If used in the right way, social
media can help you as real estate agents reach a wide audience, within a
very short time. This is because today's buyers are living their lives through
digital technology. If you make good use of social media, you will get more
leads, close more leads, you will grow your audience and this will definitely
increase your income. We have identified 8 most effective social media tips
that will elevate your marketing strategy.
1. Create a relevant content
The first thing to do before creating social media
content is to have your customers in mind. With customers in mind you will be
able to make a content that they want. The next thing is to create relevant
content; one that is that is compelling. In this case your audience wants to know
more about real estate. Let all your social media content help your audience
achieve their goals not about how you will benefit from them. Talk about know
about culture, neighborhoods, safety, and even activities for their kids teach
about how to purchase a home. Educate them and you will generate millions of
views on your social media channels every day.
Important to read : 7 effective ways to generate leads with content marketing
2. Automate your posts to ensure there is a
consistent posting
Automation is not all about hiring someone to do it
and forget it. It's all about utilizing tools that allow you to pre-plan your
social media posts for the day for the week or even for the month in advance.
This way when the day gets away from you because you have had extra
appointments or you were generating leads then you will know that that
day you are going to have a great social media post hitting all of your
channels because you have taken your time to pre-plan out your posts.
Before a potential clients reaches out to you, they first scroll through your
social media feed. They will accept your offer for help only if they will see
consistent posts on social media. The way that you show up online will impact
your brand as a trustworthy real estate expert. The posts help you build
trust with followers and potential customers. So consistency is key. Some of
these tools include Hootsuite, Buffer, Agorapulse, Coshedule among others. Some
are paid and others are free
Important to read: social media content calendar, what it is an it's benefits
in real estate business
3. Create irresistible lead magnets to
collect new leads
Create a pdf or an E-book for free information in
exchange for emails. First you have to consider who your ideal clients are,
what challenges they are facing and the kind of information they need. After
hat create a solution for them inside that lead magnet. As mentioned earlier be
consumer focused because most of the things that you think are valuable to a
customer are not the things not they have in their minds. Offer things of value
even if they have nothing to do with actual real estate transaction. With that
you can be sure that it will attract more potential clients.
4. Build engaging posts
Have you ever crafted good social posts and
scheduled them across the networks and two weeks later, you view your social
analytics and see no clicks, no likes, no shares zero social engagement. Well,
I have been there. But did you realize where the problem is? The problem is
that your posts are not fun, exciting, and compelling. Your audience doesn't
need them. You need to make a post seeks your audience answers, opinions and
feedback. You could also Integrate inspirational quotes and phrases into
your social posts. These kinds of posts produce more motivation from your
audience and compel them to take action. Let them wake up to
#realestatemotivation. Build emotions in your words, if it is something funny
use emojis , ask them questions concerning their personal life. You could ask
them a question and let them choose their answers. For example
If we gave you Ksh100, 000 to spend in our
shop, which products would you stock up on?
a) cabinets
b) Chairs and seating
c) Beds
d) Clocks
See examples of questions to ask to boost your social media engagement
5. Consider going niche
Think of that one person who you want to serve.
This could be senior citizens, veterans etc You don't have to talk to everyone.
Again, look for ideal clients. The more niche you get in your marketing message
the bigger impact it's going to make. Go from being in a large open to a
smaller ocean. Niche it down to specific audience that you are serving. There
is always less people in trying to get that one person in the small ocean. By
niching down, you can make yourself memorable. You will be setting yourself
from unnecessary competitions.
6. Consider using videos
A video is like a king in marketing, it's dynamic
and engaging when it comes to attracting new leads. It one of the most
performing posts across all social media algorithms. It has exploded in growth on social in recent years.
The video can either be a virtual tour or aerial footage, it is more valuable
and more persuasive to both sellers and buyers since it showcases the property
in more details many photos combined together. There is nothing that is more
trusted than property video. See the importance of video in real estate. Also
learn how to create a successful social media video
marketing strategy.
7. Respond to comments
It is in the comment section that you get to know
your followers and readers. Broadcasting alone is not enough, you have to
engage back those who are commenting to your posts quickly. When you talking to
them you will be setting a bar for everyone else who could be having the same
question. It will set a precedence to others on how you handle things. They
will not have to ask the same question again , they will just look at
your comment reply .So be careful on how you handle negative comments and
challenges. Be polite, listen to their perspective take responsibilities and
promise to do better next time. When you do that you can be sure that
your followers will come back.
8. Keep in touch
Look at social media channels where you're your
audience are hanging out. Connect with them, follow them make them your friends
engage them, depending on the social media channel, comment on their posts They
are a sphere of your influence. Statistics show that 70% of your income comes
from your sphere of influence. Take advantage to those online conversations by
taking them offline. Organize a marketing program that is multifaceted and
reach out to them through emails, contacting them or still use social media.
Conclusion
Make sure you use each platform for it's intended
purpose. Each platform is used differently. You should not copy and paste the
same content on different platforms, every post should fit it's platform. This
will definitely help you reach different audience on different platforms. Read how to effectively use social media for real estate to
explore these platforms as part of your marketing strategy.
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