As
a real estate agent, one question is always on how to boost your sales so that
this in turn increases your income. In this article we shall go over 9
different things that you can do as a real estate agent that will result in
more income. Read to the end and you can identify the right solution for
yourself.
1. Expand
Your Sphere of Influence
One
way to build contacts and generate leads is through networking. Networking
focuses on generating real estate leads via the people you already know,
including your family, friends, classmates, business associates, sports team
members, and even service providers (e.g., your doctor and hairstylist).
2. Work
under a seasoned mentor
Working
under a mentor who is in line with your area of specialisation is a good
idea. Through experience such a mentor is able to identify opportunities
in the market that a beginner may not identify. The mentor will also identify
threats that may face the business and provide solutions on how to mitigate
them. This will save so much of your time and money.
3. Increase
your earning sources
Having
other sources of income is a good supplement to your real estate income. These
other sources may include and not limited to property development, sale of
property, rental management and expanding your services to a larger region. Exposing
yourself to these will not only increase your income but will also increase
your experience in the real estate industry.
4. Develop
a Professional Image
Clients
are always looking for an agent who seems to be well informed in what he/ she
does. Any likelihood of being out of date will scare them away. Therefore it is
advisable that you develop a proper and professional image as it will be a big
determiner on whether the client will get the services they need from you or
your rivals.. A good personal brand will also help in Building trust
as a real estate agent.
Developing
and maintaining a professional presence is vital to your success as a real
estate agent. Your image is projected through your:
Appearance: Tidy
clothing, hair, accessories, makeup, which should be appropriate for your
office and the local market. Avoid perfume or cologne and revealing clothing
(i.e., nothing too tight, too short, or too low-cut). Men, too, should dress
professionally, but not too formally. Avoid accessories such as necklaces and
hats, but a nice watch is ok.
Face-to-face
meetings: Good eye contact, positive body language. Strive to be
attentive, engaging, and courteous.
Marketing
and advertising materials: Quality photos and accurate, compelling text,
which should be free of grammatical and spelling mistakes.
Phone
calls: Articulate, engaging, and courteous.
Web
presence: A carefully thought-through website, engaging social media,
which should be free of grammatical errors and typos.
Written
communications: Well-written letters, emails, and texts free of
grammatical and spelling mistakes.
It
is important to note that any presence you have on the Internet whether
professional or personal lasts forever and can easily find its way to your
potential clients. Therefore, it is judicious to work toward a professional
image in and out of your real estate career.
5. Attend
seminars and conferences to stay informed on new developments
As
a real estate agent you need to have so much exposure in this field. It is
important as you will always be informed on any changes in the industry hence
provide better services to your clients. The better the services you offer the
more clients you will get and hence more in come you will realize. Another
advantage of attending seminars is that you will get a chance to network
with other real estate agents, meet prospective clients, or meet
mentors who you are in the same field. The agents you meet in these seminars
will be helpful in so many ways such as referring clients to you.
6. Advertise
better
To
make more money as a real estate agent, you must advertise your firm. . Advertising
real estate can be done through several ways such as posting
it on social media outlets like Facebook, Twitter, and Instagram.
Make
sure you take advantage of sites such as Premier Agent to post your real
estate listings for free because it's already an established platform that is
trusted by many people. You can also use other real estate websites,
but you will need to pay a fee to do so which means more profits loss for
you.
If
you are not confident enough with marketing yourself on social media, then let
us know and we shall provide you with someone else who specializes in this
kind of work or learn how to do it if you really want extra cash flow coming
into the business.
7.
Use Tools and Technology
Professionalism
in real estate can be identified by how well a business is organized and promoted.
To achieve this a real estate agent should utilise the tools and technology
available online.
Setting
up your own website is a one way you can achieve this. I know this
may seem difficult but we have made it easy to anyone who would like to own a professional-looking
website. Some big companies spend hundreds of shillings or even millions
of shillings to develop and maintain websites but if you contact us onIf you do
not have a 0726982982, we shall help you get one at an affordable price.
8. Advance your
education in real estate
Kenya
has many universities
and colleges offering real estate courses on all levels
from certificate, diploma, and degree programs which will help
you a real estate license in Kenya.
Having formal
education as a real estate agent is a good idea but not a
mandatory requirement. Having some education will catch client's attention and establish trust
faster. Other clients will prefer an educated real estate agent over one
who isn't, thus it's important to invest in a real estate course.
It
is also a critical factor in case one is looking for employment. You can also
get promotions at your workplace or have you salary increased by simply taking
or a course in real estate. By studying, it helps when trying
to register with EARB to get your license.
9. Invest
in Real Estate
Investing in real estate is not a hard task when
you are already a real estate agent. You have the advantage of having
a greater understanding of the market, and access to properties
before they become popular. This is important because you are at a better
position to tell when a property is a good investment and thus you won't delay
to invest in it before someone else does. Making investments with a team of other real estate professionals is quite
important as doing it individually can turn out to be too expensive. Investing
with professionals will also be advantageous as you will gain market
knowledge, and differing perspectives especially if you bring forth
professionals such as an attorney, contractor, banker, and yourself of
course. This team will give a well-rounded scope of knowledge for
anything that would happen to come up throughout the course of your first few
investment properties.
In
conclusion, there are many challenges that as a real estate agent, you
are likely to face: you won't receive any payment not matter how long you work
unless you make a sale, You have to adapt to the market conditions that
constantly keep on changing. However with this in mind, there are
numerous rewards both professionally and financially to those who pursue this
career. Identifying different income streams in real estate as an agent will
see you earn more and become a success in this career.
All
the best growing your business!
