Real estate video marketing has been on the rise over recent years. Research shows that 58% of buyers prefer seeing a video of the property they are buying. Furthermore, 91% of businesses use video marketing to generate leads for their products and services in 2023.
These statistics show the need to introduce video marketing for your property business in 2023. This blog will show you the reasons why you should not think twice about doing real estate video marketing in 2023. Furthermore, you'll also learn the top real estate video marketing trends in 2023.
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7 Benefits of Real Estate Video Marketing in 2023
Increased engagement and reach
The Wyzowl study shows that 89% of consumers said that videos convinced them to make a purchase. This also applies to real estate, however, you should make excellent property videos to capture the viewer's attention.
The more your video reaches potential buyers, the more you will generate sales leads. Therefore, real estate video marketing strategies are good for your business.
Improved search engine optimization
People understand video content more than written content, and that's one reason why the search engines will rank bogs that have to include a video.
One of the factors that affect rankings is the bounce rate and the dwell time on a blog. Once you include a relevant video in your log, the user will stay longer on your content, which contributes to higher rankings.
Therefore it's important to include a relevant video in your real estate website blogs.
Enhanced brand awareness and reputation
It's easy to express your brand to potential clients using video. Once you use video to reach your target audience, you will develop a personal relationship with them.
Furthermore, people trust videos more than other methods of marketing because they can see the owner.
Your target audience will understand better a good video explaining your brand. As a result, it will be hard for the audience to forget the name, and colors you've used on your brand and your products.
Greater ability to showcase properties
The Wyzowls study shows that 91% of buyers would like to see more videos from brands. Therefore it's a good idea to showcase your properties with a video.
In addition, it's easy to do virtual property tours with videos, which saves you and the clients time. Furthermore, virtual property tours are important in identifying potential leads because anyone who is interested in the property books for a physical property tour.
Personalised connection with potential clients
Videos create a personal relationship with potential clients. You can collect their questions through the comment section and answer them using videos, which makes the clients feel more special.
Furthermore, it's easy to gain subscribers when posting helpful videos on YouTube. As a result, you will gain followers for your real estate videos because most people know about your helpful content.
Nowadays, people prefer video over written content
Most people like watching video content more than reading. It is easier to understand videos since they have illustrations than written content, which most people are too lazy to read.
However, you should give people a good reason to watch your real estate videos. Therefore, ensure you post high-quality content and include subheadings where applicable.
Videos are the most shareable content on the internet
Wyzowl's research still shows that 51% of users share the videos they watch with their family and friends. That shows you will get increased visibility and engagement too.
However, you should ensure that your videos are more educational, and if you are posting properties, ensure that the video is of high quality.
Real Estate Video Marketing Trends for 2023
When doing real estate video marketing in Kenya, you should be aware of the trends in the industry.
Shorter, more concise videos
As much as people love to watch videos, they don't like any video but short and precise videos. People have a lot of things to do and that's why they would love to see shorter videos that answer their queries.
Increased use of virtual and augmented reality
There is an increased use of virtual tours where property owners upload videos for their target audience. Virtual reality happens when you share real-life situations like a property tour. On the other hand, augmented reality involves computer-generated objects like graphics.
You can use virtual reality when creating a property listing. And you can use augmented reality when presenting informational videos where you use explainer graphics.
The rise of live video
Everyone would trust a live video because it represents real-time events and objects. Therefore, if you choose to take your audience through a live property tour, they will likely decide to buy.
In addition, when hosting a live feed, you can read the viewer's comments and answer them with the video. As a result, the audience is more satisfied since they get an instant answer.
Incorporating drone footage
The use of drones when taking real estate videos is one thing that can improve your marketing strategies. Drones capture videos and images that you cannot do physically. Therefore, the property will appear more appealing since the buyer can see every part of the house and the surroundings.
When doing real estate video marketing in 2023, ensure you have a team that works with drone photography to make your videos great.
Utilising video testimonials from satisfied clients
People like to buy what other people have bought already. That's why it's important to post testimonial videos from clients you've served. You can ask your clients for a small interview and upload it to your audience.
If you get positive video reviews from your past clients, you will likely get new leads for your property business.
The Bottom Line
As you've seen, real estate video marketing is essential in 2023. Therefore, ensure you incorporate the trends to market your property business. However, ensure you prioritise high-quality services if you are a real estate agent.
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Frequently Asked Questions
How important is digital marketing in real estate?
Digital marketing is very important in the current era because you can find all your clients via digital platforms such as websites and social media. Furthermore, you can easily build your real estate brand using digital platforms because they are cheaper than traditional marketing.
What is video marketing in real estate?
In real estate, video marketing refers to showcasing your property listings using videos. In addition, you can also share informative videos about real estate that help in building your brand.
Why use a video marketing strategy in real estate?
Research shows that people would love to watch videos that trigger them to make a purchase. Therefore, you will be doing great if you start using videos to do virtual property tours and present them to your potential clients.
It will be a good strategy that ensures that you don't waste time doing physical tours with uninterested clients. When a client like the property in the video, they can request a physical tour before closing the deal.