Real estate video marketing is the use of a video that you have taken of your property to help promote it, market it and sell it faster.
Using video to market properties has become one of the most popular and effective ways of marketing and is being used by landlords and agents widely in Kenya due to various important reasons.
This has made the market to be over-saturated with real estate videos. Therefore if you want to sell more through video marketing then you need to stand out from the rest.
Here are 5 tips that will help you stand out in this journey of real estate video marketing content creation in Kenya.
1. Showcase the property.
Use video to give potential buyers a property tour, highlighting its features and amenities. Start by choosing the best shots and angles to showcase the property.
This could include aerial shots, interior and exterior views, and close-ups of key features such as the kitchen or outdoor space.
You should also consider including footage of the surrounding neighborhood to give viewers a sense of the property's location.
2. Tell a story.
Use video to tell a compelling story about the property and its potential. This could include interviews with the owner or previous occupants or a narrative about the history of the property.
Telling a story through real estate video marketing in Kenya can be a powerful way to engage potential buyers and showcase the potential of a property. By using video to tell a compelling story about the property and its potential, you can help to differentiate it from other listings and make it more attractive to buyers.
Create a narrative about the history of the property. This could include information about the property's architecture or design, or any interesting stories or events that have taken place there. By giving viewers a sense of the property's history and character, you can help to make it more appealing and memorable.
3. Use high-quality visuals.
Use high-quality footage and images to showcase the property in the best light possible.
Proper lighting can help to make the property look more attractive and highlight key features. You should also consider using a professional camera to capture high-quality footage as high-quality videos have lots of benefits in the long run.
Another essential aspect to consider is the angles and shots you use to showcase the property.
4. Include call-to-actions.
A call-to-action (CTA) is a statement or button that encourages viewers to take a specific action, such as contacting you for more information or visiting a website to learn more about the property.
Make sure to include calls-to-action include in your real estate video. One option is to include your contact information, such as your phone number or email address, and encourage viewers to get in touch with you for more information about the property.
You could also include a link to a website or landing page with more information about the property, and encourage viewers to visit the page to learn more.
5. Promote the video.
Once you've created your real estate video, be sure to promote it through social media, email marketing, and other channels to reach as many potential buyers as possible.
You could also consider using paid social media advertising to target specific audiences and increase the reach of your videos.
Finally, you could consider using other channels, such as your own website or blog, to promote your videos. You could also consider working with local media outlets or online influencers to help promote your videos and reach a wider audience.
Conclusion,
One of the main reasons why there is a growing importance of video marketing is that most prospective customers prefer to receive details about properties in form of videos.
It helps increase their understanding of the property without having to visit its location first.
So, the better your Real estate video is the more chances you stand to get these prospective customers.
Even though real estate video marketing is a very powerful tool for promoting properties in Kenya and helps in getting customers faster, most video marketing strategies fail terribly.
It is therefore advisable to delegate this task to a competent team that has years of experience in creating effective videos that will showcase your property, tell a compelling story, use high-quality visuals, include calls-to-action, and promote the video through a variety of channels, that help to attract potential buyers. Contact the team on +254726 982 982
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