It is always of importance
and many benefits for a business to have a website. In a business people always
have different goals that they want to archive such as getting as many people
as possible to know, see and even support what you are doing. The more
people are visiting your site, the higher chance you have of them being your
customers and this is done by search
engine optimization which will as well improve your Google ranking
among others.
It is always good when your
organic traffic increases or even when it remains constant instead of
decreasing. In business, you will find many businesses’ organic traffic
decreasing without knowing a good reason as to why it happens and this will
make your website lose its revenue. Here are some things to check when you see
a drop in your organic traffic.
1. Always check if you lost some quality links that
you had
2. Check If your website has been penalized for
something
3. Check if the quality of content you offered
has diminished
4. Are there some changes in the Algorithm?
5. Check if your competitors are taking your
Thunder
Check if you lost some quality links that you had
in your website
With links, we all know
how important
backlinks are. With backlinks visitors visiting your site will get to learn
and discover your site. Consider getting backlinks from huge sites or a high
authority web page that can greatly increase your organic traffic. So, if you
notice a drop in your organic traffic work on your backlinks.
Using the online tools, you
will be able to see that you have lost some quality links and even know where
they were and you will be able to reach the site that may have removed your
link. It is always a good idea of starting up your link-building efforts and work
on replacing them.
Check if your website has been penalized for anything
On this part, we need to
know that Google may penalize your site considering maybe the human review or
even the algorithm and this may be because the site is deceptive. Keywords or even
breaking some of the guidelines in one way or another. Unnatural
links can also lead to the penalization of your site.
It is always good to work
on what made your website be penalized and ensure it doesn’t happen again.
Always remember that your account being hacked can also lead to website
penalization. Once your website is clean, it is of importance for it to start
growing as long as you avoid the mistakes you made. Google always alerts
you whenever your website is hacked so, ensure you choose your web hosting
wisely.
Check if the quality of content you offered diminished
This is to make you know
that any content that is posted on your website should be of high and good
quality one. Because many websites always come to relax on content after they
have seen there is good traffic not knowing it will lead to penalization of
low-quality content. As you know that Google is about boosting pages that
provide value and not for pages that are lazy or which do not provide quality
content.
Consider using the anchor
text, aim at writing content with good value and make good use of images as
it really helps.
Are there changes in the algorithms?
The Google algorithms are
responsible for very many reasons considering the SEO and digital marketing
agencies. But there are always some changes that take place but either way,
there might be some reasons as to why your organic traffic is dropping.
Nowadays there are fake experts in marketing who just take your money and go
without giving good results.
As they say that change is
inevitable in the same way we can say that a change should be what influences
ranking or anything that can have an impact on your traffic. It is important to
remain privy to these updates and stay to date on the various developments in
the world of SEO. You need to be ready to identify what changed or if anything
new is being penalized and how to ensure you abide by the rules or the
algorithm.
Check if your competitors are taking your thunder
The Internet has been the
best home for very many websites so there is no way one can be the only site in
a given niche. And as usual in business competition is a must so maybe your
drop in organic traffic might be due to your competitors who might be ranked
higher than you are.
In business, one has to
work as hard as one can to deal with your competitors, work together, ask
questions and that will help you in improving your content and many other
things like SEO among others.
Bottom Line
The above-discussed points
are some of the things that if you consider then you will be in a good position
to work on your organic traffic hence a good result.
.jpg)