Graphic
design is the art of the profession of visual communication that combines
images, ideas, and words to convey a piece of information to an audience
especially for you to produce a specific effect. For one to fully understand
the meaning of graphic design you need to have a solid understanding of the
elements and the principles that are makeup design.
Here are some elements of graphic design.
Elements
of art are basically the elements of design which are:
·
Shape – This is a dimensional defined area that is created by
lines. There are different types of shapes like the organic shape, geometric
and abstract which are all elements of design.
·
Line – Line is the most basic element of design which can be
formed in different angles. Lines can be curved, thin, straight, thick and many
more. A line is an element of design that is defined by a point moving in a
shape.
·
Color – This is one of the elements that attracts attention
because there is a feeling that colors evoke. Some of the main characteristics
to color are how dark or light the color is and the purity of the color.
·
Texture – This refers to how things may look like or feel like if
they are touched. A texture of something can be rough, smooth, soft, glossy and
many more and it is also used in drawing attention.
·
Size – This defines how big or small something is. It is used
to create visual interest in a design by using different sizes.
·
Space – These are areas in the design that are left blank.
Designers would create space between, below, around or anywhere intentionally
to add emphasis on the areas of the design.
What are some Principles of Graphic Design?
The
principle of design should
suggest how the designer arranges the various components of a page layout to
make sure that the elements of the overall design are well connected to each
other. They include:
·
Alignment – This is all about keeping your design well organized.
All aspects of design should always be well aligned to create a visual
connection between the elements.
·
Balance – For one to archive visual balance in graphic design you
have to use symmetry and asymmetry. They are used to ensure the elements are
evenly distributed. Balance is very important since it provides structure and
stability to a design.
·
Repetition – once you know on how to use your elements then
you need to repeat those patterns throughout the design because repetition ties
together individual elements and as well as strengthening the design as it
creates an organized movement.
·
Proximity – This creates a visual relationship between the elements
of design. It minimizes clutter and increases viewer comprehension as it
provides a focal point of view.
·
Contrast – It is uses to emphasize on certain aspects of design.
It allows you to stress the difference between elements, in highlighting the
key elements of your design as you may want them to look.
What are some of the Graphic design tools?
Graphic
design has really evolved with continuous digitalization, but our designers are
still using the traditional graphic design tools which are pencil and paper.
Some of the graphic designers use both traditional and digital technologies. As
a graphic designer, you need to sketch what you want to have on paper with a
pencil before anything else is done.
Some
designers use computers with the help of graphic design software. And with
these tools, graphic design has been enhanced in a very creative process of
exploring good ideas and archiving good designs more quickly as it was before.
Some of the types of graphic design include:
·
Marketing and advertising designs
·
Corporate design
·
Environmental design
·
Publication design
·
Web design
·
Motion design
·
Packaging design
Who is a graphic designer and what does a graphic designer
do?
A
graphic designer creates visual concepts that provide solutions and different
ideas that are educational, that inspire, inform and captivate consumers.
Graphic designers combine both arts and technology to produce and end product
results that well resonates with the target audience that they have.
Graphic
designers have different goals because they focus on making whatever different
organizations require them to make. They work smart and help in building the
brand identity of different organizations as well as communicating their
message through visually pleasing content.
Summary
As
we have learned above graphic design entails a lot of things and they are done
differently as there are many different types of graphic design that can work
in different settings of organizations.
Just
as any other career, graphic design is important as well more so in the
marketing and sales of different companies and their products. Graphic
designers tend to work closely with public relations and marketing
professionals to better understand how they can easily communicate their
message as it should be presented out there.
.jpg)