Real estate investments
usually take a bulk of people's investment. For a customer to invest their life
savings, the need to find a trusted real estate agent is more important than in
other fields. As a real estate agent, this article will give you insights on
how to build trust with your customers to get that all important deal. We
shall go deep into these 12 key factors that help develop trust.
1. Quality
communication
2. Good
online profile
3. Trust
with other agents
4. Offering
top notch customer service
5. Connect
and Communicate on Social Media
6. Providing
Clear Videos and Authentic Photos
7. Build
Integrity and a Good Reputation
8. Provide
Consistency and Regular Updates
9. Be
honest
10. Avoid
unnecessary promises
11. Start
and Participate in Online Groups
12. Join
Industry and Local Professional Groups
1. Create
a good online profile
Often, your profile is the
first impression you'll make on potential clients, so it shouldn't be taken
lightly. You can do this by creating
a website for your company, or yourself. Research shows 99% of
millennials (and 90% of baby boomers) begin their home search online
(as opposed to in-person referrals). To take advantage of this, your online
profile should showcase your best assets and displays past client testimonials.
Recent marketing studies clearly indicate that consumers
believe about 14% of what we say about ourselves but believe 78% of what other
people say about us. Pinpoint your specialties and what sets you apart from
your competition. Remember to share a bit about who you are as a person, so
they'll feel more connected to you and confident that you'll take good care of
them.
Once you have created a
profile with us, we give you a chance to show crucial information like your
credentials, links to your social media profile, past sales and customer
testimonials. You can send your profile link to your customers who can then
provide ratings for you. Customer testimonials help prospects to learn about
actual experiences past clients have had with you and can then easily imagine
the possible experiences they could have, themselves.
2. Quality Communication
Customers eagerly anticipate information from you and the longer you go
without communicating, the more they become anxious. Maintain a system for keeping communication open with your real estate
partners and customers so that
you you will stand miles above the
competition. Once you've established a connection with your customers, always
follow through with what you say. This will show the customer that
you're not just in it for the transaction or to make money. It shows you're
just as focused to help them get to the final goal.
At premier agent, we have created a leads section which you can access once
you are logged in and you can track and manage all contacts who have expressed
interest in your properties.
3. Build
Trust with Other Agents.
Building
trust with your fellow agents can be a long and difficult process, but
it's an incredibly important step that every successful agent will work
towards. An agent that trusts you will be much more likely to refer clients to you
and work with you should you need their help. In addition, an agent that you
have built trust with will most likely notify you of new listings and ask that
you refer some buyers towards their property. These types of relationships are what
make real estate both a competitive and cooperative business, and successful
agents are agents that understand the importance of networking with their fellow agents.
4. Offering
top-notch customer service.
The real estate profession
is and always has been
a people business. People do business with people they know, like and trust
and at the heart of the business lies the skills to cultivate and build
relationships. Those who do not learn how to build relationships and gain the
trust of consumers will have just as much, if not more difficulty, converting
leads as they did in developing leads in the first place. There are no short
cuts to developing deep and lasting relationships.
5. Connect
and Communicate on Social Media.
Having a social media
presence is one of the best things real estate agents can
do to communicate
effectively in order and grow their brands. Today hundreds of
thousands of people are using social media to stay relevant within the
industry. According to a recent
study from the National Association of Realtors, 47% of real estate businesses note that social media results in the
highest quality leads.
Facebook is a no-brainer and remains a staple
of marketing for real estate agents. Facebook allows businesses to publish
listing-related updates and content, book appointments, communicate with
customers and curate reviews in a single platform. You can also use Facebook ads to grow your business.
Customers expect to see
videos and clear pictures of the properties listed following the rising usage
of technology. We have created a complete
guide on how to take real estate photos. The internet is one of the most
influential and phenomenon sources of information, making use of Facebook to
Twitter, to photo-sharing platforms like Instagram, there are all kinds of
social platforms that you can use to connect and sell your brand to people.
7. Build
Integrity and a Good Reputation
One of the best way to build a relationship of trust and confidence with clients
is to ensure them of your integrity.
This means managing the client's demands, meeting every deadline, and providing
extra value whenever possible. Nothing will ensure returning clients and
referrals as much as the agent's integrity and quality of service.
Ensuring you know every detail about the
market and the key steps in the process
of buying land in Kenya, meeting the
client's demands, and following up on what's promised and expected will make
you reliable and trusted.
8. Provide
Consistency and Regular Updates
Keeping customers updated
both online and offline offers the perception of stability and longevity, both
of which are essential aspects of trust in a company's ability to deliver the
products or services they require. As a real estate agent, ensure that you
actively present updates on any new projects that you have and supply customers
informative information. Remember that everything you publish online
should be accurate and also well-written. Your messages should be precise and
simple, and they should reflect your expertise and competence. It will let
readers connect with you on a more personal level and set you apart from your
competitors.
To build trust in your
business, be as honest with your clients as you probably expect them to be with
you. Always tell the truth; otherwise, people are likely to come to the worst
conclusion about your motivation and competence. Dishonesty not only makes your
customers walk out but also seriously damages your reputation.
10. Avoid
Unnecessary Promises
Keeping your word is a
needed to build trust with clients and prospects. Avoid setting unrealistic
expectations as most customers want straightforward and realistic goals in
choosing a Real Estate Agent. Real estate agent's reputations often
precede them for better or worse. Stories of your successes and failures will
spread like wildfire, and the reputation you build for yourself will either
help you get more deals or eliminate your chances of doing so. Besides being
professional, knowledgeable and pleasant to work with, you also need to be a
person of integrity by always following through on your word.
11. Start and
Participate in Online Groups
Consider joining professional groups in the community to make
meaningful connections to and build your brand. You can start or participate in online
groups for the same reasons. Look for neighbourhood and industry groups where
agents can post about community news, current listings, and real estate
updates. Groups on Facebook and other sites encourage sharing, connecting, and
creating relationships that help generate referrals.
Participate in community
events and neighbourhood improvement projects with other local
professionals. Create a network of mutual referrals to help locals find a team
of helpful professionals they can trust. At Premier Agent, we support several online and offline community groups
and can connect you with one.
12. Join
Industry and Local Professional Groups
Clients want to know an agent is competent
and honest. An agent who belongs to industry and local
professional groups proves his or her expertise. Your office or online profile, post licenses and group affiliations in a place where clients can
see them. In Kenya, you can join
the Estate Agents Registration
Board which is the regulatory body for estate agency practice in
Kenya.
To register with the Estate
Agents Registration Board, please read our
guide on how to register with the Estate Agents Registration Board.
The real estate industry
has always been relationship-driven. If you're focusing on creating a long-term
relationship with real estate agents, you'll begin to see improvements in
volume and a wide expansion within your referral network. You can also read our
tips
to Become a Trusted Real Estate Agent in Kenya which we have created
to help you transform into a trusted partner in the eyes of your real estate
partners.
