Over
the past decade, the real estate sector in Kenya has become increasingly
digital. Consumers are going online at a rapid pace to look for information to
support their buying decisions. Nine out of ten home buyers today rely on the
internet as one of their primary research sources. Additionally, 51 Percent of purchasers turn
to the web as their first step in the buying process. In today's complex,
rapidly changing, and digitally driven media environment, capturing
a buyer's attention to build a real estate business
is tougher than ever.
Having
a well-developed brand and strong online presence should be important to any
real estate professional. This is where we come in to help you. We provide
you with a unique platform to network with other real estate, gain more brand
exposure and build credibility as a trusted resource in the real estate sector
in Kenya. We do this by:
1.
Building Your Online presence
In
a recent study by Zillow Group, 87 percent of home
buyers surveyed indicated that they used an online resource when searching for
homes. Given the overwhelming online trend, it's more important than ever
that you showcase your diverse skills so that consumers can find you
quickly and easily. We give you the ability to show all products that you
have for sale- both current and past listings, all in one place.
Recent
sales demonstrate your local market expertise and experience. Customers use
this criteria to choose the right agent to contact. Make sure every transaction
you have done is uploaded to your agent profile.
By
using our website, you can showcase your experience in the industry
and be contacted easily. When you log in to your profile, you can then update
your professional bio. Your professional bio is a great way to connect with
potential clients and showcase your credibility and the value of your services.
Use this section to highlight specialties, expertise, credentials,
accomplishments and memberships.
Click here to Login here to create an account
2.
Helping you gain and showcase your network
You've
heard it a million times and know from experience that real estate is all about
relationships. You network to build your sphere of influence and connect with
new people. 34
percent of all sales are done by two agents working together. By
listing with us, it makes other real estate agents in Kenya to find and contact you in
our agent finder platform. If you are close to 5 other agents, we provide you
with the ability to multiply this. Just to remind you of the old saying- your
network is your net worth.
3.
Collating your reviews in one place
Reviews
have arguably the largest impact on your profile effectiveness. Customers want
to work with a professional who has received praise from other buyers and
sellers.
Take
a minute and search for yourself on Google. Try entering your name, followed by
the phrase real estate. What kind of results popped up? If you're like most
agents, you likely found a few links to your social media profiles or your
personal real estate website.
Now
put yourself in the mindset of someone looking to buy or sell their home.
Maybe they came across your name in a property listing, or perhaps they are
friends with one of your past clients. Either way, would your online presence
be enough to convince you to hire yourself?
Younger
buyers put a high level of value on finding an agent that's honest and trustworthy.
Similarly, older buyers are looking to work with someone with a positive
reputation and extensive knowledge. If you're not known for being an honest,
reliable and knowledgeable agent, you're at a severe disadvantage to your
competition.
4.
Helping you develop personal websites
While
we work very hard to ensure that we give you the best online presence, you may
find that a personal website if still necessary. This is because you may want
to share more information about yourself than just what you can share on our
website.
Your
personal website can be the backbone of your entire online presence. When
prospective clients search for you, it's probably going to be one of the first
things they see. Your website's sole purpose is to promote your brand and
business, and as such it should be designed to generate results. You must
have noticed our website is easy to use. If you need such a website, we have
readymade templates that can be customized to your needs so that we can get you
online quickly.
Just give us a call on 0726982982.
5.
Social media support
Social
media has made it much easier for the average real estate professional to
increase their exposure without drastically increasing their marketing budget.
Although it's next to impossible to keep track of all the social media
platforms out there, the most popular sites to focus on include Facebook,
Twitter and LinkedIn. We can help you develop content to keep your
fans, followers and connections engaged. This allows you to concentrate on
other aspects of your business.
6.
Helping you create a blog.
Delivered
on a consistent basis, compelling and engaging blog
content can attract any number of followers and increase your online
presence. A blog gives you a voice and identity. It can help you connect
with potential clients, letting them know who you are, what your values
are, and what you're most knowledgeable about.
Once
you register and log in to your account, you can create articles that showcase
your experience in the real estate sector in Kenya. By creating blogs, you
gain credibility of your abilities and build a network of clients that depend
on your knowledge. You can read blogs created by other agents in our blog page.
Conclusion
At
the end of the day, your personal brand is going to continue to define itself
whether you intentionally contribute to its development and growth. If you want
to set yourself up for success, you need to take control of your personal brand
and frame it so that it fits in with your professional goals and ambitions.
With consumers having such widespread access to information, one of the most
dangerous things to your business isn't having a negative online reputation it's having no real online presence at all.
By registering and listing your
properties with us, we can work together to ensure you get a better online
presence, gain more exposure which increases the possibilities of increasing
your sales.
