2023 is here with us. With a new year comes a fresh start and new
opportunities. We all aspire to do more. As a real estate agent, we have
identified a few areas that are guaranteed to give you more returns if you
prioritize them. These are:
Develop
a strong business plan.
Revamping
and revising your website
Expanding
your network.
Engage more
on social media.
1. Building
and sticking to a Business Plan for 2023
Every
agent needs a plan to succeed. A real estate business
plan keeps you accountable, on track and allows you to stay
current with market trends. A good plan helps keep you ahead of the
competition.
Here's
what a good real estate agent business plan will show you:
Where
you are today
Where
you want to be
How
you'll get there
How
to measure your performance
When
and where to make a course correction
Remember,
failure to plan is planning to fail! Here is a good real
estate business plan template.
2. Engage more
on social media.
Today's
real estate agents spend a lot of time using social media. But is it helping
you generate business? Do you have a presence on multiple social media
channels yet find yourself only using one or two? It may be time to close out
those old, unused accounts or simply add a pinned post directing visitors to
the platform you use most.
Look
at the performance on your favourite platform over the last year. What worked
and what didn't? Take some time to create a plan for social media and make it
an action item. Facebook remains one of the best social media platforms
for real estate agents, so find ways
to grow Facebook audience engagement so that you can post
like a pro.
Need
support to post, share your content and engage with your customers? Call us on 0726982982 for
a fair pricing on social media support.
3. Build
a network of trusted real Estate Agents
Creating
a strong real estate network is incredibly valuable for real estate agents.
After all, your real estate network is the backbone of your business and
provides connections that will help you run your business efficiently and
effectively. We have created a list of networking
tips for real estate agents in Kenya that are priceless. Although it's
easy to view other agents as competition, there is a lot we can learn from each
other.
Learning
how to network effectively is a must if you work in real estate. Start by being
willing to put yourself out there and meet new people to be successful
anywhere.
4. Revamping
and revising your website
Your
website is as important as an office. When you get into the office, you ensure
its clean every day. Do you do the same for your website? Check if your website
is up-to-date and attractive, providing the authority-building information
you need to bring in clients.
Look
at your website with a fresh eye. Here are some places to focus:
1. Pull
up your site on your computer and your phone and look for performance or
alignment differences. How fast does it load? Does it look comparable to other
websites that you visit?
2. Consider
functionality. If you were a seller, how easy would it be to find information
aimed at you? What if you were a buyer? How easy is it to share a blog post or
to visit your social media platforms?
3. Now,
go to other agent sites. How does your website compare? Do they have more
content? Better images? Are the property descriptions better on their
websites?
Use
the information you've gathered to consider what you may need to do to improve
your website. We can help you improve your website, or we can also review
the same for you and make recommendations on what you need to improve.
If
you do not have a website, then no problem. Start by creating an account with us,
list your properties and customers will find you.
The
above tips will help, but these should not be all that you do. Do more but
focus on a few ones that you estimate to have the greatest impact. Have plans
for either short, medium and long term. Don't wait to have a perfect plan
that you could implement too late, start with a good plan and systematically
improve it so that it becomes that great plan you need to scale in 2023.
