In
content marketing quality is better than quantity. Agents will see a much
higher return on investment by focusing on generating content that potential
business leads will be interested in. These are 7 ways in which you can
generate leads with content marketing
1. Understand
your target market
It’s
not all about creating content, its al about creating relevant content. Do a
research online and try to see how other real estate agents are solving their
customer’s needs. You can also talk to customers directly to understand their
fundamentals. When you understand your target market you will be able to come up
with relevant content that will draw their attention and you will have
succeeded.
2. Use
the right channels to promote your content
Having
a relevant content is not enough. Getting people to see it content is what
matters most. It can build or break your it .Look for channels
that your targets market engages with your brand.
There
different channels that you can use to promote you content. Some are organic-
they do not require money to get started and others paid channels. Organic
channels include social media platforms. Facebook, Twitter, Instagram,
Pintrest, Tumble, LinkedIn, YouTube, Quora. Social
media is a marketing strategy that all real estate agents should use.
Organic
channels are good, but it takes time to build online authority and credibility.
They grow over time and might take a few months before you start seeing
significant improvements but at the end of the day you these channels will
usher you into places where your prospects hang out. Once you've found these
venues, you graciously introduce yourself with your content.
Paid
channels include Social media ads, Google Ad Words, Native ads- ones that
appear on other platforms , Banner ads, and Content discovery networks -ads for
your blog posts that appear in the around the web and recommended stories
sections of large online publication. They allow you to reach your target
audiences with laser-like accuracy through strategic placement of ads. Next, it
doesn't take a lot of effort to track results. Most of all, you get immediate
results in terms of traffic. Paying only if someone clicks the ad further seals
an inherently good deal.
3. Use
the right keywords
Keywords
are what everything builds upon. Keywords Attract, Convert, Close and Delight
your customers. Customers use keywords to search for answers to their
questions. Keywords can come in the form of questions, phrases, words, names,
business names, products, services or really anything descriptive format that
can be typed into a search engine. They help prospects understand what your business
does and if used rightly , they can convert visitors to buyers. Create content
that includes keywords
that are relevant in real estate industry. It’s good to optimize your
keywords, that is, making it easy for a search engine to know exactly what your
page is talking about. You can achieve this by matching your headline with the
keyword. A person who wants to know more about content marketing they will
type, Content marketing in real estate.
4. Improve
your landing page
Landing
page serves as an entry point for building relationships with your prospects
through the content you offer. Creating great landing pages is an enormous way
to increase your lead generation. According to Neil
Patel , a perfect landing page must begin with a compelling headline,
have a strong and captivating opening and then build interest as readers move
down through the copy. He says if you do this, you will create more compelling
content for any social media channel you choose to release it on. That means
that your landing page should be optimized to generate leads. This is ways in
which you can optimize your landing page
i. Remove
navigation bar- Remove anything that can make your visitors click away from
your landing page. A landing page visitor should only have two options either
to close the page or convert
ii. Make
your CTA button visible- choose a color that can attract the attention of
your visitors
iii. Use
a compelling headline- One that attracts customers.
iv. Put
testimonials – Make it short but to-the-point. Include name, a photo of
the person, and the name of the company. This makes you more trustworthy from
your prospect's perspective.
Also
see types
of lead generation content to put behind Your Landing pages
5. Provide
compelling lead magnets
If
you want to capture leads, you have to first provide value. Provide solutions
to your audience and serve as an incentive for visitors to release their
personal details. Your lead magnet should be specific to your user so that you
can have a high conversion rate. Let it be delivered right away. If the user
has to go through a long process before they get the offer, they might not
convert. Make it easy if you want to keep your audience engaged. It should
simply be irresistible. Some types of content that can serve as lead magnets
for your content marketing campaigns include EBooks, Reports, Webinars,
Quizzes, Courses and Videos. These are tips that will bring more leads to you
website.
i. Display
your business contact on your website
ii. Install
instant chat on your website
iii. Avoid
creating self-serving content at all costs.
iv. Automate
your email marketing campaign to make it more human
Include
visuals content
You
have heard this for a thousand times that A picture is worth a thousand words.
It’s absolutely right. Visual content are best strategy to drive more people to
your site. This is an effective way especially on social media. As a matter of
fact, visual content should be shared on social media three times more than
other types of content. Common visual content that is shared include:
i. Videos-
They are engaging. Statistics show that it takes less time to watch a video
than read an article or blog posting that spells out the same information.
ii. Inforgraphics –
inforgraphics condense a lot of information into an easily digestible format
that is useful and shareable by the reader. They spark curiosity and increase
the desire to read your content. They also add credibility to your brand and
when tagged correctly can help your website to rank highly in image search
engines.
iii. Memes -
Nowadays, memes are most commonly thought of as images that are accompanied
with humorous captions. But when used in marketing they ae effective in
capturing the attention of online viewers and generating leads
iv. Photos-
In blog posts, on social media platforms and wherever brands tell their story,
photographs bring a layer of immediacy to their visual content marketing
efforts.
6. Map
out your content plan
Content
mapping allows you to deliver highly targeted, personalized content at every
stage of the buyer’s journey, pushing leads and prospects toward a purchase
decision. Content maps helps to point out what content you’ll publish, by
whom, and how frequently. How many days per week will you publish blog posts?
When will you offer live webinars? How frequently do you plan to promote your
content on social media? Which team members will be creating and promoting the
content? Your audience is able to get content that speaks to them at the right
moment. See also components
of an effective content map
Summary
Content
is the most effective way to drive and nurture leads, especially when it is
used in combination with CRM and remarketing tools which, again, use content to
turn leads into loyal customers. You don’t have to make it overly complicated.
The above show how content marketing generate leads.
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