Social media marketing in the real estate
industry has been growing exponentially over the past decade.
As a real estate professional, creating a
strong social media presence is an essential part of your overall marketing strategy
It's one of the easiest ways of engaging and
connecting with existing customers and reaching out to new ones with an aim of
building brand, increasing sales and to drive web traffic.
According to a study from National Association of REALTORS:
· 77%
of realtors actively use social media for real estate in some way, shape or
form
· 47%
of real estate businesses note that social media results in the highest quality
leads versus other sources
· 99%
of millennial (and 90% of baby boomers) begin their home search online (as
opposed to in-person referrals)
The most popular social media platforms for
real estate marketing
i. Facebook
Facebook is one of the most effective
platforms for real estate advertisement. It is a force of our daily lives, the
big daddy of social media and the best place to run social media content. It
has the widest reach. It fits perfectly into the average buyers and sellers.
It’s quick to post on Facebook and an easy
way to engage with potential buyers.
ii. Instagram
You can get real estate leads on Instagram.
Its visual nature platform and this makes it beautiful and fun. This is what
draws the attention of the users. So you must showcase attractive and high
quality images and short videos and by this it's easy to get leads.
iii. LinkedIn
Linked in is designed for business but it has
been ignored in favor of other social media platforms like Facebook, Instagram
and twitter. It is the best place to showcase your expertise and attract the
type of client you serve, whether it's real estate investors, mom and pop
landlords or property developers. It is also an important way
to stay connected to important business leaders in the community, who may refer
you leads. Since the real estate industry is built on connections, being
active on LinkedIn and joining groups will pay you back by widening your
network.
iv. Twitter
Twitter is the best social media platform or
sharing all types of content including images and videos. It's ideal for short
posts. It has a unique chat feature that plays a very big role in networking,
engaging with the users and it is through this that real estate agents drive
new business leads and keep apprised of industry trends.
These are social media tips for real estate
companies
1. Have
great title
The title is the first, and sometimes only,
part of your article that potential readers will see. It summarizes the main
idea of your study. You must therefore select tittle that will grip readers attention and lure them to read your content. The title should accurately
describe your content to make people want to read further.
i. If
you have a weak tittle, no matter how good your content is, it won't show it to
anybody.
ii. This
is how to make a good tittle
iii. Keep
it short
iv. Use
alliteration when necessary
v. Use
numbers whenever possible
vi. Should
predict the content
vii. Use
keywords
2. Aim
to capture your audience attention
To capture your audience attention means to
keep them constantly looking, constantly scrolling, keeping them engaged and
looking forward to what is to come. This is how you capture your audience
attention
With the millions of new social media posts
each day, you have to focus on particularly attractive visuals in order to grab
the attention of potential leads as they scroll through their news feed.
Beautiful photos are the bread and butter of social media
marketing, and you are in luck as an agent who's buying and selling
properties. Professional photos of the gorgeous homes that you're
selling, so social media is the right place to publicize them. Make sure that
each of your posts is accompanied by one or more real estate photos.
Also have fascinating videos and virtual
tours of both interior and exterior your homes. According to Properties
Online Tech Trends Report, 73% of homeowners say they're more likely to list
with a realtor offering to do a listing video. Across all industries
viewers simply prefer video and it's quickly emerging as the go to way that
people are consuming content. Cisco projects that more than 80% of all internet
traffic will be video by 2021.
3. Keep
the audience engaged
The greatest measure of social media success
is an engaged audience. It is not enough to just post on social
media platform, you have to go the extra mile and interact with your audience.
Keep response time speedy. Include post content that stimulates interaction and
engagements likes, comments, shares, click through, mentions, surveys and
contest for this is how audience engagement is measured. As your followers
questions and be respond to their answers.
4. Have
quality and effective content
One way of creating connection between your
audience and your brand and making them feel passionate to your brand is by
ensuring that you have quality content. Quality content and that comes in
digestible amount keeps the audience engaged. A content that is
meaningless is frustrating and it pushes the audience away. High-quality
content is effective and with this your audience will grow exponentially.
5. Post
consistently
If you want to strengthen your brand the post
consistently. You will also build loyalty with your customers and they will be
able to talk about your brand the more. For you to be a consistent poster
be careful to set realistic goals. For instance, if posting ten tweets everyday
is hard for you look for a more realistic number let's say two tweets every
day. you can also post videos about home maintenance tips twice a day,
every day can cause an imbalance with your other posts, like house sales or
information about your business that goes out only once a week.
The secret of consistency is finding a good
balance in what you need to post and having a good schedule.
6. Use
the right hash tag
Another crucial tip in social media marketing
is using the best hash tags for your industry. Hash tag is a label used on
social media sites that makes it easier to find information with a theme or
specific content. The benefit of using hash tag is that it
helps categorize posts, increase engagement, attract followers to a
certain niche, strengthen a brand image and help reach a target audience (and
vice versa).
Real estate industry offers dozens of
relevant hash tags to focus on home buyers, home sellers, and on any market
which comes to mind. While hash tags are important on all platforms, they are
an absolute must on Twitter and Instagram. They will help your tweets or posts
reach out to the target audience to generate new leads. If you want to win the
social media game, then you should include hash tagging as a regular practice,
in your social media marketing strategy.
7. Humanize
your brand
Engagement needs to be natural, not robotic
.Humanizing your brand is a requirement, not an option if you want to survive
in business today. Will told us that engagement is one of the most important
steps for a company in their infancy, and even beyond, if they want to stay
competitive on social media channels. Engage, engage, engage. People are going
to respond more favorably to a brand they deem more human. Don't be afraid to
show some humor at appropriate times or take a stance on some relevant issues.
Marketing efforts in the past were typically
focused on hitting consumers with clever messages, repetitive slogans, and
brand recognition. In today's world, a company should operate a little
differently.
Conclusion
It's not enough to simply dangle on your
website. You need to go beyond the borders of your domain in order for you to
reach to more people. Social media is a tool that costs virtually nothing so
long as you can provide your followers with consistent and engaging content
they can subscribe to. It also allows you to freely promote your website.
We will assist you in:
1. Channeling
the best social media services
2. Account/profile
creation and branding
3. Content
creation and publishing
4. Manage
the account your account
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