Over years social media has become a powerful
platform for product/services advertisement and for brand building.
Social media marketing is highly commendable especially in the digital
world we are in today .It helps you get to reach a large number of potential
customers within seconds of posting an ad, helping you reduce your costs. For
you to easily manage all your social media channels with ease you need to a
social media content calendar.
What is social media content calendar?
Social media content calendar is a calendar
of all of your social media posts. It helps you to plan out and organize future
social media content to be placed on all your social media networks. It spares
your time of coming up with the topic right before it's time to get down to
work and write your next post as the deadline before deadline.
In business, it's sometimes overwhelming to
create an awesome content and to manage your social media accounts. With social
media content calendar you will be able to create a central source of truth where
you can plan upcoming posts, stay organized, track what's been posted, and
track the performance of each of your social media channels.
Here are some of the benefits of having a
social media content calendar in your real estate business.
1. It
help you create and schedule your post ahead of time
You don't have to worry about what to post
every single day. With a well-organized calendar you can plan and schedule all
of your social media posts in advance instead of knocking it out on the day of.
It helps you to plan posts for the entire week, or the entire month, depending
on the calendar you are using, you're able to reduce your everyday stress of
figuring out what to post on that specific day, which is very time consuming
and a productivity killer. It is the best way to efficiently manage your time
and resources.
2. Maintains
consistency
Consistency is key in social media marketing.
Social media calendar ensures no days or weeks will go without a single piece
of content being published. It allows you to create a consistent flow of
content and develop a brand voice. When you consistently post on social media
you keep your audience engaged and this organically creates brand. By being
consistent with your followers, you’ll build loyal followers that will share
and talk about your brand, you know what they say about word of mouth Consistency is critical in your real
estate social media strategy.
3. It
helps you to keep track of your performance
Social media content calendar allows you to
track your matrix. With this, you will be able to measure the effectiveness and
success of your content and overall marketing efforts. It provides the
opportunity to schedule your experiments towards improvement.
It helps you track the following on your
social media accounts:
i. The
number of "likes" to your content
ii. The
number of followers
iii. The
number of reach - The number of people, who come into contact with your
content,
iv. Engagement
- How many people interact with your content after their "like" or
subscription(comment and shares)
v. Conversation
- how many people are prompted to act upon seeing your content.
4. It
helps you plan each post out for specific social networks.
It can be a real pain trying to keep up with
all your social media accounts. Content calendars allow you to post to more
than one social network at a time. This makes your followers on various social
networks have a balanced mix of informative, educative and entertaining content
to keep the engaged. It also helps you to post same or different content
at the same or different times across all your networks. It simply helps you
plan each post out for specific networks. It gives a balance for all to
networks.
5. Helps
you in brainstorming
It's quite challenging to generating fresh
content every day. Genuine success is not a one-person show. Content
calendar is a tool that will help you gain plenty of time to find new content
ideas. It is an excellent tool for brainstorming ideas to create a blog post or
other content that will resonate with your target audience. Also by monitoring
and analyzing your audience's engagement and feedback, you'll gain valuable
insights into their preferences which you can later apply to your content and
adjust it accordingly. It also allows you synchronize your efforts with the
other team members to get the necessary and on-time input from all these
different sources. See effective
brainstorming activities to build your content calendar
6. Prepare
for special days
Preparing content for specific events such as
national observances and holidays is very essential. Sometimes you get
caught up in your work and forget these important dates. Your content calendar
will help you plan and prepare before the actual date it needs to publish. You
will never miss out on important dates. It will relieve you of posting any
last-minute messed up content.
7. It's
timely
With your content calendar publishing great
content regularly and on-time will always be on the front burner your content
will be ready when needed. It makes sure that your content is not lost in the
newsfeed. Your audience will always get to see the amazing content you've
created for them every day and at that specific time you have scheduled.
Some of the social media content calendar
used in real estate includes
1. Buffer
2. Tailwind
3. CoShedule
4. Agorapulse
5. Hubspot
6. Googledrive
7. Trello
8. Loomly
9. SproutSocial
Summary
Without proper tools for organizing planning
and workflows, content marketing becomes difficult to manage in a way that
isn’t ad hoc. It is therefore important to choose the best social media
calendar and build on it. Some are free others while others are paid for. Here
is a complete
guide to choosing a content calendar.
If you need to set up one, don’t hesitate.
Call /WhatsApp us on 0720982982
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