your property story
should involve the features of the property in a short yet well described
manner. For example, you could indicate;
Move
to what moves you-3 bedroom houses on sale in Kitengela.
***upload
your property pictures/videos***
Features
-3
bedrooms all master en suite
-flexible
spaces
-open
door kitchen
-snack
bars and porches and so on.
The
example above has short descriptions but the features that are well described
might be catchy to the potential clients and this could notably increase your
potential clients to closing of the deals.
ðŸ’.ð‹ð¨ðœðšðð¢ð¨ð§
Location
is like the backbone of the real estate investment in Kenya. Do not forget to
indicate the location of the property you are selling. In fact, it should be
inclusive in the headline. People would be interested to buy property in
specific areas especially depending on their need. They want to straight away
search for specific areas. Do not leave location out of the descriptions you
make.
Finally,
work towards actions. By this I mean, make sure you let people know where to
find you, if the property is ready for viewing/inspecting and such specific
details. Do not forget to let your clients be accessible to you. Create that
connection in between you and your client.
.jpg)