Kenya's real estate market is expanding , providing an excellent investment opportunity for anyone looking to invest in this sector. There's no doubt that real estate marketing is taking on a new shape, due to the introduction of artificial intelligence and videos. As a realtor, it's essential to know the trends in the real estate kenyan in Kenya.
This blog will show you the top real estate marketing trends in 2023 that can help you reach potential clients more appealingly. If you implement these trends in your marketing strategies, you will accomplish your goals and grow your property business in Kenya.
Real Estate Marketing Trends in 2023 in Kenya
1. Video Marketing
Video marketing has been increasing in real estate market since 2020. The Corona virus mainly triggered the rise of people who watched videos. Most people watch videos to gain information and make purchase decisions concerning a product or service.
Video marketing is among the top real estate marketing trends in 2023. The Wyzowl study shows that 91% of businesses use video marketing to reach potential clients. The study added that 89% of video viewers said they make purchase decisions after they've watched a video.
If you've not started a video marketing strategy for your real estate business, you might be making the greatest mistake for the business. You can change that and be among the 70% of non-video marketers who wish to start video marketing in 2023.
If you need a video for your properties, give us a call on 0726982982.
2. Use of AI to generate ideas
Artificial intelligence (AI) has taken the real estate world by storm in recent years. It is changing the way we do business and making life simpler for real estate agents. AI has created numerous tools to help streamline the real estate industry, from automated marketing platforms to chatbots that can generate leads and schedule calls with potential clients.
For example, if you own a real estate website, you can now use chatbot technology on your website or app. Its easier to to interact with customers and answer their questions. This technology allows customers to contact customers without having to wait for a human response saving both time and money. By providing an easy-to-use interface whenever someone visits your site or platform, you create an efficient customer experience that makes it more likely they will return and use your services again. Additionally, chatbots can be programmed with natural language processing algorithms so they understand common phrases and respond correctly to major keywords related to your real estate company. This gives you the opportunity to review customer interactions at any given time and make sure that all of their queries are answered accurately.
You can use a chatbot to generate leads, provide customer support, schedule calls, and meet with potential clients. Therefore, don't hesitate to get a chatbot plugin if you have a real estate website.
Furthermore, you can use AI to do data analysis. It's impossible to monitor your data without the help of AI. You can also use a new chat generation model like ChatGPT to generate ideas on real estate investment. The ChatGPT can also help you learn more about the real estate sector.
3. Social Media
Social media has become a powerful tool for companies in the modern world. As smart phones become more widely available, the use of social media is on the rise. Currently, there are over 4 billion active users of various social networking platforms worldwide, and this number is projected to grow to 6 billion by 2027. This shows that social media is becoming an essential part of marketing in real estate businesses.
Using social media accounts such as Facebook, Instagram, and TikTok can be helpful in promoting your real estate business. According to research conducted in 2022, 71% of marketers have resorted to using short videos to advertise their properties. They are more effective at reaching potential customers than other methods. Short videos are easy for viewers to watch when they seek information about products or services and easily. Thus, creating well-crafted videos using these platforms will increase brand visibility and likely result in getting more leads for your business.
Real estate marketing professionals are now identifying and catering to the demands and required features in their real estate online marketing strategies.
Elevate your online presence today with our results-driven real estate digital marketing services. Contact us 0726982982 or email us on [email protected]
4. Virtual Tours
Due to commitment, people have less time to visit properties physically. To make matters easier, virtual property tours have been becoming increasingly popular. Creating an effective virtual tour requires videos of a property from both the inside and outside, so that prospective buyers will get a proper feel for the property layout. Those videos also attracts both local and foreign investors to the real estate sector.
One way to ensure higher-quality recordings is to enlist the help of drones to capture good-quality videos. Additionally, editing the videos is of utmost importance tooâ€â€tools like Canva and Adobe Photoshop allow you to adjust saturation and contrast so that your videos look professional.
A virtual tour can help buyers quickly form an idea about what kind of property they are interested in without having to travel there in person; thus, it’s worth investing time and money into creating one. While virtual tours cannot replace truly being able to view properties up close, they certainly serve as a great initial tool for eager potential buyers who want to get basic information about what they might expect when they eventually take a physical trip. Virtual tours are also useful for people who don’t want have the luxury of being able to physically visit numerous places at once in order to compare aspects such as location or size; this can all be done
You can use drones to capture better videos that will be of high quality. Furthermore, remember to edit your videos to make them look professional. You can use tools like Canva or Adobe Photoshop to edit the videos.
If you need a video for your properties, give us a call on 70726982982.
5. 3D Models
You can highlight property features using 3D models. It's easier to show a property's layout, finishes, and views using 3D models. If potential clients see your property in a 3D model, they will start making purchase decisions.
It's also possible to show the property in different lighting conditions, such as day, night, and various weather conditions. These views enable the buyers to visualise being in the property and eventually make the right decisions.
6. Influencer marketing
The demand for influencers in Kenya is rising as brands realize the potential. Use these social media personalities to more effectively reach their target market. With the right program, an influencer can act as a trusted ambassador for a product or service. It will help expand its awareness among young generations. For example, if an individual has 10 million followers on platforms such as Facebook, Instagram, and TikTok, they likely represent an attractive candidate for endorsement from a major brand.
In many cases, these relationships are mutually beneficialâ€â€not only does the influencer generate an income from the deal, but it also potentially furthers their own personal career status. Prospective buyers are more likely to buy a property if it is endorsed by a real estate agency they trust. There is a clear incentive for brands to invest in cultivating relationships with some of Kenya’s most popular social media celebrities. The implications of this phenomenon could have long-term consequences for how businesses decide to reach customers both offline and online going forward.
For instance, let's say an individual has 10 million followers on the most popular social media platforms like Facebook, Instagram, and Tiktok. Most brands will engage influencers to advertise their businesses.
The Bottom Line
The real estate market in Kenya is growing quickly, making it a great investment opportunity for those interested in this sector.
Never stay behind any technology trend that can help you generate more leads for your property. If you are not well-conversed in new trends as a real estate professional,. It's time to stay on top.
We will continually update you with emerging marketing trends in the real estate sector.
Remember, our main aim is to mentor real estate investors to invest and manage their properties well. Therefore, register and be part of our community. We promise to give you high-quality tips to help you manage your real estate investments.
Frequently Asked Questions
What type of real estate is most profitable in Kenya?
The profitability of real estate depends on location, which in turn determines the occupancy ratio. However, assuming a high occupancy rate, commercial properties yield more than residential properties.
What is the future of real estate in Kenya?
As long as the Kenyan population is growing, the demand for housing will always be high. Therefore, the future is bright for real estate investment in Kenya.
Why should one invest in real estate in Kenya?
Kenya is a developing country that offers more growth opportunities. There is also enough land to build and expand businesses. In addition, Kenya is also a tourist destination with several attractions. As a result, businesses are likely to succeed in such areas, and therefore the demand for properties will be high.
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