Times have changed, and people love video content more than written content. In addition, people tend to understand video content faster. As a result, most sellers are likely to list their property with agents who use video marketing.
According to Wiyzowl's study on video marketing, 91% of businesses use video marketing. In addition, lead generation for video content stood at 56%.
This blog explains how you can perfect your real estate video marketing to maximise your returns on investment.
Our main aim is to guide you to succeed in your property business. We also allow you to list your property with us at no cost.
Steps for Making a Good Video for Real Estate Marketing
Once you venture into the real estate business, you should start video marketing to attract more leads to your property.
1. Prepare your Equipment
The first stage is gathering all the necessary equipment for the shoot. The equipment includes a camera, tripod, lighting, and audio equipment.
Take care of the first impression by choosing an excellent camera for your real estate. You can use a DSLR camera or your smartphone.
If you're using a DSLR camera, you'll need a wide-angle lens to capture the entire property. A tripod is also helpful in keeping the camera steady.
If you're using your smartphone, you can hand-hold the camera or use a tripod. Many smartphones have wide-angle lenses that are perfect for shooting real estate videos.
Start by shooting the property's exterior, then move inside and shoot each room. Be sure to get various shots, including close-ups and wide shots.
Remember your camera's quality will determine the quality of your photos. It will be advisable to get a professional photographer because they have high-quality video tools.
If you have multiple properties in different locations, it's a good idea to plan how you'll handle the shooting. You should ensure that each property has its shoot and descriptions.
Consider capturing an aerial video showing the rooftop of your property. If your property is near other properties, you can advise the photographer to zoom in to take your property alone.
Also, at this stage, ensure you know what you are willing to spend on your real estate video shooting.
2. Setting Up the Shot
Before you start shooting your real estate video, it's important to take some time to set up the shot. This means setting up the camera and making sure the lighting is good.
You should start with the exterior side first before heading to the interior. The exterior has no issue with natural light, you will not need the lights. However, choosing a spot with a nice view can help you capture nice videos.
However, inside a house, you'll need to open doors and windows to have as much natural light as possible.
3. Capturing the Video
It is important to get the right shots of the property so that the video looks professional and appealing to potential buyers. Here are a few things to keep in mind when shooting the video:
-Make sure to get various shots of the property inside and out. Include close-ups of any features you want to highlight and wide shots to give viewers a sense of the property's layout.
-Pay attention to the lighting when shooting the video. Natural light is always best, but if you are shooting inside, ensure the property is well-lit so that viewers can see everything clearly.
-Use a tripod to keep the camera steady when shooting the video. This will help to avoid any unwanted shaking or movement in the video.
4. Editing the Video
When editing your video, try to describe the property within your video by including a beginning, middle, and end. You can use video editing tools like Canva or Adobe Acrobat.
If you feel uncomfortable editing a real estate video, hire a professional to edit for you. Remember that your video should be professional and appealing to the viewer.
Never publish a video that is poorly edited because that will paint your property badly, and you may lose a potential lead.
Real estate video marketing in Kenya is a great way to showcase your property to potential buyers. The above procedure will help you get high-quality videos for real estate marketing.
You can learn to shoot and design a video from online tutorials to cut designer costs. That will help you save the costs of hiring a designer.
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Frequently Asked Questions
1. What equipment do I need to shoot a real estate video?
To shoot a real estate video, you need the following:
-High-quality camera with good lenses
2. How long should a real estate video be?
To provide as much information as possible and still not bore the viewer, your video should be between 3 and 7 minutes. Any video less than 3 minutes will be shallow, and a longer video might lead to a higher bounce rate.
3. Are real estate videos worth it?
Yes. Real estate videos provide 56% of leads, according to Wyzlowl's study on real estate video marketing. And that is more than what you could have gotten from blogging alone.