Mistakes When Selling Properties in Real Estate: 5 Common Pitfalls To Avoid
There
are most common reason why a property fails to sell faster and these comes from
common mistakes made by real estate agents. See 5 common pitfalls to avoid.
1. Avoid
using bad photos
Your
potential buyers are utilizing the internet to look for properties to purchase.
The first impression is what matters most. Doesn’t matter how many channels you
are advertising your properties from, if you use low quality photos you will
scare off potential buyers. The photos and the videos you use to showcase your
properties should be present to the eye. Potential buyers will only go to
physically view the property if the photos used have an aesthetic appeal.
It’s advisable to look for a professional photographer who will take high
quality photos from all angels. Your pricing too is reflected by the kind
of photos or video you have used.
2. Not
having a good property description
Good
photos must be followed by relevant information about your property. Write that
catchy property description that wills leave your potential buyers wanting.
Good property description will help you sell your property faster. If the
description is not good enough it will not grab the attention of the potential
buyers. Make sure you have a compelling headline. Make it short but sweet. Talk
about the features of your property. Talk about the entire neighborhood and all
the amenities around the property. Make sure you see how
to write attention grabbing property description if you want to stand
out as a real estate agent. On your property description avoid typos and
grammatical errors or any other detail that may mislead potential buyers.
3. Overpricing
The
price of a property is one of the key things that a buyer will look at. If you
have set a high price for your properties you will turn off the potential
buyers. Before setting your price, do a proper research on market prices in the
neighborhood. See both the paste and the current sales of the property. Your
selling price should be determined by the current market and not what you think
you it’s worth or how much money you need at the moment. Let all potential
buyers be in your market range. Learn how to rice
your home for sale.
4. Not
advertising at all
When
it comes to selling, your properties should be exposed to everyone who may be
interested in it. It is advertising that makes sales happens. Technology has
made it possible for anyone to have presence online through free social media
channels. Facebook, Instagram, LinkedIn, twitter and Pintrest allows you to
target certain buyers and promote you listings to them. It’s the best strategy
to target the millennial who are obsessed with the internet and they are the
current potential buyers. These platforms also allow us to interact with your
prospective buyers and facilitate two-way communication with them. Social
media advertisement should be one of the strategies that every real
estate agent should have alongside other strategies like print media and use of
listing platforms in Kenya. By all means make sure your properties are online.
If
you can’t afford to get one, the next best solution is to use a reputable
listing company that will get
5. Poor
presentation
Sometimes
poor presentation of properties can turn off the buyers. How you present your
properties can determine what price the property finally gets sold at. It’s all
about making your property stand out. For a house, give enough attention to how
your property look from outside. Clean the driveways clear all the
bushes, remove weeds. It’s also important to make sure that your house is
properly maintained, well furnished, well organized, painted (in neutral
colors) make sure there is proper lighting etc. These are minor details that
can impress potential buyers. In case of a land, make sure the grass is not to
long and that there is no rubbish scattered across the land. You can consider.
Do the best you can to make sure you have an opportunity for sale. See
also common
presentation mistakes to avoid
Summary
If
you want to attract more buyers , you must use the best approach. Avoid
making petty mistakes that turn the potential buyers away.
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