Marketing

7 tips to improve Your Facebook Page visibility and follower engagement

By: Peris Gachago
December 07, 2022

If your post is getting a lot of comments and shares, it will be (theoretically) shown to more people. If your relationship with user based on interaction is strong then your online visibility will be strong. This is a simple and clear guideline on how to improve your Facebook page visibility and engagement.

1. Add a profile picture and cover photo to your Page

Profile picture and cover photos builds trust. When adding a profile photo use a simple visual representation of your business, a logo works best . Also Show a recognizable part of your business that will attract people. Use a cover video or a photo to help keep visitors on your Page and increase engagement.

2. Add your business address

Letting people know where you are helps them find your business easily, encourages communication at a more intimate level ,invites greater engagement and increases your buzz. Those who are seeking out posts pertaining to their town or city will easily be able to find your post after using the search bar, so your post may gain traction much more quickly. If you have a physical location of your business, add your address and details about your location. You can also make sure you have dropped pin on your business location. Learn how to add your business address

3. Add your working hours.

Notify your customers when you open and close your business. You should be careful to update your working hours during holidays and special events to avoid inconveniencing your customers. Learn how to add hours of business to your Page.

4. Turn on recommendations

Facebook lets customers rate , review and comment on your page. These Facebook recommendations appear on recommendation tab on your page and are visible to everyone who visits your page. Having great reviews on Facebook will instantly increase your chances of getting new customers because online reviews build trust. Recommendations also allow your brand to optimize its online presence. Learn how to turn on recommendations.

5. Encourage people to follow your Page

Remind new and existing customers why they should follow your Page, such as regular updates, new products or services, easy communication and exclusive offers. People who follow or like your Page are more likely to see your content in their News Feed, which helps them remember you. See ideas for posts on your Page. This will help you grow your audience and engagement.