Category: Marketing

What does Return on Investment mean for SEO? This is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investment or based on the cost to push it. When estimating the SEO performance, search volume, and organic traffic is always a great indicator that at the end of it all the true measure of success will be seen. Showing the potential return on investment of the SEO is always incredibly important when you try to communicate the value of the SEO to a client internally. Or, it is even important for your higher-up because they should implement a recommendation or invest in your proposed strategy.

How do you calculate the Return on investment of the SEO?

There is an internal SEO ROI calculator that is used for all accounts across the seer. This will streamline the process and help you in determining the estimated value for SEO opportunities. Besides using the SEO ROI calculator, you can use the important metrics and formulas which will also help you in the whole process so long as you know what metrics and formulas you need then creating your own SEO ROI calculator will be ok.

1.     Find out your Average Click Through Rate by position

2.     Pull your conversion rates for each Analytic goal

3.     Identifying the values of each conversion goal

4.     Based on search volume, work on estimating traffic and Revenue

5.     Calculate the estimated SEO return on investment

1.Find out your Average click-through rate by position

I would advise someone to find out the click-through rate to use big data because using powerBI data visualization software will help you in calculating the average CTR that is branded or not branded for you to get the best positions for rankings. Ask yourself where you are going to rank on the first page across the board which is a no because we all know that rankings always tend to fluctuate the consistency and some keywords will have better performance and others will have a poor performance. However, this estimated guide just provides guidelines on what to expect for each ranking bucket.

When using the CTRs, always ensure that your data is refreshed at least every six months as well as after a site redesign. This is to ensure that your calculations are very accurate and Up-to-date as possible.

Step-by-Step Guide to Avoiding Common Content Marketing Mistakes

2.Pull your conversion rates for each analytic goal

When using Google Analytics, make sure you identify the conversion rate for each goal like the newsletter signups among others that you use to measure for the SEO performance, because when we are taking of the conversion rates then the historical data should be within 3-6 months.

3. Identify the values of each conversion Goal

You always need to know that without an estimated value for each conversion you are tracking, then it will be very impossible to estimate the return on investment of any marketing on your site. So, it is always important to assign value to goals in analytics. Note that you are not supposed to have a dollar value assigned to your SEO goals.

4.Based on the search volume work on estimating traffic

Once your CTR is ready and you know your goal value, then you need to set to start estimating ROI based on the search volume opportunity.

5.Calculate the Estimated SEO ROI

After all the calculations we know that return on investment is the ROI divided by the investment.

Calculating revenue for conversions

The main aim of this is a content asset is to drive form fills that have high values. In analytics, you are to determine that over the 6 months. Knowing that you are estimating the asset to drive certain organic sessions a month you will be in a position to calculate how many forms fills the organic visitors will complete.

How to find the Dollar value of your Conversions

Because not everyone who works in eCommerce will know the value of their conversions or will have the goals set up in analytics. The clients who don’t know the value of conversion will be asked some questions like to guess at what lead or conversion will be worth closer to $100 more or less. From there you can now narrow it to a number that will give you a better idea.

With Google, you know very well that you don’t need to spend a lot on AdWords for you to get a lot of pay per click advertising, but always ensure that none of your money is wasted and again you have to ensure that the right people are the ones clicking on your AdWords campaigns.

So, to find a way on which you can make your business improve on the Odds of your AdWords campaigns reaching your target audience, here are tips to make you archive that.

Have a Goal

The most important part of any other business is having goals to work through and to help them archive what they want. Search engine marketing will help you connect your buyers and the sellers of business software. Here, the point is that any AdWords campaigns should help grow sales in a business as opposed to merely generating brand awareness.

It is very important for the advertiser to know what specific action they are trying to get their target audience to do. Ensure you know your goals before and how you will measure the results.

How to Propel Your Website to Success

Keep Your target audience in mind when working on your ads

There are some principles that will always guide you when working on your ads like the AIDAS principle of advertising. With this, you will be in a good position to know that your ads are attracting your audience, raising the customer’s interest and also make the customers be well convinced about your product hence providing good satisfaction and this will make them choose your website at the end.

Ensure you Don’t Mislead your customers

Here, you need to be very accurate on your ads because they need to be on the exact landing page on which the advert is on. Ensure your top targeted keywords should be used in the content in that landing page and also in the ad’s text. To avoid you from misleading your customers you have to make sure that each ad group is very relevant for a landing page that you are promoting and it is only being displayed for the right and required questions.

How to Safeguard Your Online Reputation with These Vital Monitoring Steps

Use Negative Keywords

These are keywords that are related to other keywords in the campaign but not related to what is being advertised. So, always remember to include them for they always further qualify the ads within a campaign and ensure ads do not show to users who will not find them relevant.

Negative keywords help you in streamlining your ads and ensure it appears more relevant on the search results page. It will help you in driving better quality traffic and good leads to your landing pages and also help in improving your Google AdWords quality score.

Targeting your ads

We have three types of matches which include the exact match, phrase match, and broad match. All these have to be implemented in targeting your strategy. Consider biding the most for exact match and the least for the broad match keywords and while doing this make sure the ads groups are separated by keywords type to keep the campaign well organized.

Google targeting criteria will help you reach your target audience and make them remember your business. You can also target ads according to the type of website, you can also target prospects by a certain web behavior like the often-visited website that only relates well to your business. You can also choose to put your ad on a particular website if you want.

Avoid ignoring mobile users

Using mobile preferred ads within your campaigns will always allow a good digital marketing strategy and increase mobile-specific calls to action so consider that. It will help you speak directly to your mobile users and if you couple this with a mobile-optimized landing page, you will definitely land in a higher conversion rate and a good and positive user experience.

Implement Conversion Tracking

 If your keywords are able to trigger a sale or a lead, then this is big in bid management and optimizing the accounts increase. When you decide to set a conversion tracking that specializes in search engine marketing then it will bring a good purchase system to your business for this is the action to action that you will want the visitors on your website to take.

Note that without good and proper tracking in place, you can not trace or promote the successful keywords, ads, and another thing is that conversion tracking allows ongoing optimization based on the data.

Always keep on testing

Once your AdWords campaign goal is in the action, then plan various tests to try to maximize your outcome. These tests should always span the entire funnel starting from identifying keywords to bid on and to which ad copy to use. To the design of the landing page and any, follow on the email marketing campaigns where you will run a test at a time.

In Short

There are many tips that one needs to follow when creating a successful Google AdWords campaign. The above-mentioned ones are just but a few of them that if well looked at your business will be where you want it to be.

What is Content Marketing? Content marketing is the process of creating and distributing content with value to builds and attract a certain audience for your brand. Content marketing is also a powerful strategy that one makes to engage an audience or future customers.  Content marketing is a rewarding career path that a good entrepreneur should follow and turn into an entertaining and educational path for the benefit of their companies. Content marketing is a very informative, timely, funny, profound, and interesting thing to do as someone in business as long as your content provides real value for your users then you are at a good point of gaining clients from different angles. One needs to take charge when making content to distribute it to the right people at the needed time. In content marketing, you know that you are providing value for free in exchange for time because the more on spending reading your content is the more they will like it and gain more trust in your work. Always remember that the ultimate goal of content marketing is to create a positive impact on your company and when everything is done right, then your company sales will automatically grow.

What are the different ways of creating content through content marketing?

·         Videos- Videos are some good types of content that many people value as each and every single day. Videos are good because they can live in different places such YouTube, Instagram and even Facebook. YouTube being one of the most important parts of search engine that people can build a good audience from.

·         Blog- Many people always thing of blogs when it comes to content. Working on a good quality blogs post can be an excellent way to deliver value of your business and company as well.

·         Podcast- This always fits well for the people who don’t have time to watch the videos but still want to hear something from the content creators it works best for them.

How Online Reputation Management Can Boost Your SEO

·         Email newsletter  these are the regular email that delivers a free valuable content through emails only. Always advice your audience to b checking their emails for them to easily access the contents shared through emails.

How does content marketing fits into a customer value journey?

This is the idea that people go through a series of stages as they come from being a stranger to a well-known customer. You can check the customer value journey to understand more about this and its stages.

How does content create awareness?

Content marketing is one of the powerful ways to alert people of what business you are doing, how it will benefit your audience among many more. To do this, you need to understand how people find content online. Different people find content online through social media platforms and search engines and with this you always need to optimize your content for maximum visibility on these platforms.

Tips for Creating a Personal Brand Online

Work with different people who have engaged in this before and also check the ultimate guide on digital marketing and with this, you will have a good experience on how to create awareness of your brand.

How does content create engagement?

One of the best ways to build people’s trust is to provide helpful contents that will make different people engage with you and build their trust as well. The more your contents are of high quality and are more valuable to visitors on your website, you will drive a lot of traffic to your site hence a good engagement with your audience.

How does content generate subscriptions to people?

At this step, you need to present your customers with good offers. You will not be providing a free value in order for you to gain credibility and win their trust. The difference at this stage is that you will require people to opt-in and get free content, then after they accept and subscribes to your list then you can now follow up with them over time.

You will be in a good position to continue providing good content to build up their trust inability to help solve whatever is bothering them or to help answer their questions.

 The Bottom Line

The most important thing that one needs to know from the above discussion of content marketing is that content marketing is here to stay as long as you are in business. It has to be a priority and it has to be something that is so beneficial to your business, audience, your company, and even you as an individual.

Users expect these contentment marketing skills and the experts say that this is the most effective part of each and every business that you engage in.

When looking at the video statistics it shows us how important video has become nowadays. Many people create content with the use of videos and this has made many people visit different websites. Therefore, getting your videos optimized and discovered is a good strategy, to begin with. Below are some steps to guide you on optimizing your video’s SEO keywords strategy.

1.      Asking

2.      Know your audience

3.      Testing

4.      Compare the keyword difficulties

5.      Choose the right format for your videos

6.      Creating long-tail keywords

7.      Conversion of your videos to text

8.      Let keywords drive the content process

Asking

When you have an idea and you need to implement it somewhere for you to benefit from it, then you need to sit down, think, and ask yourself a good number of questions that you will be in a good position to answer when working on the SEO planning strategy. Do you need to ask yourself things like how will a viewer search for your content? What will your content contain that will drive traffic to your website? Among many other plus the solutions to your questions.

Know your audience

This is another important step in improving your video planning strategy because before people get attracted by your videos they first need to understand who they are doing it for, reasons as to why, and where are the people who will be attracted to it based?

Step-by-Step Guide to Avoiding Common Content Marketing Mistakes

Planning strategies should be well done to impress the target audience. Understanding the topics that are most important to customers is the first step to narrowing down the keywords that are most likely to drive them to your site.

Testing

Always consider working after making a good test to multiple combination options similar to your desired concept that is on the search engines. Do the research and look at the top-performing websites and videos listed for each search to assess the market competition the ranking difficulties.

Consider using keyword ranking tools that you can use to evaluate the keyword traffic in your website because Google will provide you with an excellent tool with their keyword planner.

Step-by-Step Guide to Avoiding Common Content Marketing Mistakes

Compare the Keyword difficulties

For you to have more information, there are keywords analysis tools where you can measure difficulty and analyze search strategies further. You can work with Moz research tool among others which will help you in refining your strategies.

Choose the right format for your videos

A content format that works so well on YouTube definitely will be a good tutorial instead of sticking to some boring troubleshooting product setup videos.  There are suitable videos for each and every product being marketed which opens up for a client to see the importance of the video as well as on the product so formatting for your videos should be well observed.

Creating a long-tail keywords

Always remember the long-tail keyword because they always ensure that you refine further and that your audience is targeted with more defined search engines that lead to higher conversion rates. Another good importance of the long-tail keywords is that they have lower volume than the short-terms and they also have less competition. If you use the long-tail keywords you are guaranteed to make good money rather than aiming for competitions in different markets. And they also make a good percentage of the total online searches.

Conversion of your videos to text

Your content will only be good as it is exposed to different websites and search engines can not do this for you, they can read it if you provide the video written transcript. Include a captioned transcript to your video then your keyword exposure for search engines will crawl. After that make sure you add the transcript directly to the body of the video page because that is how your video will be turned to text.

Let keyword drive the content process

Many SEO content strategies involve optimizing SEO content after writing a blog post then going back to find the relevant keywords to the plugin. Once you have created a keyword list has been created, then marketers can always review it to help identify opportunities for fresh content ideas either in video form or any other.

You need to know that anything you created will have a target phrase from the beginning till the end while it removes the scramble for keywords later on.

 Conclusion

No one should underestimate the importance ok keyword strategy and planning because it has a lot of benefits to your viewers. And when not worked on it won’t reach your full return of investments potential. A good keyword strategy is the first step towards getting the exposure that you want. Using the above steps, you will become so good at video SEO planning keyword strategies.

Graphic design is the art of the profession of visual communication that combines images, ideas, and words to convey a piece of information to an audience especially for you to produce a specific effect. For one to fully understand the meaning of graphic design you need to have a solid understanding of the elements and the principles that are makeup design.

Here are some elements of graphic design.

Elements of art are basically the elements of design which are:

·         Shape This is a dimensional defined area that is created by lines. There are different types of shapes like the organic shape, geometric and abstract which are all elements of design.

·         Line  Line is the most basic element of design which can be formed in different angles. Lines can be curved, thin, straight, thick and many more. A line is an element of design that is defined by a point moving in a shape.

·         Color This is one of the elements that attracts attention because there is a feeling that colors evoke. Some of the main characteristics to color are how dark or light the color is and the purity of the color.

How Content Marketing can Improve your Real Estate Website for more Sales

·         Texture  This refers to how things may look like or feel like if they are touched. A texture of something can be rough, smooth, soft, glossy and many more and it is also used in drawing attention.

·         Size This defines how big or small something is. It is used to create visual interest in a design by using different sizes.

·         Space These are areas in the design that are left blank. Designers would create space between, below, around or anywhere intentionally to add emphasis on the areas of the design.

What are some Principles of Graphic Design?

The principle of design should suggest how the designer arranges the various components of a page layout to make sure that the elements of the overall design are well connected to each other. They include:

·         Alignment  This is all about keeping your design well organized. All aspects of design should always be well aligned to create a visual connection between the elements.

·         Balance  For one to archive visual balance in graphic design you have to use symmetry and asymmetry. They are used to ensure the elements are evenly distributed. Balance is very important since it provides structure and stability to a design.

·         Repetition  once you know on how to use your elements then you need to repeat those patterns throughout the design because repetition ties together individual elements and as well as strengthening the design as it creates an organized movement.

·         Proximity  This creates a visual relationship between the elements of design. It minimizes clutter and increases viewer comprehension as it provides a focal point of view.

·         Contrast It is uses to emphasize on certain aspects of design. It allows you to stress the difference between elements, in highlighting the key elements of your design as you may want them to look.

10 Real Estate Blogging Ideas in Kenya

What are some of the Graphic design tools?

Graphic design has really evolved with continuous digitalization, but our designers are still using the traditional graphic design tools which are pencil and paper. Some of the graphic designers use both traditional and digital technologies. As a graphic designer, you need to sketch what you want to have on paper with a pencil before anything else is done.

Some designers use computers with the help of graphic design software. And with these tools, graphic design has been enhanced in a very creative process of exploring good ideas and archiving good designs more quickly as it was before. Some of the types of graphic design include:

·         Marketing and advertising designs

·         Corporate design

·         Environmental design

·         Publication design

·         Web design

·         Motion design

·         Packaging design

Who is a graphic designer and what does a graphic designer do?

A graphic designer creates visual concepts that provide solutions and different ideas that are educational, that inspire, inform and captivate consumers. Graphic designers combine both arts and technology to produce and end product results that well resonates with the target audience that they have.

Graphic designers have different goals because they focus on making whatever different organizations require them to make. They work smart and help in building the brand identity of different organizations as well as communicating their message through visually pleasing content.

Summary

As we have learned above graphic design entails a lot of things and they are done differently as there are many different types of graphic design that can work in different settings of organizations.

Just as any other career, graphic design is important as well more so in the marketing and sales of different companies and their products. Graphic designers tend to work closely with public relations and marketing professionals to better understand how they can easily communicate their message as it should be presented out there.

What is Link Building? Link building is the process of acquiring links from other different websites to your own website. It is also an important part of SEO campaigns. Link building can help improve your ranking and bring new traffic to your website. What you need to know is having good quality links because the higher quality links you have the better your website will rank on the search engine results page. This is basically writing a blog and creating a hyperlink within your content that links from another website to your own. Ensure you have a good experience and if you are good at making the SEO techniques. Here are some important link-building questions you need to know and their answers.

Question 1: How does link building work?

Always remember that the search engines are not people and they don’t always read website links as people can do so they are not in a position to see which site link you back to your own website and how many are they. Search engine crawlers crawl through websites and follow the links that one has on the website. And that is why one is needed to have high-quality backlinks on your website.

There is so much importance of having high-quality backlinks in your website like making a website to have a good ranking on search engine result page among many more.

Question 2: What is the best linking strategy one should have?

It is always said that the best link-building strategy always varies from site to site and campaign to campaign. Besides this, having a strategy of creating a high- quality content that others will like to link or which will make others like to participate in link exchanges and reaching out to bloggers and other websites should be done as it is common.

Question 3: How many links should you use?

According to my research, I don’t think there is an answer to this question but the number of links that one can use always depends on your website, the industry that you are in, and the competitiveness of your keywords but always consider working with high-quality links from another website to your own because it is of a higher target and of a good aim and value to your website.

How to Propel Your Website to Success

You need to work as you think on how much value the links will add to your website as well as other benefits, and always aim for at least high-quality links from other websites for you to see the best results from your SEO campaigns.

Question 4: Does link building affect big and small companies?

Talking of the big and small companies being affected by the link building is a very complicated thing because companies always differ. Big companies always have a good number of resources to devote to their SEO campaigns like paying for adverts and more but coming to building high-quality backlinks for organic ranking they will still need some help.

What I mean by this is that one always needs to focus on scaling their efforts as the business expands. You will need to get a system in place that will help you in building a better foundation for your links and that will help you grow your websites.

Question 5: What is the difference between Link building and SEO?

Link building and SEO are two different things that are related because link building is basically part of your SEO strategy which entails things like using keywords, optimization of your images, reducing your bounce rate among others.

While SEO known as search engine optimization helps in the improvement of your website’s organic ranking by creating high-quality content that attracts links naturally.

Question 6: What are the biggest link-building mistakes that are always made?

Some of the most common link-building mistakes that one need to avoid are thing like not focusing on quality over quantity, spamming links all over your content which can bring more harm than good. And also avoid picking wrong links or using the Blackhat techniques which may affect your SEO ranking.

Focusing too much on metrics like the page ranking or the domain authority can lead to damage. Work on avoiding such mistakes because they will lower the ranking on your website if not corrected.

Question 7: Why is guest posting good for link Building?

Guest posting is good in link building because it allows you to share your content with a new audience as you earn a high-quality backlink for a reputable backlink. Guest posting is a way of making new eyes see your content and this will drive more traffic to your site.

Question 8: What are some of the new link-building trends that you should know?

As you can see that the link-building landscape keeps on changing and it is difficult to predict new things that will happen but what I can say is that there will be a high competition than before so, earning high-quality backlinks through outreach or content creation will have improved than it is today. So, always focus on creating creative content and good outreach to keywords around your niche.

If used in the right way, social media can help you as real estate agents reach a wide audience, within a very short time. This is because today’s buyers are living their lives through digital technology. If you make good use of social media, you will get more leads, close more leads, you will grow your audience and this will definitely increase your income. We have identified 8 most effective social media tips that will elevate your marketing strategy.

1. Create a relevant content

The first thing to do before creating social media content is to have your customers in mind. With customers in mind you will be able to make a content that they want. The next thing is to create relevant content; one that is that is compelling. In this case your audience wants to know more about real estate. Let all your social media content help your audience achieve their goals not about how you will benefit from them. Talk about know about culture, neighborhoods, safety, and even activities for their kids teach about how to purchase a home. Educate them and you will generate millions of views on your social media channels every day.

Important to read : 7 effective ways to generate leads with content marketing

2. Automate your posts to ensure there is a consistent posting

Automation is not all about hiring someone to do it and forget it. It’s all about utilizing tools that allow you to pre-plan your social media posts for the day for the week or even for the month in advance. This way when the day gets away from you because you have had extra appointments or you were generating leads then you will know  that that day you are going to have a great social media post hitting all of your channels because  you have taken your time to pre-plan out your posts. Before a potential clients reaches out to you, they first scroll through your social media feed. They will accept your offer for help only if they will see consistent posts on social media. The way that you show up online will impact your brand as a trustworthy real estate expert.  The posts help you build trust with followers and potential customers. So consistency is key. Some of these tools include Hootsuite, Buffer, Agorapulse, Coshedule among others. Some are paid and others are free

Important to read: social media content calendar, what it is an it’s benefits in real estate business

3.  Create irresistible lead magnets to collect new leads

Create a pdf or an E-book for free information in exchange for emails. First you have to consider who your ideal clients are, what challenges they are facing and the kind of information they need. After hat create a solution for them inside that lead magnet. As mentioned earlier be consumer focused because most of the things that you think are valuable to a customer are not the things not they have in their minds. Offer things of value even if they have nothing to do with actual real estate transaction. With that you can be sure that it will attract more potential clients.

4. Build engaging posts

Have you ever crafted good social posts and scheduled them across the networks and two weeks later, you view your social analytics and see no clicks, no likes, no shares zero social engagement. Well, I have been there. But did you realize where the problem is? The problem is that your posts are not fun, exciting, and compelling. Your audience doesn’t need them. You need to make a post seeks your audience answers, opinions and feedback. You could also Integrate inspirational quotes and phrases into your social posts. These kinds of posts produce more motivation from your audience and compel them to take action. Let them wake up to #realestatemotivation. Build emotions in your words, if it is something funny use emojis , ask them questions concerning their personal life. You could ask them a question and let them choose their answers. For example

 If we gave you Ksh100, 000 to spend in our shop, which products would you stock up on?

a)      cabinets

b)      Chairs and seating

c)      Beds

d)      Clocks

See examples of questions to ask to boost your social media engagement

5. Consider going niche

Think of that one person who you want to serve. This could be senior citizens, veterans etc You don’t have to talk to everyone. Again, look for ideal clients. The more niche you get in your marketing message the bigger impact it’s going to make. Go from being in a large open to a smaller ocean. Niche it down to specific audience that you are serving. There is always less people in trying to get that one person in the small ocean. By niching down, you can make yourself memorable. You will be setting yourself from unnecessary competitions.

6. Consider using videos

A video is like a king in marketing, it’s dynamic and engaging when it comes to attracting new leads. It one of the most performing posts across all social media algorithms. It has exploded in growth on social in recent years. The video can either be a virtual tour or aerial footage, it is more valuable and more persuasive to both sellers and buyers since it showcases the property in more details many photos combined together. There is nothing that is more trusted than property video. See the importance of video in real estate.  Also learn how to create a  successful social media video marketing strategy.

7. Respond to comments

It is in the comment section that you get to know your followers and readers. Broadcasting alone is not enough, you have to engage back those who are commenting to your posts quickly. When you talking to them you will be setting a bar for everyone else who could be having the same question. It will set a precedence to others on how you handle things. They will not have to ask the same question again , they will  just look at your comment reply .So be careful on how you handle negative comments and challenges. Be polite, listen to their perspective take responsibilities and promise to do better next time.  When you do that you can be sure that your followers will come back.

8. Keep in touch

Look at social media channels where you’re your audience are hanging out. Connect with them, follow them make them your friends engage them, depending on the social media channel, comment on their posts They are a sphere of your influence. Statistics show that 70% of your income comes from your sphere of influence. Take advantage to those online conversations by taking them offline. Organize a marketing program that is multifaceted and reach out to them through emails, contacting them or still use social media.

Conclusion

Make sure you use each platform for it’s intended purpose. Each platform is used differently. You should not copy and paste the same content on different platforms, every post should fit it’s platform. This will definitely help you reach different audience on different platforms. Read how to effectively use social media for real estate to explore these platforms as part of your marketing strategy.

Nowadays, buyers are searching for properties for sale on the internet and conduct online research before partnering with an agent. If you’re anything like me, you can ALWAYS use another real estate listing website to advertise your property listings  especially when that platform is FREE.

Here is a comprehensive list of the best real estate listing websites in Kenya. I have included a mix of property listing websites that you will easily recognize, some of these real estate advertising websites are more established, some of them have a more targeted audience for real estate. You will also find included real estate listing sites with varying amount of traffic than others.

So, let’s dive in.

1.    Jiji

 Jiji is a free classifieds portal for multiple products and services including properties available for sale in Kenya. This is the real estate listing website that most people think of first for listing properties for sale due to its wide reach.  It is free to advertise your property listing on Jiji.  Once you create a free listing, you can boost your properties so get more people to view it. The paid packages are quite affordable.

With the hundreds of visitors that the site gets each month, it’s hard not to list on this platform.  It’s also worth noting that many property buyers start their search with Jiji, so it’s a great way to gain exposure to a massive audience at no cost.

You’ll want to beware of scammers – so take time before jumping into anything.

2.    Property254

This is a relatively new real estate listing website dedicated to listing properties for sale only. Compared to other  websites, it can be considered an upcomer by most. The site has an average 10,000 unique visitors on a monthly basis with thousands of listings from over 1,500 agents.  

As the site continues to grow,  its a fantastic way to increase your chances of finding a buyer for your property. You can register for free and see your sales grow.

The website is optimized for land and plots for sale due to its unique map-based search for real estate. 

Read more: How property254 helps you succeed as a real estate agent in Kenya

How to List Properties on Property254

3.    Property24

 This real estate listing website is part of an international network of property portals in Africa and is designed specifically for advertising real estate properties. The website aims to become the number one marketplace for buyers and sellers of real estate in Kenya. The website allows you to list both properties for sale and properties to rent in Kenya.

With thousands of monthly visitors and ease of use, Property24 is an ideal platform to promote your properties for sale. Additionally, it is free to post ads on property24. You can also opt to promote your properties to increase visibility.

The only downside is that the large number of active listing means that you are competing with thousands of other ads for visibility and you must keep refreshing your listing to stay at the top of the recently listed properties.

 4.       Buyrent Kenya

This is one of the popular property listing websites in Kenya. The website was launched in 2012 and has been registering steady growth in traffic. The website allows you to list both properties for sale and properties to rent in Kenya.

This real estate listing site is a great fit for people selling to a targeted audience of real estate buyers particularly in the upmarket areas of Kilimani, kitisuru, Westlands and Upper Hill.  This real estate listing website is again also designed specifically for the real estate and is focused specifically on being the most trusted marketplace for buyers and sellers of real estate.

The website does not have a free version, so be prepared to boost your properties to increase visibility. However, if you are dealing with upmarket properties, this is the website to use as the cost to list is not prohibitive.

5.      RE/MAX Real Estate

RE/MAX is a world-leading brokerage with a network of over 100,000 in more than 100 countries across the globe and according to their website, Nobody sells more real estate than RE/MAX. Like other brokerage sites, browsers on RE/MAX’s listing site will be connected with one of their local agents. 

This website is a member only, so you must join RE/MAX to list on the website. The website does not appear to bring a lot of visitors. And while the brand is recognized globally, it is not a big player in the local market as a listing website.

6.    Pigiame

This platform is well designed, looks great and it makes the process of putting together a listing very easy. The great thing about Pigiame is that it’s one of the few online real estate marketplaces that also allows property owners to post real estate listings for free but has a paid option where you can boost your property.

Considering this website brings a fair amount of visitors each month, it may very well be worth your time and effort to upload your listing details to this website. The only drawback is that Pigiame is not an exclusive property portal.

https://www.youtube.com/watch?v=sEgyd_VqrXA&t=23s

7.    Social media

 Facebook, Instagram, LinkedIn and other social networking sites remain good options to list. Facebook remain the best medium when selling property. In addition to being the dominant player in social media today, Facebook has also grown into a very active and effective place to buy and sell real estate. Whether you choose to post properties for sale on your page, Facebook marketplace or in Facebook Groups, Facebook offers an opportunity to get more exposure.

Also Read: 7tips to improve Your Facebook Page visibility and follower engagement

Its free to post properties on Facebook and you can also ran ads. Facebook’s targeting abilities allow you to get your ad in front of the people who will find it most relevant. It’s also possible to link to your website so you can always include the more detailed listing information there.

Important! 5Secrets of Generating Real Estate Referrals through Facebook

What will you do now?

Remember, the goal is to get your listing in front of as many potential buyers as possible. Therefore, look at what each of these options can bring to the table, particularly the free ones to start off.

While it’s easy to assume your property listings only belong on websites with tons of traffic, I think it’s also important not to overlook the value of having your listings in front of many different audiences. Even when an advertising outlet is less recognized or newer to the market, it could still be worth your while to post your property information there.

Over years social media has become a powerful platform for product/services advertisement and for brand building. Social media marketing is highly commendable especially in the digital world we are in today .It helps you get to reach a large number of potential customers within seconds of posting an ad, helping you reduce your costs. For you to easily manage all your social media channels with ease you need to a social media content calendar.

What is social media content calendar?

Social media content calendar is a calendar of all of your social media posts. It helps you to plan out and organize future social media content to be placed on all your social media networks. It spares your time of coming up with the topic right before it’s time to get down to work and write your next post as the deadline before deadline.

In business, it’s sometimes overwhelming to create an awesome content and to manage your social media accounts. With social media content calendar you will be able to create a central source of truth where you can plan upcoming posts, stay organized, track what’s been posted, and track the performance of each of your social media channels.

Here are some of the benefits of having a social media content calendar in your real estate business.

1.       It help you create and schedule your post ahead of time

You don’t have to worry about what to post every single day. With a well-organized calendar you can plan and schedule all of your social media posts in advance instead of knocking it out on the day of. It helps you to plan posts for the entire week, or the entire month, depending on the calendar you are using, you’re able to reduce your everyday stress of figuring out what to post on that specific day, which is very time consuming and a productivity killer. It is the best way to efficiently manage your time and resources.

2.       Maintains consistency

Consistency is key in social media marketing. Social media calendar ensures no days or weeks will go without a single piece of content being published. It allows you to create a consistent flow of content and develop a brand voice. When you consistently post on social media you keep your audience engaged and this organically creates brand. By being consistent with your followers, you’ll build loyal followers that will share and talk about your brand, you know what they say about word of mouth Consistency is critical in your real estate social media strategy.

3.       It helps you to keep track of your performance

Social media content calendar allows you to track your matrix. With this, you will be able to measure the effectiveness and success of your content and overall marketing efforts. It provides the opportunity to schedule your experiments towards improvement.

It helps you track the following on your social media accounts:

         i.            The number of “likes” to your content

       ii.            The number of followers

      iii.            The number of reach – The number of people, who come into contact with your content,

     iv.            Engagement – How many people interact with your content after their “like” or subscription(comment and shares)

       v.            Conversation – how many people are prompted to act upon seeing your content.

 
4.       It helps you plan each post out for specific social networks.

It can be a real pain trying to keep up with all your social media accounts. Content calendars allow you to post to more than one social network at a time. This makes your followers on various social networks have a balanced mix of informative, educative and entertaining content to keep the engaged.  It also helps you to post same or different content at the same or different times across all your networks. It simply helps you plan each post out for specific networks. It gives a balance for all to networks.

5.       Helps you in brainstorming

It’s quite challenging to generating fresh content every day. Genuine success is not a one-person show.  Content calendar is a tool that will help you gain plenty of time to find new content ideas. It is an excellent tool for brainstorming ideas to create a blog post or other content that will resonate with your target audience. Also by monitoring and analyzing your audience’s engagement and feedback, you’ll gain valuable insights into their preferences which you can later apply to your content and adjust it accordingly. It also allows you synchronize your efforts with the other team members to get the necessary and on-time input from all these different sources. See effective brainstorming activities to build your content calendar

6.       Prepare for special days

Preparing content for specific events such as national observances and holidays is very essential.  Sometimes you get caught up in your work and forget these important dates. Your content calendar will help you plan and prepare before the actual date it needs to publish. You will never miss out on important dates. It will relieve you of posting any last-minute messed up content.

7.       It’s timely

With your content calendar publishing great content regularly and on-time will always be on the front burner your content will be ready when needed. It makes sure that your content is not lost in the newsfeed. Your audience will always get to see the amazing content you’ve created for them every day and at that specific time you have scheduled.

Some of the social media content calendar used in real estate includes

1.       Buffer

2.       Tailwind

3.       CoShedule

4.       Agorapulse

5.       Hubspot

6.       Googledrive

7.       Trello

8.       Loomly

9.        SproutSocial

Summary

Without proper tools for organizing planning and workflows, content marketing becomes difficult to manage in a way that isnt ad hoc. It is therefore important to choose the best social media calendar and build on it. Some are free others while others are paid for. Here is a complete guide to choosing a content calendar.

If you need to set up one, don,t hesitate. Call /WhatsApp us on 0720982982

 In content marketing quality is better than quantity. Agents will see a much higher return on investment by focusing on generating content that potential business leads will be interested in. These are 7 ways in which you can generate leads with content marketing

1.       Understand your target market

It’s not all about creating content, its al about creating relevant content. Do a research online and try to see how other real estate agents are solving their customers’ needs. You can also talk to customers directly to understand their fundamentals. When you understand your target market you will be able to come up with relevant content that will draw their attention and you will have succeeded.

2.       Use the right channels to promote your content

Having a relevant content is not enough. Getting people to see it content is what matters most. It can build or break your it .Look for channels that your targets market engages with your brand.

There different channels that you can use to promote you content. Some are organic- they do not require money to get started and others paid channels. Organic channels include social media platforms. Facebook, Twitter, Instagram, Pintrest, Tumble, LinkedIn, YouTube, Quora. Social media is a marketing strategy that all real estate agents should use.

Organic channels are good, but it takes time to build online authority and credibility. They grow over time and might take a few months before you start seeing significant improvements but at the end of the day you these channels will usher you into places where your prospects hang out. Once you’ve found these venues, you graciously introduce yourself with your content.

Paid channels include Social media ads, Google Ad Words, Native ads-  ones that appear on other platforms , Banner ads, and Content discovery networks -ads for your blog posts that appear in the around the web and recommended stories sections of large online publication. They allow you to reach your target audiences with laser-like accuracy through strategic placement of ads. Next, it doesn’t take a lot of effort to track results. Most of all, you get immediate results in terms of traffic. Paying only if someone clicks the ad further seals an inherently good deal.

3.       Use the right keywords

Keywords are what everything builds upon. Keywords Attract, Convert, Close and Delight your customers. Customers use keywords to search for answers to their questions. Keywords can come in the form of questions, phrases, words, names, business names, products, services or really anything descriptive format that can be typed into a search engine. They help prospects understand what your business does and if used rightly , they can convert visitors to buyers. Create content that includes keywords that are relevant in real estate industry.  It’s good to optimize your keywords, that is, making it easy for a search engine to know exactly what your page is talking about. You can achieve this by matching your headline with the keyword. A person who wants to know more about content marketing they will type, Content marketing in real estate.

4.       Improve your landing page

Landing page serves as an entry point for building relationships with your prospects through the content you offer. Creating great landing pages is an enormous way to increase your lead generation. According to Neil Patel , a perfect landing page must begin with a compelling headline, have a strong and captivating opening and then build interest as readers move down through the copy. He says if you do this, you will create more compelling content for any social media channel you choose to release it on. That means that your landing page should be optimized to generate leads. This is ways in which you can optimize your landing page

         i.            Remove navigation bar- Remove anything that can make your visitors click away from your landing page. A landing page visitor should only have two options either to close the page or convert

       ii.            Make your CTA button visible- choose a color that can attract the attention of your visitors

      iii.            Use a compelling headline- One that attracts customers.

     iv.            Put testimonials  Make it short but to-the-point. Include name, a photo of the person, and the name of the company. This makes you more trustworthy from your prospect’s perspective.

Also see types of lead generation content to put behind Your Landing pages

5.       Provide compelling  lead magnets

If you want to capture leads, you have to first provide value. Provide solutions to your audience and serve as an incentive for visitors to release their personal details. Your lead magnet should be specific to your user so that you can have a high conversion rate. Let it be delivered right away. If the user has to go through a long process before they get the offer, they might not convert. Make it easy if you want to keep your audience engaged. It should simply be irresistible. Some types of content that can serve as lead magnets for your content marketing campaigns include EBooks, Reports, Webinars, Quizzes, Courses and Videos. These are tips that will bring more leads to you website.

         i.            Display your business contact on your website

       ii.            Install instant chat on your website

      iii.            Avoid creating self-serving content at all costs.

     iv.            Automate your email marketing campaign to make it more human

Include visuals content

You have heard this for a thousand times that A picture is worth a thousand words. It’s absolutely right. Visual content are best strategy to drive more people to your site. This is an effective way especially on social media. As a matter of fact, visual content should be shared on social media three times more than other types of content. Common visual content that is shared include:

         i.            Videos- They are engaging. Statistics show that it takes less time to watch a video than read an article or blog posting that spells out the same information.  

       ii.            Inforgraphics  inforgraphics condense a lot of information into an easily digestible format that is useful and shareable by the reader. They spark curiosity and increase the desire to read your content. They also add credibility to your brand and when tagged correctly can help your website to rank highly in image search engines.

      iii.            Memes – Nowadays, memes are most commonly thought of as images that are accompanied with humorous captions. But when used in marketing they ae effective  in capturing the attention of online viewers and generating leads

     iv.            Photos- In blog posts, on social media platforms and wherever brands tell their story, photographs bring a layer of immediacy to their visual content marketing efforts.

6.       Map out your content plan

Content mapping allows you to deliver highly targeted, personalized content at every stage of the buyer’s journey, pushing leads and prospects toward a purchase decision. Content maps helps to point  out what content you’ll publish, by whom, and how frequently. How many days per week will you publish blog posts? When will you offer live webinars? How frequently do you plan to promote your content on social media? Which team members will be creating and promoting the content? Your audience is able to get content that speaks to them at the right moment. See also components of an effective content map

Summary

Content is the most effective way to drive and nurture leads, especially when it is used in combination with CRM and remarketing tools which, again, use content to turn leads into loyal customers. You don’t have to make it overly complicated. The above show how  content marketing generate leads.